Horrible, horrible, HORRIBLE sales team. Omg. Aidan was cursing at me trying to explain how an objectively predatory loan was a better option than being *smart* about buying a car. He spoke SO fast, so aggressively (almost shouting at me), and changed subjects numerous times -- all while telling me that I should be comfortable paying over $700 a month, and that "nothing is truly out of [my] budget." No, I have a budget and a set of expectations. I really want to reiterate that this dude's explanation of auto loans was so absolutely wrong and was designed for you to not think actually about the math behind it. He told me that his personal experience with financing was that the interest he would "earn" on his auto loan would pay his monthly payment. That's backwards -- you only earn interest if you lend money to an entity like the U.S. government or a bank. You do not earn positive interest on auto loans when YOU are the one who borrowed the money. He clearly mistook my auditory processing disorder as stupidity, and I don't think he knew that I am not dumb. The intimidation and aggression at Ocean Honda made me feel uncomfortable even being in the lot. And if I had gone with his math, I would be paying over $50,000 for a $25,000 Honda Accord. When I walked away, he thought I was already gone; and shouted "gross!" Never will I ever consider this dealership an option, and neither should you. At least make sure you have the decency to check if I'm gone before you call me "gross." read more

Do not fall for the "$250 diagnostics" at Ocean Honda. I won't make this incident longer that it should be , my son walk into ocean honda to get his 2021 honda checked it was leaking coolant. He was offered to get a "dianostic" for $250 he said ok and signed the contract to get the work done. My son did not hear from ocean honda and called same day and was told technician was still looking at it he called the next day afternoon and was told the technician needed to further diagnose the issue but it was a fact this would not be covered by the warranty since it seem something broke the radiator. The technician told my son he needed to remove the bumper to check the damage my son that's fine do what you got to do to diagnose the issue. The following day my son gets an estimated repair for about 6k ! My son said no way we are not doing that the technician Mike said well then you can come pick up the car and it will $500 for all the work done! My son what happened to the $250 diagnosis ?? Mike said this was not cover under the diagnostic and he apologized for the confusion but my son owed 500 for all the work. Next day we go get the car and Mike came out explain my son had authorized the work to be done I said you're right he did and the contract said 250 you should've explained any additional diagnostics would be extra !! He said I told him and my son you did not I was under the impression this was part of the" diagnostic ". I told the cashier that I did not have a problem paying for work done but my son was never told that and that contract stated $250 she then kindly suggested to speak with the manager Marshall I said sure. We talked to Marshall the service manager and my son shared the txt messages he had with Mike and in fact acknowledged this was not really clear : he pointed out there was a "handwritten" note from Mike stating client authorized additional services and date and time my son told he never mentioned over the this was extra. Marshall was courteous enough to offer $250 in "store credit " I said what makes you think we would come back to this dealership after This service ?.. and I declined. He said well I'm sorry you guys were not happy with our service and left at that. All I'm saying is be careful with these guys I don't think they're doing things right . I will report them to the Better Business Bureau . Side note I'm not the only one who got scammed with the "250 diagnostic " there's at least one more review on google . Lastly when I was given a receipt they were only giving the total paid $500 and no receipts for the initial $250 diagnostics contract I asked Marshall to print me copies of that contract nowhere on the final receipt showed $250 : he printed copies and handed to me. Something is just not right about this be careful out there! read more

Very disappointed in this dealership. I drove over 45 minutes to purchase a car I was told was already on the lot. I mentioned my target price ahead of time, with of course some wiggle room. I show up and the car is NOT there, but they can "get" it for me. Why lie about that?? When negotiating, the car they had was loaded with tons of extra stuff I didn't want. A complete waste of my time. Why not disclose that up front. The sales person Aiden was great. He was not the person who lured me there. Poor dealership tactic!!! read more

I had an exceptional experience at Ocean Honda with salesperson Alan Dzaurov. After several discouraging visits to other Honda dealerships in the area, I arrived at Ocean Honda to find Alan greeting my partner and I with a smile and an upbeat, positive attitude. There was no sales pressure and he explained every detail of my trade in and my new lease in understandable and friendly terms. I got a fantastic deal within my budget and I really felt that my needs were met and my expectations exceeded! The entire process took only a few hours and everyone at the dealership was friendly. Special thanks also to Jesus Hernandez who did my financing and did an outstanding job. The experience at Ocean Honda was so positive and favorable that my partner ended up purchasing a vehicle the same day! Trust me, I've been all over the tri-county area and you'll want to save time and head directly to Ocean Honda!! read more

