My name is Alex Palmer, a resident of Grand Prairie, Texas. I am submitting a formal complaint regarding my vehicle purchase from Norman Hyundai, 591 N Interstate Dr, Norman, Oklahoma, and its affiliated entity, Strongpoint AutoGroup, LLC. Alternate Names: Strongpoint AutoGroup, LLC Key Principal: Gregory D Cable Doing Business As: Cable Volkswagen Oklahoma City Volkswagen 4710 NW 39th St Oklahoma City, OK 73122 Business Management: Ms. Crystal Carpenter, Controller Fax numbers Primary Fax: (405) 789-3317 Additional Phone Numbers Other Phone: (405) 789-8500 On January 3, 2025, I submitted an inquiry for a 2022 Jeep Wagoneer advertised at $34,232. I was contacted by Allen Reeves and scheduled an appointment that same evening, where I met with salesperson Kevin Shepard. I traveled approximately 175 miles to the dealership with my brother, Lewis. After a test drive, we began discussing the purchase. I informed Kevin that I had pre-arranged financing through Mount Olive Baptist Church Federal Credit Union. He stated the dealership might secure better terms, and I agreed to allow them to try. Due to the three-hour return trip, we agreed to continue the transaction remotely, and I was introduced to finance officer Logan, who discussed loan terms. On January 5, 2026, after the dealership failed to provide acceptable financing, I informed Kevin I would proceed with my credit union and requested a purchase order. When I received it, the vehicle price had increased from approximately $34,000 to about $39,000. When I questioned this, Kevin stated via text that the increase was due to documentation fees and TTL. On January 6, 2026, at 12:47 PM, Kevin sent a message stating: "Your OTD price after Doc Fee and TTL is $39,295.50. This includes all available discounts to you." On January 9, 2026, the dealership and my credit union completed the paperwork, and the vehicle was delivered on January 10, 2026. On February 12, 2026, after not receiving permanent registration, I contacted Kevin, who advised me to contact the DMV. When I contacted the Oklahoma DMV, I was informed I would need to provide the title, proof of purchase, and pay taxes to register the vehicle. This conflicted with my understanding that TTL had been included in my purchase price. Upon reviewing my purchase documents, I confirmed there was no line item showing TTL had been paid. I contacted the dealership and attempted to reach Logan but did not receive a response. On February 16, 2026, I spoke with Jennifer Lamb in the finance department. She stated that when customers use outside financing, the dealership does not pay TTL. This policy had never been disclosed to me. I informed her that I had written confirmation from Kevin stating TTL was included. She requested the messages, which I emailed to her. She stated she would follow up but never returned my call. On February 20, 2026, I left a voicemail and sent a follow-up email. I received no response. On February 24, 2026, I reached Ms. Lamb again and was transferred to her director, who stated there was nothing he could do and redirected me to a sales manager. I was transferred again but did not receive any resolution or follow-up. On March 3, 2026, after continued lack of response, I contacted the dealership again and was informed by a salesperson that the dealership has a policy of increasing the vehicle price by $2,000 if financing is not completed through them. This was the first time this policy was disclosed, despite the dealership's prior knowledge that I intended to use outside financing. Because my temporary registration was about to expire and I needed to remain compliant, I was forced to pay TTL out of pocket. Due to delays caused by the dealership's lack of communication, I also incurred penalties from the State of Texas. My out-of-pocket expenses were: Texas sales tax (6.25%): $2,264.50 Penalties and title transfer fees: $113.23 Registration fees: $78.25 Total: $2,513.98 I believe Norman Hyundai misrepresented the terms of the sale, failed to disclose critical financing-related pricing policies, and did not honor the quoted out-the-door price, which explicitly included TTL in written communication. Additionally, the dealership failed to provide proper documentation or assistance and did not respond to multiple attempts to resolve the issue. Despite repeated efforts over several weeks, I have received no resolution. read more

Norman Hyundai - Text message between sales rep and myself - Car Dealers Near Me - Norman, Oklahoma

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Bait and switch tactics I spent 8 hours contacting this dealer about a vehicle listed around $30,073. After all the back-and-forth, I found the real price was over $37,144 because the advertised "dealer discount" was actually conditional rebates, not a true discount. The pricing is misleading and wasted my time. Report unfair or deceptive advertising to the FTC at ReportFraud.ftc.gov and the Oklahoma Attorney General Consumer Protection Unit at oklahoma.gov/oag/about/divisions/cpu.html read more

