Florence is terrific. I picked her due to the great reviews online to help me choose a color for my 2 bedroom apartment. Because I was trying to keep to a budget, I wanted to select one color that worked in every room regardless of the different lighting. Florence arrived early, with large samples and knew exactly what I would like based on the inspiration pictures on my phone. I also happened to have a painter at the apartment at the same time who was pricing out the job and she briefed him on everything I needed so that I wouldn't have to. Not only that, but she made sure that I was getting a fair price for the labor and paint, which was not something she had to do. I completely trusted Florence and you can tell that she really cared that I would be happy with the results. The color we chose is gorgeous and I couldn't be happier. I'd hire Florence again in an instant. read more

Florence helped us select 1 primary and 2 secondary colors for our mill valley house exterior. We love the end result, and love that we saved time and stress by relying on her expert advise. She continued to be available to us through the completion of the project. Thank you. read more

Florence did an incredible job selecting colors for the interior of my new home. Her selection of colors truly transformed the interior of the home. She was wonderful to work with throughout the process. She was very consultative, caring and engaging. Florence would make color suggestions and listen intently to how I felt about each color and then she'd adjust the colors for each room accordingly. Florence visited the home numerous times throughout the color selection and painting process - before, during and after the painting was completed to ensure everything went smoothly. She worked closely with the painter to make sure that the colors selected for each room worked well together, and that the painter was well versed with the color selections. Florence is extremely talented and hardworking, and she was passionate about ensuring that I was thrilled with the final outcome, which I was. I would highly recommend Florence for anyone seeking to transform the interior of their home. read more

Florance was fantastic!!! She helped me choose the perfect white. Who knew there were so many!!! The perfect master bedroom color too. As we walked around the house she made kind and helpful suggestions that used my own things but just better! She was a doll and very easy to work with. If you need a Great Wall pop color idea call her! read more

Florence was great to work with! She helped us to select 3 colors for the exterior of our San Francisco Victorian as well as a complimentary door color. We were initially very overwhelmed but Florence made us quickly feel at ease. She listened to our needs and wants, while simultaneously pushing our design to get to the "next level". She was flexible and always available.... Thanks again! read more

Florence helped us chose colors for our entire house in San Francisco before we moved in. She was exceptional and we were so happy with what she helped us chose. We had a certain idea of a color (grey...) and instead ended up with beautiful colors in each of our rooms that we still look at and admire. She made sure we understood the price difference in various brands of paint. She educated us on how colors work together and change. We learned a lot! We were really pleased with the colors and also how they flowed between rooms, while also being different in each room. The house seem cohesive. I would recommend Florence. read more

Florence was wonderful in selecting colors for our HOA, as we were repainting the outside of our building. She patiently worked with the various parties and brought all of her professionalism and experience to the table. She came up with color schemes for us to consider and get consensus on, and she helped some of the HOA members with last minute changes. Her site visits were very fruitful. Overall, we were as a group very satisfied with Florence' help and we wholeheartedly recommend her to future customers! read more

Our painter works with Florence so I gave her a call. We have a historic beach cottage that has been waiting a long time to get painted. Florence was so easy to work with, she arrived early and enthusiastic to hear my thoughts and get options covered. I am indecisive and was struggling with it all, she was patient, super knowledgeable and has a great understanding of color. Florence helped me get my ideas clear and we paired down the samples to a manageable number. We got it right!! Thanks Florence read more

I am a small business owner in San Francisco, and we needed the hallway entrance to our pharmacy repainted from a dark, outdated color that had not been painted in many years. Our landlord knew Florence and brought her in to consult with us on how to lighten the feel of the hallway. Florence did a thorough, thoughtful job of presenting us an array of choices that would not only lighten the hallway, but also tie in with our pharmacy's color scheme. She helped us choose a beautiful set of colors that have transformed the space that our staff and customers use every day to come into our pharmacy space. If you are looking for a consultant to help you choose color wisely and to see the process through to a beautiful completion, Florence is a wonderful resource whom we highly recommend. read more

We engaged Florence to help us pick all of our interior colors for a house we are remodeling in Novato. We have taken the house down to the studs and are building it up again, but the light in the rooms is variable because of the orientation of the house and the overhanging trees. We found it difficult to pick colors because what looked good away from the property changed completely in the new rooms. Florence is great to work with because she manages to provide creative ideas and encouragement without overpowering our own color inclinations. We have worked with other designers who come to a project and want to create something THEY like. Florence was determined to find colors WE like. Highly recommend. read more

