Love this store, it's super cute and has high quality clothing, great for gifting, I also love the…read morecomplimentary gift wraping. The staff and owner are super friendly and helpful.

I've always seen this boutique, but I actually haven't gone into it. This particular day I decided…read moreto go adventure In..... I was surprised with how many cute items they had in different textures of fabrics. They still had some winter apparel granted it's Santa Cruz so it's usually a bit foggy or colder, but they had a huge denim section!! They also had three sales racks with some pretty good items. The items on the sales racks were up to 40% off. Perhaps it's the time of the year between winter to spring, but a lot of their clothes were muted colors. I really liked their denim selection and the different style styles though. I believe there were two people working one lady was helping another customer and somebody came out from the back but didn't say anything to me so maybe she was a friend or something just hanging out? I'm not too sure. I wasn't really looking to buy anything but wanted to check out what they offered and I liked their selection. The different shirts were anywhere from $40-$60 and the sweaters were about the same. I didn't check the price on the denim but they did carry love stitch!! I love that brand!! I will definitely check them out from time to time when I visit pleasure point!!

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Incredible selection that is better than most shops I have been to in the past few years up and…read moredown the coast. And a fantastic sales team. I bought a number of pieces for my daughter and husband and we will be back as soon as we are back in Santa Cruz!!!

Hands down my favorite shop in the village! Kat hosted a sip & shop for us and we had the absolute…read morebest time. She went above and beyond to spoil us, and now we're all dripping head to toe in Katalina merchandise Such a fun, welcoming atmosphere with the cutest pieces. Can't recommend this shop enough!!

Spent the weekend in Capitola and was in the Village browsing the shops. Walked into Katalina's and…read moreimmedately loved the vibe. Music playing from the next spot, it has a courtyard type area outside the door and shares the building with a wine/beer shop. Kat welcomed us in, offered a drink and was just right amount of assistance for us. Lots of cute clothing for all women's sizes, including plus size. There is also an assortment of men's and children's clothing. Found a great pair of jeans that were long enough for my 6' frame. And found a cute pair of beach shorts as I forgot to bring something to wear to the beach. They have a range of prices to meet every budget. I loved everything about this shop. Kat was amazing and fun and welcoming. It was a great overall experience and I will definately be stopping in next time I am in the area. Oh ya! You can shop online as well!

Hand it Down is such a gem! It's a kid-to-kid resale shop, but don't let the name fool you--this is…read morenot your typical thrift experience. The quality here is phenomenal. Everything feels carefully curated, clean, and made to last, which is exactly what you want when shopping for your favorite little human. We popped in recently for some warm-weather clothes, and I had to remind myself that I don't need to buy her entire future wardrobe in one trip--we can always come back as she grows! They've also added toys and books, making it an even better one-stop shop for gifting or seasonal refreshes. If you're in the area and have a little one (or know one!), I highly recommend checking out Hand it Down. A wonderful addition to the neighborhood!

Such a gem of a store. I love being able to purchase secondhand and this store has got some…read moretreasures. I've found cute stuff from mini Boden, tea collection and Hanna Andersson! I've been several times since it opened and found a cute piece of clothing for my kids each time. I really love the little table with toys that was able to distract my toddler while I did a quick shop around.

Good selection of adult novelty souvenir tee shirts (work safe adult - not *that* kind of "adult")…read moreat acceptable tourist location prices ($26 OTD). They had a few other things such as kid's tees, baby onesies, postcards, etc. But predominantly t-shirts here. Service was helpful and she was far more polite to the non-mask wearing women who walked in after us than I would have been (FYI, I loathe the dumb mask but generally, rules are rules).

1. Don't shop here because the clothes are cheap material and over priced for what you get. Trust…read moreme you can get better quality down the way. Just keep walking! 2 ( and most importantly) The woman they have working AS THE CASHIER is rude AF. She should definitely be fired because her customer service is A-palling . If this is how she treats half of the customers that walked by there good luck getting any business. The woman is terrible. I am SHOCKED at the level of customer service of this place! My son, who was NOT in the establishment waved at a dog inside the store. She yells to him VERY RUDELY "watch out for your ice cream" and so I looked at her and said "he's not inside the store" Her response " I don't care , I don't want it there" EXCUSE ME? Don't talk to me like that or my son and secondly you don't own the sidewalk you idiot. Some people! Seriously, the owners need to reconsider hiring someone else if they want more business. And if she is the owner (which I doubt) good luck staying in business. You have a lot to learn about running one.

Cute little store that has a Hawaiian theme, but lots of beach-like stuff as well. Cute bikinis and…read moreclothing geared towards the younger crowd, and and awesome selection of both island and trendy jewelry (good prices, too!). They also carry Hawaiian paintings and pictures and trinkets- not to mention some authentic Hawaiian lotions and perfumes. Beautiful stuff. If you want something unique this is the place to go...

after walking up and down pacific for 4 years, i never seemed inclined to wander in to kaleponi…read more.. i thought it was just another touristy place. a friend of mine started working here recently, which was enticing enough for me to venture in (read: 40% friends and family discount) and i was pleasantly surprised! it's hawaiian themed, but have a lot of local santa cruz gear as well. i spent a good amount of time poking around at the home decor and candles and such. i was able to find a summer dress, a SC t-shirt (pictured - it's really cute), and some jewelry. i actually learned that this store is owned by the same people as a bunch of similar stores on the wharf. i feel like this is a store i could come in with my mom and dad and we could all find something we liked. and that's saying a lot if you knew my mom and dad.

Nice location to visit and browse while in SC. Store is clean with a lot of selection that isn't…read moreoverwhelming. Some current inventory with previous seasons. Some additional, some at almost full price - but didn't really check those out. Great deal on a mint green 3/4 zip fleece $23!!! It's one of the few outlets of Patagonia. The other one I've visited was in Reno. Customer service - not so much in terms of hellos and how can I help you - and that's fine.

Always have the best shopping experience here. The staff are actual outdoors people who can provide…read morefunctional advice on the products and helpful tips. They are aligned with the brands ethos and this location has many events through out the year including free repair days for your gear. Such good sales/prices on Patagonia gear here! We shop here all the time and can always find what we need at a good deal.

We had a great time wandering around Santa Cruz last week, and one of the cute little shops we…read morevisited was Bunny's. It's not all shoes, but you know places with shoes where you always find something adorable that you can't resist, because the management does such a great job curating the place? That's Bunny's. There are pretty dresses on the wall, stuff on shelves all around, and tables with jeans and all kinds of things. Really, you end up looking all over, because the place is so eclectic. The prices were reasonable, and be sure to check in on Yelp, you might get a couple like we did!

I had such a great experience at Bunny's today. The sales person Liz was there to get me what I…read moreneeded when I came in and did not have time to figure it all out on my own. She brought me options that I didn't think of when I told her what I was looking for. I am feeling good in what I bought as I head out for an event this evening. You do not get this king of help at larger stores and that is why I shop local! Thank You Liz!

This rating is because of the experiences from the 3 times I've visited. If you wish to be ignored…read morecompletely and feel like you're a bother to the one employee, this is the place to go. 2 of the times I've went the employee has been chatting with a friend before I entered the shop and when entering had no hello or acknowledgement. It took 10 minutes of looking at items and showing my bf outside (being courteous of the 2 customer limit) that the employee told me in a bored tone 'to ask if I needed anything' or something of the generic 'help if needed' comment. Sad because I was excited to shop and support local, but when the attitude to customers is such it just isn't a place I want to stay or spend my money.

This place is one of the best shops in Santa Cruz. Women- check it out! Fantastic place to get…read moreunique items in plenty of sizes.