Great little place with great, fresh fish. It's only three tables run by a husband and wife couple. Had two very good rolls and they're sashimi was very fresh and tender which is my benchmark test. Very friendly and pleasant service. Definitely plan to go back. As they're small, make sure to call to book a table if you're dining in. They do offer take-away though too. read more

NEGATIVE STARS NEEDED FOR NO-GOOD SUSHI Yelp REMOVED my prior review because they HATE. THE . TRUTH. Well, anyone who tries to SQUELCH my comments like that will see what happens! Here's what happened to my wife and me due to the SENILE/PSYCHOTIC OLD BROAD (one of the husband/wife team that owns NO-GOOD SUSHI) 1. Called for reservations and spoke with the woman mentioned above, who confirmed a time for us. 2. We drove from Los Osos for what was said to be good sushi. 3. Arrived on tIme at NO-GOOD SUSHI. 4. Above referenced woman claimed that we didn't have a reservation, even though we'd spoken directly with her right before driving there. Even showed her the call on our phone to her number. She just said, "NO ROOM" in a rude manner and turned us away. WHAT THE FUCK IS WRONG THIS THE NO-GOOD SUSHI OWNERS?! NO-GO-NOGI!!! read more

We've been tryin got come here for some time. With limited tables, it's best to get there when they first open, either lunch or dinner. It's worth the wait. Everything was delicious, fresh, and melts in your mouth. I was too excited and ordered way too much and ended up taking some home. Sashimi will always be my favorite way to eat sushi but the special rolls were generously topped with more sashimi. The space was clean and full of Japanese decor. The sweet couple is from Osaka and shared with us stories from when they lived In Japan. I'm so glad we came. The food is pricey but I am willing to pay for quality. Great service at Nogi and great quality. read more

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Delicious special sushi rolls! Amazing deep fried yellowtail tail collars Attentive service in a relaxed pace Lots of curious and classic memorabilia through this small gem Great collection of Japanese cat figurines Only three small tables (8 people max) Recommended: Call for a reservation read more

Nogi - Special salmon roll - Sushi Bars Near Me - Atascadero, California

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Stopped here after trying to hit up our favorite joint but the chef was running an hour late so we decided on Nogi since it was the only one open besides 1 other spot. This one had the better reviews so we came here. Food was good and tasted really fresh, no complaints there. Service was also great. we came right at opening and everything came out fast. My main issue is the limited selection and lack of creativity. If you're used to more Americanized style sushi with sauces and bold flavors (cilantro, lemon, mango), this might feel a bit basic. Most rolls are pretty straightforward with spicy mayo nothing that really stands out. There is also no meat selections like the ribs or teriyaki chicken. It's also a very small spot, so keep that in mind. On the plus side, the miso soup was surprisingly really good, they definitely got that right. read more

Nogi - Salmon special - Sushi Bars Near Me - Atascadero, California

If you're looking for legitimate sushi in Paso Robles you should consider traveling ten minutes South to Nogi in Atascadero. Reservations should be considered since there only three tables and no sushi bar. If they're full you can always get take out. This is a husband and wife team (my assumption) with no other employees. Decor is simple and clean. They close down at 1pm and reopen at 4pm for dinner. I ordered the green tea and started ordering through the menu. The fish was high quality, the prep and presentation were excellent, and the flavors were amazing. So easy to recommend this small family business. read more

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Great fresh sushi, amazing service. Sweet owners a 10 out of 10. I highly recommend Nogi.

