Cinnamon Bay Clothing in Aptos is such a gem! The selection is incredible -- beautiful,…read morehigh-quality clothing, the most unique jewelry, and so many special gifts you won't find anywhere else. Everything is thoughtfully curated and absolutely gorgeous. We adore the owner and the heart she pours into this store. If you're in Aptos, this is a must-visit!

Cinnamon Bay is one of those small boutiques that always seems to have that something special you…read moredidn't know you needed until you saw it there. The customer service is outstanding - just an all-around great shopping experience!

Do NOT come here... So I can have all the clothes. This place is fire I can't lie I stayed here in…read moreSC for a week and I wanted to come here every day they have so much stuff and all the workers are super chill. Shout out mars for spinning back after hours when I lost my car key you da goat

Had a good visiting this thrift shop in Santa Cruz! It's got a pop culture with vintage vibe with…read morelots of decor from 90s cartoons like teletubbies, trolls, and more. They have a variety of clothing items from large sports jerseys, luxury brands like Calvin Klein, and so much more. Their store has lots of personality from a huge knife mirror, mirror decorated with trolls dolls, and more. A memorable store if you like to thrift!

Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.

A very awesome wonderful shop.Run by a very wonderful awesome owner Spring.The shop has a lot of…read morewonderful stuff and is very inexpensive.I recommend checking this place out.

I love Springygirl! A few weeks ago my boyfriend and I went to the symphony, and I had a short,…read morebackless dress picked out to wear. The weather that weekend was terrible, so I stopped by Springygirl hoping to find a nice peacoat to complete my outfit and keep me warm. I explained to Spring (the shop owner) the occasion I was shopping for, and she immediately started pulling coats for me to try. I ended up finding two really lovely coats and couldn't pick between them, so I bought them both! I also found a pair of sparkly high heels and gorgeous blingy earrings. I couldn't believe my luck, it was literally a one-stop shop. Springygirl also has tons of adorable vintage styles, bags and accessories. I highly recommend that you check out this shop. I got two jackets, shoes, and earrings for what I would have paid for the coat alone at a department store. Thrift is the way to go. :)

I just had the most pleasant experience at a local Santa Cruz Shoppe called SALT, located in the…read moreTannery Building. These earrings are one of the many she has created along with very unique necklaces that has a Notting technique and this lovely wrap or blanket or whatever you want it to be. Great to wrap up and read a book or ponder your path in life. Just a bunch of really cool things. She has gently used unique clothing, a lot of linen, that she finds, washes, and hangs on her rack. I love to promote women in business. Sarah has been here for five years. This is the first time I've even been to the Tannery! I know, I'm embarrassed. But do yourself a favor and check it out. I'm sure you'll go home with some unique item that will charm you. Warmly, Jodi Laub

If you want a store that has beautiful handmade jewelry and creative finds in every knook and…read morecranny of the space, this is your place. Sarah the store owner has such an eye for detail it will make each shopper want to take everything home with them. A wonderful person and an absolute joy to visit Salt, everytime you visit trust me you will not be disappointed.

Aptos' local apparel shop featuring all original designs for all ages at great prices…read more Family run by friendly locals who always provide great customer service. Located just across Soquel Ave from the entrance to Nicene Marks by Aptos village county park. The products are well made, not the cheap stuff you'd find at the other Santa Cruz county tourist traps. I've bought a sweater and some shirts and they're all high quality silk screen prints that have held up over time. Highly recommended, come stop by and support local businesses.

The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!