Freshly fried! Food taste 5/5 Service 5/5 Ambiance 4/5 If you are staying near the beach resorts and no car for the day, this is an amazing malasadas place if you want to try this! Just hit the spot eating it for breakfast or a snack and I skipped the drive to the "other" very popular malasadas place! This is a good little gem here. Bite and it feels like a soft pillow, not to sugary and yummmmmm! Must try! read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

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I love Penny's Malasadas and I'm always surprised there's not more people here when I go! I feel like these are much more flavorful and fluffy than Leonard's and if you like the filled malasadas, I think the base of the flavoring is much better tasting here than at Leonard's. Leonard's has kind of a chemical flavoring to the base of the cream filling that I don't taste at Penny's. Penny's cream fillings taste like fresh made puddings. The malasadas are hot and fresh and made to order. There is a choice to make of how many to get: 3, 6, or 12. I always get 3 and then have to figure out if I get ube, coconut, Nutella, custard, and/or the specialty filling of the day. The other day it was coffee custard and it was delicious! All of them were delicious. I've gone multiple times and the malasadas are always fresh and delicious with lots of sugar and filling. They take a few minutes but not terribly long. There is a kama'aina discount as well. There is a credit card surcharge of 3% or avoid it by paying cash. These are my favorite malasadas on island and I like to take out of towners here versus Leonard's. read more

Penny's Waikiki Malasadas - Ube, coconut, and specialty of the day filled (coffee custard) malasadas - Donuts Near Me - Honolulu, Hawaii

POV from someone trying a malasada for the first time in Hawaii. We tried 3 pack with the ube, coconut and regular custard. The coconut was the most delicious! Really worth stopping by and trying them! Especially because of the convenient location, quick and friendly service! read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

We were at Royal Hawaiian Center for a performance and ate at the main food court afterwards. I wondered how the malasadas from Penny's were so I took a chance and bought a dozen original with sugar to share with other families we were with. I am not a fan of filled malasadas as they become just filled doughnuts and you lose what makes malasadas great. The slightly crunchy outside and airy inside with a little chewiness is what I consider a good one. They are made to order so be patient and it is worth having them fresh! I was surprised but how airy the inside was, not dense, and not dry. It had a nice eggy taste and can't go wrong with it coated with sugar. You know how some malasadas can make you feel full or even regretful afterwards? Not these as I had no problems eating one and wouldn't have minded eating more! I didn't though as I wanted everyone to have one to eat. I saw beignets on the menu so if they are just as airy but with powdered sugar on the outside, I'm sure they will be great. I'll have to try those the next time. read more

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Penny's is a decent alternative to Leonard'ss and easily fulfilled my sweet tooth cravings. This shop is located in the second level food in the Royal Hawaiian which was a convenient 10 minute walk from my hotel. The malasadas were fresh and made to order. Their menu board is straight forward with options for traditional or filled. I opted for the filled malasadas and chose coconut creme, original custard, and ube creme. The box of 3 cost $11.25. Their malasadas have a slightly denser texture compared to Leonard's. They are still airy and geneoursly filled. Their ube creme was my favorite. I also enjoyed their coconut creme and original custard. The fillings are more on the liquid side. Thew malasadas come in either 3, 6, or 12. They also have beignets as an off menu item. Service fast and friendly. read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

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I wanted to try a different malasada spot before my trip ended so checked this place out. As someone who ate a bunch of Leonard's a couple days earlier, the only advantage Penny's has IMO is the convenience if you are already staying in Waikīkī. They are more expensive (3 for like $10) but not as tasty. I really didn't like the special sugar of the day (forgot the name). It's fine if you are in the area, but it's not the best malasadas you can get. read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

$3 Malasadas in Waikiki. This is the plain one. It's located in the food court of Royal Hawaiian. The malasadas are made fresh while you wait. Everyone seemed to enjoy it. That's all that matters. read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

Don't let the size of these malasadas fool you- they're lighter than a feather and filled with the most airy cream! I came with my friends and we each ordered different malasadas- one coconut cream, one custard, and one ube. The ube flavor in mine was to die for- it's so fresh and has that signature nutty concentrated vanilla scent. They do get a little messy with the sugar and cream oozing out, so we grabbed some extra napkins from the woman in front! My malasada craving was fulfilled. They're one of the most perfect dishes to sum up the culture of Hawaii- a mesh of each immigrant population adapting to traditional flavors (and, in part, influencing others along the way). The history of culinary culture and how each ingredient/dish has made its way to these islands never fails to interest me. read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