These guys are the best! Just got my second car from them and they gave me such an awesome deal and I finally have my first new car! Can't say enough about Efrain and everyone else ! Thanks! read more

Ocean Honda - My new ride! - Car Dealers Near Me - Soquel, California

Spoke on and off at the start of the week on a vehicle. Received an OTD quote in text writing from sales person. Had appointment set, test drop went fine. Came back in to go over numbers and was completed blindsided by the additional 14k in add ons they were trying to make me pay for. I felt they were bait and switching with the pricing and quote they gave me. Ultimately spent about 1 1/2 hours negotiating down to the quote that I was originally given. The most terrible experience purchasing a vehicle one could ever go through. If it wasn't for the original quote eventually being honored I would have walked. I'll be in the market for another vehicle soon but I won't be returning to this dealership. I highly suggest anyone planning on dealing with this dealership expect the bait and switch tactics that could ultimately lead to time wasted. read more

My mother just bought a car online and had the best experience with Mike L and the entire dealership. She has high expectations of service and Ocean Honda went above and beyond to make it a smooth and pleasant experience for my 91 year old mother. Thank you Ocean Honda! read more

Buyers, especially first time car buyers BEWARE! (Several reasons for capitalization below). Ocean Honda Santa Cruz Website lists cars that are not even in the lot. Only way to look at what is available on the lot in Santa Cruz is through cars.com and then clicking on the link - view the car on the dealer's website. Lot of these VIN numbers could not be found on the Ocean Honda website. To cut short - VIN numbers on Ocean honda website are not physically in their lot and a lot of VIN numbers listed on cars.com which are physically on the lot and can not be found on Ocean honda website. This is important as it will become apparent further in the review (Hint- Bait and Switch). Which became apparent as I was shown a CPO certified car that had a recall. Note - If a car undergoes a CPO certification and then gets a recall - that car can not be sold as a CPO and warranties of CPO certification will not apply. If a recall is already on the car then that car can not be CPO certified unless the recall is fixed. I was shown one such car that had a recall and quoted a CPO price! Red flag. First time or novice buyers fall prey to this. This indicates that the cars are "victory automotive group certified" and not "HondaTrue" (manufacturer) certified which is a big difference. This car was still priced at CPO certified. Manufacturer Certification will not allow for this. If someone buys this car they will pay for a CPO certified increased cost but not get the CPO certified warranty until the recall is fixed. There is a significant backlog on this recall as 75000 cars were recalled. Altogether, I went to the dealership 3 times, and had to negotiate offers over text in order to get what should have been a logical written offer the first time. Waste of my and their time, due to all the negative points mentioned below I took an educated decision to not buy a car here. There was a constant push to buy add-ons, pay for CPO certification, pay for the service plan (CarDoc). First thing I mentioned is I am not looking to drive off the car today but as I have a pre-approval I am looking to buy a car in the next 5-7 days. My aim was to check out 2 other dealerships in town before I make a commitment to buy a specific car. Everything was okay until the test drive, looking at all the options available on the lot, all the features and warranties etc were well explained. But things changed dramatically after this. First time I went in they scanned my driver's ID which is reasonable as dealerships have to deal with identity thefts all the time. Before informing me of the list price of the car the question was what is your social security number and what is the monthly budget! Big red flag. I mentioned I have a pre-approval from a bank and will not share those details for now. Let's first know the offer you have. Here began "let me take it back to my boss' ' ensemble. Hours long, the constant back and forth with the sales manager. The printed offer was so ridiculous (12,000 over list price with add-ons and double charging for CPO, taxes and fees etc. Sadly, I don't have evidence of this as they would not even let me take a picture) that they would not let me take the offer with me! Red flag. I decided to give another chance to reach an agreeable offer because I really wanted that model of the car. So I called the sales consultant and decided to drive down to the dealership. During this visit the offer was brought back to ~8000 above list price but still outrageous. Couple of "optional add-ons" were removed as per my request. I have printed copies of these offers that I am willing to share with anyone. Asking customers to pay for CPO certification is paying twice for the same thing. Red flag! If the car is CPO certified then it has a higher list price than a non certified pre-owned car. Which means the cost to have a car CPO certified is covered in the list price. But additional X dollars were added to the offer to have a customer pay for the CPO. All in all this left a terrible feeling that If I decide to go with Ocean Honda then I would be looking over my shoulder at all times to see if they are adding fraudulent charges until I have the final bill of sale in my hand. Plus if you are a local resident, relations with the dealership don't end once you buy a car, it continues further till the life of the car for factory recalls, regular service and which would be further stress everytime you walk-in. read more

