I probably should have written this review a long time ago, but better late then never…read more My family and I have purchased several cars from Michael, for about 15 years and he is always great! We have purchased Mercedes, Jaguars, and Porsches, you know all of the fun cars He is always very fair, kind, good hearted, and has integrity. We all suggest to everyone to come here and get a car, get a couple!

Buyer Beware - Argus Co. Lacks Integrity - A Costly Mistake. They Sell Lemons and Threaten…read moreRestraining Orders When Asking for Accountability! I wish I could give Argus Co. and its owner, Michael Gay, zero stars. My experience buying a 2005 BMW Z4 was nothing short of a nightmare. I had previously purchased a car from him and trusted his word, which made this betrayal even more upsetting. The night I bought the car, the windows were fogged, and he dismissed my concerns. The next morning, I discovered the real issue--missing window seals in the convertible top. He promised to fix it, and the repair was a joke - from De Laveaga Service Center- mismatched pieces that left an unsealed, unprofessional mess. Then came the real problems. The day after my purchase, the check engine light went on. Michael shrugged it off. A few days later, my car was completely dead and needed a jump. A tire pressure light was also on from the start. Again, he dismissed my concerns. Eventually, a mechanic confirmed the car had a broken front wheel and two cracked rear tires--an unsafe disaster. I was sold a sports car with three dangerous wheels. When I pushed for repairs, he sent me to Big O Tires, where the situation got even worse. They put the faulty wheel back on. Shortly after, I found myself trapped inside the car, unable to open the door from the inside--a terrifying safety hazard. If I had been in an accident, I could have been stuck inside a burning vehicle. Then, while driving, the car suddenly lost power--engine failure. It barely made it to a parking lot before completely shutting down. The next morning, it wouldn't even turn over. I contacted Michael Gay immediately--from day two--detailing the dangerous and unethical state of the car he sold me. Instead of taking responsibility, he dismissed my concerns, ignored my emails, said my text messages were too much (most people would have a threat response dropping into your autonomic nervous system, feeling threatened by investing over $10,000 on a lemon and being told everything's OK don't worry when in fact now I have a dead car sitting in my driveway ) and ultimately he threatened me with a restraining order for demanding he fix the vehicle. This dealership sold me a lemon under the pretense of it being a reliable car. If you value your safety, your money, and your sanity, stay far away from Argus Co. Michael Gay does not stand by his sales, dismisses legitimate safety issues, and when confronted, responds with threats instead of accountability. Do not trust this business. Save yourself thousands of dollars and a world of frustration.

Found the car we wanted with low mileage and in great condition. Mark was so informative and…read morehelpful throughout the whole process. Would definitely recommend Auto One to anyone looking for a good, reliable vehicle at a reasonable price.

This dealership is a breath of fresh air compared to the other 6 dealerships I have visited over…read morethe last few weeks. Mark (owner) is down to earth, I saw him personally inspecting the cars. He's a straight shooter, family oriented, and will give you a fair price and a bit of education on cars. I spoke to him several times on the phone and he followed up as promised. Aly (Veteran Sales), he was VERY friendly and laid back; a genuine warm person that takes pride in providing great cars to people and full of integrity. I don't say this lightly but it was like buying a car from a great friend that you have known for a very long time. I walked out with a great car with a fair price and a the best car buying experience I ever had (and I gone through many car purchases).

Wow!! I have never had such a pleasant experience at a dealership before!! I have been researching…read moreand contacting dealerships for a particular Ford truck, and North Bay Ford ticked every box and beyond! Big shout out to their amazingly friendly and super helpful team: Jeff , Imad , Kali , and Morgan ‍ Your no pressure approach and guidance through the process felt more like working with a family friend than a typical dealership. Thank you for your kindness and my beautiful new truck Katreen

I really want to give a huge thank to Ronnie and Ursula in the service department. They really…read morehelped me out with my mache and mustang. They were super nice and friendly. Ronnie even went out of his way to show me some things I had asked to see while my service was being done.

I loved the service they gave me as a first timer and to be honest they rockkkk !! I just made a…read moredeal on a lovely sporty ride and can't believe it! Jorge and dream and Joaquin are all fast and responsive and amazing at what they do and they made my day come true .

They were overall nice people. But I was lied to twice, and 2 months later the car need serious…read moreservice work. The sales associate told me he would knock off a grand during the process, then we started some paper work and he marked off 200. I said I would come back because the car was for my wife. Came back with my wife and he said he would knock of the thousand. Then we started doing paper work and he knocked off an additional 200. I called him out and he said that he couldn't, there was no money in the vehicle. Why even tell me that you can do something you can't do? Now the service light went on and I took it to a trusted shop, it needs a full service; Transmission and Engine. When buying the car they told me it was in perfect condition. I hear good things about Mike, but the other associate is garbage and I will never go back here or recommend them.

So my wife was just closing on a business sale her very first in Real Estate and decided to reward…read moreherself with a new used car. She researched the car for weeks and found the car in the color she wanted in a two seater convertible here at Aloha Motors in Santa Cruz so we drove down from Pacific Grove. They had the car so we test drove it and she had to have it and I did too! The sales staff was very friendly, quick and addressed all of the finance questions we could ever ask. We panicked the car up a few days later and it was cleaned and detailed and looked amazing. I can't say enough about these guys. If they had the same car in stock for me I would have purchased it from them as well. The car is a Mercedes-Benz CLK 550

You cannot trust these people! But could improve? Their responsibility, responsiveness,…read morefriendliness, simply doing the right thing, when something was missed selling the car. Avoid dealing with those people especially the current sales person. The owner appears to be trying, but just not available.

Nice sales consultant who showed us the vehicle inside and out. She was knowledgeable and there was…read moreno pressure. Will be back once Subaru releases the 3 row EV by next year.

