L.O.V.E Hot Pink. I get a mini reese's or nutella cupcake every time I walk by this place. The decor is cute, and you can take a seat at the bar and watch them ice all the treats. Oh, and they serve great coffee. read more

Love this place! They have amazing flavors & every one I've tried is delicious! They give fast & friendly service if you're on the go!

The worst customer service I have encountered, anywhere. If I could rate Hot Pink Cake Stand less than one star, I would. I called yesterday (Tuesday) and spoke with someone very friendly and very competent, whom was confident that she could complete my order for pick up on Friday for my son's party on Saturday. She did mention that they would have to get the order in today (yesterday) but that it was absolutely no problem, and for me to simply email them pictures of what I would like my son's cake to look like. Mind you, my son is severely allergic to peanuts and tree nuts. If you have any experience with food allergies, you will immediately recognize that I am relieved (beyond words) when I finally find someone that says that they can absolutely do a cake for my 2 year old. It's rare to feel comfortable with someone else preparing my child's food. My original call to HPCS was at 11:34 and my email with photos was sent at 1:11. I was told they check their email frequently. I called back to check on my email at 2:06, no answer. I called back at 7:13 and I explained who I was, what I had been told so far, and that I wasn't really familiar with how the process worked. I asked what I needed to do at that point. This was a different associate and she told me that Ashley would be in contact with me tomorrow but she had left at 5. I called at 2:43 today, becoming worried about why I had not been contacted. Again, I gave my name and explained what I had been told up until this point. To my HORROR, I am told that they are "all booked up for the weekend.....now." Now. I didn't call to place this order now. She said they could still do cupcakes. I was enraged. I explained that it is Wednesday and no one had even notified me that they couldn't do a cake for me, and also I didn't want cupcakes, I wanted a cake, and that I would try elsewhere. Her response? "We're sorry. Bye!" I have since called back and asked for a manager. The associate on duty today seems to be unaware of where her manager is and what time her manager will be in. Thank goodness I found another bakery that is not only willing to do nut free but was also very courteous and more than happy to help me. I will be serving cupcakes, unfortunately. read more

If you want to take a break somewhere super cute, this is the place. If you want good cupcakes, this is probably not the ideal location. I will give them points for having vegan/lactose-free offerings. My friend had a vegan cupcake that she said was pretty good. I had a yellow cake with chocolate frosting cupcake. It tasted okay, but not great. The real problem was that the frosting smelled terrible. I have no idea what caused it, because it wasn't the smell of ingredients gone off, it was the smell of a mechanic's garage. Yuck. read more

On vacation in Wilmington and as a fan on deserts in general we decided to check out this place. I'm not going to be long winded like some comments on here. I just wanted to say this place had great service and excellent cupcakes. They gave us a tour of the different types and what was in each so we had a better idea of what we wanted. The cupcakes themselves were moist and flavorful with depth to the various flavor nuances. I would highly recommend Hot Pink Cake Stand to anyone living or visiting the area. Keep up the good work :) read more

I give this business one star, simply because I can't post otherwise. The owner of Hot Pink Cake Stand is not a nice person at all!! After a friend of mine raved about this cupcake place, I decided to venture in with another friend of mine and give it a try. It was near the end of the business day, but I still expected to be treated like a customer and a human being while sampling a supposed delicious cupcake. When I walked in the first thing I noticed was that there was no one behind the counter. The owner of the shop was in conversation with some guy in the corner at a table discussing expansion and didn't even look up to greet us! I looked at the cupcakes for sale, and saw only two flavors! I then looked at the exorbitant prices and was flabbergasted at the idea that I was being asked to pay such a high price for such a small selection! They had other items for sale, such as teas and items that said "Hot Pink Cake Stand." But, these items were overpriced as well and I have no desire to purchase something geared solely for the purposes of promoting this substandard establishment. The owner did not even notice when we left. Some advice to the owner: Before you start thinking of expanding your store, how about attempting to improve your customer service and lowering your prices a little, as you and your business will be NOTHING without customers!!!!!! Overall recommendation, don't go here!! Don't even waste your time driving by it or glancing in its direction!! If you must have a cupcake, try Coastal Cupcakes. They are much nicer and have a larger selection than HPCS. read more