Eric and Alan from the service department are amazing and Honda is lucky to have them!!! I recently moved up to the Sacramento area and can always count on these two to help me out. My service advisor in my new area always has trouble grinding my car's maintenance warranty and I know I can always call on these two to help me out. They're always friendly and have a great attitude let alone super knowledgeable. Five stars across the board!! read more

Absolutely horrible unprofessional dishonest people!!! Posted an ad for the 2023 Civic Type R, I understand it's a special car with high demands so first thing I asked was what the asking price was and whether there was any markup on the car. I was immediately told "$45k plus accessories", which to me means no 'markup'. But there wasnt details on what or how much the Accessories would cost, was only told "$8-$10k of accessories" I had indicated thru our conversation that I'm series and will go in if Jonathan could confirm what the final price would be and that I wouldn't want to drive all the way down to Santa Cruz area just to get baited into the dealer for a different deal. I told him I would only go for the deal if there was no markup. Then I was kept being told "this is a rare car, the last one sold in 4 hours" Anyone who knows about and is interested in the Type R knew that already but I personally am not willing to pay the markup that's why I wanted to make sure I know exactly what the deal would be before heading down to the dealer so we won't be wasting each other's time. I understand it was getting late in the evening and Jonathan had told me he will get back to me the next day with the final numbers. I didn't get any feedback all morning, until I reached out. Then I was told $15k markup. How did it go from "$45k (MSRP) plus accessories" and "Ok if we can do no markup are you buying?" to $15k markup? He either A) does not know anything Or B) trying to pull a bait and switch Either way it's completely unprofessional and borderline unethical, wasted my time and was planning my weekend around making the trip down to the dealer if the deal was remotely close to what was I initially told. Don't try to tell me "it's a rare car, I'm high demand" blah blah bs, could have told me what the markup was going to be off the bat. read more

Ocean Honda - How the conversation started - Car Dealers Near Me - Soquel, California

Travis who works in the finance department really helped me out today he got me a great deal and his customer service skills where the best he made sure i was satisfied and happy with the outcome. Thank you Travis!! read more

False advertisement. 2020 Honda civic lx was listed at $12,157 and when i incurred to see if car was still available said they had a glitch and now it's they fixed the glitched and listed at $18,497! Don't buy Ocean Honda! they cant honor what they list! read more

Aggressive and audacious workers :( I showed an interest in selling my honda civic because of an email that shared a promotion for selling back my car that I bought from them and I got blasted with 2 emails, 3 texts, a phone call, and a voicemail all back to back within a span of several minutes. Immediately feeling harassed, I unsubscribed, responded STOP to the several texts, emailed them to please remove me and ignored the phone calls at first. They called me again that day and I asked them to take me off their list again because it was overwhelming and the girl was really rude about it. Then the next person called me the next day and I told them, "hey I'm not interested in working with your dealership, I'm sure it's not your fault but your dealership came on way too aggressively with spamming me" and the guy was even more rude. His attitude was shocking, repulsive and he didn't want to take any accountability for the aggression and spam, saying, "well it's just us trying to help you" Spamming me is not a good way to do business, then being condescending after is WILD. I rarely write bad reviews but their attidudes were all so upsetting. Literally could've just said, "oh man sorry that happened, we'll look into that and handle it. Are you still interested in selling your car and figure something out together?" However, why would anyone want to work with you after feeling HARASSED by your dealership. It's not helpful at all. He just got super defensive and was like, "well next time don't even bother showing interest again" I told them AGAIN over the phone to please take my contact off their list. It blew my mind that the people on the phone had an attitude. I wouldn't recommend doing business with this type of sales team and process. Lastly, I bought my honda civic here and they were trying to charge me several thousand extra hidden costs with "built in gps" and such. Almost everyone uses their phone for GPS with Waze or Google Maps. They kept me for over 5 hours at the dealership especially because with what they were trying to charge me, I could have spent on a more luxury car at that point. I made a bad decision with buying the car because they tired me out and did the sales trick where they make you feel like you got a good deal (You leave and then they call you with a "better" deal only for you today) I don't think I'll ever work with a dealership, especially this dealership ever again. read more

