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    Auto One

    4.5 (116 reviews)
    Closed 10:00 am - 5:00 pm
    Updated 1 month ago

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    1st car loan!

    I've bought 5 cars from Mark and it's always a pleasure. Mark is fair in price and I always feel taken care of every step of the way. Yesterday I bought a car for my 2cnd son and the hand holding he gave us was so kind. Thank you Mark!

    Allow me to tell you about our experiences at Auto One, the car dealership that has stolen our hearts not once, but twice! When I first came to Mark about my husband and I purchasing a vehicle for our real estate business, he could have easily brought us to the first car that I had inquired about. Instead, Mark asked us detailed questions to ensure that we were in fact looking at the correct vehicle for our needs. So instead of the Ford Explorer that I had originally inquired about, he steered us in the direction of a more reliable and overall better vehicle for what we needed it for, our real estate business. We have now owned this vehicle, a Mercedes ML350 for 2 years and could not be happier. Fast forward two years, and we have purchased a second vehicle from Auto One, a 2021 Rav 4 hybrid blacked out with 40 mpg...Let's not forget the cherry on top of this automotive sundae - the purchase process. It was smooth sailing from start to finish, with paperwork that seemed to magically complete itself and financing options that made our wallets breathe a sigh of relief. Auto one truly has an amazing team of people and we can't thank them enough. Thank you, Auto One!

    Santa Cruz County - Auto One

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    5 months ago

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    2 years ago

    Bought my first used car from Mark and he was very accommodating to my requests. Thank you for taking care of me during this process!

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    1 year ago

    Mark is a great guy and he has quality cars at a fair price. He's not pushy and doesn't hound you the way larger dealerships do.

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    2 years ago

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    2 years ago

    I bought a Rav4 from Auto One. Mark and Jerry were very helpful with the purchase. It's a great car and I'm very happy with it.

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    Page 1 of 3

    Ask the Community - Auto One

    Review Highlights - Auto One

    Please, if you're looking to buy or sell a car, please go to Auto one and see Aly or Mark, you will not be disappointed....

    Mentioned in 39 reviews

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    The Argus Company - 2000 BMW Z3

    The Argus Company

    (30 reviews)

    Buyer Beware - Argus Co. Lacks Integrity - A Costly Mistake. They Sell Lemons and Threaten…read moreRestraining Orders When Asking for Accountability! I wish I could give Argus Co. and its owner, Michael Gay, zero stars. My experience buying a 2005 BMW Z4 was nothing short of a nightmare. I had previously purchased a car from him and trusted his word, which made this betrayal even more upsetting. The night I bought the car, the windows were fogged, and he dismissed my concerns. The next morning, I discovered the real issue--missing window seals in the convertible top. He promised to fix it, and the repair was a joke - from De Laveaga Service Center- mismatched pieces that left an unsealed, unprofessional mess. Then came the real problems. The day after my purchase, the check engine light went on. Michael shrugged it off. A few days later, my car was completely dead and needed a jump. A tire pressure light was also on from the start. Again, he dismissed my concerns. Eventually, a mechanic confirmed the car had a broken front wheel and two cracked rear tires--an unsafe disaster. I was sold a sports car with three dangerous wheels. When I pushed for repairs, he sent me to Big O Tires, where the situation got even worse. They put the faulty wheel back on. Shortly after, I found myself trapped inside the car, unable to open the door from the inside--a terrifying safety hazard. If I had been in an accident, I could have been stuck inside a burning vehicle. Then, while driving, the car suddenly lost power--engine failure. It barely made it to a parking lot before completely shutting down. The next morning, it wouldn't even turn over. I contacted Michael Gay immediately--from day two--detailing the dangerous and unethical state of the car he sold me. Instead of taking responsibility, he dismissed my concerns, ignored my emails, said my text messages were too much (most people would have a threat response dropping into your autonomic nervous system, feeling threatened by investing over $10,000 on a lemon and being told everything's OK don't worry when in fact now I have a dead car sitting in my driveway ) and ultimately he threatened me with a restraining order for demanding he fix the vehicle. This dealership sold me a lemon under the pretense of it being a reliable car. If you value your safety, your money, and your sanity, stay far away from Argus Co. Michael Gay does not stand by his sales, dismisses legitimate safety issues, and when confronted, responds with threats instead of accountability. Do not trust this business. Save yourself thousands of dollars and a world of frustration.

    I can not say enough about how happy i am with my purchase. Mike is the "real deal". No BS, a real…read morestraight shooter. The deal I got was below market price and the car was better than expected. I would certainly give him a try.

    North Bay Ford - Mache E Mustang

    North Bay Ford

    (290 reviews)

    After the usual back and forth of emails, phone calls, texts, etc., with the absolute best…read moresales-guy, Morgan Monticue, a deal was agreed upon and I made the drive from Los Angeles, CA to North Bay Ford in Santa Cruz, CA to close it. It was worth the 290 miles and 5 1/2 hours. From the moment I walked through the door to my final signature on the contract, Morgan's professionalism, knowledge, and kindness was spot on. I am now the, more than proud, owner of a fair/great priced Cadillac CT5 thanks to Morgan, Kali, and the team at North Bay Ford/Lincoln. Just facts.

