Hands down my favorite shop in the village! Kat hosted a sip & shop for us and we had the absolute…read morebest time. She went above and beyond to spoil us, and now we're all dripping head to toe in Katalina merchandise Such a fun, welcoming atmosphere with the cutest pieces. Can't recommend this shop enough!!

Spent the weekend in Capitola and was in the Village browsing the shops. Walked into Katalina's and…read moreimmedately loved the vibe. Music playing from the next spot, it has a courtyard type area outside the door and shares the building with a wine/beer shop. Kat welcomed us in, offered a drink and was just right amount of assistance for us. Lots of cute clothing for all women's sizes, including plus size. There is also an assortment of men's and children's clothing. Found a great pair of jeans that were long enough for my 6' frame. And found a cute pair of beach shorts as I forgot to bring something to wear to the beach. They have a range of prices to meet every budget. I loved everything about this shop. Kat was amazing and fun and welcoming. It was a great overall experience and I will definately be stopping in next time I am in the area. Oh ya! You can shop online as well!

We were walking by this shop and decided to take a look at what they had. There were many cute…read moreitems. My daughter found a dress she liked and I found something too. Based on what I picked Amy made a recommendation of another dress that I may like. They were both cute but I really liked what she picked out. I loved that she gave us personal attention helping us try on and style and making recommendations of other pieces and not in a pushy way. Other customers came in and she offered them the same quality attention/service. We will stop by the next time we are in town to check out new items.

Vito was so wonderful to talk to and extremely knowledgeable about fashion! His service was top of…read morethe line! He assisted me with purchasing a couple of my favorite bracelets and he went above and beyond. I was unable to make it in the store and he shipped them in a timely manner. I can't wait to visit in person again! This store is my favorite because it offers an eclectic shabby chic timeless vibe!!

I love Noland's because they have some of the best Santa Cruz gear sold here. They keep up with…read moretrends and have the coolest designs. I have 4-5 of their sweatshirts and a couple of their long sleeves that ive been wearing for years! They have good quality bathing suits, shorts, hoodies, sunglasses, back packs, basically everything you'd need for a good beach day and some afternoon fun in the sun. The people that work here are super welcoming and nice giving this place a local beach town feel. I love it! This place is rad! The owners are really good people!! You can tell that they really love their community.

There are usually a group of items on a sale rack outside with some pretty good discounts…read more Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.

Aptos' local apparel shop featuring all original designs for all ages at great prices…read more Family run by friendly locals who always provide great customer service. Located just across Soquel Ave from the entrance to Nicene Marks by Aptos village county park. The products are well made, not the cheap stuff you'd find at the other Santa Cruz county tourist traps. I've bought a sweater and some shirts and they're all high quality silk screen prints that have held up over time. Highly recommended, come stop by and support local businesses.

Such a cute little store. The vibes were immaculate. Most of their items were imported from Nepal…read moreand were just so gorgeous and prices were insanely reasonable

The Bodhi Tree is one of those spiritually orientated novelty shops. Within its walls you can find…read moreall kinds of spiritually-based items such as statues of the Buddha, Thankas, Religious wallhangings, and everything else. Of course, they also offer things like jewelry and clothing. The shop is located on Pacific Avenue, right in the heart of downtown Santa Cruz, so it's very easy to find. Once inside you'll find all kinds of very interesting and unique items. I think that's what this shop really has going for it is that it has items that come directly from Asia making all of them a unique find. This is a great place to buy that special gift for someone or find that unique item for yourself.

I came in to window shop and the workers were so sweet and helpful! It was a bit pricey but I think…read moreit's totally worth it

I love this gift store for so many reasons. The main one is I never have to think what I'm going to…read moreget someone for a birthday, Christmas, wedding, any occasion present The owner, Linda, is incredibly helpful. I've traveled a lot and always seem to be looking for some little gift to give someone when I'm away but then I remember Linda's gift store and think why bother I can find anything I need there in fact when I was out of town, a Friend's birthday was coming up and I had to get it by the time I got home. I knew the store would be closed so I called Linda and asked her to please get this particular item and please wrap it and I will pick it up when she opens. I gave her my credit card. She wrapped it, and the problem was solved immediately. I am so grateful the store is literally in our backyard. I could see her very easily opening another store in one of the Hawaiian islands. She would be a tremendous success, but then I would miss her. Thank you for your careful choosing of the items you carry in your store. As a former owner, I know the hard work pays It takes to have a store like hers . Again , thank you for your service to our community.

Good selection of adult novelty souvenir tee shirts (work safe adult - not *that* kind of "adult")…read moreat acceptable tourist location prices ($26 OTD). They had a few other things such as kid's tees, baby onesies, postcards, etc. But predominantly t-shirts here. Service was helpful and she was far more polite to the non-mask wearing women who walked in after us than I would have been (FYI, I loathe the dumb mask but generally, rules are rules).

1. Don't shop here because the clothes are cheap material and over priced for what you get. Trust…read moreme you can get better quality down the way. Just keep walking! 2 ( and most importantly) The woman they have working AS THE CASHIER is rude AF. She should definitely be fired because her customer service is A-palling . If this is how she treats half of the customers that walked by there good luck getting any business. The woman is terrible. I am SHOCKED at the level of customer service of this place! My son, who was NOT in the establishment waved at a dog inside the store. She yells to him VERY RUDELY "watch out for your ice cream" and so I looked at her and said "he's not inside the store" Her response " I don't care , I don't want it there" EXCUSE ME? Don't talk to me like that or my son and secondly you don't own the sidewalk you idiot. Some people! Seriously, the owners need to reconsider hiring someone else if they want more business. And if she is the owner (which I doubt) good luck staying in business. You have a lot to learn about running one.

Quality/Quantity - I own too many of these types of shirts…read more.. Yet, I continue to buy them... So sorry, but forgot the friendly sales person's name who owns 34 of these shirts. We hung out (while my wife shopped at all the other stores) and discussed all the shirts we had, lol. It's not a competition, but he wins. He also shared the amazing history of the owner and their businesses. Like the sports theme shirts, but again, I already have too many. And I actually do not wear my sports theme shirts often enough. Have not been going to games or sports bars. Atmosphere - Decent size and location. They also own the business next door. Open 7 days a week from 10am or 10:30am to 6pm. Plenty of metered paid street parking. Service - 6 stars, a really friendly sales person. Very personable. Please take care of the people that take care of you. Price - Reasonably priced. Owner Comment - Congrats on your success since 1975.

IMHO I first walked…read moreinto the shoe store adjacent to Big Kahuna and checked out their latest Vionic styles. Vionics are the only shoes/sandals that I can wear due to my plantar fasciitis issues. Unfortunately, they didn't have my size, but the friendly and helpful clerk clued me into their sister store, Big Kahuna, which had some sale Vionics available! I quickly walked next door! They had a wall full of sandals, including my favorite Vionics to choose from. I quickly picked out any sale sandals in my size, tried them on, and purchased two pair! New Vionics usually run about $89, but I paid $45 and $65 for my two pair! Rest assured, I will make it a point to visit Big Kahuna every time I'm in Capitola!