Had to get a recall done for 2 of my vehicles. The 1 star is for getting me scheduled within a reasonabke time frame and their easy check in service. One of the vehicles I had just taken to my mechanic the very same day for an oil change. He warned me they would tell me a bunch of things were wrong that we in fact, ok. He was right. They said the brakes needed to be redone and a few other items. While I was there I witnessed a women crying because they did unauthorized work on her vehicle and it was going to cost over $800. The other vehicle I took in, I received a call right after drop off that "my warranty was expired" The salesman was trying to make it sound like I needed a warranty for the recall work to be covered, which obviously is untrue. Later in the day when I called to check on the vehicle I was put on hold for almost 35 minutes. When I called back, I asked for the manager and when I mentioned the hold time I was told it must have been because I called the wrong number which I hadn't because I called the same number I had used previous times to get service done. Once I got there I was able to pick up the vehicle (on both occasions) promptly. They did also offer to drop me off and pick me up if I needed a ride both times. I also know of a young woman who took her vehicle here and got taken to the cleaners. read more

I bought a new 2025 passport from ocean honda. Had ocean honda install a tow hitch. When I got home I checked out the new hitch only to find that the tail lights were not connected. I was able to reconnect and they worked. Then I noticed that the bolts were all black except one that was silver. The passport is the BLACK EDITION. So when I went in for my first service I asked for the silver bolt to be replaced by a black bolt. Checked it out when I got home only to find out that what looks like they used a black filttip pen to color the bolt. I am not impressed with ocean honda service. Buyer beware!!!!! read more

I purchased a used car from Ocean Honda in Sana Cruz on MY 30 2025 gave them down payment 0f eleven thousand six hundred for the car . I had gone to get my paperwork and they refused to give it to me, I found they forged my signature a total of nine times on the purchase agreement they agreed to if I return the car they would refund my money if I took the yelp review down I can get my money back, now getting calls my account is past due at capital one is past due. And need to pay immediately theygnever contacted capital one none I'm contacted a attorney for the forgery and messing up my credit. Don't go there terrible business practices. Will not let this go I'm getting a attorney they can't get away with this read more

Scott C. "Feb 20, 2025 I'm truly sorry to hear about your experience and the frustration you've been going through. We understand how important it is to feel respected and supported throughout the car-buying process, and it seems we fell short in meeting that expectation for you. Your feedback is important to us, and we will take the necessary steps to prevent similar issues in the future." That was your response to my review, if you are truly sorry then why doesn't Ocean Honda do the right thing and refund my money and give me what is owed for the over charging of my registration. Don't continue to fall short in this matter, do better now! read more

We paid for Honda Odyssey from Jeff Winton of Ocean Honda on June 21st. It needed some repairs so we waited for them to fix the van to make it certified pre owned and are still waiting! I feel that this Ocean Honda is not being honest with us. read more

Jon Chaney my Service Advisor did a terrific job working with Honda Tech to diagnose and repair an obscure problem with my car. read more

Ocean Honda - 2022 Honda Civic Sport Touring Hatchback - Car Dealers Near Me - Soquel, California

The manager Chris and associate Jakob invited me for a civic type R sale and told me it will be ready for test drive and they'll provide me the best deal ever. After driving about 1.5 hrs from my home to santa cruz Upon arrival i was told that they don't have the vehicle at their dealership and they will do a door delivery once they have it. Basically they not only didn't care about wasting my time they also tried to pre-sell a vehicle which hadn't even arrived at their dealership. I should have read reviews of this dealership first specially Dominic Gada who faced similar experience. Im glad i didn't waste much of my time at this dealership negotiating. read more

Chris O'Connell was friendly, kind and supportive, Travis Trailer was generous, and Jon and Eric in the repair section were extremely courteous and informative. With those gentlemen, you are in a safe place for LGBTQ+ customers, and in a fair and helpful place to buy a new car. read more

