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    Pink Baking

    3.7 (122 reviews)
    Closed 10:00 am - 4:00 pm

    Pink Baking Photos

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    Lili N.

    I was in Wilmington for a day trip with friends and as a preggo woman, I MUST HAVE MY SWEETS. While we had an hour wait to be seated at a restaurant, we decided to walk around. I knew that I wanted something sweet. The cravings were TOO strong. As I strolled down the street, I saw Pink Baking Co and knew I had to go inside. When I entered the establishment, I was immediately welcomed. It was very clean, well decorated, and spacious. Plenty of seatings! There were even more space towards the back and they had wind! I couldn't drink any, but it was nice knowing I can wine and dessert at the same time :) They had a little varieties of cupcakes, macaroons, and cookies/brownies. I got a salted caramel macaroons, lemon and lavender macaroons, and a mini carrot cake cupcake. ALL OF IT WAS DELICIOUS. Macaroons were light and fluffy and had a nice punch of flavor! Carrot cake was delicious. Almost reminded me of a mini muffin. Next time I come, I don't want to be pregnant so I can enjoy the wine and dessert!

    Macaroons and cupcakes for days!
    Lenzie G.

    If I happen to be walking by this place, I'm not sure what happens but my feet start pulling me towards it and I cannot turn them away! It happened Saturday. Although I'm dieting (boo), I did remember that they have those wonderful little mini cupcakes and I felt better about ordering one of those instead of a full size one. All in moderation, right? This time, I tried a mini called Wonder Woman. The samoa is my favorite from here, and oftentimes, you can only get it as a special order. However, the Wonder Woman was pretty bangin! It was a chocolate cake filled with espresso ganache and espresso/caramel buttercream frosting. So here's the deal. I'm weird about chocolate cupcakes. Mainly because I don't like for the chocolate to be completely overpowering. But this, this was no ordinary chocolate cupcake. The coffee undertones paired with the caramel buttercream was just a perfect combo. The espresso ganache was very smooth and the coffee/chocolate ratio was perfect. Neither over powered the other and mixed well with the chocolate cake. I'm not gonna say it is my favorite, but it could be a close second!

    Delicious mint grasshopper ... Fresh mint smell and crunchy cookies inside the chocolate cupcake!
    Denise D.

    Redemption.... stopped by and grabbed a few cupcakes and a macaroon. Everything was delicious and it looks like there were no fruit flies present. Delicious presentation and wonderful cream cheese frosting. I believe the owner assisted us with our tasty treats during our recent visit. Will stop by when in the area and recommend your quaint establishment. Luckily, plenty of walking in the downtown area to burn off the extra cupcake I enjoyed!

    Phoebe C.

    I've been here twice for vegan cupcakes & had a great experience both times. Friendly customer service, great atmosphere & vibe, and delicious cupcakes. What more can you ask for? Definitely recommend it.

    Our three treats!
    Emily J.

    Two friends and I stopped in during Riverfest for a delicious treat. Jordan was working behind the counter and was so friendly and helpful! I tried the peanut butter chocolate cupcake (delicious!!!), one friend tried the red velvet cupcake (delicious!!), and the last one tried one of the macaroons. Being gluten-free, she was also very excited that there were several gluten-free cupcake options along with macaroon options. Everything was delicious and so very pretty! Jordan was a joy to meet and we all can't wait to return!

    Gluten Free
    Jamie K.

    This bakery was recommended by a friend. Thank you Friend! Delicious assortment of cupcakes. Vegan and Gluten Free options. Champagne, wine, beer available. I made two stops to this cute pink bakery.

    a lion cake and a lion cake
    Anwar A.

    Sure, pay $175 to be completely disappointed, the bottom pictures is what we wanted for my son's first birthday and the top is what we got at this place, also, the happy birthday banner was missing, only reason it's 2 and not 1 star, the cake part tasted good.

    Ken F.

    Spending time with my daughter in Wilmington and stumbled across this little shop. Absolutely awesome! My daughter loved the cupcakes. Obviously a bit expensive... But, it made her smile. That's priceless. Nice shop, good atmosphere, friendly staff (especially Kara) and great product. Give it a try.

    a cupcake with white frosting and sprinkles
    Antonio R.

    This is a cute little cupcake shop on front street in Wilmington, the cupcakes are baked daily and are so fresh and delicious. The building has so much character. Warm and inviting

    Taken from HotPinkCakeStand.com
    Katie V.

    I first went to Hot Pink Cake Stand when I was visiting a friend for spring break. I found it online when I was searching for vegan-friendly places in the area. They offer a changing selection of cupcakes from classic vanilla and chocolate to unique flavors like chai tea and Guinness. They do vegan & non-vegan cupcakes. Also, I read online that they offer muffins, cookies, custom cakes, coffee, and tea. I believe they may even begin offering a sugar-free and gluten-free selection. I was just so fixated on getting a vegan cupcake that I didn't notice at the time. If you want to know what Hot Pink Cake Stand is baking up for the day, you can find out through their Facebook page. The first time I stopped by, they were sold out of their vegan selection. Wah. But the next day was a success! I'd suggest arriving early to make sure that you get the best selection. Overall, I was very pleased with my visit to HPCS. The owner was really friendly and accommodating. You can tell that she really loves what she does for a living. The interior of the bakery has a nice atmosphere & is quite lovely. Most importantly, the vegan cupcake that I had was delicious! Even my little chihuahua, Puppito gave it his approval! I'd definitely be a regular if I lived in Wilmington.

    gluten free macaroons

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    2 years ago

    Used them for our wedding and the flavor was incredible - we're already coming back for a birthday cake!

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    6 years ago

    Love them! Always so helpful with my party cupcakes. And they are always soooo amazing! Not to forget the crazy cakes they can do.

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    Sweets Bakery & Confectionary

    Sweets Bakery & Confectionary

    3.8(5 reviews)
    3.7 mi

    Great for catering we had them cater for our renewal of our vows and they did everything. Pre…read morepandemic. The crab dip was outstanding, that was yummy They came and set up everything in the house and placed everything on the tables ! They have outstanding service for their customers. Prices were nice. We sat down prior to our engagement and went over everything How many people And how they would do things They were spot on! They have from crab dips to crackers to fruits and vegetables to little cookies or great little desserts ! Catering was outstanding! Great atmosphere Great products Great people Thank you

    So this is what took the place of Coastal Cupcakes--the teal canopy above it is still there though…read moreso don't be fooled. When my friend and I walked in the woman behind the case said hello then looked right back down at her phone. My friend and I were asking each other questions about the desserts at an audible volume yet the woman did not once look up from her phone to ask if we needed help. A couple other people walked in at this time and she immediately served them. The cases were full of description cards with no matching dessert behind them, and there were things written on the menu that were not in the cases. They did have about five different cupcake flavors, two cookie flavors, as well as a couple other packaged desserts. I asked the woman to describe one of the cookies to me and she did, then I opted for a salted chocolate chunk which was very good. I was immediately turned off by the staff member being on her phone and not offering to help us when we arrived for our first time there so for that reason I'm not compelled to return.

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    Sweets Bakery & Confectionary

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    Pink Baking - customcakes - Updated May 2026

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