We can't say enough great things about the experience we had working with Florence. All of the cabinets in the new home we bought from a developer were painted a dull, dark grey color. We wanted new cabinet colors that would combine well with the other existing home finishes (walls, counters and flooring) to add warmth and spirit to our kitchen, den, multiple bathrooms and laundry room. After bringing stacks of paint samples home, we quickly realized we were in need of expert advice. We're so grateful that our painting contractor recommended we contact Florence. We made an appointment for Florence to come to our home for a consultation and in under two-hours we had selected the perfect color for each space. Our project is now complete and we are ecstatic with the results. Florence's consultative approach and expert eye were absolutely key to the success of our project. read more

5.0 star rating 12/20/2017 I've been painting interior and exterior homes since I was 17 years old. I'm a long time customer of Benjamin Moore paints which I purchase from Tam Paints in Corte Madera. Last Spring I had a touch up job in Ross, CA and the paint in the guest house was old and extremely difficult to match. This was a critical issue since the home owner didn't want to have their entire guest house painted. We called on Florence at Eye for Color, to help us match the color since she helps customers at Tam Paints. She matched the exact color from a small piece of a paint chip within a few minutes. Since then I've been working with Florence to help our customers select their interior and exterior paint colors and she's done an outstanding job with every home owner. She's very professional and has an extremely acute eye for matching colors and helping our customers with their interior design projects. I strongly recommend Florence to any home owner that is planning an interior or exterior design project. read more

I thought choosing color would be the easiest part of updating my house. So I just flipped through the color decks and chose a favorite for every room. Then I bought samples, painted swatches and it all went terribly wrong. Everything was infinitely darker on the wall than on paper. Florence saved me. She can somehow magically divine from her fandeck colors that worked perfectly not just in the room, but from room to room and in any light. Choosing color is an art and Florence is indeed an artist. An artist who is actually a pleasure and not a primadonna. Couldn't be more pleased with my investment. read more

Florence was amazing! We just completed a full exterior repaint on our Victorian house in San Francisco and Florence helped us choose the perfect colors for the exterior. We had a particular challenge in that we were locked into our existing trim color as the prior owners installed new aluminum clad windows to match their trim choice - so we had to work with the existing light ivory trim. For the body color we knew that we wanted to move towards some shade of gray with either blue or green tones, but we kept getting thrown off by how everything we tested changed dramatically once it was tested against the ivory trim. The small paint chips from the paint store can be very deceiving - often times colors change once up on a wall, especially in direct light or shade. We enlisted Florence to help and she absolutely nailed the perfect gray for the body color of our home! It had just enough yellow in the gray to stand up to and compliment the ivory. The final result was spectacular, and after wasting my own time with over six or seven shades of gray I am convinced we would not have found her color choice on our own, and it was well worth engaging with Florence. She also found a dramatic yet tasteful dark navy paint that we used for the front door and garage door that complimented the body and trim beautifully. Florence was a great communicator throughout the course of the project and visited onsite several times to help review and verify our colors. Her process is impressive and she has great knowledge of color as well as paint brands, sheens, etc. I liked that before her first cut at color ideas she first walked the neighborhood and evaluated our existing interior colors to ensure the right suitability and continuity. I also liked that our painting contractor had worked with Florence on several past projects and had great things to say. In short, the accolades for Florence are well deserved. In the end given the price of repainting a full exterior I cannot imagine doing this without working with a pro like Florence beforehand. I had high expectations of Florence and I'm happy to say that she met them. The paint colors look absolutely stunning and we've been pleased by the number of unsolicited compliments we've received since the work was done - neighbors and friends love it! We are now going to use Florence for our upcoming interior remodel where we need to decide on new cabinet and wall colors. read more

Florence worked with our HOA to select colors for our 3-story Victorian in San Francisco. She was excellent to work with, especially since we had a quick turnaround and multiple parties involved. Initially, she came up with a few color schemes to choose from that took each party's style into account. We had multiple changes throughout the process and she was always very responsive and came up with great suggestions. I would highly recommend Florence for any future work. read more

