Great selection! Great service! Somewhat reasonably priced. The items I purchased were things I've been looking for, for quite sometime now. No need to look anymore. read more

I love the personal service that Julie provides to each customer. I love the section of bathing suits.

Julie's has the best curation of all things beautiful! Books, bikinis, candles, curiosities really anything that can bring you joy! read more

Julie's Beachwear - Julie and her Pups are the best!! - Women's Clothing Near Me - Del Mar, California

My favorite boutique in Del Mar with awesome customer service, including the Pomeranian dogs hanging around the store! There is an amount of cute things that will make you stay for hours and no one even press you to buy anything if all you want to do that day is seeing and touching pretty things. The clothes are not cheap but are very beautiful and unique. Same with the different gift items you can find there. Not the usual tackly souvenir shop, the swimsuits and bikinis are one of a kind. Everything is fabulous in store and keep changing stuff all the time. read more

Beautiful, unique clothing and artwork. This was was the most aesthethically pleasing boutique in the area, all the colors are reminiscent of Lilly Pulitzer. read more

Best boutique in San Diego. The Owner is a Master of Couture, & she will style you pretty. As well as being lovely herself, everything in her shop has been selectively chosen by her, & you can feel the love & warmth throughout her shop. read more

Such cute dresses and cover ups. Very cool books too. We learned it actually used to be a bookstore many years ago, love that they kept a bit of that alive. So many fresh styles and colors, perfect for the stay in Del Mar and all summer long. Julie and Joelle were super welcoming and friendly, they were very sweet with our dog and although their store dog Frankie wasn't too keen of him, we loved their pooches Frankie and Stella, such cute faces and haircuts. We love that they keep them at the store, they are so well behaved staying in their cozy beds while shoppers browse. I got quite a few new dresses and will love to wear all of them for a long time to come. Will be a must stop every time I'm in Del Mar now. Thank you for offering such great items and for your hospitality. read more

My family and I came to the San Diego area for vacation. This whole time one of my main goals was to buy a few nice bathing suits. Though I can do so online, I prefer to shop at small businesses. We specifically came to Del Mar to go visit Julie's Beach Wear, because of the great reviews it had. My family and I walked in and were the only people in the store. We were never greeted as the sales clerk was on her phone and not paying attention. I started to pull some suits off the racks and she seemed concerned I was going to drop stuff so she asked if she could start a room, which-was great, as I wanted to try on a lot of things. I was hoping to buy at least 3-4 bathing suits, and my mother wanted to buy some as well. I continued to pull things off the racks-because they do have a great selection. The sales clerk came over, gave me a nasty look and in an extremely rude and condescending tone (while rolling her eyes) said some thing along the lines of "wow you're grabbing a lot of stuff and we only let people try on ten things" to which I replied "okay...well do you not want me to shop here then?". I was genuinely confused because it really seemed like I was inconveniencing her because I wanted to try things on. She continued to be snarky and said "well it's just going to be really confusing and you're going to have to hand me everything you don't want". My whole family heard her tone and was shocked. I told her I no longer wanted to try anything on as I was holding back tears. I have social anxiety and shopping is already very hard for me. She made my experience horrible and I was bummed because I did like the selection of suits they had. The sales clerk refused to give me her name and continued to be rude while texting on her phone and dismissing me completely. She offered no apology and didn't seem to think she was out of line. I forgot to mention, she was also really rude to my mom which was not cool. Included below is a picture of the clerk after she refused to give me her name. I took the photo and her response was an eye roll and "whatever". read more

Julie's Beachwear - The rude sales clerk who refused to give me her name - Women's Clothing Near Me - Del Mar, California

This boutique shop is fabulous! I have been looking for a bathing suit to match my body, and I walked out with two bathing suits! My figure is definitely not model status; I am 5'1, B-cup, slimmer waist, thicker hips, and bigger butt than most girls. Lots of bathing suits in other stores are made for tall, skinny girls which is not me so it's hard for me to find a good bathing suit. With that said I was willing to spend the money if it looked good on me, especially since it's a very revealing piece of clothing. Julie had me try on around 10 different bathing suits to test my style (from one piece to flush to patterned), and I really had a blast doing it. My husband loved most of the bathing suits but in the end we chose two two-piece Brazilian cuts (lots of butt showing) that were either sporty or islander styles. Lots of bathing suit shops in San Diego do not carry Brazilian cuts because it is too risque, but Julie's had a huge selection. I LOVE my bathing suits as they were so flattering to my curvy body. Once I'm in Ibiza I will definitely add photos to this review to show off the bathing suits. Thank you Julie! read more

