Have you heard of www.MasterClass.com? It's a subscription-based platform that provides video lessons from industry experts in various fields. If the Service center at Porsche Plano offered a class, I'd call it: "The Art Of Providing Terrible CX (Customer Experience).
So you may follow my timeline, whenever I say, "today," "today" is August 20, 2025. My appointment for my 911 was set for today @ 11:30 AM. The reminders sent to me told me my service advisor was Timothy Shaffer. When I arrived, I told the gentleman that greeted me I had an appointment with Timothy. He introduced me to an advisor named Robin. Robin was sweet and pulled up my appointment on her computer and asked me, "How can we help you?" I was taken aback and asked her, "I specified what I needed looked at when I set the appointment...is it not in the notes?" They were not. So, she asked me to show her my car and point out the items that needed work, which I did. She then grabbed a pen and a numbered tag (the ones they hang on your rearview mirror) to write on. One would think that a $29 billion company, such as AutoNation, would provide their advisors with iPads and a CRM containing customer data. She let me know that it would take a few hours to give me an estimate. I told her this was not a problem but I needed my car by the time they closed.
Since I knew I was dropping my car off, I told my father that I would buy him lunch if he picked me up. He told me he would be there in 20 - 25 minutes. To kill time, I walked around the showroom for 5-6 minutes. They had a red 2025 Cayenne Coup. Gorgeous! I spent the rest of my time looking at preowned inventory outside. While I was outside, two other customers appeared. The entire time I was outside (and in the show room) nobody greeted me nor the other customers.
My father arrived & I took him to lunch. During lunch, I received another text saying, "Hi, welcome to Porsche Plano Service, my name is Shane and I am your service advisor." Told my father about my 3 advisors and we had a laugh. No big deal.
After lunch, I went back to work. Around 6:15PM, I was on my way home and realized no one had called me about my car. Not Timothy. Not Robin. Not Shane. I called the main phone number and went through all the options MULTIPLE times.
Service: No answer.
I hit, "0" for the operator. No answer.
I decided to use the trick of selecting, "Sales." Surely...someone calling about buying a new car would answer the phone. Nope. Nobody answered.
From the time I left work to arriving home (around 15 minutes), I called the main number and tried to reach SOMEONE at Porsche Plano (choosing the "Sales" option most of the time). I was so frustrated, I sent Timothy a text at 6:31PM letting him know what horrific customer service they had. Of course, he never responded. At 6:40 PM I get a text from Robin letting me know that she's trying to reach me. I called her when I got home and she let me know that the estimate for my car was $3,200. I thanked her for the estimate and proceeded to let her know...
...calling a customer 20 minutes before closing time and assuming they can make it is inconsiderate (especially after said customer told you they needed their car that day).
... forget their process of assigning 3, different, service advisors.
... forget the fact that no one spoke to me or the other customers outside.
...my B-I-G-G-E-S-T issue was the fact that a customer could call their store and not have a SINGLE department (including new car sales!) answer a call after 20+ attempts.
My call with Robin lasted almost 11 minutes. She apologized, profusely, and I let her know that I really appreciated her listening to me, that I knew it wasn't her fault but that her GM needed to take HUGE steps to improve their CX. I ended my call by stating that, even if they charged me $0 for the repairs, there was no way I was going to give them my business and I would be taking my car to Avondale since several of my friends raved about their sales/service CX.
Finally, if you need service, take it to www.RACPerformance.com. Ask for Solomon Roffe. read more