Specialties
Prefontaine is a flagship for forward thinking, updated, and modern fashion in the heart of Texas, carrying a unique mix of contemporary American and international designers. Currently, you will find brands like Ulla Johnson, Zimmermann, Sea NY, Pedro Garcia, and Mother Denim lining the shelves and racks of the store. From casual tops, jeans, loungewear, athletic clothing, to formal dresses and evening wear, Prefontaine carries an array of women's clothing. In recent years, luxury beauty items have become part of the store's offerings with brands such as, ILIA, RMS Beauty, Virtue Hair, Olio E Osso, and other cosmetics. If you are in the market for a gift large or small, we are happy to assist you in finding something special with a variety of items such perfume, candles, fine jewelry and more. Revekah and the store staff continue to drive the concept that fine, luxurious elements have a place in daily life, and simple, insouciant pieces can be elevated to work in traditionally dressier settings.
History
Established in 2004.
Owner, Revekah Echols, opened the doors of a small space in northwest Waco in 2004 with the idea of her boutique serving as a smaller version of the luxury department stores that could be found in larger cities up and down the Interstate 35 corridor. As each season passed, customers responded more and more to the store’s aesthetic, the sharp and consistent edit, and especially the unmatched customer service, which the store would become known for. After carrying exclusively established brands for several years, she started carrying smaller, emerging designers in an attempt to support these new perspectives in fashion and also to forge her own path and identity. The resulting contrast of edgy and traditional, the known and unknown, femininity and androgyny has become the formula on which the store’s collection rests today.
Meet the Business Owner: Revekah E.
Revekah is married to Jeremy Echols, a veterinarian practicing in the Central Texas area. They have two children, live in the country, and have a pasture full of animals.