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Best to check out Google review. Tried to purchase a new Elantra while I was in Bankruptcy. I was FINALLY denied, which wasn't their fault, even though we had done the contracts, agreed to a new Hyundai etc. However, they said I needed to give then a $500 down payment to complete and put over the top with finance company. Because of BK, I was unable to give documentation for all of income. I was NOT informed of this when I gave them my money?! BUT, not returning my $500 down payment at a critical time, DESPITE their assurances is just dishonest! If you're rich, have great credit and lots of time to kill, maybe... But, if you are imperfect, go someplace else.... I STILL don't have my return down payment!!! read more

Was working with Billy to get a deal on a Passat, after having another deal fall through last week on the exact same model I was happy to get one done. I had my credit app run, got my interest rate and monthly payments squared away and was told he was going to work on the pricing a little bit for me and to call back for final numbers. Tried to call Thursday and was told they were too busy to talk. Finally got a hold of them Friday, only to be told the car had been so read more

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Exceptional Experience -- Three Vehicles in 90 Days! In the past 90 days, our family has purchased three new Hyundai vehicles from Norman Hyundai -- a 2025 Santa Fe for one daughter, a 2026 Palisade for myself, and another 2026 Santa Fe for our other daughter. As a former Chevrolet dealer, my kids naturally come to me when it's time to buy a car. When my daughter found the Santa Fe she wanted, I began working with the team at Norman Hyundai entirely by phone and text. Their communication was outstanding, and they made the deal seamless -- all she had to do was show up, sign, and drive away. I was so impressed with her Santa Fe -- the styling, quality, technology, and amenities -- that I decided to buy a Palisade for myself. Once again, the transaction was completely online, including a fair trade-in offer for my 2024 Ford Explorer. The process was fast, professional, and hassle-free. When my other daughter wanted her own Santa Fe, it was the same story -- quick, transparent, and perfectly handled. They even arranged a dealer trade to get her preferred color without any issues. From start to finish, the communication, professionalism, and integrity at Norman Hyundai were as good as I've ever experienced. We purchased all three vehicles sight unseen, based on reviews, Hyundai's quality, and the dealership's exceptional team. Thank you, Norman Hyundai -- Joel and Audrey Graves, Mike and Gretchen Combs. read more

**Bait & Switch Tactics** Drove from southern Oklahoma to check out a car we saw on their website. I had an idea it was going to be a bait & switch tactic, but we were going to look at other vehicles as well so it wouldn't be a wasted trip. On their website they listed a vehicle with a "Dealer Discount" of almost $7,000. When we arrived, we spoke to a salesman, looked at the car, and went to talk numbers. I told them that if they would honor their "Dealer Discount" price and we agreed on the financing rate, we basically had a deal! The salesman, who was friendly enough, told me that the advertised dealer discount included rebates. I explained that a dealer discount, in fact, did not include rebates and incentives, but was the dealers discount on the vehicle. (* Dealer discounts must be available to all customers and cannot contain hidden, selective or conditional rebates. Rule 465: 15-3-7 from Oklahoma.gov) He went to his sales manager (Marcus) multiple times, and about the 3rd time he came back, Marcus came back with him. I explained the same thing to Marcus, he said that is not what it meant though. I told him that was bait & switch tactics that I believe are illegal in Oklahoma. Needless to say, we got up and left. Don't ever let a dealer do this to you. You can go to the oklahoma.gov website and see their laws and rules on advertising here https://oklahoma.gov/onmvc/laws-rules-statutes/dealer-advertising-rules-compliance-information.html They need to honor their prices that they advertise & correct their website. read more

WOW, Just had the WORST experience ever with these guys! I live 800 miles away, Made a deal with them. Sent them a deposit, (suppose to leave in the morning, this call happened at 6pm) Got a trailer, 2 hotel rooms, sent 3 dogs to the kennel, They then called and said we decided not to sell it to you, (no other explaination than that) when I said,,you have no idea what I've had to do to make this trip happen,, their only reply was,,well, sorry.... I guess this decision came from Shane Jones,, (I asked for a call to explain to me what happened,,,apparently he believed I didn't deserve a call...., Don't trust them,,their word means nothing. I can't believe this is how they do business. I Do Not recommend these people. Not very trust worthly!!! stay away from them!!!! read more

Do not buy from here. They are a joke that just takes your number and runs. Pay more, run from this lot!

