After perusing a number of boutiques in the area, we definitely feel as though Pema stands ahead. Affordable, classy options... we love the "smell good" section with candles and perfume. My sister found a really cute purse, I found a $15 dress, earrings, and some really nice perfume. Very personable.. will return when we're in the area! read more

This is the most amazing and affordable beautiful boutique in all of Williamsburg. The manager Sona is an absolute rockstar and has the the ability to pick up on what someone's style is exactly instantly. She is so kind, stylish, honest, and beyond hard working. I am very picky about stores and this is really the hottest spot to go to in Brooklyn to get anything from beautiful sweaters, leggings, all accessories, stunning handbags that are affordable but the quality is SO NICE. I highly recommend everyone and anyone to go into this oasis of finding anything you need...gifts for yourselves and others. Amazing collection of candles and always beautifully wrapped. Thank you for being in business and love you all there and everything in there!!!! Sincerely, Lexi Stafford read more

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YES. When I think of shopping around NYC / Brooklyn or anywhere this is the type of store I'm looking for!! A place with several dressing rooms so the wait isn't too long. $60 purses. $50 dresses, $20 jewelry !! I bought an $80 sweater that I love!! Unique shoulders and hand cuffs. Everything is unique and great quality with great fabrics. I'm in love with this store. read more

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I love that shop and the crew, always find something nice, good looking and fancy for a good price.

One of the best boutiques in Brooklyn.Loved the earrings and dress that I got from there!!!Best of luck in your new storefront location!!

I was pleasantly surprised to see the prices in this spot. Like, it's ACTUALLY affordable. These are somewhat decent prices on really great brands. Jewelry, clothes, handbags, they've got it all! Their dressing rooms are clean and they've got plenty of racks of clothes to search through (plus a clearance rack *celebration emojis!*). The employees are attentive and friendly. I grabbed a gorgeous cocktail dress for $30 on clearance...it was a great choice and didn't destroy my wallet. This is also one place in Brooklyn that stocks the Everly brand (which is what originally drew me in). So glad they do that and so glad I stumbled into this little shop. read more

complete trash. just bad quality cheap trashy stuff with bad ambiance. Be careful!. The saleswomen were rude and cranky for some reason. Just a bad experience overall. read more

There's a first time for everything, I guess. I've experienced the worse customer service ever In this store I had return to this store location to have them provide a solution to an expensive purse that I purchased(ripped, only had it for less than 3 weeks high prices high chances of it being fake fml ) they are nothing but rude rude rude I felt like I was in high school with the being behind the counter, her smart remarks really threw me off. I honestly needed to vent and this is my way I wanted to do much more than write my experience but at the end of day everything's a learning experience I will never be purchasing from this location ever again read more

Update as a response to the owner's message: if you think that you can hide behind your "receipt policy", you are mistaken. I never asked for a refund, I requested store credit or exchange. I've spent thousands of dollars at your store and proud to say I will never shop there again. Thank you for the awful customer service. Wish I could give a zero review. Worst customer service. I spent a couple thousand dollars at this store and tried to exchange two dresses today that didn't fit at all. They refused to let me exchange the dresses for anything else because I was pay the 30 day mark. The owner herself knows me and was unwilling to help. Te reviews below are right. The worst customer service out there. Do not shop read more

weird experience here - came in to check it out and get some nice clothes but the price tag did not reflect the quality of the clothes so I decided to not buy them. there was an empty hanger in the dressing room when i went in initially so i left it in there when i returned my clothes. i started walking out and the woman working there chased after me accusing me of stealing because of the hanger. in honesty, i was expecting this to happen when i walked out, as well on how i look, so I should've planned ahead. i tried to convince her i didn't steal anything, even encouraging her to search me and the bag i brought in so I can get out of there. i was held up for 45 minutes waiting for her to review the cameras of every minute of my brief visit. even weirder, when i finally was released i ended up walking back past Pema again an hour later and the women found me across the street and stopped me, apologized profusely, and tried to give me a hug? she wouldn't let me walk away until i ensured her i accept her apology so i could get to where i was going. i never made a scene, yes I was frustrated, but i made it clear that I understood their paranoia but i really wanted to get on with my day because i did nothing wrong. I get it - owning a store is hard, but so much business was lost in the time i was being interrogated and embarrassed. such a waste of my time and theirs! not cool. read more

This is a great store with a wide selection of cute dresses, accessories and jewelry. I've browsed for years, and finally bought a funky print and lace dress - tons of compliments when I wear it, and a random girl even came up to me on the subway platform to asked where I got the dress! Everything here is reasonable in price and quality - somewhere in between Forever21 and Zara. The salespeople are helpful, but not overly friendly or suffocating. The only thing I saw that seemed overpriced was a crystal headband that was similar (same brand and everything) as one I purchased at Anthropologie for less than half the price. Otherwise, I'm a huge fan of this store! read more