Florence is hands down the most caring, amazing, thoughtful, creative, wonderful and engaging consultant I've ever worked with. I'm a creative person and I just hit a wall trying to figure out colors for my rooms. I couldn't figure it out. I was having a difficult time and decided to call someone to help. Florence came in and really listened to my needs and likes. She was able to sift through1000 colors and within minutes found the best colors for me to focus my attention on. She had great ideas on design. I went w/ all her ideas on my common area, stairs, bathroom, playroom and fireplace. She made the process very easy. The best thing about Florence is that she followed up afterwards to see how I liked the final outcome. She stopped by to check it out. She was there for me from beginning to end. She's just a lovely person and great at what she does! A lovely person. - Kris read more

Florence is a gifted color artist. She's also very easy to work with and a pleasure to have in your home. I absolutely love all the colors we picked for my house. They are subtle because that's what I like but she can go in any direction the client wants. The results in my house give me pleasure every single day. There is absolutely no way I could have done as well without her. read more

Warning! It's not as easy to pick a color for the exterior of your house as you might think it is! If you have any doubts about what color to choose, don't wing it - call Florence from Eye for Color. I am a first time home owner who thought it would be fun to paint my house blue. Once my house was half painted, I realized the blue I picked was awful and my house now looked like a Fisher-Price playhouse. I realized I needed help, but was nervous to call a color consultant who might be too fancy for me or might judge me for picking such an awful color. But I am so glad I called Florence. She was very down-to-earth, easy to talk to, and not judgmental at all about my laughable attempt to paint my house blue. Florence is a great listener, clearly has very good taste, and knows what she's talking about. She studies every part of your house and its surroundings from all different angles to come up with what she thinks will look best on your home. She is happy to give you her opinions of what colors she thinks would look good. Or, if you are dead set on painting your house a certain color, she will help guide you to pick the best shade of that color. And, she will be honest in a very diplomatic manner if she thinks you're going in the wrong direction. Florence was reasonably priced and fun to work with. And she clearly has lots of experience. She went with me to the paint store and everyone there knew and respected her. I got treated like a VIP when I was in the store with her. I'm very happy with her services and will never paint my house again without consulting her. read more

Florence was recommended to us by a friend because my husband and I were on the verge of divorce over our remodel. We spent endless hours trying to decide what color to paint our house interior (who knew there was a science behind color?). We spent way too much money on paint samples only to find they didn't look even close to what we expected. Florence came in and within a short time came up with some great suggestions and helped us find the perfect colors and we couldn't be happier. Florence is very talented, patient, great listener and has a amazing eye for color and just style in general. We are so pleased with Florence that we have her helping out with our flooring and kitchen remodel. Just wish we could have found her sooner. read more

"I can make suggestions, but the most important thing is that YOU like it." To me, this is what sets Florence apart. Sometimes Designers recommend colors that are "current," or colors they themselves would choose. But not Florence. She really listens. I met Florence in the local paint store when I was attempting to pick out a gray to compliment my new bathroom "silver" tumbled travertine. She gave me some chip samples to take home and told me she would be happy to come to my house to see the actual bathroom and bring all her fandecks. Now I need to preface all this with the fact that I am not color blind. I do, in fact, have an eye for color. Just not Florence's eye. So why was this tiny bathroom in such a challenge? Because gray, I learned is a challenge. Gray can have blue, green, brown, purple, and even red undertones. And because my "silver" travertine consisted of not only grays, but also warm browns, a bit of white, and, according to Florence, traces of red. We held up sample after sample. "Too blue," she would say. Or "too light, no contrast with the tile." It was wonderful. It was educational. It was fun. We decided on a color for the walls and a color for the ceiling (colors #1). My painter then painted samples on both the walls and ceiling. "Don't skip this step," warned Florence. Great advice. When I saw the paint on the wall, it looked very different from the chips. I hated it. So I phoned Florence. And she came out again. And on the same day, as my painter was getting anxious. We decided on 2 more colors, one for the ceiling, and one for the walls (colors #2). The painter put them on. Much better, but not perfect. Round three: "Florence, can you come one more time?" She came. We decided the ceiling color was good, but the wall color had little contrast with the tile. So I asked her to suggest a color she would use. She chose a dark color with brown undertones. I decided to give it a try. (wall color #3) The last thing she said was, "Remember, YOU have to like it. It's your bathroom." Well, I didn't like it. While it really complimented the tile, I wanted to bring out the gray and not the brown, and it just felt too dark for me. So I phoned Florence yet again. She suggested trying a slightly darker shade of wall color #2. I went back to the paint store and bought the sample. I totally trusted her. My husband put it on the wall. Nailed it. Moral of the story? You may think you have an eye for color, but you don't have Florence's eye. Trust her. Hire you. You will be glad you did. read more

