Specialties
MA Permanent Makeup is a Los Angeles studio focused on natural, refined permanent makeup and personalized results. Our philosophy is to enhance each woman’s beauty without changing the character of her face. Every procedure is designed around facial features, skin, color, proportions, and personal style.
The studio was founded by Alena, a permanent makeup artist and educator with 17 years of experience in the beauty industry — 9 years in permanent makeup and 8 years as a professional colorist. Her experience with skin, strong background in color, and continuous advanced training shape her artistic and technical approach.
Alena has taught permanent makeup artists for many years, sharing the knowledge and practical experience developed throughout her career. Teaching is an important part of her work and reflects the depth of her understanding of skin, pigments, color, technique, and healed results.
Many women have trusted Alena with their faces, returned for new procedures, and recommended her to friends and family. Every client is treated with genuine care, listened to carefully, and guided through the process with attention to every detail. We want every client to feel comfortable, understood, and confident in the result.
MA Permanent Makeup specializes in nano brows, powder and combo brows, lip blush, eyeliner, lash line enhancement, corrective and medical permanent makeup.
The goal is a natural, balanced result that still looks like you.
History
Established in 2023.
MA Permanent Makeup was created from a passion for natural beauty and more than 17 years of experience in the beauty industry. After working with thousands of clients, I specialized in permanent makeup with a focus on soft, natural-looking results rather than harsh or overly defined work. Today, my Westwood studio offers nano brows, powder and ombré brows, combo brows, lip blush, permanent eyeliner, corrections, scar camouflage, and other advanced permanent makeup services. Every treatment is customized to the client’s facial features, skin type, and personal style, with special attention to healed results and long-term aesthetics.
Meet the Business Owner: Alena B.
I was born in Moscow, Russia, and have spent my entire professional life in the beauty industry. I have a degree in design and have always been a creative person with a love for drawing, aesthetics, and beautiful details. My education and artistic background help me see shape, proportion, balance, and color very naturally.
I am highly attentive to detail and believe that small nuances can completely change the final result. I also feel people very well and always try to understand what each client truly wants, rather than creating the same look for everyone.
I have great respect for women and for their individuality. For me, beauty is not about changing someone’s face—it is about enhancing what is already beautiful and helping a woman feel confident, comfortable, and still like herself. After many years in the beauty industry, this philosophy remains at the center of my work.