Great deal and great Selection managed by a great staff…read more The prices are always right. Especially when you can pick up shirts and shorts for $5 and Hoodies for $20. Must stop for shopping when in Santa Cruz.

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

This place is filled to the brim with all kinds of souvenirs! They had way more mens t shirts than…read morefor ladies. For women they had a lot of sweatshirts which is kinda crazy considering it's a beachy place and most people are looking for clothes that will keep the cooler in the summer sun. I will say they have the most darling collection of vintage postcards and only .75! That's so cheap! Water bottle stickers are locked in a glass cabinet and $5.99, which is expensive compared to other local stores. The fellow who rang me up was not super helpful, but did ask if i wanted my breakable coasters wrapped which i appreciated.

Came here on a Friday after arriving in Santa Cruz, parking on the wharf, (how is this a thing?!)…read morealong came a breeze and my southern CA child having goose bumps and me being a bad mom forgot the sweatshirt at our friend's house in the bay area. Wandered into here (it was one of 2 places to get sweatshirts on the boardwalk). It was crowded with stuff (not so much people). They sell a good variety of things. I was able to find a sweatshirt and bought a magnet for a souvenir. It was expensive ($40) but to be expected since it is probably geared towards tourists. The only interaction I had with staff was at checkout and it was fine. The guy wasn't overly talkative, rang up my stuff, told me my total and I paid. He did listen when I told him I did not want a bag so yay. Overall this is not the type of store I would shop in but when on vacation right?

My daughter took an interest in skateboarding all of a sudden so we came to support our local skate…read moreshop! The store is very well stocked with complete skateboard sets which are perfect for a beginner board. Some of the brands we saw were Santa Cruz, Birdhouse, Creature. The shop was empty at the time so they allowed us to try the skateboards out in shop, which was nice. In addition they have a good variety of decks and they sell the trucks and parts separately so you can customize your board too if desired. I also love browsing through their clothing. They have a nice selection of skater brands for Men, women and children. Sometimes you can get a good deal on the sale rack.

Hello, I recently relocated from the Bay where I could never go into a store that wasn't a DXL, as…read moreI am tall and athletic. This store is affordable, convenient, and family owned... they even had some clothes that fit me. The variety is abundant, and they have a newborn! I encourage our community to contribute and will be a frequent shopper.

Do NOT come here... So I can have all the clothes. This place is fire I can't lie I stayed here in…read moreSC for a week and I wanted to come here every day they have so much stuff and all the workers are super chill. Shout out mars for spinning back after hours when I lost my car key you da goat

Had a good visiting this thrift shop in Santa Cruz! It's got a pop culture with vintage vibe with…read morelots of decor from 90s cartoons like teletubbies, trolls, and more. They have a variety of clothing items from large sports jerseys, luxury brands like Calvin Klein, and so much more. Their store has lots of personality from a huge knife mirror, mirror decorated with trolls dolls, and more. A memorable store if you like to thrift!

I had one of the worst customer service experiences I've ever encountered at this store…read more I came in to purchase some apparel for my children, and my daughter picked out a shirt that was on clearance. As I was checking out, the cashier informed me that all clearance sales were final. I acknowledged that and told him that was fine. The problem began when the cashier struggled to remove the security sensor from the shirt. After several unsuccessful attempts, he decided to use wire cutters to remove it while it was still attached to the shirt. My husband even pointed out that doing so would likely damage the garment. Despite the warning, the cashier continued and ultimately tore a sizeable hole in the armpit of the shirt. At that point, we understandably told him we no longer wanted the shirt since it had been damaged by an employee during the checkout process. To our disbelief, the cashier insisted that "all sales are final." I explained that the shirt was not damaged when we agreed to purchase it and that the damage occurred because of their employee's actions. A manager was then called over and made the equally absurd statement that clearance items are on sale because they are defective. The shirt was not defective when we selected it--it became defective because their employee damaged it while attempting to remove the security tag. Rather than taking responsibility for their mistake, they told us we either had to find another item of the same price or take the ripped shirt. Their complete lack of accountability and customer service was shocking. In the end, we found another shirt, sparing them from having to refund the $18.95 they seemed so determined not to return. The entire situation could have been resolved with a simple apology and common sense. Instead, we were met with excuses, poor service, and a complete disregard for customer satisfaction. Based on this experience, I will never shop here again and would not recommend this store to anyone.

I discovered this place while I was having lunch at the new MAD YOLKS on 41st avenue. I wanted a…read moreSANTA CRUZ t shirt or hat and was surprised at how the store was stacked with branded real skateboarding supplies and apparel. The store layout is setup really good. From the outside the store doesn't look appealing but once you enter it's like a whole different realm . Customer service is there to help you with any questions. I found a black colored SC windbreaker that I am happy with. I hope it last because the logo doesn't seem like it can take wear and tear . Crazy the shopper in front of me in line was from Berlin , Germany so you know that this town is made for tourists and memories . Tons of variety of boards here on display. I didn't see too many SANTA CRUZ t shirts though you gotta go to the physical boardwalk store and purchase them there or at Capitola mall. I am glad I discovered this place while, there is btw plenty of parking across the street free.

Always cute shoes, but today was the worst Service I've ever seen downtown. I have shopped at the…read morestore many times and today there were three sales people standing around and when I asked for help, they acted like they were being bothered. I felt like it was an ages thing by these by these lazy salespeople. Maybe they should sell cute socks.

This place. So fun. Dare you to leave without a pair of…read moresocks for every human you love. And a new favorite pair of shoes for yourself. Epic piece of Santa Cruz.

Amazing service and styling! I was styled for a trip to Italy. when I got to Positano, I got lots…read moreof compliments on my outfit and swimsuit. I truly felt so stylish in the outfit I got from Nubia. Thank you to the owner!

It's an excellent selection of swimwear, footwear and accessories specifically for women. I am not…read morea woman, but I do enjoy when my wife and her friend can find a broad selection of what they need. Keep in mind that it is a tourist town with tourist prices and you will have the right expectations. We stopped in on a downtown stroll. It was a colder week, so we weren't necessarily expecting to get anything, but even us guys were impressed by all they had to offer. Tons of swimsuits, hats, shoes, bags and more. It was all neatly displayed and organized. The owner was also there and available for questions. We didn't end up purchasing anything but it was our top option if we did. I overall found the prices to be rather steep, like a beach bag for over a hundred dollars. It was all quality, however, so I suppose it just depends on what you are looking for and what your needs are. For a shop near the beach, they offer a lot.