I wanna make a buyer‑beware alert about Subaru Solterra (same platform as the Toyota bZ4X)…read more In a little over a year and under 13,000 miles, my Solterra has repeatedly failed to start because of a dead 12‑volt battery, even when the main traction battery was mostly full. Each time the 12 V drops, the car lights up with "system stopped," brake and ABS errors, parking brake unavailable, and other random faults, and then simply refuses to go into drive. I've now been stranded at least 7 times in a year. I've followed Subaru's instructions after jump‑starting: leave the car on for an hour to let it recharge the 12 V. Despite that, the problem keeps coming back. I don't leave high‑draw accessories plugged in, and this started very early in the car's life. At around 10,000 miles I reported the problem to Subaru during scheduled service, so there is a documented history. I've since learned that this is not an isolated fluke: Law firms and owners are pursuing class‑action cases alleging that Subaru Solterra and Toyota bZ4X models have a defective 12‑volt system that lets the small auxiliary battery drain and die prematurely, leaving drivers stranded even with plenty of charge in the main pack. The lawsuits claim Subaru and Toyota knew about these issues but failed to warn buyers or provide a lasting fix, and that some owners have gone through multiple dead 12 V batteries in just a few thousand miles. forums and groups are full of similar stories: brand‑new Solterras and bZ4Xs with repeated 12‑volt failures, dealers blaming accessories or user behavior, and people being told to just keep jump‑starting and driving I bought this car specifically to have a reliable, winter‑capable vehicle in the Tahoe area, and instead I'm carrying a jump pack and now a solar battery tender just to feel semi‑confident it will wake up. Meanwhile, my 2012 Mitsubishi Eclipse with almost 90,000 miles has been more dependable than this brand‑new EV. If you're considering a Subaru Solterra or Toyota bZ4X, Stop. please research the 12‑volt battery issue and the ongoing lawsuits before you sign anything. If you already own one and are having similar problems, I'm actively looking for other owners, forums, and legal efforts to join so we can push Subaru and Toyota to take this seriously and provide a real fix or buyback. If you want details on what I've seen, what codes and errors show up, or how to document incidents for lemon‑law purposes in California, feel free to message me.

There was some delays in processing the change of ownership…read more It was a bit obnoxious, which hurt the original great experience. Everything finally has been taken care of, but it took nearly 6 months.

I want to call out the excellent service by Troy who delivered the new 2026 Honda Odyssey to my…read morehome in Saratoga. He was very polite, cheerful and helpful. Troy then went above the call of duty and chased down our garage door remote control in the 2019 Odyssey that we accidentally left behind when traded in the older model. When no one else bothered to look for it despite numerous requests, Troy made sure to find it and then hand delivered it to me the next day. What a breath of fresh air. Troy doesn't over promise things he can't deliver. He simply gets it done. . .with a smile. I would have given 5 stars if it was solely about Troy. The Finance Manager was great , too. Others could copy their level of service.

Jeremy came highly recommended by family friends. He found the exact car that I wanted, and dealt…read morewith the dealerships on my behalf. He ended up getting me a far better deal than if I were to handle it myself. He was even kind enough to drive all the way to Antioch to make sure the transaction was hassle free for me. The transaction took at most two hours, thanks to Jeremy's legwork. Buying a car has never been so easy. I will definitely work with Jeremy again in the future!

I had a fantastic experience with Jeremy in buying my first used car. He was really effective in…read morefinding a good deal, arranging everything with the dealer on my behalf, answering my many probably annoying questions, and setting up a clean otd price. Throughout it all, I appreciated that Jeremy was knowledgeable, no-bs, patient, and responsive. I never had to communicate with the dealer at all, until I showed up at the dealership for my test drive, where the salesman had all the paperwork ready to go. From test drive arrival to leaving the dealer with my new car, it only took 2 hours, which feels pretty efficient. I don't really understand how Jeremy gets paid because he didn't charge me for anything, but I'm so glad I found him.

The service department continues to set the bar for excellence. It starts with one amazing human of…read morea service manager, and that trickles down to all the service advisors. I've never had a bad experience and the Team always takes very good care of me. I actually look forward to bringing in my Truck so I can hang out with the crew and say hi. Thank you once again to the entire Service team and all the technicians.

0 stars. They towed my car here costing $230-$240…read more At first they said they didn't have my tire. Then they "found one" and replaced the tire for $351. They replaced the popped tire with the wrong size. I called and they said they'd refund the tire and not the towing. I told them they'd endangered myself and my mother and sister. Jules said "it's not dangerous to drive with one mismatched tire." She also said "We wouldn't have sent you out knowing it was unsafe." Which means they didn't know the tire was wrong, or they knew it was wrong and thought it was dafe." I asked her if it would be cheaper to refund the whole experience or to go to court. She took my address to ship me a refund for JUST the tire.

I did not have service yet at Toyota but I did buy a 4Runner…read more Joey (works online sales) but can also sell a car- truck and help you with ultimate class! I had a great experience with Joey. Cannot say enough about him and his integrity. He looks after you and listens most of all. I find that priceless in today's world. I recommend him for all your needs when it comes to buying a car at Santa Cruz Toyota. Thank you so much

4/16/2026 I was…read moredetermined to get my Toyota Camry ! I drove from Mountain View to Santa Cruz , definitely worth the drive . I was able to trade in my 2026 Corolla for a 2026 Toyota Camry . Johnny was very helpful making this happen, he answered all my questions. Drove me to the bank , made everything so easy . I also brought my son and mother , they had a lil kids car ride , my son was entertained as well. Also the snacks and coffee machine, was great . Thanks again , Johnny for all your wonderful service.