I have a love hate relationship with Primark. I recently bought so many things there that I had to buy a suitcase From Primark to lug everything home. Arrrrrg They literally add new things every few hours. And I know this only coz I went in the morning and found myself venturing back at night! Horrors If you're visiting, don't forget to get VAT refund. read more

It's Primark, I knew what I was getting into and prepared for it. I needed one thing at a relatively cheap price - a non fitted sheet to turn into a toga... don't ask and I won't tell... maybe. I had 20 minutes. I walk in and am hit by the sight of... clothes... everywhere... making my way through not really wide enough gaps between the racks of clothes I find that homewear is several floors up - 3rd or 4th I think. Making my way up to the department I find that they're having a homewear sale... The place is packed with people, the displays are half empty and most are in the wrong place. Wading through a sea of people and products I finally find the area I'm looking for, and find nothing but single sheets. Digging through the detritus beneath me, I grasp my prize at the same time as someone else. But I have the better grip. Making my way out, I stand in line with my precious sheet clutched to my chest before paying my £4 and heading out into the early evening. Triumphant. read more

Usually primark is overcrowded, untidy and no one wants to help you. I've been in a few primark's in my time and this one is the cream of the crop! It's none of the above which is great news for shoppers! This store seems to be the exception to the primark norm. The whole shopping experience is quite good and the clothes are cheap too! Bear in mind the quality of the goods is not great but for cheap and cheerful primark is the daddy! read more

If you are traveling to London from another country, you can almost leave your suitcase empty and pick up a whole new wardrobe here for less than it costs to dry clean your favorite suit. That said, it is not high quality stuff, but if you forgot to pack a swimsuit, umbrella, black pencil skirt or whatever, you will find it here and it won't cost you a fortune. This location is enormous with entrances on both Tottenham Court Road as well as Oxford Street. With three levels and racks and racks of stuff to peruse, plan to spend a decent amount of time here. I regularly saw people with heaping shopping carts and armloads of clothing. I really liked the shopping totes that they had for sale with London motifs for popping souvenirs into as gifts for friends and family. I also found three skirts that I knew would be great for work and I got them for about 2 GBP/per -- amazing. At one point I got a little squeamish thinking about all the eight year old children sewing away in factories, so I did a little research. I recommend you do the same. You'll sleep better anyway by at least being informed. It looks as if they've cleaned up their act and tightened up regulations after some bad press in 2008. Come and combat-shop with the best of tourists at Primark. You'll leave exhausted and laden while praying it will all fit in your suitcase. read more

This primark has really good hours. I would suggest going near open and closing times due to lesser crowds. If you see something you like, get it. Product gets turned over very quickly. read more

OMG...stumbled upon this store. Everything is so affordable here. Lined suit jackets and skirts for $20US. Really? I was in heavan. Went back twice during my 1 week London trip. The clothes were reasonably well made...way better than US discount women's clothing mall stores....way better. Styles are better than H&M too. Wish there was on in US or better yet wish they had an online store!! read more

Love this store! It was my last day in London and I happened upon this store after getting lost trying to get to the British Museum from the Tottenham tube. Really great deals on things I never knew I need. They have cool belts and scarves, purses, socks, mens clothes, chikdrens and womens.I stocked up on tights, fluffy socks, and a couple of beauty items. I also found a cool battery operated cell phone charger. so if i ever get stranded and my cellphone battery is low I'll be prepared lol! I got an amazing bargain on a huge 4 wheel suitcases. I chucked the one I brought with me away and had a nice shiny new one for the final leg if our trip, Paris. The store was bright and clean. Loved the fact it had an elevator for the various floors and plenty of staff which kept the queue (aka the line at the register, London rubbing off on me) moving. I did notice this particular store just opened. I was there in October 2012. If I'm ever in London again I will definitely come back here. read more

First time in this store as I have not travelled down to London for a while. Wow!!! I love it. Great location, huge, great choice and the prices remain the same as up north. read more

