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Mixue

3.9 (90 reviews)

MIXUE · YELP ASSISTANT

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Moderate noise
Dogs allowed

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Matcha ice cream
Christina R.

The items are all super affordable so you can't beat the price or experience. The place is always clean and the service is fast!

Exterior and signage
David H.

5 stars might be a stretch, but it's born out of a few very pleasant surprises. Our first Mixue attempt was at the Koreatown location, where the line was long and they had already sold out of soft serve. So, on our first (and second) visit at this Chinatown location, finding zero line on a weekend was a huge relief. And $1.69 for a matcha soft serve? That's almost unbelievable compared to the $10 we've paid elsewhere. I really hope Mixue's arrival helps bring down prices in an area where specialty drinks remain overpriced, even as new cafes continue to pop up on every block. What's not to like about Mixue? Well, while we were spared from waiting in long lines, I felt sorry for their staff who had to listen to the theme song on a continuous loop all day. Mixue, pronounced mee shwé, translates to honey snow. There are now 5 Mixue locations in NYC and counting, with over 60,000 worldwide. This is almost hard to wrap your mind around! They are clearly doing something right! I just hope their low prices are driven by economies of scale rather than cutting corners unethically, especially when it comes to the nature of their ingredients.

Look at those prices!
Bea R.

What's the world's largest fast-food chain? McDonald's? Starbucks? Subway? Nope! It's Mixue, a Chinese chain specializing in soft serve ice cream and tea with over 50,000 locations worldwide! The brand made its U.S. debut in December 2025 and now has four locations in Manhattan. There's a LOT of hype around it for one reason: ridiculously low prices. And when I say low... I mean shockingly low. My eyes popped outta my head when I looked at the menu. Most items are under $5. In NYC, that's almost unheard of. I'll admit, I was skeptical. $1.19 soft serve? $2-$4 drinks? Is it *WORTH* it? But babyyyy... one thing about me? I'll always try a new spot, even if it means taking an L. I'd rather spend money satisfying my curiosity than sit around wondering if the hype is real. I went to the Chinatown location on Canal Street. The bright red storefront is hard to miss. The interior is surprisingly spacious, with a small seating area along one wall and a restroom in the back. There are three self-order kiosks or you can order at the register if you're paying in cash. Menu highlights: -Soft serve (SIGNATURE, MUST TRY ITEM) -Sundaes -Fruit teas -Milk teas -Coffee You can customize your drink's sugar and ice levels and add tapioca pearls or other toppings. The place was busy and a bit chaotic, but everything moved quickly. My ice cream was ready in under 5 minutes. You can track your order on the LED screen above the counter, and there are labeled pickup areas depending on what you ordered. I got the Vanilla ($1.19) and Matcha ($1.69). First of all... they know how to swirl! The portions were generous, and there wasn't that annoying hollow center some places sneak into their soft serve. The texture? Fantastic. Dense, creamy, silky smooth. Not watery or icy at all. The waffle cone? Sturdy and crunchy. As for the flavors, I honestly wasn't expecting much given the price... but I was pleasantly surprised. The matcha was light and slightly sweet without tasting watered down--perfect if you dislike bitter matcha, but on the milder side if you're a purist looking for that rich, earthy flavor profile. I wasn't expecting ceremonial-grade quality at a $1.69 price point, so I was REALLY happy it actually tasted like matcha. The vanilla tasted more like fresh cream or rice milk rather than classic vanilla. Still enjoyable, just not what I anticipated. And while you're there, don't skip a photo op with Mixue's life-sized mascot, Snow King--a chubby snowman rocking a vibrant red cape, a golden crown, and an ice cream wand. He's all over the store, and as someone who's a sucker for cute things... I wanted to take him home with me. LOL. So... was this the best soft serve I've ever had? No. But was it worth the price? Absolutely! The quality, portions, and value were better than I expected. I spent around $3 (with taxes included), and that's a win in my book. I'd definitely come back. Next time, I'm trying the boba. One tip: they do sell out of ice cream and certain drinks, so it's best to go earlier in the day. You have almost nothing to lose... except a dollar and some change hahaha. MOVE OVER, MCDONALD'S!!! *insert clown emoji here* Mixue is here to stay and slayyyyyy!