Our HOA in San Francisco is working with Florence to update the exterior and interior of our high-rise condo building. We have completed the selection of colors for the exterior and the painters are starting next week. Now we are working with Florence on the interior to refresh the walls and floors of our elevators, lobby, and residential corridors. If you have served on an HOA in a building with 80+ homeowners you know how it can be time consuming to come to a consensus on colors and designs. Florence is making this easy!! read more

Florence is amazing. I had to paint my house inside and out and was completely confused by all the paint and color options. Florence met me with all the color swatches and patiently worked with me. She really knows colors. I couldn't have done my painting project without her. The house turned out great! Thanks, Florence! read more

Florence is exceeding our expectations in assisting with color changes in our home. She is a great listener and provides options that make this often-tedious process pleasurable, efficient and reflective of our preferences. Her commitment to our satisfaction, her knowledge and professionalism is invaluable. read more

I am not sure what I would have done without Florence! She's amazing with the overall design concept, color, and she's fabulous to work with. She's incredibly patient and wants to be sure you get what you really want. I had paint patches painted all over the front of the house and I'm sure my neighbors were thinking "just pick one!" I can't even count the number of sample paint cans I had and the confusion that went with it. She makes the process fun too - and that's a gift. Florence came out to my house several times to help me make decisions when I got stuck and she was always happy to be there to help. I would recommend Florence to anyone looking for guidance and direction on color so do not hesitate to call her and watch your project unfold with greater ease and confidence. read more

Our HOA owes Florence a debt of thanks for helping us come together and find consensus in choosing new color and carpet for the public areas in our Condominium Building. From our first consultation she listened and asked questions as we voiced desire for a new direction in updating the interior of a 25yr old building. Based on our discusssions she brought us samples and fabrics to consider. We soon discovered that making choices from an infinite array of colors and fabrics as well finding Consensus on a palate is a daunting challenge. At this point you realize the value of having Florence and her experience there to help guide the process of making sense of it all and finding what was right for us. Once she had a feel for our collective taste the questions and samples become a more focused and we eventually arrived at a carpet and color scheme that was the result of a concerted effort to get it all right. she gave us control over the process every step of the way and was always available to patiently listen and offered guidance when it was needed. It was an absolute joy and pleasure working with her. read more

We have recommended Florence to a number of friends after she helped us update our colors for both the interior and exterior of the house. Her guidance helped us update our color scheme and tie together all the elements of the interior and exterior. She asked us a lot of questions to try and determine what we liked, and provided us an array of options. I appreciated the way she pointed out the cool, warm, and neutral tones and helped get us to a place we could never have reached on our own. Hiring a color consultant really accelerated our project timeline and Florence was great to work with. read more

Florence is a talented professional, an excellent person to help you envision color choices according to your particular preferences, the physical space (lighting, architectural details, room to room variations,) and the whole feeling you want to convey in your home or work area. She was recommended by my paint contractor, Bruno Trajano of Deco Painting. I was at a stalemate after purchasing several samples which didn't look good at all. I wanted a subtle color that linked with the beautiful trees and water outside my condo's deck. Florence arrived on time with a large spectrum of color boards, hues and tones. She quickly helped me verbalize what I wanted to achieve, and helped me find the perfect color. I think she's highly skilled, intuitive, artistic, and an organized professional in her business sense. I really appreciated her help at a crucial time. I can't overestimate the stress (and possibly, wasted time and money) you'll avoid by using her service. In addition, she has a gentle, wonderful way of communicating in an unhurried manner. Every morning when I wake up, I am thrilled by my newly painted walls. I feel inspired to keep making good changes in my living environment. I agree with all the other highly satisfied clients in other reviews here at YELP. read more

My wife and I have gotten to know Florence through several sessions selecting paint for our whole house renovation. She has an almost supernatural ability to work from very limited data - like pix from our iPhones - and come up with colors that work great on our walls. She never pushes us toward trending colors unless they happen to line up with what we really want and will work in our home. Florence listens very carefully to what we're trying to create, but also does not hesitate to offer guidance when that's what we really need. Obviously this is a fine line but Florence has a fine mind and fine eye, so she really delivers. I would say the best thing about Florence is how she reduces the enormity of color options down to a few without creating anxiety around what you might be overlooking. Her process is fast and efficient but surprisingly comprehensive. I never had the feeling we were overlooking anything. I'm actually off to a session with her right now - really looking forward to it! read more