This is my favourite Primark. It's huge and all being renovated right now. Also, there is less people then the other one on Oxford Street. Very cheap clothing for women, men and children, home decor, accessories, shoes, boots, jewelry, etc. Really enjoy it, great deals!!!!! read more

As a former student (from American) studying, living, working abroad in central London, this is Wal-Mart plus Forever 21 on steroids. You can get all your clothing and bedding needs here, and with the American dollar considerably weaker than the British pound, we need to stretch the pound as much as we can! What I like about this store is that you can literally find whatever style you need. You can get simple, work trousers (pants for us USA folk) for £5. You can buy a high-low (or mullet as I call it) dresses to puffy vests to comfy jumpers (sweaters). Need a simple V-neck shirt or colorful blue tights? Primark has it. Quality can be quite shoddy, so just take extra care of your clothes and do know it is the price you pay for. Teenagers and tourists flood the floors, and I tell myself I will try to buy from Zara, Mango, and H&M. But I just can't seem to quit you, Primark. read more

It's as crazy as the Buzzfeed article (http://www.buzzfeed.com/orbyn/the-15-conflicting-emotions-we-all-experience-in-p-hc45) I read about depicted it to be. Everything is strewn to pieces by the sheer volume of visitors that blunder through the store. I don't blame them, it is a madhouse to keep prim and proper, but if you can bear your teeth and fight through the massive swarm of customers the bargain prices and cute designs are worth it. I went back twice during my stay in London to buy some things for my family (and of course myself!) and felt justified with the amount of money I ended up spending. The surrounding area is quite nice for a walk if weather permits. Loads of tube stations nearby and the bus stops are affluent in this area. You never have to worry about public transportation in the city of London. Ever. read more

Great bargains! We found many departments to explore. We were able to find plenty of items with prices that were better than in the US. My 16 year old daughter says they're very fashion forward. I bought cute London T-shirts and rain "parkas". She got much more! I would suggest dressing in clothes that you could slip items over as the fitting room line is VERY long. It is very crowded, but the staff is amazingly positive and helpful. read more

When I found out I was going to London, I immediately bookmarked Primark. Somehow I always miss hitting up this shop. This location is HUGE and most things were around $10 (pounds). Primark is kind of like H&M, priced like Forever 21. The clothing is well constructed but seems to run a bit small. As with other stores of this ilk, be sure to check the actual clothing tags and not rely on the hangers for sizes. I don't know why I thought I could but... I highly recommend eating a good breakfast and chugging a coffee before entering as it is mayhem. People look you dead in the eye and then run into you. No on cares if you're standing there, they're walking. The addition of large shopping bags (like at Uniqlo) and rolling carts (such a good idea!) make travelling the aisles even more congested. Regardless, you will find something for everyone on your list. read more

They're always out of 15/20 denier stockings in a small!:( Primark is a humongous store with endless clothes accessories... Even candy! I always end up choosing so many things to try on and end up not getting anything... It's really hard to find smaller sizes too. I admire all the workers for working so hard to keep the place organized because it is so busy. read more

As a student, this is literally my favourite place to shop. People often ask me where I get my awesome shirts/jumpers from and I proudly tell them 'primark' and the look on their face is priceless. Who needs to go high fashion when you can get high on these fashionable prices? Great and funky home products too, but be warned that all the little purchases add up and before you know it, you'll have spent a bomb. read more

This place is JUST TOO CROWED. You can't shop in peace without someone yelling or bumping into you. And although Primark's windows outside show what nice clothes they have, on the inside shoppers have left everything a mess - as if they were part of a free for all. No matter what time of day you visit it is just madness! read more

I love this place. It's one of the places I always put on my list to go to when I'm in London. Everything here is affordable. Only downfall is that this place is always packed with people but I can see why with everything being inexpensive and there's a million things to choose from. I always love to get the candy (Maltesers) and random London souvenirs such as socks and London bags. i also love to buy their scarfs here. You can spend hours here and buy so many things. The queues are a pain but they move relatively fast. read more

The store was very crowded, but the merchandise was great...I wish we had this selection in America.

