What's the world's largest fast-food chain? McDonald's? Starbucks? Subway? Nope! It's Mixue, a Chinese chain specializing in soft serve ice cream and tea with over 50,000 locations worldwide! The brand made its U.S. debut in December 2025 and now has four locations in Manhattan.
There's a LOT of hype around it for one reason: ridiculously low prices. And when I say low... I mean shockingly low. My eyes popped outta my head when I looked at the menu. Most items are under $5. In NYC, that's almost unheard of. I'll admit, I was skeptical. $1.19 soft serve? $2-$4 drinks? Is it *WORTH* it? But babyyyy... one thing about me? I'll always try a new spot, even if it means taking an L. I'd rather spend money satisfying my curiosity than sit around wondering if the hype is real.
I went to the Chinatown location on Canal Street. The bright red storefront is hard to miss. The interior is surprisingly spacious, with a small seating area along one wall and a restroom in the back. There are three self-order kiosks or you can order at the register if you're paying in cash.
Menu highlights:
-Soft serve (SIGNATURE, MUST TRY ITEM)
-Sundaes
-Fruit teas
-Milk teas
-Coffee
You can customize your drink's sugar and ice levels and add tapioca pearls or other toppings.
The place was busy and a bit chaotic, but everything moved quickly. My ice cream was ready in under 5 minutes. You can track your order on the LED screen above the counter, and there are labeled pickup areas depending on what you ordered.
I got the Vanilla ($1.19) and Matcha ($1.69). First of all... they know how to swirl! The portions were generous, and there wasn't that annoying hollow center some places sneak into their soft serve. The texture? Fantastic. Dense, creamy, silky smooth. Not watery or icy at all. The waffle cone? Sturdy and crunchy.
As for the flavors, I honestly wasn't expecting much given the price... but I was pleasantly surprised. The matcha was light and slightly sweet without tasting watered down--perfect if you dislike bitter matcha, but on the milder side if you're a purist looking for that rich, earthy flavor profile. I wasn't expecting ceremonial-grade quality at a $1.69 price point, so I was REALLY happy it actually tasted like matcha. The vanilla tasted more like fresh cream or rice milk rather than classic vanilla. Still enjoyable, just not what I anticipated.
And while you're there, don't skip a photo op with Mixue's life-sized mascot, Snow King--a chubby snowman rocking a vibrant red cape, a golden crown, and an ice cream wand. He's all over the store, and as someone who's a sucker for cute things... I wanted to take him home with me. LOL.
So... was this the best soft serve I've ever had? No. But was it worth the price? Absolutely! The quality, portions, and value were better than I expected. I spent around $3 (with taxes included), and that's a win in my book. I'd definitely come back. Next time, I'm trying the boba.
One tip: they do sell out of ice cream and certain drinks, so it's best to go earlier in the day.
You have almost nothing to lose... except a dollar and some change hahaha. MOVE OVER, MCDONALD'S!!! *insert clown emoji here* Mixue is here to stay and slayyyyyy! read more