Sonia is an absolutey amazing at what she does . I have never felt more confident in my brows than…read moreI do now. The shape, color, and symmetry are absolutely perfect. I have used numerous brow artists in the past, but none compare to the level of skill and precision that Sonia possesses. Not only is Sonia incredibly talented, but she is also professional and fun to be around. Her studio is so cute and clean. I have never had to worry about last-minute cancellations or less then perfect results. She takes immense pride in her work and goes above and beyond to exceed expectations. She's amazing at lash tints, brow laminating, lip blushing and micro blading too. I cannot recommend Sonia enough. If you are in Santa Cruz county and looking for a brow artist who will transform your brows into a work of art, look no further. Trust me, once you experience bare brows you will never want to go to anyone else. Thank you, Sonia, for giving me the best natural lashes & brows !

Highly recommend Sonia for your lash tint and lift. I was in town for my wedding and booked an…read moreappointment with her. On the day of the appointment, there was a fallen tree and power line, and PG&E closed the street, blocking anyone from entering on foot or by car. Sonia knew that my appointment was for my wedding, and she diligently checked in all day to see when she could access her salon. She was finally able to get to the salon that evening, and generously offered to bring her equipment to the home I was staying in to do my lashes right away. I was very impressed by her dedication. As far as the quality of the work: I have straight, blonde lashes and Sonia lifted and tinted them perfectly. They looked great for the wedding and look just as great 10 days later. I can't wait to have Sonia do my lashes again next time I'm in Aptos.

I sent a message via Yelp, asking about her services and received no response. If you are on yelp…read morefor business, then you need to respond to customers who are trying to reach you via Yelp. No response = no confidence in your business.

Ive been seeing Zendy for a while. She does a great , painless ( ok the hands smart a little, not…read moreher fault ) , extremely thorough job. Ive seen several other estheticians over the last few years. Zendy is one of the best. Ill keep coming back - full arms and legs every 6-8 weeks.

Samantha did an AMAZING job on my brows. My brows were recovering from a few bad waxes and I needed…read moreto find a talented and trust-worthy brow waxer to fix them right before my wedding. SO glad I found Samantha. She transformed my brows like magic! Highly highly recommend. You will not regret it.

Sam does an amazing job with brow shaping - I'm hooked (I'm 3 visits in). She's also very…read morepersonable and clearly invested in the work she does - highly recommend!

I have been going to Bliss for all my salon needs for a while and love it here. I wanted to say…read morethough, their skincare line, Eminence, has blown me away. They have a huge selection, the products are organic, and very gentle while giving strong results. Just had to share.

Let me start by saying that this is THE BEST salon in Aptos! I have been coming here for over 15…read more years, and I'm always happy with the results. I especially enjoy their organic skin care line- Eminence. I have sensitive skin, and the products are absolutely amazing! My skin always looks radiant and healthy. This salon carries a wide product line, and more importantly, Eminence plants a tree for every product sold!

Would never go anywhere else. Her personality makes you feel so at ease, and her Professionalism…read moreis unmatched. 10 Stars

Eyebrow waxing was a fail. Both eyebrows looked good, but they did not look the same! The owner was…read morechatting away and then suddenly looked at me funny and asked if I wanted my brows thinner. I said that was okay and I suppose she tried to fix it but she failed. I didn't notice until I was home. Ah well, eyebrows grow back so no real harm done. But won't go back. On another note, the owner actively dissed the person who previously did my brows, which is unprofessional. Especially since they did a much better job than she did!

When I found out I was contraindicated due to pregnancy, they were very gracious with me. I was a…read morelittle impatient, because hormones, but all in all they were kind and communicative. Which is something I value. Their work speaks for itself, and I am very excited to schedule once I am able! Great first impression. Side note, office is clean and smells beautiful.

