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Now or Never Coffee

4.3 (119 reviews)
Closed 8:00 am - 3:00 pm
Updated 3 months ago

Order Now or Never Coffee Takeout or Delivery

Now or Never Coffee Photos

Business Info

NOW OR NEVER COFFEE ATMOSPHERE

What's the vibe?
Moderate noise
Outdoor seating

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Recommended Reviews - Now or Never Coffee

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Reviews With Photos

Julia S.

I stopped by Now or Never on the way to a nearby pop-up. I grabbed a Vietnamese Latte and it was ready quickly. While it was decent, and Vietnamese inspired, it definitely wasn't Vietnamese coffee. It was not as strong as I expected, but it could've been that it was made in a rush. While I didn't sit indoors, there was a variety of seating options -- and it was quite green. A very pretty scene for getting some work done, if you're able to snag a seat.

Insta/Beli: @amei_eats
Alex M.

(Overall: B) - I've been to Now or Never plenty of times now and tried most of their menu. I found most of their drinks to be reasonably sweet with a good balance between the syrup, coffee, and the milk for the lattes. What I like most about this coffee shop is that there is a self serve bar if you wanted to add rose powder, or lavender to your drink to give it that elevated sheen. The drinks could be on the pricier end though, running about $8 for a large with flavoring and a milk substitution, although not atypical for a cafe in SoHo. Very reasonable choice for a morning coffee in my opinion. Food: +1 Presentation: E Price: E Atmosphere: E Service: E Menu: +1 Overall: +2 B Insta/Beli: @amei_eats

Hidden gem. Small signage.
Elle K.

Cute ambiance and interesting beverage options. I had a special handcrafted coffee but oops! I can't remember what it was. It was very good. The owner is Korean-American, and so she has some interesting beverage options featuring Korean Makgeolli (막걸리). That's raw rice wine -- "slightly sweet, tangy, bitter, and astringent". I really wanted to give that a try, but they were all out at that time of day.

Priscilla F.

Stopped in here for a quick coffee in a Sunday. It's a pretty unassuming place. It gets a ton of great light, which is nice. I really wanted a snack but they were all out of food, which was unfortunate. I ordered the Thai coffee which is basically espresso, condensed milk and regular milk. I asked them to leave out the regular milk and the result was pretty intense lol. It was sweet and strong. Still not sure if I liked it, but it was my fault for modifying it. I'd welcome the opportunity to come back and try a snack and the same drink made the right way haha.

Iced matcha latte
Lauren L.

Cute lil coffee shop in Soho with very friendly staff. I got a matcha latte & it was pretty yummy, but a little bit grainy at the bottom.

Cappuccino ($4.5)
Claryssr B.

Quick recap: - Coffee: Very Good - Portion size: Average - Service: At the counter - Environment: Cozy feel - $: Average - Perks: N/A Overall? Coffee was good. Staff is nice. Prices are average for NY. More details: Had a cappuccino ($4.5). It was good, I didn't have to wait for long and the staff was nice.

Breakfast sandwich
Brooke K.

Really cute coffee shop w a good vibe. Odd or is super cute and they have comfortable seating. Ordered the breakfast sandwich which was really good. Bacon was super crispy and it has hot sauce which makes it even better. The sandwich is a half size which is a lil small for the price, but it is a good good choice. Williamsberg vibe in soho.

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1 month ago

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2 months ago

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7 days ago

Very solid matcha and tasty cherry and Greek yogurt danish. Service was fast and price was affordable ($5 for small matcha) for the city

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10 days ago

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4 months ago

Helpful 5
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1 year ago

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1 year ago

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2 years ago

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8 months ago

Small but good menu! Local cafe with great drinks. I got the special drink "short and sweet". Delicious!

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1 year ago

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1 year ago

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5 months ago

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1 year ago

Great little coffee shop. Quiet place to sit and relax. Nicely decorated lots of light.

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3 years ago

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2 years ago

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2 years ago

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7 months ago

Why is oat milk an extra buck? It's not like dairy milk doesn't have a cost associated with it. Lame.

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2 years ago

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1 year ago

Trust me, just get the iced vanilla latte with oat milk (their oat milk is homemade). Thank me later.

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4 years ago

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4 years ago

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4 years ago

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2 years ago

Helpful 1
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8 months ago

Get the sweet cream on your iced latte. Great service too! Bright and homey vibes. Good place to work

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3 years ago

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4 years ago

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3 years ago

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4 years ago

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3 years ago

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5 years ago

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2 years ago

Friendly staff, good music, relaxing vibes make this a good morning spot. Latte was fine, but I'm not a fan of the oatmilk they use.

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3 years ago

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3 years ago

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4 years ago

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2 years ago

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3 years ago

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4 years ago

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1 year ago

some of the best coffee i've ever had! just plain iced latte with oat milk, no flavors. very smooth and yummy.

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4 years ago

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4 years ago

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Page 1 of 3

Ask the Community - Now or Never Coffee

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Walking the streets close to my hotel I stumbled across a big PuertoRican flag infront of a…read morebusiness and I knew I wanted to check out what it was. It happened to be 787 Coffee which I have visited plenty of times on the island and enjoy. With excitement and in Spanish I tell the cashier that I was happy to come across this place as I have tried them out in PR. How is it that this "jibara" apparently from Maricao, spoke to me in broken English while I am talking to her in our native language, total fail. Anyhow, I ordered the coquito hot latte with an extra shot of rum and oat milk, fine, I paid $11 for a very small coffee. Now what I can't believe is that the quesito pastry was $8. I really wanted it but it was not until I paid that I then noticed the price. I sat to eat it while I waited for my name to be called as mentioned by the cashier. I walked around looking at everything, the music very loud and hard for people sitting to have conversations, the place is very colorful and with many PR sayings, however the place also feels very Americanized with the music and layout. I still awaited my name to be called minutes later, but nothing. I approached the cashier, who was just standing there, to ask about my coffee and she wasn't able to tell me so she asked the barista steps away from her. He pointed to a cofre sitting on their counter, it had my name, and when I pointed out that I was waiting for my name to be called, she shrugged her shoulders and smiled like she didn't care. The coffee by now was not all that hot, I never tasted any rum or coquito flavor and felt I wasted my time at this place. What's more upsetting is that I left a nice tip for a service that was not provided. They couldn't even bring the coffee ti my table once they realized it was sitting there and they forgot to call my name. You can find better service elsewhere.

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Now or Never Coffee - coffee - Updated May 2026

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