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Penny is good but not the best. I do appreciate they have flavors other places do not have including seasonal flavors as well. Not only do they offer malasadas Penny's also had powdered beignets on the menu. What I don't like is they force you to get a pack of 3 instead of being able to just get one. I came to try their malasadas and got a box of 3 of them. I tried their original custard, and two of their seasonal flavors: apple and peach. The custard was my favorite. The apple was my second favorite. The peach was good but it tasted more artifical. It was fried okay but the dough wasn't as soft as their competitors. The sweetness was also okay. Not too sweet which I liked. My 3 malasadas took awhile to make but I think they make them fresh which is nice. The service was okay. I was a little annoyed I had to ask what the seasonal flavors was when I said out loud "oh you have seasonal flavors" to the lady behind the counter. They definitely were not selling. Would I come back? Eh. There's just better options. I would possibly come back if I was already at the shopping center in the food court but to come here just for Penny's is a no for me. It's located in the food court at the Royal Hawaiian Shopping Center. You can park and get validated if you spend over $10. read more

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When in Hawaii. Had to grab some Malasadas before I went home. Located in the second floor in the food court of the Royal Hawaiian mall. Malasada means left over dough and the left overs have become the main event with Malasadas. I have had them in the states before at farmers markets. These were good but as before too sweet and sugary for me that's just their nature. These are made fresh while you wait. Minimum of three. I got custard, ube and coconut. The coconut was my favorite. I was surprised how liquid the filling was. I think a little thicker would be better. Make sure you take small notes or all the sugar covering will scratch your throat. I have to say I liked Leonard's better as these had more of a fried flavor and less fluffy fresh. read more

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I'm no malasada expert, but these are the best I've ever had--made to order, so they are hot. The best part about them is that they are very light, they are like soft warm pillows! The crème fillings are also light and not too sweet. I've tried malasadas on other islands that claimed to be the best and was not impressed, the dough is heavy and chewy, fillings are to sugary and sweet. These are delicious. Got ube crème, coconut crème, and original custard. The only issue is that the malasadas are so hot that the crème gets runny, but that is a price I'm willing to pay for fresh tasty light malasadas! read more

Penny's Waikiki Malasadas - Ube, coconut, and original custard filled malasadas, $11.85 for 3, 2/2026 - Donuts Near Me - Honolulu, Hawaii

Located on the 2nd floor and within a food court is this apparently local staple for Malasadas (aka donuts). We stopped in quickly after eating dinner nearby and there was no wait. We ordered and it seemed to take a bit so I think they are making these fresh to order. I opted for the traditional (no filling) ones since my kids are not a fan of things inside. The malasadas were really nice and somewhat reminiscent of beignets but large and instead of just powdered sugar, there were sugar options to choose from. It is a food court so maybe not the classiest place but I think these are worth it to stop in and try. read more

Penny's is located in an outdoor food court within the Royal Hawaiian Center. It can get very busy with no seating, so it's more of a grab and go situation. We opted for the Cinnamon Sugar, Original Custard filling with Hawaiian White Sugar, Ube with Hawaiian White Sugar, and Nutella with the Cane Sugar. I was a bit disappointed as their Malasadas are more on the airy side. Not as thick or flavorful as I'd like it to be. Depends on what kind of consistency that you prefer to be honest! I just think the taste felt short. Their Nutella filling was also misleading as it tasted more of a salted chocolate? I don't think it went well with the Malasada. Everything else tasted okay! My favorite was the cinnamon sugar. read more

Penny's Waikiki Malasadas - Cinnamon sugar, Ube, Original Custard, and "Nutella" - Donuts Near Me - Honolulu, Hawaii

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Husband wanted malasadas and this was the closest to us. Not too bad for a quick fix. I wouldn't say I'm a malasada fan so can't fairly judge read more