Best sushi you can imagine that's somehow located in Atascadero?? Cute place, intimate and quiet, and the family there is always incredibly friendly and helpful. read more

After several attempts to eat here, we finally made it! The owners are very friendly and polite, providing both service and food in a very quaint atmosphere. The sushi options and their accompaniments are good with many specials being offered. One thing I really liked, beyond the freshness, is the more traditional style of preparation. Not to knock others, but I really enjoyed the lack of cream cheese in their sushi rolls. The seafood is fresh, the sauces are traditional and enhance the flavors of the fish instead of hiding it. And, my spicy scallop roll was one of the best I've ever had. Just the thought of it makes my mouth water. The prices are fair and very reasonable for the quality of sushi. I'm looking forward to going back now that we know the tricks to getting seated. read more

ABSOLUTELY THE BEST SUSHI I HAVE EVER HAD. The sushi was so fresh and the people working there are so kind i absolutely would recommend this place to anyone in cali!! read more

Nogi Sushi is such a hidden gem! Sushi options in this county are limited, so we were very excited to have found Nogi. The other surrounding sushi spots in the area cannot compare. Nogi is a small, almost unassuming hole-in-the-wall, "if you know, you know" kind of place. It actually reminds us of Sushi Cocoro (& Udon) on the Big Island- simple, cozy, and focused on quality. The fish is fresh, high quality, and you can really taste the difference. The staff is very friendly and kind. We super highly recommend giving this spot a try! read more

I made the pilgrimage to Nogi today. Wow. My brother and I each drove from different locations. So Cal area and Monterey. Met in the middle. Atascadero is one of those small towns you drive by and never stop. From the highway you're thinking, "usual freeway town, nothing really there. Is it safe?" Or something like that. Nothing could be further from the truth. Yes, a little town-- sparking clean, everything, sidewalks, streets ( except for one small road project) storefronts...like amazing. Spend a few minutes walking around. Nogi--first, only open until 1pm for lunch. The reason when asked, "there is no business after 1:00" I did mention this town was different. Dinner ends at 7pm. They do a lot of take out. As mentioned by everyone they only have 3 tables. Note: they could easily put a few more but this isn't their MO. They don't care. They do it their way. Husband and wife. No employees. The menu is loaded with options and you can find lots to choose from. I looked over previous reviews and they menus are accurate. My Bro and I were up against the 1:00 closing we didn't know about. The wife informed us and I said, "no problem-- we're going to order a lot of food ($$)-- haha. And we did. Some of the finest sushi I've ever had. Fish was freshest, tasty, and presented very nice. The breading on the spring rolls were so light it was heavenly. I ordered to the special blue fish Negri. Yes, $12 for one piece. A bargain. Generous portion and was so good-- melted in my mouth like butter. Super quality. FYI- at 1:00 we weeds still getting stuff we'd ordered. The sign on the door said, Closed....when we finished we thanked chef and his wife profusely and told them both how much we enjoyed the offerings. I remarked about many of the dishes and again thanked him and explained we made a long special trip to taste his skillful offerings. He was very pleased to have made us happy. I took a picture and said casually, "for Yelp." I could see he was upset. He said, "it's BS. I don't care" I said. " all the reviews are 5's-- why aren't you happy?" He just said, " I care about your experience eating here, not ratings. "You' got to admire a guy that's so into his life's mission to satisfy his customers-- vs chasing numbers. The irony is what he delivers gets him the numbers anyway. Just not chasing them. Go and enjoy. Just remember the time requirements. read more

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Got the place to ourselves today and it felt so VIP...everything we tried was over the top fantastic! We are not albacore people but loved the special roll of the day, spicy scallops roll and the eel roll so very much! The service feels like you're in their home kitchen and we loved it! read more

Nogi - Soft shell crab specialty roll - Sushi Bars Near Me - Atascadero, California

I love this place. Service here was excellent. I enjoyed every bite of food. I came here very hungry after a long travel and work day. I was greeted quickly and warmly. There are 3 small tables and they close pretty early, so make sure you get there on time to dine or take out. I decided to get a sushi roll and a hot dish. I love collars and cheeks of all sorts. The crispy skin complemented the crunchy and soft fish. I enjoyed mine with a squeeze of lemon. The role was so good. The spicy sauce was a nice compliment to the salmon and avocado. I skipped the onions. read more

Nogi - Salmon special roll - Sushi Bars Near Me - Atascadero, California

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I lived in Osaka and Nagano Japan for 2.5 years so I'm really spoiled on sushi quality. This is the only place in Central Coast I've found that exceeds my fish quality standards. The selection is limited, the ambience is fishing equipment on the walls and a display of Japanese Kitch (Pachinko machines, dolls, and other random things that brought back lots of memories). The seating is very limited so reservations are necessary and hard to get sometimes. The people are amazing and fun to reminisce with. But oh the fish! So good! 4.2 stars for the place, 5.8 stars for the quality. Average 5.0 read more