Shelley L.

Popped by right when it was about to open and a line started forming behind us. They prefer you order by the kiosk which was easy and there's three available. Large space inside and we sat towards the back which was an icebox back there. Comfortable temperature for soft serve dining. They call your number for soft serve and make it once you are there. And at the same time my drinks were ready. Good process. Vanilla soft serve - bigger than I thought for $1.19. The texture was good but doesn't have a noticeable vanilla flavor. Matcha soft serve - this was great! I enjoyed it more than I thought and the matcha was distinct. For under $2, it was a steal. Peach mango jasmine - 50% sugar and less ice. It was alright. Watered down. The chunks of peach were great. Matcha latte - 50% sugar. Didn't realize it comes with matcha pudding which was cool. Overall decent but also felt watered down. Will try at 75% sugar next time to see if it makes a difference. Can't complain too much. All this was under $13 for three cones and two drinks. A worthy experience.

Tray

$4 for a jasmine milk tea with 70% sweetness and less ice. It tasted pretty watered down, probably because I'm so used to Molly Tea. Definitely had a very Chinese-style flavor, but it wasn't really for me. 4/10.

Kitty H.

Advantage: fast service. I got my order within 1-2 min. 3 self serve order kiosks. One cashier open for cash only. Good price. $1.19 for soft serve ( macha or vanilla) and $3.99 for medium bubble tea. Bubbles were very soft and well cooked. Disadvantage: bubble tea has good milk flavor but lack tea flavor. Soft serve tastes funny. Upon googling, it says they used milk powder instead of fresh liquid milk. Water ratio is also higher, that's why it melts faster. I also find the icecream too sweet to my taste. My two kids actually didn't like the icecream. Conclusion: two stars is for the good price. I won't buy the soft serve again but will try their other fruit tea products.

Affagato latte
Jenny H.

MIXUE has received its share of marketing and promo on social media for its soft serve, drinks & pricing. Since we were in the area and the wait wasn't too long, we decided to give them a try. Upon entry you will notice their kiddish red & ability white logos and decor with their snowman caricature. You do self order on the kiosk & pay by credit card only. Then b you go to the counter for pick up once they call your number. We decided to order affogato latte, matcha latte & jasmine float. + pricing - no customization - ask for sample but unwilling to accommodate - affagato latte taste like bad coffee with milk. Unfortunately and rarely will I decide that this is a no for me.

Juju W.

Cute place for cheap ice cream and drinks. Lots of themed Mixue items like bags, cups etc. Ice cream was good, not as creamy as Carvel but for the price, it was very good. I'd get it again. Drinks were watered down.

Autumn L.

Can't really go wrong with $1 ice cream tbh. Their matcha ice cream is actually really good for $1.69. It's easy to order and pay on the kiosks, and the workers are pretty efficient with churning them out. The vanilla and chocolate ice creams are okay, they both taste vaguely reminiscent of vanilla/chocolate, but not quite like the actual flavor it's supposed to be. It's hard to describe. The drinks are also okay, but hey, can't really complain bc it's so cheap. Thank you China for Mixue!

Nafisa H.

I was so excited to see this when I was in Chinatown but was disheartened by the long line. The two kiosks are way too close to the exit/door that it causes quite a traffic jam and makes it look way more crowded. Thankfully ordering didn't take long at all but what took the longest was just my soft serve. Eventually my friend saw people going directly up and mentioning their order number to get their order faster. Everything is really affordable and tasty so I do think it's worth a visit.

Stacey S.

IF what you are looking for is above average soft serve that's practically free. Go. If you are looking for high end nuanced flavors. Skip. I was surprised that the matcha was actually slightly strong, in a good way. Better than many that are 3x$

Wilson H.

Mixue is amazing, first Time at this location, less crowded with same quality of soft serves. Ordering is easy, using the kiosks and definitely worth getting the matcha soft serve. The worker will call your order number before serving. Definitely worth giving this brand a try. There are some seats available but feels like more of a grab and go spot, pretty noisy because music is being played pretty loudly.

