The idea is really unique for a food truck (compared to all the Thai and sandwich food trucks) and the execution is great!! The sopapillas are always amazing, fresh tasting, so soft and pillowy. And the toppings, omg. The bulgogi meat they use is so tender and well flavored, though my favorite filling is the buffalo chicken - JUST the right amount of spicy and creamy. SOO GOOD. And they always give you a LOT of stuffing so the whole thing makes a more than satisfying meal.
We always go every Sunday to the SOWA market JUST to get these sopapillas. For us, Sunday = Buffalo Chicken Sopapilla day and my mouth and stomach hype it up all week leading up to the Sunday.
Which makes it all the more sad, when we make the trek all the way to SoWA (we don't even live in South End) and the truck is nowhere in sight. We then check the Ink Block market......and they aren't there either. Now I'm frantically on my phone checking the website and the twitter feed....no tweets! WHERE ARE YOU PAPI?
And this is what stops me from giving them 5 stars. The idea is unique and really cool. The food is well executed, consistently delicious, filling, and fairly priced. But the business itself doesn't seem to respect its customers.
How hard is it to stick to a schedule as a single food truck? Or, in the cases when you won't be there, to make sure someone tweeted the update in advance? On their website they say they're at SOWA on Sundays, but during the summer months we found them more often than not at the Ink Block instead. I get that they're just one truck and no matter where they park they'll probably be busy for that day, but not giving consistent and accurate updates on your truck location doesn't promote loyalty for those of us that really were wiling to run around the city to find you.
On top of that, our most recent trip to the truck, I was double charged for my sopapilla dessert. I noticed right away and told the girl she charged me twice. Honest mistake, no problem. She said she reversed it right there and then while I was at the register window still. Ok great. Totally trusted that. Looked at my bank account balance the next day....she did not reverse it, I was still double charged. I don't care about the money, because what's a few bucks, but why lie to my face and say that you reversed it when you didn't?? Just be honest! But I guess they don't care that I'll find out sooner or later that they lied to my face and basically don't care if I ever come back or not??
I loved this food truck for its food but I really don't think they give a crap about their customer base. They know they have a cool idea, they know they make yummy food, they know they only have to sustain one truck financially, and I think they're on the 'let's just wing it, people will come anyway' strategy. Who cares about those onesie, twosie customer cases where we lie to them about small things like overcharging their credit card?
IMO it's not a good long term business model. But meh we'll see. read more