Stopped in on a Sunday and met Anne who was watching the store for Julie, had an amazing time! Love the art on the walls (all local artists) and the books immediately caught my eye too! After buying a book and a cute Buddha, came back again this week to show my BF the art. This time I got to meet Julie and had an amazing time talking to her too! Cannot say enough good things about this shop, please shop local and get something from this store you won't be sorry. The quality of everything from the service to the items for sale is hard to find anywhere else! read more

Julie's has everything I need! This is a swimwear institution. She carries interesting pieces I haven't found anywhere else. I love that I can pick-up a bikini and not see anyone else on the beach wearing it. Plus I also picked up a great little cover-up and a fun gift for my friend while I was there. Julie has a little something for everyone. Can't wait to come back for more! read more

When you're down in old Del Mar and are in need of a bathing suit for your beautiful body, go and see Julie. It's a one lady show up in here-She's the owner, the shopkeeper, the buyer, stocks shelves, and who knows what else. She's been in business for years and prides herself on ordering suits and cover ups you won't find any where else. (Some all the way from Brazil and Europe) It's a quintessential small businesses, the hours are steady through the summer months but can vary in the off season-Julie keeps her adorable and sadly, getting older, dog with her in the store. If you're not a dog person just a heads up. You should know the poor thing doesn't see well and gets startled if people go up to her quickly or pet too rough. Stock changes and rotates all the time-so stop in frequently to see if there is anything new. It's a small store with a couple dressing rooms in back. Julie will help you go through the stock and adjust sizes throughout the brands to help you find what you're looking for. She also has adorable resort wear. I recently picked up the coolest cover up for a friends 30th birthday in Palm Springs to give as a gift and she LOVED it. I've never seen another one like it anywhere. During another visit I grabbed an awesome necklace and some too cute bootyshorts (again for a bday gift for a friend) This store isn't cheap-it's high end for sure, as is the location and quality-just be ready to drop some change if you shop here. Worth every penny, but to be fair and informative to the public, you're not going to find a suit for a steal in here. This is a great NCSD alternative to Gone Bananas or downtown shops. Didn't see any men's clothes/boardshorts at all-this is a ladies bikini paradise. Parking is along the street. read more

I must say I was blessed to come accross a bikini store so well put together with a mind blowing selection of unique bathing suit lines. Ever since I bought my first bathingsuit from Julie, about ten years ago, I realized this was going to be the place to buy all of my suits! Not only does Julie have an incredible selection, but she is there to help you find a piece for what works with your personality and occasion....and in every suit I've left the store with I wear it with a lot of confidence..because I trust Julie. You will have a very nice experience at this cute boutique and I also met the love of my life in one of her suits............ read more

First, I heart Julie (the owner) so much. She is so fun, sweet and knowledgeable about all the hot swimwear lines. I walked in, she immediately sized me up and directed me to the best bikinis for my body type. The first L-Space bikini I tried on that she suggested looked so-so on the hanger but *amazing* on. She was not pushy at all but I had to get it (of course! was there any doubt that I would *not* shell out ~$200 for a bikini when I have 10 more in my drawer that have never been worn?? *sigh*). Second, the shop does, generally, stock the high-end brands only but the prices are commensurate with what you would pay for them elsewhere, there is no "Del Mar" premium she tacks on which is a huge relief (my first concern whenever I walk into a boutique in the Del Mar area). The store not only has amazing bikinis but super cute coverups too. I just love the owner and love the store and all its pieces...a must go-to if you're looking for swimwear! read more

Juli's in Del Mar is the best Bikini Shop in Del Mar!!!!...she has excellent taste and always stocks her store with theee most adorable swim/beach wear. She's a sweet lady and always makes you feel welcome... Keep up the good work Juli we all love you & your store!! read more