After searching and screening and looking over portfolios of countless microblading places between…read moreSanta Cruz and Sacramento, I have to say Marily has the most consistently perfect work I've ever seen. She was meticulous, took her time, happily met with me for TWO consultations before hand so that I could not only have my every question answered, but also could confer with her about what specifically I wanted, what my concerns were, what I *didn't* want, and what I liked. She has *more training*, from a multitude of places, than anyone else I saw. The shop is immaculately clean, and she's professional but personable and friendly. My eyebrows are FABULOUS and it's a game changer. Seriously. You will be so glad you went to her!!! Her initial cost also includes *two sessions*, the second of which is a "perfection session". This allows her to do more stroke closer together, and also use a second slightly darker color so that my brows came out multidimensional and natural!!! I didn't see this service anywhere else. And then afterwards you have a discount for yearly touch ups. The search is over: you've found the best around!! If you don't live in the area, I'd seriously consider making a trip to see her. Do not settle for less. Honestly I have no idea why people aren't racing to write her reviews, but, she has a huge portfolio on Instagram that you can check out! Thanks Marily!!!!

Absolutely love the salon, everyone in the salon is extremely talented and extremely friendly,…read moresuper hip and chic. Whitney Matthews is the best hairstylist. She does the best highlights and does the best hair extensions I have seen in the area hands-down. Whitney is extremely knowledgeable with her hair products. Whitney's also extremely kind and personable and always tan even during the rainy season. She has great skin too, definitely want to know her beauty secrets. Gabby has a great operation going. The salon is full of top notch professionals in the beauty industry.

I love Gabby! The hair whisperer. Great colourist and such a nice woman. I was referred to her and…read moreI don't think I'll ever have anyone else color my hair!

Service request is very good quality. Excellent the vibe is chill no rush. I would definitely…read morerecommend this place. Been going here for years.

I have been going to European Wax Center since it's opening. I usually go to Brin. She's great,…read morefriendly and knowledgeable. The vibe is relaxed and friendly offering a wide range of services. I haven't been anywhere else since it opened.

We came to Santa Cruz for a sister vacation. The weather weeks before had been STUNNING however…read morefor our trip the first three days rained. That's ok a girl can pivot so we decided to do facials. I found Luna Beauty through yelp, and we booked two facials with Alexandra for one hour. Our plan was to go back to back. When we arrived we both wanted to add dermaplane and Alexandra recommended the 90 min oxygen facial. My sister and I agreed so we ended up splitting days. My sister had hers first and she was glowing. My sister said that she and Alexandra chatted a bit but mostly just quiet during the treatment. For me, Alexandra and I had some casual conversation up until the massage point. So if you're a girly who likes silence or a girly who can chat Alexandra will meet the energy. What I liked the most was the heated bed (!!), but mostly and the care Alexandra took to make sure my skin was not reactive. I tend to flush and she was conscientious about that for my treatment. It was my favorite facial experience to date and I've booked her already for May and June. Yes I'm traveling to her!! Self care weekends for life!

Still giving 5 stars!! As a former client of Sheila, I KNOW she brings in quality professionals! I…read moresaw Briahna and had a wonderful experience today. She has years of experience, is easy to talk to, and made me feel relaxed and comfortable. I'm grateful it was easy to book with her and I got in & out in perfect time.

I was so happy to find Prism Beauty! They have the best ambiance, customer service, and…read morecleanliness. I'll be going here for all my mani/pedi needs, the fact that sterilization is their top priority you had me at sterile! I came in with a picture for a gel manicure and Katessa hooked me up with exactly that! Thanks girl

I was debating writing this, I haven't had this bad of nails in a very long time. I had scheduled a…read moregelx and had to reschedule, I quickly agreed to the new date and didn't realize that it rescheduled to just gel, which I take accountability for not completely reading the full message. She worked around it and called her boss (next client) to see if she could come a little later. My baby was with me due to unforeseen circumstances and it was a little awkward. The owner showed her a Barbie doll and was helpful toward that situation. My nails she messed up on didn't put the bonding glue on a nail and continued. They seemed fine till I left and noticed 2 of the nails completely crooked and when messaged about it she said she adjusted the tip for nail bed and Is out of town and to file it cause that's what she would do. My other fingers were straight, never had a problem before. It was on a Friday and by Monday a couple of the nails were falling off and broken. I don't do much with my hands so for 80$ nails and 20$ tip, to fall off within less than 3 days isn't great. I have paid way less and they lasted longer and looked better and if not they would have me come back in and take off the nail and re-do it. A second one split 5 days in, they looked rushed and not put on correctly