I needed to go mattress shopping for the first time in 15 years. I new Labor Day was purportedly…read morethe holiday to get the best deals. And before going, I did a lot of homework on top brands and models, and the top stores in Denver for shopping. I made a plan of attack to hit every mattress store on Colorado Boulevard in one day, with a specific short-list of mattresses that I had in mind to evaluate. I did not want to spend a lot of time on this. So, I decided to start at Urban Mattress to eliminate quickly as the least likely store to find what I was looking for, knowing really nothing about their own specific brand-- which had not made my short-list. I walked in and asked if they had any of my listed mattresses in stock. First off, I don't like being 'sold'; I want to be truthfully informed and then I make my own decision. And second, I didn't want to waste my time; I'm an in-and-out speed shopper. So, when he said they didn't have any but one in stock, I expected to turn and walk out to move on to my next target store. But he then proceeded to give me a sincere education about their brand and product. I was kind of blown away. I didn't feel sold whatsoever; I felt genuinely informed. And I tried several mattresses with zero selling pressure. I felt like I took my time, and asked a lot of questions. What amazed me though was the fact that they don't ever discount their mattresses; it seems they know what they've got, and they can compete with the big brands that seem to have to always run a sale. But what they do offer is free accessories on holiday sales, which for me is equivalent enough. Long story short: I chose a mattress-- which was LESS than my Tempur Pedic from 15 years ago-- and I chose my free accessories, I completed the financing, and arranged the delivery, all by right at the 1-hour mark from the time of me walking in. I was astonished. They disabused me of every notion I had about the "top brands" and had me confidently in a new mattress in no time flat, and generous financing, and generous accessory package, and saved me 4 more planned stops along Colorado Blvd that day. And they are the nicest salesmen, both on the purchase day and when I went back to pick up my accessories. And since delivery over a month ago, I haven't slept this good in A DECADE. My chronic joint pains are GONE. My mental clarity is through the roof. My energy has returned. I could not be more pleased with a mattress purchase, or confident in the knowledge that their warranty is 10-year FULL REPLACEMENT, not prorated like the "other guys." Run, don't walk, to your nearest Urban Mattress store. I mean it. No regrets. I know what I'll be sleeping on for the rest of my life: an Urban Mattress.