What I thought was going to be my new go to spot turned out to be a horror. Do not shop here. First, while I shopped around, a lady working there was holding onto my selections in the fitting room, until I was ready. I then saw a girl walk out of the fitting room, wearing my selections! Since they only limited sizes/style, this really upset me and got me nervous she was going to love one of them. Thankfully the girl did not want to buy them, or this really would have turned into an issue. Just wasn't fair for either of us. Second, I was exchanging a dress and the women at the register full on accused me of wearing the dress before! She even said to a fellow co-worker, "We saw her last week. Right. It was YOU. Walking past the store with this dress on, tags sticking out, we saw you". Excuse me? I had never worn this dress before and that is noway to speak to another human being, let alone a customer. For that. I will never return to this store, and I do not recommend it. Shame, they lost a good customer. And I don't even live in the neighborhood. I traveled from NYC to come here. She was an Asian women, very rude, and if her employer reads this, I would never want her working for me. Terrible. Very disrespectful. read more

On my way to dinner, I spied with my little eye on a storefront window a beautiful light cardigan that was perfect for when I want a thin little something to wear under a coat. I crossed the street, admired it from outside for a few seconds, waltzed in the store, and waltzed out on a shopping high about an hour later. This boutique has it all -- casual tees for summer afternoons, hot little red dresses for a thrilling night out on the town, sedate and yet still a little sexy wool dresses that you can wear for business without drawing the ire of your boss and HR, and not to mention the accessories to ensure that from head to toe (hats, jewelry, and shoes) you are in sartorial bliss. Best of all, all of these pieces are affordable. Chic, high-end quality clothes at prices that I can actually afford. Usually I'm left bereft because my bank account won't allow me to have my heart's desire (I have a hard time justifying spending $200 on a top, no matter how darling it is), so I either give up on the idea of ever owning it at all or pray for dear life that it'll go on a massive 80% off sale. But at Pema, even the non-sale items are reasonably priced. The clothes are so wearable and gorgeous that I'll easily get more than my money's worth of wear from them. But they do have a sale going on right now of certain items are 30% off, which makes a sweet price even sweeter. read more

The Jewelry is different and i love that! It's hard to find something that everyone doesn't have. Other then the jewelry I wouldn't buy anything here-- The clothing quality is not that great! I got a couple items and after I washed them they began to fall about in the seems. The price isn't that high so you get your moneys worth. read more

I've been coming here for years and it's been one of my favorite boutiques to shop in the Williamsburg neighborhood. Great jewelry and an excellent variety of it. Cute shoes, independent clothing and belts. A good rack of hats. And other little trinkets and scents and incense and little gift items. I would especially always come here if I was stuck for a gift idea, and the colorful tissue paper they wrap it in is so beautiful. The Tibetan salesladies were always helpful and attentive. No wonder it's always overrun by European tourists who totally dominate the dressing room and chatter excitedly and loudly in Spanish (why are they usually from Spain?). It's a cute, cute place. But I'm not sure what is happening to this store. Maybe it's going through a phase. I'd wondered if it had changed hands or something. They did expand the dressing rooms to include more, which is a good thing, but the last few times I've been in here the sales staff was not overtly helpful at all, and appeared to just be waiting for everyone to go away. The jewelry selection seems to have gotten thinner and there aren't as many cool little things to buy as gifts. The scents appear to be gone as well as most of the rings. And annoyingly, the European tourist situation appears to have gotten worse, but it's not the fault of the shop. It's just something we have to put up with our crapper economy here and everyone around the world taking advantage of it. I still give this shop four stars, even though it's been seriously disappointing me lately. Sigh...... read more

This is a lovely boutique showcasing trendy, well-made items at reasonable prices. The space is small but filled to the brim with cute jewelry, hats, dresses, jeans, and shoes. I got a nice pair of boots and enjoyed browsing. Service was very helpful. read more

Pema is a great family run shop with beautiful pieces for every budget. My girlfriend loved the sterling silver earrings that the girls in the shop helped me pick out. Highly recommend, will be back for future gifts. read more

There's always a special item (specifically for you!) hiding and tucked in between their layers of unique clothing. It may take a while for you to find anything that might stick out, but that's always the joy of shopping at Pema. It really emcourages you to double browse all their sections since they're filled with a variety of designs, colors, and trends. Pema is always filled with customers even if it may seem like a slow day. The girls there are always very helpful. I personally think the pricing is pretty decent, considering that their items can't really be found in most common places (of course, boutique stores). Most importantly, it's a relaxing brisk walk from Bedford station off the L train. It's not right by the chaos of everyone getting off/on the station, and you're still able to enjoy the walk through Williamsburg before getting to the store. read more

Great place! Especially nice, unique pieces of jewelry and also one of a kind clothes.