First time trying a Malasada and it was pretty good! I got two filled one with coconut crème and the other with nutella crème. I also ordered one not filled. In my opinion the non filled Malasada was the best. Malasadas came out hot and quick service was prompt. read more

Penny's Waikiki Malasadas - malasadas - Donuts Near Me - Honolulu, Hawaii

When in Waikīkī, sometimes you just gotta follow your sweet tooth--and I'm glad mine led me straight to Penny's! First off, the POG juice... wow. Not sure if it was actually fresh-squeezed or made by magical island fairies, but it tasted way better than the one I had at Duke's. Super refreshing and perfect for that mid-walk pick-me-up. Now let's talk malasadas. We went for the coconut cream and oh man... pillowy soft, coated in sugar, and packed with filling. Absolutely hit the spot. If happiness had a flavor, it would be that coconut cream malasada. The vibe here is casual and quick, staff is friendly, and everything just feels like a "yes" decision. If you're wandering the Royal Hawaiian Shopping Center and debating if you should stop--stop debating and just go. read more

Penny's Waikiki Malasadas - 3 Filled Malasadas - Coconut Cream! - Donuts Near Me - Honolulu, Hawaii

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Astoundingly good! Best I have ever had anywhere on the islands. The ward filling is amazing g and the malasadas themselves are so light and airy. read more

Penny's malasadas are fluffy pillow donuts with a cozy local vibe. I had one traditional and two filled (ube cream and original custard). The fillings weren't too sweet but full of flavor. If you mix traditional and filled, they charge the filled price. Cinnamon sugar the traditional side and original custard the filled side was a staff recommendation when I was there. It was perfect with simple black coffee. Overall it was delicious. read more

I ate here like 5 times over a week. Their malasadas are so super light and fluffy, always hot when I got them. Great!!!

Located in Royal Hawaiian Shopping Center in the food court on the 2nd floor. Need to get validation from establishment you visit a you have to spend $30.00 to get 1st hour free if not it is $3.00 per hour. If you call in your order for pick up the cost is $39.00 if you call in your order and if you go down and order it $31.20, the only thing is the make it when it is ordered and they only have 1 small fryer, so it will take a while for your order. If you are in a rush better to order ahead and pay the difference or go to pipeline! The coffee fill Malasadas wasn't that tasty and not much filling. The original filling was good, the Malasadas is light and not as chewy, as Leonard's or Pipeline so if you prefer the chewy type you would not care for Penny's. The custard and Ube were good and they do make daily flavors this time it was the coffee. We also tried before their Yuzu and Pina colada and Coconut which were very good. read more

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Ordered ube filled and plain sugared. It would be nice to be able to order just one instead of a minimum 3. I loved how they came out hot and fresh. I didn't mind the short wait. read more

I loved that they were very light. It had a nice crisp on the outside but chewy on the inside. Original and LiHing were our favorites. I thought it was better than Leonard's which could be blasphemous. Customer service was cold and very unwelcoming, almost borderline rude. Had they had other locations I'd absolutely give them a visit but as a Kamaaina, I wouldn't go out of my way to come back. read more

The malasada is made fresh to order. They don't sell individually, you have to buy a set. Order the 3 malasada, the filling was inconsistent, one malasada barely had any filling. If you're caving malasada, it will satisfy your caving but not the best in town. read more

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Easily found within the mall. Staff was rude as they informed me I had to get 3 minimum, AND they would charge based on the more expensive malasada (filled vs sugar). Doesn't make sense, but we got some anyways. We tried the Ube Creme filled, Hawaiian White Cane Sugar, and Specialty sugar of the day (Li Hing Mui). My guy and I were insanely disappointed. There was no difference in flavor between the two sugar coated malasadas and there was barely any ube creme in the third one. The dough itself was plain and there wasn't anything special about it. Considering these are supposed to be award-winning, I really hope this was just an off day for them because this was an incredibly disappointing way to end our Hawaii trip. read more

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Tucked away on the 2nd floor at the Royal Hawaiian Center food court lies a hidden gem. Penny's malasadas. I know everyone talks about Leonards but I think you need to try both and compare. Freshly made to order fried dough perfection. Staff was so smiley and nicer then the other place. Order: Stuffed coconut creme, original and guava. Loved all three and would order them all again. Overall: A must try when in Waikiki area. read more

