I'd been seeing signs for Lidl "Coming soon!" over the past year in various locations around NYC - I thought it was funny that some of the stores were opening very close to where there was a Trader Joe's and/or Target. I thought it was intentional for the competition but maybe not. I guess they have to open where they can find a convenient storefront space. (Also the one on 5th Avenue in Park Slope is not near a Trader Joe's - or a Target)
Anyway, the Fulton Street store was the first one that I actually tried so I thought I'd give it a review! The store layout is a little unusual IMO, with the bakery section downstairs and the rest of the grocery store upstairs. Escalators make everything pretty convenient though. It does seem upstairs you have to kind of wander around to find everything, it was a bit like "Wait I know I saw the produce section a moment ago, where did it go."
Some pros: they have a lot of inexpensive items - snacks, yogurt, peanut butter, a lot of the toiletries and paper products are inexpensive too. The most interesting aisle is probably the one where they have all the seasonal goodies: right now lots of marzipan and butter stollen (in various sizes), chocolate-gingerbread cookies, etc. As for the bakery section downstairs, I would prefer that it was upstairs with the rest of the store, but it seemed easy enough to navigate it and choose things, and the day I went there was a really nice, helpful guy working down there.
Upstairs there was a cashier as well as self-serve stations. The day I went I needed a paper bag and wasn't sure if I could get it at the self-serve area so I waited for the cashier. They also have bathrooms upstairs which is convenient (the sign says you must have a valid receipt to use the restroom - I did, but the day I was there no one was checking to see if you had a receipt or not).
This store is only a few minutes walk from the Citypoint Trader Joe's & Target but maybe that's good! If you want something and one store doesn't have it, another store likely will. (And there's also Brooklyn Fare just a few minutes away from Lidl) read more