This dealership is a breath of fresh air compared to the other 6 dealerships I have visited over the last few weeks. Mark (owner) is down to earth, I saw him personally inspecting the cars. He's a straight shooter, family oriented, and will give you a fair price and a bit of education on cars. I spoke to him several times on the phone and he followed up as promised. Aly (Veteran Sales), he was VERY friendly and laid back; a genuine warm person that takes pride in providing great cars to people and full of integrity. I don't say this lightly but it was like buying a car from a great friend that you have known for a very long time. I walked out with a great car with a fair price and a the best car buying experience I ever had (and I gone through many car purchases). read more

Found the car we wanted with low mileage and in great condition. Mark was so informative and helpful throughout the whole process. Would definitely recommend Auto One to anyone looking for a good, reliable vehicle at a reasonable price. read more

I bought a used MINI Cooper Clubman from AutoOne. I was treated with kindness and respect. There was friendly service and the paperwork was done quickly and accurately. Mark and Aly are good people. read more

Auto One - Car Dealers Near Me - Santa Cruz, California

Purchased a 2014 Prius Two in early November 2024 with ~52k miles. It was priced decently for the condition of the car (basically brand new condition) -- car was as described but even better seeing it in person. Thanks Mark for the assist and the patience through the whole process! It's been about 3 months now and the car is still running great with no issues; I waited a bit to write this review. Great dealership to work with; quick and easy process with all questions answered. I definitely recommend this spot for anyone looking for their new ride. It will be worth it! read more

Auto One - Interior - Car Dealers Near Me - Santa Cruz, California

See all

Mark and Aly are amazing! We were searching for a new vehicle and found exactly what we were looking for here. They made the entire process seamless and genuinely positive. I would absolutely recommend them to all my friends and family. -Ameer & Sulee read more

Great choice of cars on the lots. Variety was nice. Marks great service has created a great option for those seeking a used car! Definitely worth the trip from Seaside, thumbs up from us! read more

Auto One - Love our Nissan! - Car Dealers Near Me - Santa Cruz, California

LOVED my experience. I've bought and sold at least a dozen cars, my last purchase took 5 hours of negotiation and a splitting headache at a dealership in San Jose. My purchase was so painless with AutoOne!! I have several relatives and friends who recommended them to me. No pressure, lots of great cars to choose from, and they all look practically brand new. They have a great reputation for a reason, and this is their 30th year being locally owned in SC. I did my homework online beforehand, and I knew the ballpark of what I could expect to pay, so there is little back and forth. Their cars seem to be priced below market and everything is straightforward. I took the car to my mechanic to have it checked out and it passed with flying colors. Don't think I'll ever buy a car anywhere else, thank you! read more

I have had such a wonderful experience at Auto one It took me 6months to make up my mind going back and forth looking at the wide selection Then they helped me with what I wanted for the price I could pay I got good financing from a quality bank Such an easy process They helped me with a great mechanic and I had a few cosmetic things I wanted to change on the car and they were sooo accommodating I can't speak high enough about Mark and his associate Aly at Auto One read more

I love this dealership, great cars. Great prices. Great service. Above and beyond any corp. Dealership. No pressure ,no nonstop salesman bothering you. Choose Auto One best in Santa Cruz and my opinion best in Northern California. I love my car and if I purchase cars in the future. AutoOne will be my choice! Fantastic!!!! Thank You Auto One for all you have done and still do. Love it! read more

Mark and Aly were so easy to work with compared to my experiences at the large dealers. A+ customer service, no hassles, low key, low pressure, local business helping local buyers for 30+ years. I would highly recommend them... read more