Vanilla Soft Serve ($1.30)
Lonnie K.

Mainly came here for the soft serves at the Soho/Chinatown location but was told by staff that they'd run out of both flavors. Okay so fast forward to another day, I was relieved to see people holding ice cream cones at last. So, imagine my face suddenly lit up with joy because I would finally get to try the matcha today after failing twice in the past. Place looked packed towards the storefront as a small crowd had gathered here and there. Almost started turning to the opposite direction and wanting to leave as I thought to myself, maybe I should wait a bit to see how long of a wait it would actually be since I was already here anyway. After placing an order of matcha soft serve by the cashier in the front instead of at the kiosks (card only), I paid in cash for a total of $1.84 ($1.69 + 15¢ tax). Got my receipt in hand and now waiting for my # to be called any moment now. I looked up at the LED screen expecting to see my order ready for pickup (aka fast) just like the other 2 locations in Herald Square + Hell's Kitchen. But, it was still stuck as ready for pickup on the LED screen for the next 20 mins without my # being called. So, I finally went up to the counter to ask. Learned that once you do see your # under the "ready for pickup" section though, you should just go to the ice cream area and ask about your order. The staff would then dispense the ice cream for you right on the spot. Not gonna lie, this process could get a bit chaotic since all the staff looked overwhelmed with many orders backed up at the same time. The theme song was also getting really annoying playing repeatedly in the background. I really don't know how the staff is enduring it every moment. Two huge statues of the Snow King are inside, one by the entrance and one by the counter as the iconic mascot of the store. The Chinatown/Soho location is the biggest of them all with little round tables and seats on the side. Kiosks on the right as soon as you step in. A working restroom is also located all the way in the back for customers only. Matcha Soft Serve: Bit of matcha taste only and not enough imo. But, it's still pretty good for $1.84 total. Vanilla Soft Serve: Has hint of coconut taste. Smooth and creamy, no gap is found in the center. Great deal for $1.30 in total. Conclusion: Would prefer vanilla over matcha soft serve. Love stopping by Mixue whenever I'm in the Chinatown/Soho neighborhood.

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Sundaes and Cones - Exterior. Bench seats

Sundaes and Cones

4.3(1.7k reviews)
1.1 mi•East Village
•$$

Amazing Ice Cream Shop on East 10th Street off 3rd Avenue…read more Awesome selection of ice cream and gelato in traditional and unique flavors, many Asian, like lavender, ginger, etc. They have a frequent visitor membership rewards and bet there are many, like myself, who take advantage given frequent visits year round. The service is always great. Sometimes the Moms and Dads visiting their kids at NYU clog up the front with a LOT of questions, but usually very quick for a large waffle cone with 2 scoops. If dining at other venues in the area, skip desert and stop here for a special treat!

This ice cream shop has been around forever - 2000's maybe & is just slightly off the busy area of…read moreSt. Mark's but deserves the attention! Don't remember what I had the previous 20+ years I went there after a group dinner. This time I was influenced & specifically took a bus over for their corn ice cream. It's STILL the summer of corn. Prices are now average - good for a scoop $7.50 & the portion is good compared to other craft ice cream shops in LES. The corn flavor was good. Medium flavor with that corn sweetness. The quality of the ice cream was excellent, medium creamy & very smooth with the teeniest bit of corn blended. Sampled the hazelnut which was great also - like a thick gelato. Would like to try the lychee next time. They have probably 20 different flavors, displayed well. The staff is patient & very nice. The space is very big for a business in the East Village with mostly a waiting area. 4-5 seats are up front & they set up a few plastic chairs on the side. On a 90°F day, the shop was filled with customers & groups. A stantion at the door with directions for 2 lines would help manage things better.

Photos
Sundaes and Cones - Scoop of mint chocolate chip ice cream in a cup with a cone. Ice cream freshness ftw

Scoop of mint chocolate chip ice cream in a cup with a cone. Ice cream freshness ftw

Sundaes and Cones - Exterior

Exterior

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Green Tea Rose, Black Sesame

Mixue - coffee - Updated November 2026

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