I actually really like Panera's food, which is what makes experiences like this so frustrating.
I stopped at the Vacaville location to pick up dinner for four people and spent about $88. They have self-service kiosks as well as regular registers, but no one was working the registers, so ordering through the kiosk felt less like an option and more like the only way to order.
Honestly, I don't mind the kiosk itself. I actually like being able to look through the pictures and take my time without feeling like I'm holding up a line. What I don't understand is taking away basic parts of the customer experience along with the cashier.
There was no option to print a receipt, and I wasn't given one with my order either. I had already entered my phone number into the kiosk, and Panera was able to text me when my order was ready, so why not offer the option to text or email an itemized receipt too?
More importantly, customers should be able to immediately see exactly what they were charged for. With so many restaurants now using automated ordering systems and adding various fees or surcharges, transparency matters. I'm not saying anything additional was added to my order because, without a receipt, I genuinely don't know. That's exactly the problem. I shouldn't have to track down an itemized receipt after I've already paid just to verify what I was charged.
That became even more frustrating once we got home. Thankfully, everything we actually ordered was there, although we also received an item that wasn't ours. More importantly, I had paid extra to customize my half Bacon Chicken Ranch sandwich. I changed the bread to ciabatta, added sliced tomatoes and other vegetables, and paid around $3 extra for avocado. When I opened the sandwich, there was basically a scrape of avocado on it, and some of the other additions didn't seem to be there either. If you're going to offer paid upgrades through the kiosk, the customer should actually receive a reasonable amount of what they paid for.
The wait wasn't excessive, and the food itself was good. That's really the frustrating part. I like Panera's food and have for a long time, but the overall customer experience has become increasingly lackluster. I've had similar frustrations at another Panera location as well.
Technology can make ordering more convenient, but it shouldn't mean eliminating customer service altogether. If I'm spending nearly $90 on takeout, I don't think it's unreasonable to expect my paid additions to actually be on my food and to be automatically offered some form of receipt.
Great food shouldn't have to overcome a disappointing experience every time you order it. read more