I spoke to Mark Safari (Owner) by phone about a 2016 Audi Allroad he had with only 59,034 miles in black. The pictures online appeared good and so did the video walk around he did for me on FaceTime. The Carfax was clean, as well. So I made plans to fly up and purchase it. I flew into San Jose as it's the closest airport ($125 airfare and a 35 min Uber ride that cost $55). Upon my arrival I got out of my Uber and saw the Allroad parked out front. I went into the dealership to meet Mark. He then walked me out to the Allroad. As soon as I walked up I noticed the front left fender molding was bent inward. A closer look also revealed the front left quarter panel didn't align with the front bumper and left front headlight. As I walked around to the front I noticed the grille was smashed and half of the frame on it was missing. The hood was dented and pushed in, the lower front valance was broken and not in place, the left front fog light frame was broken and barely hanging onto the bumper and the front bumper was dented. The car was definitely in an accident and never reported or fixed (hence the "clean" Carfax). I pointed all of this out to Mark and he said he never noticed it. I find that very hard to believe. I noticed it as soon as I walked up to the Allroad. Mark, you should have been honest and told me about the damage. I wasted time and money to fly up to your dealership. Not only did I waste 10 hours of my Saturday, I spent $300 total in airfare and $55 in an Uber ride. He did give me $50 for the Uber but it cost $79 to take an Uber back to the San Jose airport. All in all I'm out $384 because you were not honest Mark. read more

Had a very nice experience here with Aly. Very smooth, no hassle of back and forth that is fairly common for car dealerships. Aly went above and beyond to make sure we were happy with our decision. Would highly recommend for a local wonderful experience. read more

I just purchased a 2019 Land Rover Evoque with very low mileage today from Auto Zone in Santa Cruz. I couldn't be happier with the price and the service I received in the process. Mark and Alvaro were professional, congenial, helpful, and efficient. The process was streamlined and straightforward, and I am delighted with my (new to me) car. read more

I bought my daughter's first car (age 16) from Mark Safari and he promised me he would replace the broken back up camera. I came over to Santa Cruz twice between August and October to meet his mechanic at the repair shop to fix it. Both times his mechanic did not repair because the wrong part was ordered twice. Mark promised me he would make it right but he NEVER connected with me. I had to reach back with both occurrences. End of story, repair was not made and feel dissatisfied with his commitment to customer service. read more

If you live in Santa Cruz and are looking for a new car, come here, these guys are the best. Aly and Mark are awesome, they are the total opposite of the sharky used car dealer vibes I was expecting to encounter when getting a new car. They were super helpful when my bank gave me issues over funding and totally made magic happen. All the cars here are super clean, come check them out! read more

I can't say enough great things about Auto One. Buying a used car is always incredibly stressful, but I have to say, buying from Mark this time actually made the whole process a joy from start to finish! There are several things that set this place apart from the rest: They have nothing but high quality vehicles, but more importantly, they are HONEST. There is none of the BS in terms of manipulation or trickery. What you see is what you get -- great cars, fairly priced. Mark is warm, relaxed, and doesn't pressure you to get something you don't want, or that is actually a thinly-disguised piece of crap. I honestly can say that I trust him completely, which is not how I usually feel about used car dealers! The day before we purchased from Mark, we were shopping over the hill, and I found myself getting mansplained about how Google Maps works by a guy who was pushing a car on me that ended up having a faulty transmission that would have required a $5000 fix. What a breath of fresh air it was to come to Auto One the next day! I won't bore you all with the whole story, but suffice it to say -- I found myself in a challenging situation with this purchase, and Mark treated us with such dignity and respect, but above all else, incredible kindness. He really went above and beyond to make sure that everything would work out for us. He's just a great human being, and I absolutely recommend Auto One, from the bottom of my heart! read more

I highly recommend doing business with this establishment, not only were they kind and generous, wonderful to work with, they took time to fill the gas tank and have the car detailed and replace a speaker that wasn't working as well as a sun visor that needed a new part. Please, if you're looking to buy or sell a car, please go to Auto one and see Aly or Mark, you will not be disappointed.... Happy trails read more

I was excited to find the make/model car I'd been looking for at this dealership and Mark was really kind on the phone when I called to inquire about the car. Before trekking 2 hours to see and hopefully purchase it, I decided to get a pre-purchase inspection beforehand. I was assured by Mark that the car was in great condition and thoroughly inspected but if it put my mind at ease to get my own inspection, he would oblige and even take it to the mechanic of my choice. You can imagine how surprised I was when the mechanic who did the inspection told me I should not walk but run in the other direction of this car, as numerous red flags had been raised from the inspection that would have cost me thousands of dollars in repairs. And of course, I never heard from the dealership again which just made me feel like it wasn't just an honest mistake on their part. read more

Bought my first used car from Mark and he was very accommodating to my requests. Thank you for taking care of me during this process!

