I have held off writing a review for quite some time now; I wanted to fully collect my thoughts and give LO several chances. Having given them countless chances, I am now confident stating that I do not support LO. If I'm being honest, I feel this business is run in a particularly shady manner. Many times contests/giveaways are announced and then suddenly rules are changed and/or the entire contest is changed. For example, when attending the OCNJ opening, we woke up early and made the full drive to OC (almost 2 hours round trip) because it was advertised that those in line when the store opened had a chance to win a $100 gift card. (I will attach a screenshot of the event description) We stood in line for over an hour and the contest was then changed to "you have to post on social media and get the most comments to win". In order to not make our trip a waste, we still participated and posted on social media. Not having heard anything about a winner, we asked and were told that someone else won (no other post had more comments than ours). Why advertise a giveaway and let people travel so early in the morning just to change it?Why advertise a giveaway if you're never going to actually let anyone win? They pride themselves on customer appreciation and supporting others, but in reality they are just selfish. Items at LO are also incredibly overpriced; For example, I attended their black Wednesday sale and fell in love with a sherpa sweatshirt priced at $54. I decided to walk away because the price was a little steep, especially for a sale. The next day, I shopped at American Eagle and bought the same exact sweatshirt, color and everything, for $20. I am all for supporting small businesses, especially businesses owned by women, but I simply cannot support someone who preaches inclusivity and positive energy but pollutes the small business world with selfishness and shadiness. This is not a personal attack; Every LO employee is very nice and personable. I just don't approve of the way they conduct their business. In addition, this is not a complaint simply because I did not win a contest; I would have no problem losing had the contest been fair and a winner actually selected.
To further my argument, hate is spewed so frequently in their Facebook group. For instance, a video was posted of a girl with "stolen items" who hadn't actually stolen anything, in fact she supported the business by actually purchasing the items. How would you feel if a business you supported posted your face in a negative manner for thousands of people to see? When it was realized that she actually purchased the items, the video was deleted and no public apology was made. Girls are supposed to support girls, not tear each other down. read more