Absolutely outstanding! This is by far my favorite sushi restaurant in the North County/San Luis Obispo. It's a very niche intriguing small local family owned restaurant with super fresh fish and ingredients. The mom and pops chef and hostess/waitress are not only adorable but authentically Japanese in ever sense of the phrase. The cuts of fish are double the thickness compared with other sushi restaurants. It's the Sushi-Speakeasy of the Atascadero. Reservations for dinner but there are limited spots. 5 stars from Phish! read more

Nogi is hands down the BEST sushi in SLO county. The quality and freshness of the fish is top notch. The tatake is our favorite dish! Be sure to call ahead for a reservation as they only have 3 tables, which creates a cozy and personal environment. To top it all off it is a family run business. read more

I had a major craving for sushi after being out of town for a while and so decided to give Nogi a try. The woman serving us was so so kind and had a constant smile on her face. The vintage fishing decor was also super cute. Now for the sushi! I am a sushi addict and grew up around seafood; while I'm fine with cheaper sauces covered sushi, I really love a place where the fish shines, and here it did. It was expensive, much more so than I'm used to in this area, but I think it was worth it. The fish was super fresh and flavorful, and the cuts on each nigiri were incredibly generous, the way high quality nigiri should be; no rice balls with a pinch of fish here. I was worried it wouldn't be a lot of food for the price, but 7 pieces of nigiri and a futomaki roll was almost too much! The highlights for me were the scallop and the salmon toro (a special). Overall I think the price was worth the quality, and the service was also lovely, so I'd definitely go back. read more

The space features indoor seating tucked away in a courtyard. There is free street parking nearby. I appreciate the decor and find the menu to have many options. - I felt the size of the rolls were rather small for the price, but extra fish is layered on top of the roll when packaged to-go. I felt this made up for the price difference, knowing that you were getting extra fish. - I found the staff to be polite and patient. The fish was fresh and tasty. I would return for sashimi. read more

Cute little sushi shop run by a mom & pop and daughter. Amazing sushi, otherworldly special rolls and some of the freshest fish in the area. read more

What did the sushi say to the bee? Wasabi! Nogi is a family-owned and operated sushi and Japanese restaurant in the Atascadero Downtown District. Currently, this compact restaurant is limited to three indoor tables and appears to do a large amount of take-away orders as they have been quite busy during our past visits. And for good reason - Chef Nogi has been mastering the art of sushi for over 30-years, and continues to fabricate his own custom creations. He is aided by his delightful wife & family in delivering delicious fare to their patrons. There is ample parking behind the restaurant, as on-street parking can sometimes be difficult. The menu is somewhat limited, but the quality is first-rate. Come visit Nogi for outstanding sushi and Japanese specialties. read more

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What a wonderful little place. Not much room to eat in, but we placed an order to go. Wow! The best sushi we've ever had on the central coast! Such wonderful rolls with fabulous fish. Highly recommend and so glad we found this place. read more

I always say, the tinier the restaurant, the better the food and Nogi is no exception. This is a true Japanese sushi house that comes with the extra polite owners who obviously take great pride in the craft. I hate to post these pictures because it's a to-go order which isn't nearly as pretty as a table presentation. But at least it shows the size and quality. I ordered the Nama Chirashi, a spicy scallop roll and the deep fried yellowtail collar. First, the Chirashi fish. Man oh man - this is the real deal. Perfect cuts of premium fish served at the right temperature. The cuts are thick and succulent. Sooo good. And yes, that is real homemade Tomago (I ate one piece). Can we talk about the rice? Most people don't understand the importance of the rice. It has to be just the right amount of chew and stickiness to be easily picked up with chopsticks without being mushy. It takes years of practice to get right and this was perfect. Even the seaweed around the scallop roll was perfectly moist and chewy. My husband was just as happy with the special, fried yellowtail collar and veggie tempura. Nicely crispy with moist perfection inside. Not greasy at all. Just excellent. There are only three small tables if you want to eat in. Call at lunchtime to order dinner and they'll be sure to save the ingredients - they said they often run out. Run, don't walk to this Atascadero gem and ENJOY. read more

Nogi - Deep fried yellowtail collar special. - Sushi Bars Near Me - Atascadero, California

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hands down the best sushi in the county. very quaint and comfortable, the service is as top notch as the food.