When looking for a bikini in Del Mar, there is no where to go but Julies. Julie Z., the owner, warmly greets you at the door. She is a shoppers dream. She's one of those store owners who just innately knows what will look good on different body types, and is able to easily reccomend what will fit, what will make you look skinny, what will make your booty pop, what will look appropirate, and what to wear on an exotic vacation. She is not at all pushy, but one of those old school warm shop keepers who genuinely is there to assist her patrons and can come up with stylish ideas you may not have imagined. However, what I like most about her, is that she's not afraid to tell you something doesn't look good, and encourage you to leave it behind. This honesty keeps me coming back for more. Julies got all the cute, hot brands in town - and also bikinis and suits and coverups to suit anyone. If you need a new suit, and are in Del Mar, go to Julies - its one stop shopping. Say hi to Julie (and her little dog teddy)- she's the best shop owner in town read more

Very disappointed with our visit. We did NOT feel welcome. First off the owner/sales lady was on a personal phone call and couldn't be bothered to help us. She also brings her dogs to work, which being a dog person didn't bother me, but one of her dogs is 17 and parked in the middle of the store and snapped at us, maybe put your unfriendly dog behind the counter. So between an old angry dog and a store owner who made our visit seem like an inconvenience, I would never recommend this place or be back. read more

LOVED this place! This has become my new favorite bikini boutique, it's definitely a hidden little gem. I have been going to commercial boutiques and I was struggling with having everything being sold out. However Julie's carried a full stock, better quality bikinis, clothes and way better pricing!! They are great about constantly getting shipments in so I will be back very soon! read more

Julie's Beachwear is a cute little shop that sells itzy bitzy teenie weenie multi-styled Brazilian bikini's and other wear that will tickle your fancy. The shop also carries bikini's if you are prego and want that baby-sun connections. Off season she carries bikini's and some cool casual tops and bottoms. She's been here for a while and her customers keep coming back for the latest in swimwear. read more

Soooo good would recommend to anyone. Just walked out of there with 2 amazing bikinis. Julie helped me find something super flattering and was just great. read more

If you're looking for a beautiful bathing suit, one that really flatters your figure, you should head on over to Julie's. You can change the sizes to fit you correctly on the top and bottom. Love that! If you don't want to waste a lot of time trying to figure out what would look best on you ask the professional! She knows her merchandise and she can help guide you in making the perfect selection. She also has some gorgeous cover ups, dresses, rompers, lounge pants and whatever else you need to complete your beachwear attire. Julie makes the shopping experience enjoyable! read more

Love Julie and her unique swim suits! It's always fun visiting and she is always so sweet and funny! I have a blast in this store and she knows what will look good on your body: I've bought suits I never would have looked twice at on the rack, but were just amazing when tried on. If her store is closed, go get a coffee at Americana and lighten up! read more

Julie's Beachwear is awesome. I had been searching high and low for the perfect bikini and Julie had it! She not only has a great variety of top quality bathingsuits and designers, but she makes it a great shopping experience by helping you find exactly what you're looking for. Thanks Julie! read more

I love this place. I am a hard to shop for because I am big on top and small on the bottom. Julie helped me find 3 super cute suits that I practically live in. Great brands! Awesome service! Great location! read more

Great local place to buy a hot, new swimsuit!

Julie carries the best brands of everything. I love shopping in her store. She has a great eye for buying and I always find a good bathing suit and some bangles. If you are in the area you should definitely shop in her store. You will not only like her things but Julie is a very fun energetic shop owner that I always like to visit. Worth a stop. read more

Julie is the best !!!!!! I come from Scottsdale just to pick up my new suits... she is very honest and sooo sweet ! Go see her you will love her and her boutique. read more

This store is a hidden gem! I just bought my 3rd bikini there for the season! Julie has the most amazing selection. I am not talking ordinary suits you can buy anywhere, but one of a kind! And trust me, I am definitely picky. All of the suits I have bought here, I constantly get compliments on. Honestly, this store reminds me of the shops in the French Riveria. But the true gem is Julie. She is the sweetest and most honest person at any store I have ever been. Julie got me to try on suits I never would have thought I would have looked good in. She explains why it is the right for you, and really gives you her complete attention. At no time did I ever felt pressured to buy anything. She just simply has a great selection of swimwear and is truly willing to help you find the right one for you no matter your shape or size. We all know that trying on swim suits can be a stressful situation, but Julie puts you right at ease. I don't know if I will buy a swim suit anywhere else ever again. This store is that good! read more