The "DEALER ASKING PRICE" is a joke. The addendum added $10,000 + to the MSRP. Fabric and paint protection is $2,400 for a can of Scotch Guard. Don't pay for any of it. It's ALL overpriced garbage. Better yet, find a Dealership that doesn't resort to these deceitful "transparent" sales tactics. They seem to justify these money-making additions by calling them "transparent". This dealership has lost its moral compass. We did buy a new Honda at a dealership with NO DEALER MARKUPS. read more

Please don't go here, you will get scammed!!! Charged me (A broke college student)-- 864.74$ for the clamps to my Radiator's upper and lower hoses. Mind you they quoted me 1067.89$ just for replacing the radiator. Also 5 other charges totaling to 1k on top of those two for extremely easy-to-fix things like transmission rubber lines and clamps. Happy to say that I used my last free tow to get it the hell out of this place and take it somewhere that doesn't scam me!-- My local mechanic, which charged me less than one thousand for EVERYTHING. Saved 2k by not doing business here, and my car runs great now-- sad I wasted 230$ on a diagnostic from this place :( read more

One star, after buying 3 cars here sadly the Finance Department failed in handling us long time customers. We were in a terrible accident. Which led us back to Honda for a car and refund request for car doc and honda care on that totaled vehicle. I reached Travis "a finance mgr" on the phone who told me I "had to be in person to request the refund."He then said "its not really worth it since not much is left on the vehicle." It was a 2021 low miles! Over $1200.00 in refunds! After he said I must "be in person" I asked when I could meet him. We set an appointment. Travis no showed and I was handed off to JR. JR seemed to be processing the paperwork, took a photo copy of the car doc, drivers license, I signed a document to change my address and email. Only to 7 weeks later discover he did nothing!!! There is no record of my request of refund. Sue, thankfully up in the office processed everything over the phone and sent a confirmation. With this experience, 1. I have no faith in their finance department. The owner of this dealership should be on site to fire and re org the department. 2. Flor is a wonderful sales person but she needs a team supporting her. 3. Sue is the only one who took action to resolve and confirm all items were handled almost 2 Months later! 4. Dylan the Mgr at dealership followed up which is nice yet he cannot fix the wrong doing and even track how much wrong is happening at his site. Both Travis and JR should not be allowed to hold a position. They are negligent and insubordinate. You will continue to have issues if they work with your customers. Sorry Ocean. You lost my families business after all these years. read more

It was my own fault. I'd read the Yelp reviews and a Honda owner had advised me not to go there. But I went to Ocean Honda in Soquel for a used car anyway. The advertised price was too good to ignore. But before going, I texted a lot with a Mr. Chris O'Connell. Those texts were to nail down everything before going in the dealership, since I knew the process could be harrowing. My primary text asked for an "out-the-door" (OTD) cost for the car I was interested in. OTD means the cost of EVERYTHING to drive the car away. It is the final bottom line cost. Mr. O'Connell obliged with a detailed list of costs and a total. It was a good price, in comparison with other online ads by dealerships. So, I went in, taking his quote with me. When I showed Mr. O'Connell's price sheet to a salesman in the store, he seemed surprised. (I overheard him say to a co-worker, "I didn't have anything to do with that.") Instead of continuing with me, the salesman took me into an office to deal directly with Mr. O'Connell. Mr. O'Connell said of the price sheet, "Maybe the printing cut off the bottom line, which says that dealer-installed accessories are not included..." NOT. What are below the total price are lines with the salesman's name, address, and phone. Nothing else but a link to an ad and an option to stop receiving messages. I'm happy to provide a copy of Mr. O'Connell's email. There's an old adage, "if it sounds too good to be true, it probably is." It's fine to go to Ocean Honda. Just be prepared to walk out. That's what I did. read more

When I needed a new car to accommodate my disabled father I called Alan at Honda right away. I explained that I needed something reliable small and didn't have the time or patience to actually look. I handed all my trust in him to find me the best value for my family. I gave him a few parameters and he didn't disappoint. I left with a new crv at a great rate. He keeps an eye out for his clients and truly cares to give the best service, no detail left undone. I recommend Alan to anyone looking for the most efficient sales that will guide you to your best options. read more

Took my CRV in for maintenance, tire rotation, oil, etc. Driving home after, i received a warning of low tire pressure. Tire pressures are 36 PSI front, 31 PSI rear. The passenger side front tire was at 31 PSI. Looks like the technician missed this detail. I blew it up with an air compressor. When picking up your car, be sure to ask about details like that. read more