These cupcakes are incredible and I usually don't go for cupcakes. So moist and flavorful. Don't miss the salted caramel. It's one of the best. So glad we decided to pop in on our trip to Wilmington! read more

Husband has a cakery type sweet tooth so we went in and he got their red velvet. Said it was pretty darn good. Cute atmosphere, very feminine. Will def be back! read more

Super moist, delicious cupcakes! We tried the Grasshopper, Chocolate Peanut Butter, Carrot Cake, and Oreo cupcakes.... fabulous! My sister got the gluten free Peanut Butter and said it was delicious too! Very moist cake!! read more

Best cupcakes in Wilmington, in my opinion. Only reason I'm not giving 5 stars is because one time I met one cupcake I didn't love. Every other cupcake (and there have been SO many) I have felt like is the best cupcake in the world. Salted caramel cupcakes are to die for and mmmm....Lavender Honey. I love cupcakes and I can't get enough of this place! read more

Oh my goodness! The vegan cupcakes are outstanding! I also really like that they offer more than just standard flavors like chocolate and vanilla. The carrot cake and raspberry tiramisu especially stand out. If only they were closer! :) read more

Awesome little shop! Great staff and a must do when near the river front! Cup cakes too good to share....

AMAZING JOB BY JODY, ANGELA, and the team!!!!! I ordered Science themed cupcakes, provided a few example pictures, and the cupcakes turned out BETTER THAN I COULD HAVE EVEN IMAGINED. I cannot recommend them enough!!!!! The team was helpful, fast turn around time, and the cupcakes tasted and looked AMAZING. I had been in a few times before to try the cupcakes, got the vanilla lavender and pink champagne and they were to die for, and then got a custom order and they were PERFECT. Could not recommend this place more -- simply amazing and excellent customer service. read more

Pink Baking - simply amazing! - Custom Cakes Near Me - Wilmington, North Carolina

My husband now, took me to HPCS when we first met over 3 yrs ago and it was amazing! It was the first cupcake I had that wasn't out of a box or from a grocery store! I am now hooked! Not only are their cupcakes delicious but the store is beautiful! I also had the pleasure of working the 2012 wedding season with a very popular Wilmington caterer. I must say I have seen A LOT of their work up close and personal at weddings and on some occasions was able to try them. They have all been amazing to look at and even better tasting! I would recommend HPCS to anyone! read more

So cute and sugar cookies are great! Definitely recommend if you have a sweet tooth! A little expensive but totally worth it because it hits the sweet spot. read more

Great little bakery. I really like the decor and how you can select a bottle of wine, if you choose to do so. The cupcakes were really moist and fresh. I'll go back next time I'm in town. read more

They delivered (literally!) exactly what I hoped for: a beautiful 3-tiered ombre cake for my wife's 30th birthday. It looked incredible and tasted even better. I can't recommend them highly enough. read more

I love these cupcakes! Delicious flavors. Friendly staff. The moistest chocolate cupcakes I have ever had. Great frosting to cake ratio. This has definitely become my go-to cupcake place! My favorite so far is either the Samoa or the Chocolate Peanut Butter. read more

This bakery is absolutely wonderful. I had custom made cakes made for my parent's birthdays (golf for my dad, tennis for my mom), and they were beautiful and delicious. I am so impressed. read more

The peanut butter chocolate cupcake was divine... and if they have any, consider the yesterday box. We got some of the best blueberry pie we have ever had, as well as 3 brownies for a cheap price. So good!!!! read more

Took my daughter and 3 of her friends here today for her 10th birthday. We just showed up and the girls sat at the counter and got to watch them make a cake and cupcakes. When you walk in you are hit with the smell of chocolate, or a mix of different flavors but not overpowering. There are several table one may sit at, or you can sit at the counter. There is also a case where you can view loose tea from a local tea company. The girls and I spent a few minutes opening up some of the little jars smelling them. Each girl got a small cupcake and then we bought 7 for the 7 of us. I had the mint cupcake. It was moist and the icing was a light green that tasted like the after dinner mints you get at Olive Garden. My wife had a red velvet one and by her expression it was really good. They also had a peanut butter one. One of my daughters friends had the bacon maple cupcake. I took a small taste and it was pretty good, surprisingly. Located just off of the main street, a block from the river, parking in limited and it is paid parking but it's a $1 for one hour. I'd love to go back and try a cake. read more