This locally owned sushi spot is run solely by a husband-and-wife team, and it shows in the quality and care. The fish is incredibly fresh, and our food is always delicious. Service is warm and personal -- easily some of the best customer service around. Since it's just the two of them, a little patience goes a long way -- and it's always worth it. Let's keep supporting amazing local spots like this! This is our favorite sushi place in Atascadero! read more

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The sushi was fresh and really tasty. Enjoyed sitting at the Sushi Bar watching preparation.

There was only a few tables inside and they were all taken so decided to do takeout. Food was delicious and very filling. Will definitely be back! read more

Nogi - Sashimi salad and special salmon roll - Sushi Bars Near Me - Atascadero, California

I drove up for a wedding and met up with a friend in the area. She recommended this sushi restaurant and I was shocked to see 5 stars. But well deserved. Lots of sushi is good quality/bad quantity or vice versa good quantity/bad quality but this place. Great quantity/Great Quality. Service was amazing with food coming in amazing timing and water refills were frequent. Very small restaurant with only 3 tables. Feel like they should expand/or open another location in a busier city like LA Def my Goto restaurant any time I'm in the area. read more

I LOVE Nogis!!!!! it is by far the best sushi place that I've had in the San Luis Obispo County!!! (and I've been to a lot) the fish is always fresh. They have Takoyaki that is so fresh and incredibl, that I can't eat it anywhere else. Plus the Owners are the most amazing and sweetest couple ever! I'm always raving to everyone about this place. There are only 3 tables so its best to make a reservation if you want to eat there, but you can always order to go and you'll still be super happy. read more

Nogi - Octopus and Mackerel Nigiri - Sushi Bars Near Me - Atascadero, California

As always, Nogi was impressive. Everything was buttery and fresh. Every dish and drink was beautifully crafted and the 30 years of experience really shine through chef Nogi's dishes. My fiancé and I always try going right at opening to ensure we snag a table. Alongside the food we absolutely enjoy the company of Mr. And Mrs. Nogi. We are always greeted with a smile and thanked for coming back all the way from Fresno. They are always curious to know how our life back home is going and we are happy to do the same. They truly care about the customers and the community they have built with them. In our most recent visit they had mentioned to visit a local strawberry stand named Okui to take back home with us. Man was that a great recommendation! BEST strawberries we've ever had even coming from the Central Valley. I have nothing but high praises to the locally owned family business and wish them all the love and luck! read more

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I so happy to have this place in Atascadero amongst the sea of mediocre restaurants we have here (though our restaurant choices are improving). I've been here several times. I started out getting takeout here but now eat inside the restaurant if I can get a table. There's only three tables inside so phone ahead to get a reservation. If you can't get a reservation then don't let that discourage you and get takeout to eat at your house or hotel room. The place is super cute inside, like an Izakaya from Japan. A lot of the fish here is fresh from the Morro Bay harbor and they have rotating specials and often list where their different seafood items are sourced from. read more