I recently purchased a car from Marc and I am very happy both with the car and that I did business with Marc. I went by a number of times to check out the car and Marc was patient and helpful throughout. A great experience all around. I highly recommend Marc at Auto One. read more

If you are looking for a car, please check out Auto One, as you will most likely have a good experience and meet one of the nicest people in the business, Marc. The whole process at Auto One went very well, was smooth, honest, straight up and informative. Marc is a very respectful person and I feel he really wanted to make sure that I bought the car that I wanted, that met my needs, not necessarily that I bought a car from him, which was very refreshing. What more can one ask for, a great, kind, knowledgeable and respectful person with good cars! at reasonable prices! I am very happy with the car!! read more

Allow me to tell you about our experiences at Auto One, the car dealership that has stolen our hearts not once, but twice! When I first came to Mark about my husband and I purchasing a vehicle for our real estate business, he could have easily brought us to the first car that I had inquired about. Instead, Mark asked us detailed questions to ensure that we were in fact looking at the correct vehicle for our needs. So instead of the Ford Explorer that I had originally inquired about, he steered us in the direction of a more reliable and overall better vehicle for what we needed it for, our real estate business. We have now owned this vehicle, a Mercedes ML350 for 2 years and could not be happier. Fast forward two years, and we have purchased a second vehicle from Auto One, a 2021 Rav 4 hybrid blacked out with 40 mpg...Let's not forget the cherry on top of this automotive sundae - the purchase process. It was smooth sailing from start to finish, with paperwork that seemed to magically complete itself and financing options that made our wallets breathe a sigh of relief. Auto one truly has an amazing team of people and we can't thank them enough. Thank you, Auto One! read more

Auto One - Car Dealers Near Me - Santa Cruz, California

Best car buying experience! We got a great deal from Auto-One, their staff are amazing, trustworthy and fair pricing. Definitely will return. read more

Auto One - Santa Cruz County - Auto One - Car Dealers Near Me - Santa Cruz, California

My daughter and I looked at a Volvo at Auto One and she bought it on the spot. Such wonderful service from Mark and Tony. Easiest transaction I have ever had buying a vehicle. I will go to him for my next car purchase. Kudos for the care you take with your customers! read more

I've bought 5 cars from Mark and it's always a pleasure. Mark is fair in price and I always feel taken care of every step of the way. Yesterday I bought a car for my 2cnd son and the hand holding he gave us was so kind. Thank you Mark! read more

Auto One - 1st car loan! - Car Dealers Near Me - Santa Cruz, California

Mark is a great guy and he has quality cars at a fair price. He's not pushy and doesn't hound you the way larger dealerships do.

Worked with Mark today. First, I felt like the car we looked into was in excellent condition and as described on their website. Then the discussion regarding pricing was very reasonable and to the point. Mark was hilarious, honest, and trustable. Usually I will go to multiple dealers before settling on the final car but this is the first time I walked in and settled on the car and price all in one go. Worthwhile visit. read more

After much searching, I finally found my car at a decent price and the whole experience was great. Because everything was straightforward, not pushy, and I had trust in Mark, I still felt good the next day, with my new big expenditure sitting in my driveway. No regrets and a good feeling. I thought I would have to go over the hill to get what I wanted and could afford, but I got to get my car locally. Thank you! read more

This is the second car that I've purchased from Auto One. I Highly recommend this used car lot! Mark is incredibly patient and never pushy, making the car-buying process stress-free. They have an excellent selection of vehicles at great prices. A truly top-notch experience! read more

Bought my car at Auto One 2 years ago & since then have been so satisfied & really happy with it. I've researched this car thru every site & found the one I've wanted at Auto One! They made me feel very comfortable, Andy was so helpful & attentive it was an easy purchase. I would absolutely recommend checking them out you won't be sorry! read more

Auto One - Loving this car more than the first day I bought it! - Car Dealers Near Me - Santa Cruz, California