Penny's Waikiki Malasadas - Guava filled malasada - Donuts Near Me - Honolulu, Hawaii

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I grew up on Leonard's and am used to making that last mobile stop before the airport to grab a warm Leonard's custard malasada. But wow, Penny's might give Leonard's a run for their money. The dough is light and crispy, not too much sugar, and I have to say, the custard filling tastes homemade and light, with a very subtle sweetness. I MIGHT like it better than Leonard's. Their flavor of the month was Lilikoi and YA'LL it's amazing. I had the Lilikoi malasada from Liliha and there's really no comparison - Penny's tastes like fresh Lilikoi curd. It's phenomenal. If you can't face the lines at Leonard's and you're stuck in Waikiki without a rental car, Penny's will do you right. read more

Penny's Waikiki Malasadas - Malacca's - Donuts Near Me - Honolulu, Hawaii

When I'm at home on the mainland, I sometimes dream of malasadas. Leonard's gets so stupid busy, they can be nearly impossible to get into. I was surprised to see a malasada shop in the Royal Hawaiian shopping center, and was more than a bit leery. Rather than disappointing, Penny's was a delight. All the malasadas are made fresh to order. That means you have to wait a couple of minutes. Don't let that deter you. The malasadas are a bit lighter than others I've had, but quite delicious. Three are enough to share with your partner. read more

Penny's Waikiki Malasadas - Excellent malasadas ... Made fresh to order - Donuts Near Me - Honolulu, Hawaii

My very first malasada here in Hawaii and it did not disappoint! I got 3 traditional with sugar and 3 with filling (ube, coconut creme and original custard). Malasadas were made to order. The traditional one was super delicious! It was soft, light and fluffy. Definitely tasted fresh. The ones with fillings were alright. Fillings were super runny. Eating the malasadas will get super messy so prepare tons of napkins :) read more

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It was decent. We got ube, Nutella, and the flavor of the day which was lilikoi. The bread was super soft and ube and Nutella were good. The lilikoi wasn't great. Just didn't go well with the bread. Price was reasonable. 3 for like $10. I gave 4 stars because the staff wasn't very pleasant and we asked for some napkins and the guy only gave us one! This is in the food courts upstairs. Food court area is clean and it wasn't crowded so it was fine. read more

Penny's Waikiki Malasadas - Nutella, Lilikoi, and Ube. - Donuts Near Me - Honolulu, Hawaii

Wow! After over 30 years as a Leonards' loyalist we ran across Penny's while we were staying at the Sheraton Waikiki. Penny's is in the food court of the Royal Hawiian Center and we figured we would compromise because we wanted to stay close today. That turned out to be a good thing. Penny's are made to order and piping hot delivered. The regular are light and just the right texture. We sampled the coconut, haupia, berry filled and custard. All very good but I'm a purist and the regular with white cane sugar are my thing. Service was good and everything came out quickly. read more

Penny's Waikiki Malasadas - Menu - Donuts Near Me - Honolulu, Hawaii

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I was hesitant because I thought 3 would be too many (3's the minimum), and I only wanted 1 to try. Nope. Glad we got 3. These malasadas are a lot lighter and fluffier than the famous Leonard's. Different style, but great in their own right. They're freshly fried at the time of order and served warm. The filled ones are extremely messy to eat, the filling was liquid and tended to flow out the side when biting into the pastry. Delish though. Definitely worth trying. Workers did not seem happy. read more

Penny's Waikiki Malasadas is located at the Hawaiian Center food court and specializes in Malasadas (Portuguese donuts). They are made to order and are available with a filling. All of the malasadas are coated in a sugar. Filled malasadas ($11 for 3) - Coconut, ube, nutella and custard were the fillings available. The malasadas were so fresh, warm and melted in my mouth. The consistency wasn't quite the same as Leonard's, but it was still very good. I was disappointed with the fillings as they were extremely watery. Overall the malasadas here are great, but are pricier and not as good as Leonard's. Also there is no line here, so don't expect a wait like one would at Leonard's. I'd stick to getting the plain malasadas here over the filled ones. read more