I discovered Primark on a business trip to London and it'll be my must-shop spot in London from now on. If Topshop & Target had a baby, it would probably be Primark. Not only they have super cute items ranging from socks, underwear to fashion tops, the price is just too darn good to pass up. Prepare to block out at least half a day to shop here on your itinerary for a bargain hunters out there. Yes, it gets crazy busy especially on the weekends so do plan to stop here on a weekday when they open in the morning. Trust me, you're doing yourself a huge favor by avoiding the peak-hour crowd. read more

This place is amazeballs. Pricing is crazy cheap and the cashier that I went to was super nice. I love all of the stuff there. I wanted to take the store, fold it up and put it in my back pocket. read more

Cheap and cheerful. Great place to pick up basics and not spend a fortune. I love coming here to pick up both work and casual clothes. The queues are usually very long for the fitting room song would recommend buying and trying on at home then bring it back if it doesn't fit. read more

Good prices and cute styles. Definitely a budget style store but still has great styles on clothing, shoes, and accessories. Many bins were very disorganized although staff did seem to be trying to organize everything; possibly because the store was closing soon. I bought a shirt and I am very happy with it. I had to ask a staff member how to figure American verses UK sizes and she was happy to offer me the information I required. A great find for clothing at good prices. Also in a very good area for shopping, souvenirs, and some culture. read more

Definitely the place for inexpensive trendy disposable clothing. My son who is studying abroad took me here. In my opinion it is better suited for younger adults but I did find a dress for 13 GBP that I really liked. read more

Well, this is pretty impressive. Huge, modern department store, well laid out and sign-posted even elegant and stylish, full of dresses, separates, coats and a generous section dedicated to accessories. Masses of tills, loads of helpful staff and of course very low prices. I'm not saying how long these garments might last, but at these prices you can wear them to a party and then pass on to a friend. Not as busy as I thought it might be on opening day, but once word gets around read more

Everytime I go to Europe, I see people ( mostly young) carrying Primark Shopping Bag and I need to investigate...I was hesitant to go in but what a hell I'm in another country and who cares!! So I started going to the store..The price is so cheap and the place is a mess...but I love it...Reminds of me ..century 21 in NYC or Uniqulo in Tokyo...This store with one on marble arch beat them..It is always loooong line to cash registers...but it's so cheap..( beware euro size, big americans!! if u wear M in us, better get L ) read more

SUPER CHEAP DEPARTMENT STORE! It's like an h&m/forever 21?combined with like the home department of target. Bought all my college stuff for studying abroad here, per some recs from locals but it's gr8. There are always a lot of people (prolly cause it's so inexpensive) but still wonderful and quick service and 3 stories!! read more

I went into Oxford Street Primark once and couldn't stay for long. It's one of the busiest shops EVER! And really messy but I suppose it's difficult to keep a shop tidy when it's constantly being savaged by hoards of shoppers. Don't think I could deal with the stress of going into that Primark again! read more

It was my first store i got in when i was in london and it was amazing. The price are like really really low. I bought a pair of gloves for like 1£. At the register the people were so nice to me they said like i am sorry that you had to wait so long(i only had to wait like 5 minutes so it wasn't that long) and i bought a pyjama and on the hanger it said 10-12 and the size i got was a 12-14 or something.She asked me what i wanted the 10 or the other and i needed the 10-12 so she went back in the store and got it for me! So sweet otherwise i would be going home with a wrong size what was totally my fault because i didn't look but she noticed it!! So big thumbs up for the lady who helped me that day and the store was amazing ;) read more

I like this store is Cheap and the quality of the clothes is not so bad... you can have a rush shopping in there if you need for a fast change! read more

One of the best stores, with best deals throughout the sessions. Huge store and impressive environment. Cheap and very fashionable ones. I love to go shopping there since it is very near to my house, and i can;t find anything so good for shopping other than this. I would highly recommend this to shopping freaks :D read more

I love this location. Great prices, great staff, great selection!! I came a few weeks ago and am just now getting around to writing a review (new to yelp). But I like commending great places read more