If I could give zero stars I would. Worst place to buy a car from. I purchased an Audi Q3 and minutes after driving off the lot it almost caused an accident on the freeway. The owner claimed it was from him washing the car when I purchased it. After he "fixed it" I was still hearing a sound. He test drove it and said he heard nothing and it might be a piece of plastic flapping around. I attempted to keep the car for a year but experienced nothing but problems. I took it back and Mark said he would "make it right" by selling me a Volkswagen Tiguan with low miles on it. He showed me the carfax that said no prior accidents but some minor damage was reported, in his words "a dent or a scratch". Fast forward a year later and the bumper is peeling paint away equally on both sides, there is a leak with the engine fluid and the clockspring in the steering wheel is going out. When I took it in to get looked at, the 1st thing the mechanic said was "this car has been in an accident". I went to make Mark aware of the situation and he is trying to make excuses and say someone hit my car. No morals, horrible human and I would never feel safe in a car from his lot again. read more

We found a wonderful car for my daughter. A beautiful Volvo with really low mileage. We got so much help and great customer service! If you are looking for a high end car this is the place. The inventory is awesome and such a relaxed buying experience! Thank You Auto One!! read more

DO NOT buy the Veritas extended warranty for any car. I put 20k miles on my Landrover LR 2 over five years and when the car started running poorly, I took it in for repairs. Veritas repeatedly denied the claim based on their inaccurate info - including oil weight (which Valvoline confirmed Veritas had wrong). I waited for two months to get updates on the claim, as I corrected every reason for denial. Any company who sells such a sham service (Veritas) needs to be warned. read more

Very disappointed with a recent car sale that I made. They (Jerry) agreed to provide me with a second key because at the time of the sale they only had one for the vehicle. They said that they had to order one. Its been over a month and after multiple times calling and emailing Auto One they finally returned my email and said that "The key cost more than we make on the sale of the car" which to me is bad for two reasons, first that they lied to me by telling me they would provide me a key and that they will not honor their agreement and second that on a $10k used car sale that their profit margin is the same as the cost of a second key. That is not a sustainable business model and people should not shop at an unethical establishment. read more

We are very happy customers. Mark had just the car we wanted with impeccable timing and great service. Mark is such a charming man and really helped us out with every step of buying our new (but used) Lexus. It was, of course, a good price and with great low low mileage. Going to Auto One saved us, the gruelling experience of trawling for a used car. In fact everyone at Auto One gives great customer service and continuing after sales customer support. Outstanding! I guess we should be buying a car from him once a month! Thank you. We truly are enjoying our new car from you. read more

I bought a Rav4 from Auto One. Mark and Jerry were very helpful with the purchase. It's a great car and I'm very happy with it.

I purchased a 2013 LR Landrover with 43K miles on it. I also bought the top-of-the-line Veritas Global Protection extended warranty plan. Since 2018 I have put 23,000 miles. DO NOT buy this warranty - the company is in the business of NOT paying for repairs. The contract says you may need proof of maintenance but will not accept CarFax as a valid maintenance record. When the car stopped running, and the dealership said I needed a new engine, Veritas denied the claim four times based on incorrect information: 1) They didn't think the dealership was ASE certified, 2) Valvoline put the incorrect amount of oil in the oil changes (Valvoline stands behind their work and verifies the right amount of oil was used 3) 2019 full maintenance is a carfax report (the same CarFax company used to purchase the car) 4) The non-mechanic adjustor disagreed (no further information was provided here) that the engine must be replaced. After two months of back and forth, I ended up paying $11K out of pocket to replace the engine, waiting for Veritas to respond to each denial challenge. read more

The worst decision I ever made. Bought a LR4 two months ago. It over heated due to a clamp that was not installed properly. The starter went out the keys don't work sometimes. The battery needed to be replaced. The transmission is fucked up. Auto one won't return my calls. Do not buy anything from these people. read more

It's been over two years since I purchased my 2015 Acura RDX from Auto One. My car is still in excellent condition and hasn't given me any problems. I take it in for regular maintenance when it's due. I get so many compliments from friends and family! This is the best car dealership in Santa Clara or Santa Cruz county. The salesmen genuinely care about their customers and sell QUALITY vehicles unlike the dealerships on Steven's Creek. We will have this car for the next 10 years at least. read more

I bought a 2013 VW Passat TDI from Auto One recently. These cars are very hard to find these days and Auto One had just one I had been looking for. They were so helpful and made my first car buying experience through a dealership very convenient. read more