Al really put me in the seat of my favorite car (2024 Honda civic type R) as you know buying a car as a 20 yr old isn't so easy when everyone wants a quick dollar but man was I wrong when speaking with him over the phone getting a good price. As it was a little distance from my house it was a good feeling knowing he was confirming everything with me and going over everything with in person as someone who doesn't know much about buying a car. He made my process simple and truly has the standard of high customer service definitely recommend buying a car with him or Ocean Honda in general would buy another car in the future or recommend to others. read more

Ocean Honda - Car Dealers Near Me - Soquel, California

The service department took me to the cleaners. Two new tires, two new brakes and repair of window mechanism ran $2400. $1500 labor and $800 parts. I will never step onto a Honda dealer site again. Alan Serrano, you never came close to giving me the real numbers and I foolishly did not ask the right questions. You won and I lost. Bob S. read more

Ocean Honda blew it. Came in with my 24yo daughter (who was buying the car) and my husband, looking at the HRV LX. She was ready with a sizable down payment, a paid off trade-in and had done her research. Aside from all the usual nonsense with the extra things on the car that you don't want, the sales pressure and runaround about prices, the swarmy 'corporate' representative weaseled his way in and proceeded to tell us that 'no one has car payments for less than $750 these days' and laughed at us. He gave us a bad trade-in value for her car and kept insisting there was no way she would get to her target monthly payment. He clearly thought we were stupid. My daughter and I were the ones talking, with my husband sitting behind us, listening but not engaging. After unsuccessfully trying to force us to accept his condescending nonsense, he turned to my husband and said, 'Well, we all know who is going to make the decision. What do you think?" (I think I gasped.) With all three of us livid and getting up to leave, he finally said he had the model we wanted at the price we asked for in the back, and that he would go get it. There was absolutely NO WAY we would buy a car from that man or a dealership that allows women to be treated so poorly. She just bought the car she wanted, with a great trade-in, $1,000 cash bonus, great APR and monthly payments lower than her target - SOMEWHERE ELSE. read more

$9,000 in repairs, WEEKS in the shop. When we picked the car up: FILTHY (they don't wash your car before giving it back). Overcharged for the work that was done ($6,000 over Geico estimate). They didn't replace the front Honda emblem, the most simple, easy, and noticeable repair to be had. read more

Ocean Honda - Car Dealers Near Me - Soquel, California

Disappointed when I had to wait 30 minutes for service while the advisors were chewing the fat. Was told service would be done by Friday. Wrong. Parts not available. Will call Saturday. Whole weekend goes by. No answer. Monday - call service advisor. Leave message. No call back in the morning. During the noon hour, called back. Car is ready in about an hour. Ocean Honda used to be so responsive, especially since I've spent tens of thousands of $'s with their business. Bad bad bad. read more

Alan was great! We bought 2 cars at the same time, no pressure no hassle. We had such a negative experience at another Honda dealer, we were skeptical about going in. But Alan and the Jesus, in finance, we were amazing! We got exactly what we wanted for the payments we could afford! Will be our forever Honda Dealership! read more

Ocean Honda - '24 Ridgeline Black Edition. - Car Dealers Near Me - Soquel, California

Apparently a business "owner" responded to this review and told me who to email. NO RESPONSE! Sweet. .....updated..... HERE WE GO AGAIN. Left a detailed message last week for a receptionist for the service manager... No callback. This week problems still remains... A problem that I paid to have fixed at Ocean Honda within two years ago... Then had to bring it back again I believe last year because the problem didn't seem fixed... Seems they didn't really take care of it right the first time... Now here we go again... Same issue... Sunroof is malfunctioning, causing flooding to the passenger side, floor and carpet... Horrible issue... Again that I paid ocean Honda to fix, and apparently going wrong again... If I paid to fix it, then it shouldn't happen again should it? Worse is the fact that I left a detailed message for the service manager to call me back last week... It's now Thursday and there's no callback. Just crappy service. Maybe I'll call again... Or maybe I'll call seven on your side... Honestly, if I pay to have something fixed, then don't take my money and say you fixed it. read more

I had the best experience getting my new car this weekend. Steve helped me find my ideal ride, for the price I wanted, without a hitch! The entire staff was so accommodating, and helpful. I had gone to the Milpitas Honda earlier in the week to test drive on my lunch break - and the customer service was night and day between the two locations. The staff here at Ocean Honda in Santa Cruz, were knowledgeable, and really helped me find the best deal. Super thankful and so happy with my new purchase! Thank you!! - read more