Boutique store filled with interesting and unique finds. Salespeople are always kind and respectful making it a great shopping experience. I've purchased many bags, jewelry and dresses over the years and am always happy with my purchases. read more

I LOVE the clothes in Pema. Unfortunately, I can no longer afford them. When I moved to Brooklyn 2+ years ago, I used to find reasonable deals if you count $50 sweaters as reasonable. Now, sweaters and such will set you back $100+. They also carry great handbags - Hobo, Sabina, Kooba - but once again - all out of my price range :(. This store is a great find for shoes though! Their shoes are never that expensive and they always have a really cute selection. Prices range from $40-100. Their jewelery selection is great and affordable as well! read more

Went in here on a whim while shopping in the area. I was so pleasantly surprised to see they had small dainty rings that are so trendy right now, but in sterling silver, at an affordable price point! Hooray! I can't wait to come back and get more! read more

Pema NY - Stack of dainty rings from Pema! - Women's Clothing Near Me - Brooklyn, New York

This jewelry selection is great. Pema is my go to place to buy affordable jewelry for friends, mothers, sisters, etc... They have something stylish for everyone. Luckily for me, it is also my fiance's go to place to buy jewelry presents for me! Sometimes they have great sales on shoes. The clothing section, in my opinion, doesn't compare to the jewelry. Iv'e bought a couple dresses here thinking, "These are great!" only to take them home and realize they are ill-fitting and I got lost in some sort of trendy clothing haze. Maybe I'm not a good shopper, but more generally, the clothing here is so trendy and the quality of the brands not consistently high that it's very likely you'll buy something expensive that will be in style for a few days. I prefer to buy things like that at cheaper stores. read more

In many ways, Pema NY is like a fashion utopia. I've never been to a place that sells as many fine jewelry pieces within such a reasonable price range. You can go there on a budget and still buy a nice necklace for under $30 bucks - and it's not the kind that you can find at Forever 21. The best part is that they don't sell duplicates of their pieces. And their knit accessories...too good to be true. I've never been much of a hat person, but I came across a cute brown crochet hat there and I immediately fell in love with it. Their crochet hats definitely stand out as one of their main items at the store. As for the clothing and shoe selection - they're okay. I liked their Fresh Ink bottoms and tiny selection of Canterbury polos, but their other pieces are the kind that you could only wear once. I'm still dying to go back to Pema. Their necklaces are calling me. read more

Great clothing store in Williamsburg! I've past by it a lot but finally went in to kill time. Prices are reasonable and they have really unique hipster chic styles. Definitely will be shopping here in the future. read more

This is the type of store that makes Williamsburg such a great place to be. Everyone who works here is very very nice. Everything they sell is of fine quality. I love going in this store and always feel happier for doing so. read more

Back nearly five years later and this place is still as good as I remember. Prices are moderate for women's shoes, clothes, jewelry and bags/belts. Most items are under $70. Dresses range from casual to a few work appropriate ones and average $50. read more

Pema NY - Women's Clothing Near Me - Brooklyn, New York

Love the jewelry here! I recently bought a very unique and beautiful necklace for only $35. There is also a nice collection of stuff from independent jewelry designers offering original and lovely pieces. The bags are fun and the latest selection of shoes are funky and affordable. The clothing can be hit or miss depending on the season. Some of the designers they carry are quite expensive and it helps to stop in when there is a sale. Worth your while! read more

I found this store on a visit from San Francisco. I bought a dress, a top, sunglasses, and some jewelry. I love the dress and top - and wish there were boutiques like this in San Francisco! I can't wait to get back to NY to visit again. I really loved the jewelry selection in particular, and the really great selection of clothes at pretty affordable prices. read more

great jewelry selection! Clothes are cute but when I was there, Pema was out of the small size for many of the items so I was a little bit disappointed. I fell in love with a cute blue ring but it didn't have it in my ring size too :( Many cute things but if they can provide more than one item for small size, it'll be awesome. Also, if possible, it'll be cool to provide online shopping and x-small size. A bit pricy but considering I might save a lot of time, Pema is the one. It's a one-stop shopping for my wardrobe. It has cute dresses, unique jewelry, brooches, simple basic hats. I love Pema's selection so I definitely will go back if I visit New York read more

I absolutely LOVE this boutique! They have very cute, chic clothing, shoes, jewelry and accessories at pretty reasonable prices compared to other boutiques in the area. All of their clothing is made in the states from different designers. They also sell Ray Ban sunglasses. My favorite Williamsburg boutique! read more

Pema NY - Women's Clothing Near Me - Brooklyn, New York

My husband purchased earrings from here and the saleswoman assured him they were silver. When he gave them to me they had a patina I didn't like so he said the sales person offered to polish it up for him. So I brought it back today to have it polished and it turns out they are not silver at all! On top of that, the store will only give store credit/exchange even though she misrepresented the item. They are not special at all and look like copper and he spent $72 on them. There was nothing else I liked in the store to exchange these for so it's basically money down the drain. read more

