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    IT'SUGAR

    3.6 (39 reviews)
    ModerateCandy Stores

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    Sounds delicious!
    Joanna T.

    Are you 8 years old? Fascinated by bright colors? Willing to pay a premium for candy that is generally available at the nearest Duane Reade? If you answered yes, than IT'SUGAR is for you! It's the cheaper, less glamorous version of Dylan's Candy Bar. On the plus side, the staff was really, really nice and helpful. On the minus side, the selection is limited - mostly gummies and the like. There's a lot of "other stuff" too like toys, stickers, etc. Surprisingly at a place that seems to be geared to the tween set, there's a fair amount of naughty stuff - think mint tins with rude sayings and candy G-strings. On that last one, it appeared to be underwear made out of the candy necklace stuff and I guess my question is does the candy go all the way around? And if so, who's going to eat the butthole flavored part? Yecch.

    Candy lady?
    Frank B.

    HOLY SUGAR DIABETIS. WOW, it's the FLAVOR FLAV of candy stores BOOOOOOYYYY! FRANK gives a personal double thumbs up rating if you care or not!!! You can feel the rush of adrenaline as you enter the door of candy land. It's either that or your heightened senses are in overdrive from all the sugar particles in the air. It's Sugar sell's everything you cold ever want for candy lover's of the universe. Focusing on the primary task of buying candy in a store like this is challenging because there's so much sweetness for you to buy it's overwhelming. Frank heads for the gummy bears section because there the best he's ever eaten. Some of my favorite flavors are: Watermelon Pink Grapefruit Mango Cinnamon (New Flavor) FYI what makes these the best is there soft and explode with flavor, a rare trait for gummy bears. Now the negative about IT'S SUGAR is the price per 1/4 pound. Let's face it if you get on the excitement plan and grab a few bags of candy your at $100 in seconds flat. So beware if you have kids roaming around this store. It's no joke, you could be spending your car payment if your not careful. Come to the wonderful land of sugar you won't regret it!

    Jana H.

    Give Me Sugar Until My Teeth Rot Out Here's The Sweet & Sour Rundown: The Sweet: 1:Good for purchasing giant (way beyond king size) candy bars, Twizlers, gummy bears, Laffy Taffy, suckers and more 2:It' Sugar sells apparel, stuffed animals, accessories, lip gloss/ chap-stick, magnets and other fun candy themed accessories like cupcake scented air fresheners for your car 3: Spacious - Clean - Well Organized & Stocked - Great Location - Cute Decor 4: Friendly & present staff 5: Excellent place for kids and adults with a sweet tooth The Sour: Price: I love this place, however It' Sugar is pretty darn expensive (even for NYC). Call me crazy, but when you're charging $13.96 per 1 lb. for bulk candy; I'll spend my sweet tooth money elsewhere. In other words, go here for specialty items and fun accessories, not for bulk candy items such as gummy bears and chocolate covered goodies.

    Exactly...
    Carly C.

    This place is adult candyland. Really. This place is NOT for children. With it's decent selection of edible undergarments, mints with a number of crude insults written on their boxes, and hand sanitizer with uses described for little issues such as "in case you touched your genitals", mommies should probably leave the tots at home before shopping here. If you happen to be childless and in the area of It'Sugar, take my advice and check it out. You will surely find a few laughs, and probably enjoy the nostalgia of some of their retro candies. If you're looking for something a little more wild to suit your appetite (or just to gross you out), head over to their display of insect candies/snacks. You'll find everything from lollipops with scorpions suspended in them to sour cream and onion crickets. Sounds yummy, right?...right... This really is a place for some fun adult entertainment that walks the line of being a little too crude, without needing to have holy water thrown on it. Bring your sense of humor, check your sensitivities at the door, and you'll really enjoy It'Sugar. :)

    Honesty at its finest!
    Allison C.

