You won't find any country bumpkins here!…read more
Rube's Rice was named for its late, great founder Rubin "Rice-Man" Marcus, whose shop in the downstairs of St. Lawrence Market has been a Toronto mainstay for four decades. It's been around so long, Rube's -- which now inhabits both a center island and a side shop in that basement -- once was the first and only shop downstairs.
Rube's Rice boasts more than 50 varieties of the "World's Most Popular Food": Arborio, Basmati, Jade, Wehani, Kokuho, Saskatchewan wild, Sweet Short, Parboiled, Lundburg, Bamboo-infused, and Forbidden (aka Black) Rice are just a few options.
Despite its name, Rube's isn't only rice, stocking a large variety of pastas, cereals, grains, flours, peas, chickpeas, beans, lentils, cereals, couscous, trail mixes, herbs & spices, dried fruits, and a whole bunch of quinoa varieties.
If you have dietary restrictions, Rube's is known for their gluten-free pastas, products for those with allergies, and a bounty of organic brands.
Rube's Rice's prices are a little high IMHO, but the quality and variety are AMAZING!
A lot of people demonize rice in this keto-infested day-and-age, but Rube lived 92 years selling and eating that food he loved so much.
If you love countless varieties rice, Rube's is very, very nice!