I found a really great dress here at a really good price. I was expecting the prices to be higher but no complaints here since the quality of the clothing still seems to be fine. They have some cute unique pieces but I think the store is probably more of a draw to jewelry lovers. There was a large selection and even though I don't wear much jewelry, I was tempted. There were also some great purses which were higher priced but you could tell the leather was of appropriate quality. They had a small selection of shoes that seemed to mainly consist of oxfords in various heel levels ...but it is Williamsburg. Cute store that's worthy of a visit when in Williamsburg. read more

LOVE IT HERE! They have amazing accessories, shoes & hipster clothes. Prices here are very reasonable for the quality you get. It's not your Forever 21 or H&M, it's much better than that. Seems like their sale rack & shoes are full of cheap goodies. Good place to stop by if u don't know what to wear for the night. I bought some boots here for $65 & they are COMFY! Yay for PEMA! read more

Happened to stop in on an afternoon of boutique hopping. Quickly realized that this was one of the better options in the area. They've got multiple racks of basic wardrobe staples as well as tons of fun options, lots of rich fabrics in all different colors and patterns. Everything is pretty reasonably priced and seems to be very well-made. Apart from the assortment of unique, trendy clothes, they boasted row upon row of glittering accessories housed in glass, well-lit racks. Whether you want funky and chic to minimalist and classic, they've got a jewelry collection sure to suit everyone's needs. They've also got lots of buttery soft, luxurious handbags and warm, cozy scarves and hats. Unlike most of the other stores in the area, the staff manages to be helpful without being annoyingly so! There is nothing worse than the shop worker who follows you around while you appraise different items trying to decide if you like them or not. Luckily, they pretty much leave you alone, unless you ask for help. Definitely worth checking out when you've in Williamsburg! You might just find that item you didn't know you needed or the perfect gift for someone else! read more

Great and unique selection of clothing and reasonable pricing. I really love the jewelry selection, my go-to around the holidays for a nice gift. read more

There are so many shops around the city featuring stylish, expensive clothing that, frankly, they all start to kind of run together. The only one that continually tempts me to open my wallet and drop a chunk of change lately is this little gem over the river in Williamsburg. And oddly enough, it seems that most of the clothing may well come from Tibet. (I don't usually think of Tibet as being a commonplace source for fashion manufacturing, but maybe I'm just woefully naive.) It's hip, edgy clothing, completely befitting of the neighborhood. I take stars off only because everything in the place seems to be priced exactly the same: $120 -- be it a sweater, a jacket, a jersey t-shirt, whatever. (Um, huh?) Unfortunately, this does them a disservice, as it means I only walk out with one thing every once in a blue moon, rather than an armful on a regular basis. But nonetheless, I keep finding my way back. Word to the wise: You can find a ton of Pema clothing at a fraction of the price, just down the street at the Bedford Mini Mall. Look for the shop with the "Free Tibet" thing going on. It's got a far more earthy-crunchy vibe than its upscale sister, but I dig the beautiful silks and chunky knits for their exotic flair. And here, you really can walk out with an arm-load and feel good about it. read more

I've been a loyal customer here for about a year, but recently had a terrible experience. I was returning clothes because I bought them for a new job and once I got on the job I realized they were not appropriate. I never wore the clothes. I bring them back and the girl working (not Pema the owner) asked me a lot of prying questions about why I brought them back, if I had worn them, and smelled the clothes telling me that they smelled like B.O. accusing me of lying to her. I was extremely offended by this because it was highly unprofessional and because they have known who I am for a while now - I have spent hundreds if not a thousand here. All of the girls that work here know me by face and know my dog too. The owner was apologetic after I informed her of this incident, but I am no longer going to frequent this boutique. read more

I really like this store. I bought a cinched top, a peplum, a dress and a black and white flowy blouse, all of which I've gotten compliments on. The sales associates were always available to answer questions and helped me quickly when I need a different size. They organize the store really well so it's easy to find stuff and then they constantly clean while you're shopping so the clothes are always properly placed by size (everything is xs to large or xl? i forget). I think organization and cleanliness is key to getting people to purchase clothing because if you can't find something or if it is too overwhelming, only a handful of people are willing to sort through everything. Will probably be part of my usual store for each season. read more

This was my 2nd trip here. On my first visit I had purchased a dress on sale for $18 orig $49. I purchased a large since the cut looked really small and I wear a med. Should have known cause after the first wearing the arm pits seams were fraying. Couldn't return it cause of these two magical words FINAL SALE. After careful examination I noticed that the entire dress was shoddy. The fabric and workmanship was of poor quality. Could have done better at Conways and pay even less. Nice to browse or get ideas then go elsewhere. read more