I had high hopes when going to view a vehicle there. I live in the northern part of Edmond and knew it would take 45 minutes to get there. I called an hour and a half ahead of time on 7/28 to confirm the vehicle was there and available. Troy, over the phone, said it was and that they would have it ready for me. Once I arrived, I was met by a different salesman, Daniel, who said he would have it pulled around for me. He came back a couple of minutes later and said it was in the shop getting an oil leak fixed and would be done maybe that evening. I told him that I called ahead and was not informed of any of this. He went back to check on the status of the vehicle while I walked around the lot. He came and picked me up with another guy driving a Ford Explorer and said they would drive me to the shop to see what the status was. I was wondering why they just couldn't tell me instead of wasting their time and mine. The guy driving us to the shop was one of the worst drivers. Sped constantly, braked hard, and turned fast and sharp. I always buckle my seatbelt, but with this guy, it was definitely necessary. Once we arrived at the shop, they walked with me to the vehicle, it was clearly being worked on, and they said it wouldn't be done for a couple of days, probably. Daniel said, Well, you can look at it at least. Does me no good unless I can drive it. Why did they even offer to drive me down here? Complete waste of time for me and them. They had no consideration for a potential customers time. read more

Literally everything. They don't care about a customer.. They tried selling me a lemon and refused to do anything to help besides offer me a 19k loss in equity. Their financing department was late on title paperwork and my loan causing me to pay for a vehicle I already sold them 30 days prior. They don't answer the phone or return voicemails. read more

I did not want to drive to Edmond where I bought my car (new not used) so I went to this place, my car was leaking oil after the first service, so I took it back, and they fixed their attempt to get me to sell them my car, right now, I just got it service the second time and they just sent me a whole lot of problems, they create the problems so they can either make you buy a new car or sell them a VERY GOOD ONE, this place is the worse you can get your car serviced! if my car leaks again I will SUE THEM!!! read more

Excellent dealership! Kristian always takes care of us when we need a new vehicle or even an appointment for service. I'd give 10 stars if I could! read more

I had my Hyundai Santa Fe serviced here for a new key fob, and it was the worst service experience I've had. My car went in on Monday, and I was told it would be ready by Wednesday or Thursday. I called to check on it Thursday, and no one would return my call. There's definitely a disconnect between their Service & Parts Departments. I finally received a call on Saturday, and my car was still not ready. Plus, they put in a new car battery I didn't approve of and that wasn't needed. I will not be back any time soon. I had a much better experience at Edmond Hyundai! read more

I drove from out of state to purchase a Santa Cruz and Fred and Randy made sure I not only found the vehicle I was looking for, but listened to me and made sure all my concerns were met. read more

Please give an extra look at this dealership. I've dealt with many, and so very, very many bad scar salespeople. The problems, the fibs, the lies. Not here. Norman Hyundai is -- at long last -- a reputable car dealership. I worked with Rick, Amazing, honest, cool, helpful --- every dealership could benefit from more folks like him. But everyone was super friendly and helpful. Inc. the accounting department. (Thanks, Felicia!). read more

Seriously check out other dealerships before you use Norman Hyundia. we have been getting the runaround on my daughters 2015 Hyundai Tucson. It has been in and out of their Service department because they can't duplicate the problem. I asked to speak to a manager and a man came out and introduced himself as a new car manager and told he he would try to help. he said he didn't know how much help he could be because he wasn't over the service department. he drove our car and was able to duplicate the problem. fast forward they told us again they couldn't duplicate the problem. come to find out the manager that drove our car and duplicated the problem is the General Manager and he is over the Service Department. read more

Came in last night in hopes to get a new used vehicle with my trade in. The first mess was them not wanting to even look ant my preapproval from a local credit union. They wanted me to go them. Anytime I asked for the APR, when running numbers, my salesman said he doesn't have that information, and couldn't give it to us. Was leaving to go think about the purchase with my spouse, and was told by the used car sales manager that he "had to do things no other dealership would do". My spouse and I left. After discussing the benefits of the car itself, we came back. Worked on a deal and went into financing. Left with the car and gave them my trade. When the finance company called me this morning, they wanted to verify all the information was correct that the dealership submitted. We got to income, I gave them our net income (husband is salary). And they were confused. The dealership had submitted false income on my application. Overwriting what I put on our application. With no permission from us. We would never lie to get a car. It was almost $3,500 more than my husband makes a month! I could not prove that extra income to the finance company. We are a single income family, with two kids with special needs, and I'm a stay at home mother. We decided with the finance company to not have them finance. Thankfully, I was able to get my car back. But I will not recommend Hyundai Norman to anyone. read more