Not a fan...the cupcakes taste like they were baked the night before and left sitting out all night to be Ready for the next morning. Their flavors appeared to be enticing but honestly my favorite part was the icing...and it wasn't that great either. It isn't worth fighting downtown construction and pay parking for these cupcakes. I could do better with a boxed mix from the grocery store. Live on Betty Crocker. read more

Hands down, the best Oreo Cupcake I've ever had. The icing is like the cream filling in an Oreo and they pile it on. The cake is moist and rich. Glad we happened to stop in as we walked by. read more

I dream about your cupcakes! They were so fresh, and fluffy. If there is a cupcake heaven, I found it. Too bad I live 2 hours away. Next trip to Wilmington, will include a visit to Hot Pink Cake Stand! read more

To be honest, Hot Pink Cake Stand was amazing when they opened. I remember being so excited for their doors to open. Over time, it seems like they have lost the personal touch that was once there. Beyond rude employees, it seems like the cupcakes themselves have lost magic. Sub-par, dry and over-priced. It's a pretty store, but that's about the nicest thing I can say. read more

The kindest proprietor and the yummiest gluten free cupcakes! Lots of creative flavors and colors. We walked out with a box of goodies to bring to our friends. read more

I don't even like sweets but I devoured these cupcakes. I'm from out of town and I tried them for the first time over 4 years ago. Since then I've tried to find a cupcake this good my hometown without any luck. Finally came back a few days ago on vacation and they special made the almond since I called the night before. (try the almond!!) I was worried I built it up in my head over the years but it was even better than I remembered. Not sure what magic goes into their frosting, but I haven't found anything that comes close in Charlotte! read more

When I stepped inside of Hot Pink Cake Stand, I felt like I had walked into a bit of a war zone. There were only 2 visible workers but a long line of eager cupcake fans. This was only the 3rd of 4th week of it being open so I understand they were just getting into the swing of things, bless their hearts. Almost every cupcake they had listed on their chalk board was out for the day. I only got my 4th 5th and 6th choice of flavor, but once I bit into these moist, flavorful, sweet and savory and preciously decorated cupcakes I knew I would be happy with any flavor! The mint chocolate chip is out of this world. I cannot wait to try the peanut butter and pink lemonade ones. On their website they list the daily cupcake flavors and the specialties for each day of the week. So, thankfully, it seems as though they are getting organized and more into a consistent pattern with the baking. I do know, when I was there, the owner stated that they bake a certain amount at the beginning of the day and whenever they run out of whatever it it, they are completely out until close. Which is a bummer, but they simply can't keep them coming as quickly as they're going but now I know exactly why! read more

SKIP THIS PLACE AND GO TO COASTAL CUPCAKES AROUND THE CORNER!!!! The cupcakes are overpriced and not that good, and the staff and service are HORRIBLE!!!!! All the girls in there, especially the owner, are EXTREMELY rude and have absolutely no customer service skills whatsoever. I had a friend that ordered her wedding cake from there, and the "fondant figurines" on the top looked like absolute shit. She spent hundreds of dollars on a cake that I could have made at home that would have looked and tasted better. Go onto their FB page or website - sure, some of the cakes look great, but for the most part, they look like something you could do yourself at home. Spend local, but spend around the corner at Coastal Cupcakes where they actually appreciate your business and deserve it!!!! read more

Stopped in the Hot Pink Cake Stand saturday afternoon. Downtown very busy, cake stank not so much. One person working the counter making herself a fresh coffee acting as if she had 30 customes in the store. Store looks like it is under some type of construction, cupcakes in cake stands scatered around on the bar. No rhyme or reason to them. Ordered a regular cup of coffee and one cupcake($4.55). Cupcake was dry and coffee cold. Coffee was presented with a quart of half and half and told "put in how much you want". Sorry to say I will not return. read more

