When I lived in Omaha and worked in Lincoln, I went to this store as my preferred shoe and clothing store for running. I'm not sure if I would have given it 5 stars when I was there, but moving away has made it a shinier, higher starred location. For such a small store, they carried a nice selection of shoes and accessories. They were not great with sales or discounts. In fact, you were pretty much paying full price when you bought anything there. That's one thing my cheapskate heart would downgrade them for. However, even the offered discounts at other stores often did not overcome the customer service and knowledge of this store. They always had wide widths in the shoes I needed, which is rare. They always allowed me to run around the block in any pair of shoes I was trying, rain, snow or shine. Since I run outside, it would not have helped for me to have run on a treadmill in the store. Having moved to Seattle, I have had troubles finding a good show store that is conveniently located, has good and accessible hours. And, nobody in Seattle apparently has German feet and needs running shoes. I've been told over and over that they'd have to order my shoes in - which defeats the purpose of going into the store in the first place. I miss Lincoln Running Co. read more

I was in need of a good pair of working shoes, as I work in healthcare and stand all day. I've never been professionally fitted and I had a few friends that recommended Lincoln Running. I stopped in and Noah was happy to help. He was very informative and helpful! I purchased shoes and was told if there are any issues to return to the store. I will be back in the future! read more

Parking is a huge problem!!! I was referred to this store by family and everything around it is 30 mins parking. Really???! And what few spots they do have are not ever available . I have now made three trips to the store. Not any more. Thank goodness for Fleet Feet and Browns Shoes. At least I don't have to fight for nearby parking at these places. read more

The best spot in town to learn about running equipment. Knowledgeable staff and a long history of supporting the running community. A hub of running activities. Prices are probably going to be a little higher here than on Amazon, but you are paying for the knowledge and service, which is worth it. read more

Great selection of gear. I stopped in for a hand-held hydration pack and they had exactly what I was looking for. Staff was friendly. Great location. read more

Picking the right shoes can be hard but the staff are really knowledgeable and will help you find what's right for you. They are also just great people. You can run down the block to try out different shoes and if you buy a pair that turn out not to work for you, you can return them and find something different. I won't go anywhere else. read more

I'll admit I only stopped in here once to see what they had. Honestly, not that much. It's a decent selection of men's and women's running shoes, but it's just a small place. They have a collection bin by the front door for donating used shoes. I didn't even look at the prices, I was just in and out. read more

I LOVE Ann. I love running. I love this store. Very polite, friendly and very helpful with a great selection. read more

Fantastic service!! They fit my son for his cross country shoes. Awesome staff and great prices!!

I might just be spoiled with my experience at Road Runner in Seattle, but I was disappointed with Lincoln Running Company. First, the store is rather small. Their supplies of shoes is small, and their amount of running supplies is even smaller. The worst part for me is that they don't appear to have a treadmill. I saw a customer walking across the room, and the employee commenting on how it was helping her stride and would help her while she was jogging. After walking a few times across the room, the person bought the shoe (which leads me to think that they don't have a treadmill). I'm sorry, but I don't think you can tell a lot about a running shoe by how you walk them in any more than you can test drive a car by driving under 15 miles per hour. In my opinion, a store that is purely devoted to running needs a treadmill or some type of running area. To put this in some context, Road Runner not only has several treadmills to run on, but they video tape you as you run on the treadmill so that you can observe how you are running in different shoes. In summary, this store has potential, but to be a true running store, it needs more inventory and some way of actually testing your shoes before buying them. Given this situation, I think my next step is to try Scheels and see if I can use one of their treadmills to test out shoes. read more

Fantastic place to buy shoes. Never again will I go to big box for running shoes. Nice girl helped me figure out the type of shoes I should be based on my running style. Shoes have been great. Reasonable prices. Will repeat. read more

This is the best running store I have found. They generally have a great selection for the size of the store (and for the size of Lincoln's running community). The majority of the employees are incredibly helpful and knowledgeable. However, I have been helped by two employees who were rather rude and that is the reason I took one star away. If it weren't for the two rude employees, I definitely would have given them all five stars! I love my trips to the Running Company! read more

The staff is so helpful and knowledgeable. They make sure you are satisfied with your new shoes and help you pick out the perfect pair. I will never go anywhere else for athletic shoes. The staff is seriously fantastic! read more

I've never gone a specialized running store but I'm definitely going to return in the future. The staff was very knowledgable about their stock and actually pointed out specific alignment problems that needed support without me needing to mention it outright. I think the service is worth the minor extra cost of buying from a "boutique" running store than from an outlet or mall. read more

Really enjoy coming to this store. They always have a great selection and the workers are super friendly. I live in southern Cali now but I wait to buy shoes from here when back in Lincoln visiting. read more

The service was awesome and the woman that helped me was obviously very knowledgable and knew exactly what to try after I told her what kind of shoe I needed. I'm definitely going to go back in the future. read more

The two times I have come in to get a new pair of shoes, the young men were very helpful and knew exactly what I needed. They measured my feet both times and the prices weren't bad either. read more

The best place in Lincoln to buy running shoes. Very very knowledgeable. Great service. I love my new shoes. Will buy from again.

I have always received fast and friendly service here. They are a fairly small store but they do a great job of working with customers even after buying the shoes. Some of my running friends have been able to exchange shoes with no hassle because they did not work for their running style. They aren't the cheapest place around but they want to be your long term choice for running equipment and it shows. read more

This is an awesome store! They have outstanding customer service and we love to shop there. Several members in our family recommended the Lincoln Running Company to us and we are so pleased. It is one of our favorite store to buy gifts for family members who love to run. They are always thrilled when we give them a gift certificate to this great store. read more

I have purchased shoes at this store for the last several years, and what I like most is that they will take time and are knowledgeable about how shoes should fit and how your feet should be supported. I have issues with flat feet and pronating and an ankle that was broken several years ago. When I initially went in I tried on all different kinds of shoes and they finally helped me find one that gave me a lot of support for my issues. Shoes are not cheap, and while they rarely have sales, every 8th pair of shoes (or something like that) you get half price, so that helps quite a bit, as the shoes I buy are pretty expensive. They have since stopped carrying the shoes I really like, however, they are more than happy to order them and will get them in just a few days and will either hold them in the store for me, or will ship them to me, as I live about 90 miles away from Lincoln. Most of their staff is extremely helpful, but I have run into 1 or 2 over the years who were somewhat rude. That is the only reason I gave them 4 stars rather than 5 read more