One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

I love Noland's because they have some of the best Santa Cruz gear sold here. They keep up with…read moretrends and have the coolest designs. I have 4-5 of their sweatshirts and a couple of their long sleeves that ive been wearing for years! They have good quality bathing suits, shorts, hoodies, sunglasses, back packs, basically everything you'd need for a good beach day and some afternoon fun in the sun. The people that work here are super welcoming and nice giving this place a local beach town feel. I love it! This place is rad! The owners are really good people!! You can tell that they really love their community.

There are usually a group of items on a sale rack outside with some pretty good discounts…read more Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.

Well organized and clean store. True vintage, quality textiles, and friendly service from Isabelle.read more

wonderful customer service and cute clothes! Bought a super cute shirt! Recommend stopping byread more

We stopped in after brunch on a recent trip and were pleasantly surprised by the bright airiness of…read morethe store and happy to see a well-curated kids section. Ended up getting our little a pair of Vans which he loves and the person who helped us was super kind and patient, figuring out the right size and holding down the entire store. There were lots of people buying and looking and the sole employee did a great job balancing it all, even offering to replace the sneakers with the stretchy laces we bought. The price was amazing great value! They also had a huge selection of sunglasses which I would've looked at closer if my kid didn't keep asking me to play the coin operated arcade machine lol

Was able to find exactly what we were looking for, selection was fantastic! Top notch service,…read moregreat value and prices! My daughter wanted some Dr. Martens 8065 Mary Jane shoes, sold out everywhere, stores, online, with no idea when they'd be restocked. Old School Shoes had them and in her exact size that we were looking for, website was easy to navigate to find the product we were looking for, they also shipped them out same day. Next time we're in Santa Cruz, we'll shop at their store in person!

This place is so cute and cool. If you have a teenage daughter that is into thrifting, THIS is the…read moretype of place she is talking about. Cute and open place, not too overwhelming, cute little pieces, fun music. They loved it here! I especially loved that they had a section of "local" so this would be like Santa Cruz hoodies. I liked that they separated this out for the non-locals to sift through.

I came here almost 3 years ago and found some good fits, and ever since I've wanted to come back…read more I'm here for the weekend and once I checked into my hotel I wanted this place to be my first stop. This shop is absolutely adorable and for the most part I think there's something for every one!

(COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

Most of us do not associate the word asylum with anything particularly positive. But this asylum is…read moreindeed sweet and lovely. You will find items here for gifts or for home decor and use. The store is elegantly appointed and well-organized. Parking is on the street or in a near-by lot.

I absolutely love this store! I'm a local and whenever I visit I always find something I love…read more We've been shopping there since my daughter was in a stroller and now she's 15. She's always called it the mermaid store. The store has an amazing vibe. The owner is always warm and welcoming. Everything is made very well and good quality. The price point is normal, like what you would find at Nordstroms. And she has great things for gifts. I highly recommend stopping in and feeling the good vibes and look at beautiful things!