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Fresh and flavorful Malasadas for when you are walking around the Royal Hawaiian center! We were craving a sweet treat but didn't want to drive all the way out to Leonard's, so we stumbled upon Penny's which is located in the upstairs food court. Though it took a bit for our order to come out, it really means they made these donuts fresh to order! My favorite was the ube filling but they have a variety of different creams and you can make your selection super customizable! read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

I have no idea whether these are the best malasadas on the island, but I will tell you that even in a shopping mall in Waikiki, in the evening, these malasadas come warm, freshly filled, covered in sugar, and smelling like heaven. When you bite into them, the outside is delicately crispy, not overly greasy, generously sugared. The inside is gorgeously ooooooozy and creamy in the most delectable way no matter which filling you order. From an ignorant mainlander..... WOWZERS. read more

Lady working on Tuesday morning is half asleep and grouchy! Needs to smile or maybe she's not a morning person. Malasadas were good though, warm and fresh! Located in a food court so can be loud. read more

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We tried the malasadas at Penny's at Waikiki. Well, firstly I was put off but the prices. $9.00 for 3 traditional sugar malasada's no filling. $3.00 each. Honestly tho, the malasada was big and the texture was perfect. They are made to order which was nice. The taste tho could have been better. No taste, after the sugar coating (which was very light) was gone in your mouth, the malasada had no taste...no egg taste, no sweetness....but soft and airy. For me, PIPELINE is still tops for me. It has the right amount of sugar and the malasada tastes great, and if there are any left....it is perfect the next day....AND the price is right. read more

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Up until now, when I had the craving for malasadas, I would order from Pipeline. I'd heard of, but never tried malasadas from Penny's, so today was the day to try something different. I ordered via Grubhub since I'm a Plus member. The filled malasadas sounded tasty, but I also wanted to get some traditional ones for comparison, since that's what I usually got from Pipeline. I decided on six filled and six traditional malasadas. As I was using the app, everything proceeded smoothly for the filled malasadas. I was able to order two each of Original Custard, Ube Creme and Special Flavor of the Day. Next, when I attempted to order six traditional malasadas, there seemed to be a glitch in the selection process. I expected to be able to choose from among Cinnamon Sugar, Hawaiian White Cane Sugar, and Specialty Sugar. Instead, I was again prompted to choose fillings. I didn't see any way around this, so I just repeated my choices from before. I wanted at least a dozen malasadas to share with the rest of the office. Sure enough, I received two boxes containing six filled malasadas each. Now I won't know whether I would prefer Penny's or Pipeline's regular malasadas. Anyway, we enjoyed the malasadas that we did receive. I was pleased with the quality and taste. I didn't deduct points for an apparent misconfiguration of the app. https://bsky.app/profile/raymondkaya.bsky.social/post/3lfyr246cd22o read more

Penny's Waikiki Malasadas - Donuts Near Me - Honolulu, Hawaii

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Love everything about this place! The malasadas are made fresh to order. They are covered in sugar, super fluffy inside, and a great size! I got the 3-pack of a Nutella, mocha coffee, and coconut, and they were delicious. The cream was light and melty because they were made fresh! I would come here as often as possible. There's plenty of seating and options in this food court. I also got the Hawaiian vanilla mac nut coffee (iced), and that was really good too. I got it without cream or sugar, and it was quality coffee. Service was nice, no complaints. read more

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Best Malasadas I've ever had! I would go as far as saying best treat we had on the island as a family. They are made fresh and are delicious. The filled Malasadas were ooey gooey goodness. Nutella tasted like a hot chocolate, but the custard and coconut cream were dreamy and were gone in seconds. Two wishes: 1. Had found this place sooner on our vacation so we could've returned several times and 2. I wish there was one in the bay area Ca. Will definitely come back for more! Only downside was the girl charged for 6 filled instead of 3 suger and 3 filled, but honestly worth the cost (and short wait... they are FRESH and in a foodcourt that is very busy!) No pictures because we devoured them! Enjoy! Mahalo!! read more

One of the top desserts I've ever had. Came back almost everyday while on our trip in Waikiki !! Like a donut but 100% better. Wish we had one of these back home in the bay area. Great, friendly customer service from Jeff & the other staff. Yum yum yum read more

Penny's Waikiki Malasadas - Ube & Orignal custard - Donuts Near Me - Honolulu, Hawaii

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