Super fun store. I love one of a kind and vintage clothing and this place has it. Also it was a…read moregood time just walking around. The guy working there on 10/29 at 11am was super personable and he helped me find a totally cute pair of glasses. Totally recommend

5 stars for STELLAR service by the owner, Janis! We stumbled upon Cognito Clothing on our trip to…read moreSanta Cruz and needed a few outfits for a Gatsby-themed party in LA. Cognito had an abundance of options and we found a few gorgeous pieces! My husband unfortunately left our purchased items at another cafe around the corner and Janis quickly worked with us to coordinate our order to be shipped to LA. We appreciated her incredible customer service, as any other business owner could have brushed it off and said too bad, as it was our own fault, however Janis went above and beyond to make sure we got our pieces shipped to LA and couldn'y be more grateful! We will absolutely be back when we visit Santa Cruz again. Just wanted to share about the kind-hearted owner who absolutely deserves all of the business!!! Please do yourself a favor and visit Cognito Clothing when you're in Santa Cruz!

has AMAZING vibe and appearance, with a wide range of Y2K clothing and vintage styles. i LOVED…read moreshopping here, wish i got more but is pricey, makes sense since its vintage, so not really a complaint, it's universally known. the workers were nice and polite and it was overall absolutely amazing and worth going. keeps up to its name, because when i went, it felt like i walked into a mother load of AMAZING clothes. it has changing rooms which was great, and has basically everything. definitely check it out if you like 2000s style or just cute clothes. most of the clothes are valued a bit high, but most of them have the right quality to match the price (*´`*)

Had a good visiting this thrift shop in Santa Cruz! It's got a pop culture with vintage vibe with…read morelots of decor from 90s cartoons like teletubbies, trolls, and more. They have a variety of clothing items from large sports jerseys, luxury brands like Calvin Klein, and so much more. Their store has lots of personality from a huge knife mirror, mirror decorated with trolls dolls, and more. A memorable store if you like to thrift!

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

Well organized and clean store. True vintage, quality textiles, and friendly service from Isabelle.read more

wonderful customer service and cute clothes! Bought a super cute shirt! Recommend stopping byread more

This was a top experience! Jilaina fitted me with care and I left with a comfortable bra that has…read morea pretty crystal bead in the center. The fit and the bead and the shopping experience behind it make it a pleasure to wear. And I have to add that the store had the prettiest bra, "Don't Ever Say No" that you might want to try, makes you feel special! It was a great experience, all around!

Gab was super helpful and sweet!! The store had so many options and all their stuff was great…read morequality :)

We stopped in after brunch on a recent trip and were pleasantly surprised by the bright airiness of…read morethe store and happy to see a well-curated kids section. Ended up getting our little a pair of Vans which he loves and the person who helped us was super kind and patient, figuring out the right size and holding down the entire store. There were lots of people buying and looking and the sole employee did a great job balancing it all, even offering to replace the sneakers with the stretchy laces we bought. The price was amazing great value! They also had a huge selection of sunglasses which I would've looked at closer if my kid didn't keep asking me to play the coin operated arcade machine lol

Was able to find exactly what we were looking for, selection was fantastic! Top notch service,…read moregreat value and prices! My daughter wanted some Dr. Martens 8065 Mary Jane shoes, sold out everywhere, stores, online, with no idea when they'd be restocked. Old School Shoes had them and in her exact size that we were looking for, website was easy to navigate to find the product we were looking for, they also shipped them out same day. Next time we're in Santa Cruz, we'll shop at their store in person!

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

Excellent service. I took a friend to the store to get new shoes, and Jason was exceptionally…read moreknowledgeable, patient and kind. I personally buy all my own running shoes there for good reason. The staff is always helpful and the selection extensive.

Obviously, the go-to experts for 20(?) years. Really care about the right shoe for you…read more Recently, I needed very specific, corner case shoe. We figured it out, and their distributor couldn't get it, even though they carry that brand! Tim just said, "Order it online, we'll catch you again someday." That'll be the very next pair!

Found some vintage kids clothes for my granddaughter! $1.00 each with 50% off. You'll need time to…read moresort through the racks. They added a "boutique" section.

This thrift store is like a hidden gem. Thankfully, I found some amazing hidden gems while…read moreshopping there too!! This was my first time exploring this store AND I cant wait to go back. I was lucky enough to wonder in, on a day when everything was 50% off!! The store is fairly well organized and divided by sizes and type of clothing. I also scored a gorgeous vase and a piece of Golden Girls memorabilia for a friend. I was pleasantly surprised by the variety of brand name clothing that still has lots of life to offer, and the wide range of sizes available.

No longer at this location. They appear to have a store in Capitola and they sell online.read more

I love this local boutique. They do such a great job of offering trendy pieces at all different…read moreprice points. You can tell that the owner Amber has great taste and takes pride in the way she stocks her store. There's truly something for everyone. The thing that makes it five stars for me, are the ladies that work there. I've communicated with them online about restocks of products and sizing advice, as well as in person. They have always been so extremely kind and helpful. They have a great website, and Instagram presence. I'm always excited to see what cute new pieces they'll be adding to the shop. They do offer online shopping if you aren't a local!