    They were specifically asked to communicate via email. Additionally they were not given my phone…read morenumber. Since then they looked it up elsewhere and I have been getting nonstop calls from them even after they acknowledged that I requested email communications only. At this point they are on my phone spam list and periodically checking shows they are still constantly calling from their sales department. I've moved on to another dealership that is willing to work with me, not force me into their schedule. I've also attempted to get servicing on my vehicle there but was then quoted all these diagnostic costs and upsells. Eventually I stopped working with them and am now doing all my truck servicing at another dealership. I've been in the SC area for an over 20 years and every time I give them a "second chance" they do the same crap. I'm suspecting it's a management directive for this particular dealership to basically screw over the customer for as much money as they can as I get significantly better interactions and service at two other dealerships I've worked with elsewhere.

    Ocean Honda - Ocean Honda showroom

    Ocean Honda

    (827 reviews)

    I had an absolutely wonderful experience at Ocean Honda purchasing my new 2026 Honda CR-V Hybrid!…read moreFrom start to finish, the entire team was professional, kind, patient, and truly went above and beyond. A huge thank you to Estefani Lopez for being so friendly, knowledgeable, and attentive throughout the entire process. She made everything smooth and stress-free and genuinely cared about helping me find the perfect vehicle. I also want to recognize Dean from Corporate, who worked hard to give me an incredible deal and made me feel valued as a customer. And RJ in Finance was fantastic -- efficient, honest, and very helpful in explaining everything clearly and making the financing process easy and comfortable. This was by far one of the best car-buying experiences I've ever had. I absolutely love my new 2026 Honda CR-V Hybrid and highly recommend Ocean Honda to anyone looking for outstanding customer service and a team that truly cares about their customers. Thank you all again!

    About a year ago, we went in to buy a new (or gently used) Honda. This was going to be our 3rd car…read morethat we bought at Ocean. The experience was AWFUL. Price kept changing and then a full court hard sell on add ons (warranties, etc.) Nobody could really explain why we needed all these extra warranties, but they did know that we needed them. We NEVER want to step foot in there again. Not even for the free oil changes. We would rather pay some other place than go back. To this day we wish we would have walked out. We have always loved our Hondas, but nothing is worth this. BTW, I did give this feedback directly to Ocean Honda before making it public. Crickets in response.

    Longshot Auto Sales - 2026 GMC Yukon XL

    Longshot Auto Sales

    (260 reviews)

    Almaden Valley

    In one sentence: VIP CAR BUYING EXPERIENCE. (Excuse the…read morecaps, I want to emphasize how great it was. ) By now, Jeremy helped us buy two cars! One for ourselves and one for our friends. Both experiences were delightful, stress free (who would associate stress-free when you buy a car?) and quick. No hassle car buying - that should be his business's title. He helped us narrow down the list of cars we were looking at and make a decision that worked for us. He also scheduled all the test drives, negotiated the prices, and pointed us to a specific person at the dealership, a complete VIP experience. He did the same for our friends just this week, they bought a great car in a great condition, he negotiated the price down and steered them away from less desirable options. My friend was nervous (just like I was before ) because the process of buying a car is stressful. But after they got into the dealership and the car was waiting for them, they test drove and bought the car. My friend said: who would have thought that I can enjoy buying a car! And that's all thanks to Jeremy. Believe me I'm not hyping him up, he is professional, kind and customer centric. Thank you Jeremy!

    Jeremy is a lifesaver and a true time and money saver. I will never shop for a car any other way. I…read moreneeded a car quickly and kept changing my requirements, but Jeremy made the deal happen smoothly and easily. It was an amazing experience.

    Santa Cruz Toyota Service & Parts - RAV4 HYBRID 2024

    Santa Cruz Toyota Service & Parts

    (456 reviews)

    A house and pet sitter totaled my 2021 RAV4. I went to go purchase a new one and learned that 2026…read morehad a new model. So, either buy a 2025 for less, or stick it out for a new one. I searched online for the "build" I desired and the closest match was a vehicle going to Santa Cruz Toyota (I really wanted those cargo lamps, panoramic roof, weather package, premium auto and HUD. Bob Weiser (sales) was awesome and Nathan Cadillacs in finance was amazing. The vehicle was delayed a they kept me informed along the way. True professionals. And very courteous. They added the accessories requested and Nathan was very patient in explaining the different offerings - pre-paid service, extended warranties (and its several options), 5 essentials (dents, tire, windshield, etc), and the ceramic coating. I was hesitant about the coating - but the car looks absolutely amazing and it's super smooth (like when you take a clay bar to detail the car), I look forward to the sparkle of a durable "wax" all the time. And Nathan got an amazing APR on a loan. Thank you Santa Cruz Toyota for an amazing car buying experience!

    It doesn't matter whether I'm there for Service or I'm looking for a new car. I always get…read moretop-notch customer care from this dealer. Rich Brabo is my sales guy, I'm a returning customer and if that doesn't tell you a lot about the care at Santa Cruz Toyota, I won't be able to convince you. Rich is very personable and quite frankly a little fun. Answer all my questions knows all the ins and outs of any vehicle that I want to ask questions about and I'll be back for the third time.

    Auto One - car_dealers - Updated May 2026

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