    This really is a candy store for adults. No need to steal candy from babies anymore! (Good. I've almost been caught WAY too many times...) I've been to the It'Sugar location in Atlantic City, which is about 10 times the size of this Upper West Side location. But you know what? I don't need an entire room devoted to Jelly Bellys and Swarovski Crystal-encrusted Hello Kitty Pez dispensers. Just a relatively average-size storefront on Broadway will do. I love It'Sugar for a singular reason: BANANA RUNTS. I enjoy It'Sugar for other reasons as well, such as jawbreakers, silly and naughty novelty magnets and gifts, television show nostalgia (Duff Beer drinks, anyone?), and candy throwbacks. (In hindsight, I should have picked up a pack of Fruit Stripes gum. I miss gum that provides a juicy flavor explosion only to lose all of its flavor 10 seconds later...) A little to bright, colorful, and spastic for even me, and I'm a pretty damn bright, colorful, and spastic person. Still, a part of me loves filling up a plastic bag with Banana Runts, mini jawbreakers, Chewy Sprees, and clear crystal candy. It'll honestly sustain me for the next few weeks until I need my next fix. It's just a hop, skip, and jump away on the A Train for me; it's proximity to Columbus Circle may spell out occasional trouble for me. Heheh...

    Shiu Lei W.

    I love this candy store. It's everywhere in the city.i can find the cutest plush, coolest candies and childhood goodies. I end up buying a Pusheen plush and vintage candy. Everything is over priced but the organization of the store makes me buy something before I can walk out. Always makes me happy going here. I can find candies I once loved in the 80's and 90's. Great place to get gummies and fear factor candies. They have crickets, worms and other creepy crawlers. Fun place for tourist to find a souvenir in the city.

    It's a mario energy drink!
    Abby R.

    This place is so fun and it's a great candy experience for adults! I've been dying to come here and see it for myself and the moment i walked in I was overwhelmed with all the oversized candy, the little party items such as drinking solo cups with you color of prefrence, a shot spinner, a number of ted items including a ted teddy bear. They have mints in cute containers, the shirts for the marvel are cute and so is the 60's, 50's, and 70's candy. I would come back and purchase some party fun items to make drinking a lot funner. The staff was friendly and the moment I walked in they asked me if I needed any help, all in all it was a fun experience :).

    Rachel M.

    Running here real quick for a specific (I know overpriced) novelty item and find this. Awesome. Good job guys.

    It's sugar candy ziplock bag.

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    9 months ago

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    8 years ago

    Good options for more adult themed candy. Some throw back items too offered. Not as large as Dylans but def a wide range options.

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    13 years ago

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    13 years ago

    Awesome selection. Kinda pricey for candy. But great place to go to get your favorites and as something to do with a friend.

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    14 years ago

    It's expensive, but it's a nice place to get movie snacks.

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    Dylan’s Candy Bar - Inside store

    Dylan’s Candy Bar

    3.4(59 reviews)
    1.5 miChelsea, Midtown West
    $$$

    When visiting Hudson Yards, Dylan's candy bar is a must visit for me. On this visit, was hoping to…read morebuy rock candy on a stick for my child, they did not have it in stock. My purchase included the candy that you can mix and match, it's charged by the pound, candy corn, and bubble gum. In addition we purchased the cap n crunch ice cream. First time trying the flavor. It was very delicious, tastes like eating the cereal but in an ice cream cone. Definitely recommend trying that flavor. Did not get monster cookie because the color of that ice cream was intense but looks delicious! The service was good. If you do not feel like going to the Upper East side location. Hudson yards is a great location.

    Dylan's Candy Bar at Hudson Yards is basically a sugar-fueled wonderland. The moment you walk in,…read moreit's bright, colorful, and unapologetically fun--like your inner child just took over. The selection is wild: gourmet chocolates, nostalgic throwback candies, giant gummy bears, and super creative gift boxes that are perfect for birthdays, holidays, or a "treat yourself" moment. Everything is beautifully displayed, and it's dangerously easy to lose track of time (and money). Bonus points for the s'mores sample milkshakes--they were absolutely delicious. Creamy, rich, and perfectly sweet, they alone are worth stopping in for if you catch them sampling. The staff was friendly and helpful without hovering, and the space is clean, modern, and fits right in with the Hudson Yards vibe while still feeling playful. Whether you're buying gifts, entertaining kids, or just craving something sweet, Dylan's Candy Bar is 100% worth a stop. Come with a sweet tooth and zero self-control--you've been warned.

    Photos
    Dylan’s Candy Bar - Interior

    Interior

    Dylan’s Candy Bar - Ice cream menu

    Ice cream menu

    Dylan’s Candy Bar - Hazelnut,  Potato Chip, Smores and Cannoliand Creme

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    Hazelnut, Potato Chip, Smores and Cannoliand Creme

    IT'SUGAR - candy - Updated May 2026

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