I want to tell you about Rose.
Yesterday I reached out to a prospective client -- a widow who had been referred to me by my 92-year-old client in Florida. When she answered the phone, she apologized and told me she had the flu and needed to delay our conversation. Absolutely no problem.
But after I hung up, I couldn't stop thinking about her. So I did what felt right -- I called a deli near her home in Miami, Kosher Price2, and asked if they could deliver some chicken soup to her door.
"I'm sorry," the woman who answered said kindly. "We don't deliver."
I explained the situation anyway. I gave her the name of the woman who was ill and her address, and I asked if she had any suggestions.
There was a brief pause. Then she said:
"Don't worry. I'll deliver it myself. I think I know her."
That deli employee who answered the phone was named Rose. And Rose -- without hesitation, without being asked twice, and without any personal gain -- personally delivered a bowl of chicken soup to a sick stranger's door.
Rose is now my hero. Kosher Price2 is now my go-to place in Miami!
Rose reminded me about the power of going above and beyond.
Here's why it's so powerful:
1. It costs very little -- A few extra minutes and a kind instinct were all it took. The impact? Immeasurable.
2. It builds trust instantly -- That prospective client will never forget that someone cared enough to show up. Neither will I.
3. It creates a ripple effect -- One act of unexpected kindness inspires another. Rose inspired me. I hope this story inspires you.
4. It's the whole point -- In businesses like ours, built on human connection and preserving what matters most, kindness isn't extra credit. It IS the work.
We spend a lot of time talking about professionalism, follow-up, and strategy. But sometimes the most powerful thing you can do is simply ask, "Is there anything I can do?" -- and then actually do it.
Thank you, Rose. The world needs more of you.
To the stories that shape us,
Mike O'Krent
Founder & CEO
ConvoMasters & LifeStories Alive
Austin, Texas read more