I LOVE JULIE's !!! Julie & her store are both top notch... she knows her swim and she gives great customer service. Always friendly and ready to help. I love the fact that she even brings her cute doggies in... very welcoming. I will send all my girls there for their suits !! JUlie thank you for everything .. U ROCK !!! read more

Julie is awesome! She is a great buyer and knows what to show you for your body type. If she says it will look good on, you should at least try it on!!! You will be surprised! She has brands that you don't see everywhere else and she has something for almost everyone. I'm 56 and found beautiful 1 piece suits that are appropriate to wear anywhere as well as some cool bikinis. The prices are not too bad and you certainly get what you pay for. It is worth it to go to a store and have so many options. Thanks Julie! read more

So much cute stuff to choose from and AMAZING customer service! Definitely worth checking out if you're looking for a new & quality made swimsuit or beachwear read more

I love Julie's Beachwear! Tons of super cute bathing suits, nbikins and accessories! She has a FABULOUS selection of unique swimsuits and bikinis. I especially love the Brazilian and Columbian lines she carries. The owner Julie is so awesome too. She really has a knack for helping you find what looks good and shes super friendly and fun. I recommend Julie's Beachwear to everyone I know who is looking for some fun summer shopping! read more

What can I say, Julie's Beachwear is the place to go! They have an amazing selection .. forget Pacific Beach and come right to Del Mar. Julie, the owner is bright and sunny, and is the best ever at fitting you for a suit. I will never go anywhere else... just love this place! read more

Julie is very helpful and keeps an amazing selection in the store. She orders brands that I haven't seen other places, with a range of styles. I love all the edgy/stylish suits, which are flattering for a range of body types. I also love the cover ups. She does have some very flattering basics as well, although you might be just as well served going to a department store or surf shop if you're looking for a plain black bikini. Bottom line: stellar selection, super helpful and knowledgeable. read more

I have always had a problem finding a swim suit that fits me because i am curvalicious... The minute I walked into Julie's she immediatly made me feel comfortable and found several suits that looked great on me! I have never been able to find one suit let a lone many that i felt so great in. I highly recommend this place. not only will you love your new swim suits you will love the way you look in them no matter how your feeling about your body... read more

Cute suits. Very expensive. $100-250 per suit. Julie is soooooooooo annoying. I was in the shop for 20 minutes and NO ONE was there. When she finally showed up she showed me suits that she recommended but totally ignored my requests. She recommended cute suits but I asked for sporty and practical. AFTER I paid for two suits she showed me the sporty, practical one pieces. WTF!!!!!??? She just stands around and talks about homeopathic treatments for dogs with her neighborhood friends. Not helpful. Customer service means nothing to her. I am also convinced that she charged me double for one suit. (One of the same style was 1/2 the price but she said oh no that was mismarked ). read more

I've bought bathings suits here for the past few years. Always a great selection and you can find something here you won't find in other shops. The customer service is very welcoming and friendly from Julie or any of the staff here. They guide you in the right direction of what looks good on you. The quality of the suits I have bought has been great and they have lasted quite a while which is good since I use them both in the pool and the ocean. read more

Good store, that is full of bikinis!!!! Lots to choose from and the staff was very helpful!

I love Julie (and her tiny dogs Teddy & Olive)! Not only does she carry the latest, hottest styles, she has a fantastic ability to find the right suit/size for everyone's body. She knows exactly what looks best on my body. I've been shopping here for years. She makes everyone feel so welcome. And her little dogs add character and make you feel like you're right at home! I love the personal attention that I can't get in the chain stores. read more

I love Julie's beach wear. We were recently going on vacation and when I pulled out my old bathing suits. I realized all of my favorite ones were the ones I got at Julie's. So I had to go in again for this vacation. Once again Julie nailed it. I got so many compliments on vacation with friends from my new suit and even my favorite dresses that I bought there. Looking forward to Labor Day. I will never go on vacation without seeing Julie. read more