The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Super fun store. I love one of a kind and vintage clothing and this place has it. Also it was a…read moregood time just walking around. The guy working there on 10/29 at 11am was super personable and he helped me find a totally cute pair of glasses. Totally recommend

5 stars for STELLAR service by the owner, Janis! We stumbled upon Cognito Clothing on our trip to…read moreSanta Cruz and needed a few outfits for a Gatsby-themed party in LA. Cognito had an abundance of options and we found a few gorgeous pieces! My husband unfortunately left our purchased items at another cafe around the corner and Janis quickly worked with us to coordinate our order to be shipped to LA. We appreciated her incredible customer service, as any other business owner could have brushed it off and said too bad, as it was our own fault, however Janis went above and beyond to make sure we got our pieces shipped to LA and couldn'y be more grateful! We will absolutely be back when we visit Santa Cruz again. Just wanted to share about the kind-hearted owner who absolutely deserves all of the business!!! Please do yourself a favor and visit Cognito Clothing when you're in Santa Cruz!

Cinnamon Bay Clothing in Aptos is such a gem! The selection is incredible -- beautiful,…read morehigh-quality clothing, the most unique jewelry, and so many special gifts you won't find anywhere else. Everything is thoughtfully curated and absolutely gorgeous. We adore the owner and the heart she pours into this store. If you're in Aptos, this is a must-visit!

Cinnamon Bay is one of those small boutiques that always seems to have that something special you…read moredidn't know you needed until you saw it there. The customer service is outstanding - just an all-around great shopping experience!

Great deal and great Selection managed by a great staff…read more The prices are always right. Especially when you can pick up shirts and shorts for $5 and Hoodies for $20. Must stop for shopping when in Santa Cruz.

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

A beautiful boutique that offers unique and quality art wear; at affordable prices. The owner is…read morelovely and provides great customer care. This week they were offering a hefty discount.

Maybe the rudest salesperson I've ever encountered in Santa Cruz? I was alone in the shop and…read moreblatantly ignored, even after she looked right at me. Wanted to try on a dress but felt super uncomfortable and unwelcome. Nice enough stuff but won't be going back.

One of my favorite shops to stop in while I am downtown in Santa Cruz! A fabulous selection of…read moreherbs and tinctures - not to mention interesting little gifts I found for family and friends! I always find herbs for soothing teas to relax with or when I have a cold.

Adorable space, very cool staff and great shopping with lots of variety. I am so glad I got to…read morecheck it out!

Such a fun little paper + gift shop in Santa Cruz. This place is packed with the coolest cards,…read moregame boards, quirky toys, and playful finds you didn't know you needed. Everything is well-organized, so it's easy to browse without feeling overwhelmed. Located on a lively, busy street that's great to walk around, with street meter parking nearby. Perfect spot to pop into while exploring the area and looking for a unique card or gift.

On 06/19/21, The dude calls Station businesses "Princess Places" as I have an obsession with…read morestationary - it's my hobby (that's what I tell myself to feel better a out it xD). I love everything about it. I was hesitant on coming in as I had my mind set on getting cookies a block away and he convinced me to stop in so we can look for Princess things for me and my bestie!! I was ALL in at that point. Upon entering in, I knew I didn't want to go. They had cute cards you can mail out which I'm so old school I love it. I spent a good 30 minutes trying to find the perfect Santa Cruz card!! I grabbed so many and started narrowing it down and down. I ended up not picking any of them and found a really small unique card I fell in love with which was perfect for the theme I was going for!! This place has so many hidden TREASURES. I was rummaging through everything from vintage games, books, puzzles, trinkets, unique items and the dude found a mermaid shell the actually hatches a mermaid. I knew that was the perfect item to pair with my cute card!! A unique find in Santa Cruz which was awesome. While I was in awe of the store the dude found a Coney cup *insert love emoji eyes* I literally squealed my princess skirt off!! There was no way I was walking out the store without it. I think the dude and I spent about an hour in the store until I realized we had to go pick up my hat that was being done. The line wasn't too long for check out and the owners informed us that they barely put the Coney Line Friends cup out two or three days ago!! Just my luck. I let them know they need BROWN BEAR - CONEY'S true love! So they were pleased that someone bought it. The owners were incredibly friendly, knowledgeable and helpful. Their store made me fall in love with Santa Cruz and make the trip very special! It was clean organized and such unique items you won't find! I highly recommend you come and check it out. Something for everyone!

Beautiful store and great prices. Lots of awesome inventory . The owner was one of the friendliest…read moreand nicest people I've ever met. Susan

My fave home store in capitola! I always find great home decor in this store for our house. Love…read morelove love this store! Wish it was close to our home in Sacramento so I can come shop every week!