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Nogi is amazing-- hands down, they're consistently the best sushi I've had. I've regularly frequented (and adored-- no doubt will continue to) some very bougie, upscale spots where a lot of complicated and legitimately delicious complicated sushi options were available, having lived in downtown Honolulu for 10 years before moving here. Hell, we like that trendy sushi spot in Paso, which more or less fits the "delicious but not in any way authentic" description. That said, for simpler (i.e., your roll will have 2-6 ingredients rather than the 27,000 involved in many places' sushi rolls), scaled back to incredibly high quality that shines through in every bite, Nogi has continued to be a spot that either my husband, or I, or both of us, ends up at at least once a week. Newest favorites? The salmon tataki blew our minds. I've never seen my "meat and potatoes-raised, vegetable-friendly convert" spouse hunt down every last little bit of sprout on a mission the way he did savoring that appetizer. Seriously incredible, and their take-out plating is perfectly set up to avoid your food being soggy or "cooked" in the acid in a sauce. The poke bowl is also killer-- easily, beyond any shadow of a doubt, the best poke bowl that we have had outside of Hawaii. In fact, arguably better than many that we had when living IN Hawaii. The tuna is immaculately cut and of excellent quality (of course-- Chef Nogi has never served us a meal with any gristle or tendon), marinated in a perfectly simple and flavorful sauce, and the combo of red onion/sprouts/seaweed salad over sushi rice is just comforting, make-you-homesick heaven. These other poke places are getting it all wrong, and Chef Nogi has pulled a home run here-- simplicity is 100% the key in a great poke bowl. Get out of here with your corn, jalapeno, and romaine, other places! I'm not even sorry. Feels weird to write a third review for the same business, but truly, these folks are killing it every single time in terms of the food and service, and are just the nicest family beyond that. Nogi is the best of the best! read more

Nogi - Poke bowl to go (they had the poke separates in the smartest little compartment before I added it in). SO GOOD. Best I have had in CA. - Sushi Bars Near Me - Atascadero, California

This review is for the customer service, the lack of it, actually. I had called and a lady with an accent told me that they were backed up and they couldn't take orders until around 7 pm. That's very rude, but it's okay because they've lost a good customer and they've saved me money. I was also thinking, isn't that when you close? But didn't say anything negative at the time. I understood. It's only after I read the yelp reviews and found out they only had 3 tables that I decided to write this review. Are you kidding? Why won't they add more tables? Or have outdoor seating? Is it because they're arrogant and would only serve some customers and discriminate against others? I don't know what the reason is, but she sure sounded very snooty as if her sushi restaurant is the only one in town. Please, lady, get over yourself. It's us who are helping you, not the other way around. Since she wouldn't let me order over the phone, and I wouldn't want to give snobby places business anyway, I ended up going to a different sushi restaurant. I'm so glad I did because it was delicious and way cheaper with huge portions. I have to thank Nogi for their rudeness, actually, but that doesn't change my opinion of giving them one star. I will not give this restaurant business. I am quite surprised nobody has given this place a bad review for their lack of space and lack of customer service. read more

A few of us went to Nogi on recommendation. The service was attentive and friendly. The place is a cute hole in the wall place. They're only a few tables so come early or you might not get a seat. Now the food. Wow! Great! I had the Nama Chirashi which is a bowl of rice and Sashimi. It's under $40 and a great value. Highly recommend. read more

Nogi - Sushi Bars Near Me - Atascadero, California

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Amazing, fresh, and inventive sushi! You need to call when they are open to make reservations since there only a few tables, but always worth it. read more

Fresh, tasty, and reasonably priced sushi...Family owned...what's not to love! My favorite was the blue fin tuna. Supper fresh and so melt in your mouth tender. Shrimp was also great with a fun presentation. Not a lot of outdoor seating so make sure to make a reservation. read more

Nogi - Shrimp - Sushi Bars Near Me - Atascadero, California

Excellent sushi, just definitely on the pricey side, but that's what you have to pay for good quality.

The staff, ambiance and service were lovely. I'm shocked by all the 5 star reviews. The fish was super fresh and delicious but the menu is veryyyy overpriced for basic 2-3 ingredient rolls... fresh and delicious but nothing special. $23 for a roll with nothing but yellowtail, cucumber and tuna topped with some green onions. Go to Goshi instead. read more

Best sushi spot on the central coast, be sure to make a reservation as there is only 3 tables in the whole restaurant. Because of the small space the treatment there is wonderful, I always feel so well-attended to when I go! High quality food and service every time read more

Best sushi on the central coast hands down. Fresh fish, clean, nice atmosphere, and friendly service.