Alejandro and staff were amazing helping us find the perfect fit and style of car we wanted definitely always recommend

I wouldn't take your car here for any service unless you want to be misquoted over $800 difference and pay for something that's 2.5 times more than anywhere else in town and also take twice as long as it should to complete and also leave my car with body damage. Make sure you get anything in writing before approving anything because they will scam you they don't record their calls and can pull whatever they like. read more

"Listen up little lady" or "Here comes a mark". Couldn't figure out how to start this one out. "Mark". Today we are officially a "Mark" people who got taken as suckers. I got a TrueCar quote of $27K for a car. My wife, a very smart and competent professional, drove 1.5 hours to the dealer and they had $4K in stupid add ons, etching and sealing. These were called "accessories" an in addition to the quoted price. My wife said we don't want these. They said too bad, she signed. If it was not for the signed docs, we would have run from these guys. Their advertising is just false. YOU MUST READ THE FINE PRINT! Their website promises their number one feature is "Trust". Don't give it to them. DON'T TRUST TRUECAR WITH THESE GUYS. I had used TrueCar in the past and it was great, this was just another scummy, scammy deal. I tell the sales guy I don't think they were being honest, he says, not my fault (which I actually agree). I tell the finance guy they were not being honest, he acutally said "I'm the lowest paid employee here. I only do paperwork"..., the guy in the corner office, wearing a suit who is the biggest profit center for the dealer - do you think I'm stupid? He points me to the "General Manager". I tell the "General Manager" I'm unhappy with how they did the deal. Turns out they lied, he is not the general manager, but the Sales Manager. He actually confirms "Every dealer does that, gives you one price and adds on items". Ok, so a typically scummy dealership you can't trust. Further he says, "Its not my kitchen, I just cook in it". What a pathetic way of not taking ownership of his job, I would fire someone working for me unwilling to take responsibility. The sales manager asks what can I do to make you happy with the deal. How about a refund for the stupid add ons and honoring what you advertised? They hand over the key. I ask for the second key. They advertise on their website they do a 182 point inspection including two keys. He said, "I've never heard of that before except on a Certified car". Again, do you think I'm stupid? I direct him back to his website where All of the used cars they sell are "Certified" cars and their checklist says they will give you two OEM keys. He looks over their policies and finally agrees they will give us a second key. My wife had them draw up documents on her first visit. They told her they would put her husband as the main purchaser, she would be co-signer (we were paying cash), because what ever she did "didn't matter". They told her they would do as much now so they would not have to waster her husband's time later. She is a very founded person, but came away insulted with the exchange. She definately took it as - Be nice little lady until your husband gets here, what are we in 1954? Overall, we got an ok deal. They not only advertised the car for less than the actual purchase price, they signed up TrueCar for less than the promised price. They said it excluded "accessories", but these accessories are not optional and were actually included in the price. Ocean Honda, why can't you just be honest? If you do go here, be ready for everyone to say, Not my job! As a female buyer, beware you may not get the respect you deserve. read more

I worked with Jeff & Chris to get into a 2016 CR-V. They brought it in from another dealership and made sure to go over it to get it to their standards before I brought it home. They were both great communicators, let me take it for an extended test drive and helped me get me into the car I wanted for a price I felt comfortable with. I went ahead with the 5 year car doc plan which I think is a great deal especially when purchasing a used car. Thanks guys!! read more

I wish I could leave less than one star. I have purchased over 30 cars which include prior purchases at Ocean Honda. Since my last purchase here they have absolutely lost any moral or ethical compass they once had. All their cars have the most outrageous add-ons. All add-ons are pre-installed and you will be told that they can not remove any of them. The charges for add-ons are mind boggling above retail value. 2k for wheel locks, a trunk liner and floor mats????? Long story short, the Honda Civic Sport I was attempting to purchase carries an msrp of a little over 26k. Ocean Honda had almost 9k "worth" of add-ons....none of which I wanted and none of which are appealing in the least. With a straight face they tried to sell me a Honda Civic for 36k. Negotiating with them is like talking to a dense piece of cardboard. Unfortunately, I'm sure they have gone this route to an extreme because plenty of people have taken the bait. Don't be their victim. read more