I sent a message via Yelp, asking about her services and received no response. If you are on yelp…read morefor business, then you need to respond to customers who are trying to reach you via Yelp. No response = no confidence in your business.

Zendy has moved! She has her own place now on the beach…read moreside of the freeway @ 246B Center av. It's a beautiful, comfy studio with plenty of privacy and parking. She still gives the best Brazilian around and I get so many compliments on my eyebrows. I will follow her anywhere!

Sarah is an absolute treasure!! She is amazing at facials and waxing!! She has an awesome…read morepersonality that makes you feel right at home and comfortable! I have recommended her to everyone!! Thanks again Sarah!!

Omg. First time there , definitely going back !!! She's…read moreamazing!! Good prices , comfortable surroundings, knowledgeable! I'm going once a month. ! You will love her !!

We came to Santa Cruz for a sister vacation. The weather weeks before had been STUNNING however…read morefor our trip the first three days rained. That's ok a girl can pivot so we decided to do facials. I found Luna Beauty through yelp, and we booked two facials with Alexandra for one hour. Our plan was to go back to back. When we arrived we both wanted to add dermaplane and Alexandra recommended the 90 min oxygen facial. My sister and I agreed so we ended up splitting days. My sister had hers first and she was glowing. My sister said that she and Alexandra chatted a bit but mostly just quiet during the treatment. For me, Alexandra and I had some casual conversation up until the massage point. So if you're a girly who likes silence or a girly who can chat Alexandra will meet the energy. What I liked the most was the heated bed (!!), but mostly and the care Alexandra took to make sure my skin was not reactive. I tend to flush and she was conscientious about that for my treatment. It was my favorite facial experience to date and I've booked her already for May and June. Yes I'm traveling to her!! Self care weekends for life!

Best waxing service I have ever had! Sheila is wonderful to talk to and so enthusiastic about…read morehelping you feel beautiful and healthy.

The best one stop shop! There are absolutely nothing but good things to say about the owner, Kati…read more She is the most welcoming, encouraging, and caring human out there. It's incredibly apparent how much intention she pours into her business and the people who support it. Go spend all your money there!!!!

I've been in a few times in search of an outfit for various events. This time I went in, the owner…read morehappened to be there. I was in the dressing room and overheard her make several comments about other women's bodies. I almost bought a dress until I heard her tell her own employee her "butt was getting tiny," to which the employee said she hasn't been able to work out after surgery. it was odd. This woman would be an HR nightmare in any other place of work. I won't be back, I'm not putting money in the pocket of someone who presents herself like that. No thanks!

I had such a lovely experience with Brin and am so impressed by her gentle, efficient, and…read moreeffective work. I usually leave sore from a wax, but didn't this time. Thank you!

I would rather tweeze out every single leg hair with two rusty nails before going back here.read more

It was my first time going to Ocean Paradise Nails & Spa and it was truly a 100000/10…read more From the moment I walked in, Lena, Van, and Mai were so welcoming and kind. They made me feel right at home, and the whole visit felt like a luxury experience. I got a luxury deluxe pedicure and manicure, and they really took their time. The pedicure included a warm soak, detailed nail shaping, cuticle care, exfoliation, a deep scrub, paraffin wax, lotion, and a long, relaxing leg and foot massage. I literally fell asleep. They finished with hot towels and perfect French tips. For my manicure, they were just as detailed; perfect shaping, clean cuticles, and a flawless French tip. The hand and arm massage was also amazing and not rushed at all. What I loved most is they all worked on me at the same time, so I could fully relax while still getting top-quality service. They kept checking in to make sure I was comfortable and happy. You can tell they truly care about their work, everything felt high-end and done with intention. Plus, the location is perfect, right by the beach, near Marianne's Ice Cream, Manuel's Mexican Restaurant, and Safeway. I'll definitely be coming back

Pros- they take their time and are fairly clean…read more Cons- They are extremely pushy, won't take no for an answer when it comes to upgrading your service to the most expensive options, and the last time I was there, the nail tech pulled me aside to tell me the manager withholds tips from the techs and not to give her any tip money for our services. I felt extremely uncomfortable and was not sure what to do. I paid the manager for our three services, and tipped the two techs only- even through the two techs and the manager worked on us. I hope the techs are safe and okay. This was a very weird experience to be in and I still don't know what to think. I shared this information with a local friend, who said this is a clear sign of human trafficking- which she is trained in. I'm not sure what to think. I didn't report them, but I won't be back. Debating if I should do more to ensure the safety of the employees.

Sonia is an absolutey amazing at what she does . I have never felt more confident in my brows than…read moreI do now. The shape, color, and symmetry are absolutely perfect. I have used numerous brow artists in the past, but none compare to the level of skill and precision that Sonia possesses. Not only is Sonia incredibly talented, but she is also professional and fun to be around. Her studio is so cute and clean. I have never had to worry about last-minute cancellations or less then perfect results. She takes immense pride in her work and goes above and beyond to exceed expectations. She's amazing at lash tints, brow laminating, lip blushing and micro blading too. I cannot recommend Sonia enough. If you are in Santa Cruz county and looking for a brow artist who will transform your brows into a work of art, look no further. Trust me, once you experience bare brows you will never want to go to anyone else. Thank you, Sonia, for giving me the best natural lashes & brows !

Highly recommend Sonia for your lash tint and lift. I was in town for my wedding and booked an…read moreappointment with her. On the day of the appointment, there was a fallen tree and power line, and PG&E closed the street, blocking anyone from entering on foot or by car. Sonia knew that my appointment was for my wedding, and she diligently checked in all day to see when she could access her salon. She was finally able to get to the salon that evening, and generously offered to bring her equipment to the home I was staying in to do my lashes right away. I was very impressed by her dedication. As far as the quality of the work: I have straight, blonde lashes and Sonia lifted and tinted them perfectly. They looked great for the wedding and look just as great 10 days later. I can't wait to have Sonia do my lashes again next time I'm in Aptos.

Would never go anywhere else. Her personality makes you feel so at ease, and her Professionalism…read moreis unmatched. 10 Stars

Eyebrow waxing was a fail. Both eyebrows looked good, but they did not look the same! The owner was…read morechatting away and then suddenly looked at me funny and asked if I wanted my brows thinner. I said that was okay and I suppose she tried to fix it but she failed. I didn't notice until I was home. Ah well, eyebrows grow back so no real harm done. But won't go back. On another note, the owner actively dissed the person who previously did my brows, which is unprofessional. Especially since they did a much better job than she did!

It was my first time at Savy Flare this morning and I was so happy with my experience! George…read more(owner) was so sweet and our conversation was great! I came in for a wash and style for a wedding and he did not disappoint. We went with tighter curls that way when I attend the wedding later today they will be nice and loose! The salon is nice and clean. Everyone was very friendly! If I'm ever in the area, I'll definitely be going back!

I had a horrible experience with staff. Came in for a simple haircut and did not even receive what…read moreI asked her for. She was extremely rude and made this place uninviting for me to ever come back or encourage anyone to go. I do not usually review places as I don't ever see the need, however, for this place, I'd recommend if you want good service and to spend your hard earned money well, don't go here.

Nice place and nice area. Cute salon very clean, local soquel shop. Thanks for following up.read more

Great acne facial today. Significant pore extraction. Super clean space. Wonderfully friendly…read moreservice. My pores look great. Top notch experience.