Do not waste your time or money here- as noted consistently above- the cupcakes are very, very dry, have no flavor and are no better if not worse than a grocery store cupcake. Why pay more for poor quality? I am willing to pay extra for someone to make me something that I can't or wouldn't make myself and for something that is made our of quality ingredients. These cupcakes are not- they are gross. Save your money. I can also attest to the rudeness and I unprofessionalism of the staff. The day I was there, the owner stood right at the counter bashing Coastal cupcakes( which is WAY better) to a friend who'd stopped by- all while ringing me up. Avoid this place, save your money and if you want a decent cupcake grab the key lime at coastal cupcakes- been buying them for years and they are consistently wonderful. read more

Couldn't even give me an accurate pricing on a cake and when they did they said $140 for the size of a cake I can get from Walmart for 5 bucks. read more

They were the worst cupcakes I have ever eaten. The carrot cake was terrible and the red velvet was not good either. This place should not be in business. I would not recommend going here. read more

Avoid this place! The service is horrible!! Ordered a cake from them last month, was overcharged dramatically from what I was originally quoted in an e-mail and it looked like a Costco cake, and was dry on top of everything. I traveled from out of town, and when confronted, the owner is rude, snobbish, unhelpful, and just downright obnoxious. Will never go back again!! Have never reviewed before, but felt the need to share how awful this place is! read more

I am a self proclaimed cupcake connoisseur and as a modern man I feel completely comfortable in telling all my male buddies about the cute shops I frequent. "THEY HAVE BEER!" is usually said more than once in my description to save face but on the inside I don't care... "THEY HAVE CUPCAKES!" ...really delicious cupcakes...its really edible emotion....in cool locations and yes...they have beer. My fiancé has a true food allergy that doesn't allow gluten. We seek out North Carolina Bakeries that have some options for her and have found Hot Pink Cake Stand to be a local favorite of ours. We recently got engaged and plan on them for our wedding cake. read more

Amazing products. Cupcakes are so imaginative. Te owner is not the best people person. I don't think she is trying to come off rude. Shes just not overly friendly. She's kind of a baking genius... so I let it slide. Her staff who deal with the customers more are very friendly. I think she hires them to kind of balance her out. I've never been disappointed with a order or a drop in visit even. The wine tastings are a must have to spend with a loved one or to have a girls night out. read more

Stopped in after dinner downtown for a cupcake and coffee. A little dark, so despite the Open sign we were not sure but ventured in anyway. Very glad we did! Great cappucino and espresso. We shared a black velvet cupcake and it was delish! Will definitely come back again. read more

i bought a cake last sept for my hubby bday - vegan vanilla with vanilla icing and it was so good - i ordered one last week for my bday this month - cant wait. mmmmm - cant wait read more

my son's cake was small but cost me 250 dollars while the cake looked good but it was huge disappointment she used the icing on the cake insde the cake instead of using chocolate filling like i asked her she it was awful she embarrass me in front of my son and my guest i through the cake that cost me 250 in trash that is my experience with hot pink stand read more

I placed an order with them on July 31 for 6 dozen cupcakes - 2 dozen each of Banana Crème Brulee, Key Lime and Tiramisu for my daughter's wedding. Being a fellow baker I was expecting to see quality cupcakes when I arrived at the restaurant but I was shocked and dismayed at what I saw. Only the Banana cupcakes could barely pass as being standard cupcakes; the Key Lime were half the size of the Banana and the Tiramisu was more of a cupcake top, only 1/2 to 3/4 of an inch tall. I was horrified with these cupcakes and had no choice but to serve them since all of the wedding guests had arrived. Frankly I was embarrassed to serve them to my guests. I am well aware what a "regular" or "standard" cupcake should look like. And if cupcakes are scooped properly then there would never be the differences that we saw. I understand slight variances but when these were taken out of the wrappers it was obviously much more than a slight variance. The cupcakes were no higher than my finger. They were closer to mini cupcakes, about 2 child size bites and cost $3 each. If it wasn't my daughters wedding then I would have made them myself. As far as the taste of the cupcakes, the little bite of key lime was delicious but the others were terrible. Even the bride remarked that the tiramisu tasted dry and stale. Upon complaining to the owner she offered to give me another dozen of these horrible cupcakes or a very small amount of refund. I paid $250 for cupcakes that I was embarrassed to give my guests. Do not waste your money on these cupcakes, if you want quality cupcakes in Wilmington then go to Shuga Shack, the cupcakes are twice the size and 500% better flavor for basically the same price. read more