Amazing spot. 1) If you come here, I highly recommend getting Boyer Candies. Boyer Candies are hard to find outside of Pennsylvania. My favorite is the Clark Cups. 2) The location & store is amazing. Must visit if you are around the area. read more

it'sugar - Clack cups - Boyer Candy Company chocolate - amazing - Candy Stores Near Me - New York, New York

I visited It's Sugar Times Square while on vacation in hopes of finding a child hood candy that resembled lip sticks. Unfortunately; I didn't find the candy, but the store is nice. They have a large variety of sweet treats. Unika B. & Co. read more

See all

Awesome place. It caught my eye while I was visiting New York. It's very colorful from the street view. Inside the very organized store there were just so many choices of candy. I picked up some great treats for my grandkids. When I went to purchase my things the gentleman was very kind. Even though the store was not very busy another gentleman assisted my niece with here purchased. The gentleman that waited on my niece knew that we were from out of town. He then asked from where? I stated Baltimore. He said that he thought so because of our accent. Lol. This was a fun and enjoyable experience inside this store. I forgot to add that the store consist of two floors. read more

See all

This is the biggest and best candy store ever. With such a huge selection, everyone will find something to like. My favorite is the Jack Daniel's Chocolate Bar, infused with globs of real liquid whisky (see pic). They card me at the cash register when I buy these. Chocolate goes well with everything. We had a good time laughing through this store. The design of the space is vibrant, fun, and cheerful. Even if you don't buy anything, the environment itself is 'eye candy' and worth a visit. read more

See all

This store is huge! It's relatively new and it's right in the heart of Times Square. The first level has mostly souvenir type stuff like shirts and clothing. I didn't pay much attention to the first floor to be honest, as all of the candy is below on the basement. The basement is huge as well so plenty of space to walk around. Set up like most It's Sugars, there are sections for each candy with not only the candy but other accessories. The center of the room is where you can grab candy by weight. They have boxes too that you can literally cram full or you can just go by weight. They folks walking around to help you decide which is the best option. I tried to fill a box and when I went to check out the cashier told me it would be cheaper to just get it by weight. Nice. They didn't take advantage. Definitely a good place to fill up on snacks! read more

it'sugar - Candy Stores Near Me - New York, New York

I've been to this IT'SUGAR location twice and have loved it each time. I am literally like a kid in a candy store because they have every candy that you can imagine. The first time I visited, I think I spent at least 10 minutes just looking at everything they had to offer and ended up buying various candies and a Haribo gummy bear plush. I especially enjoyed my most recent visit because of the worker interactions. One of the workers encouraged me to taste a couple of the gummy candies on the downstairs level, one being peach flavored since I told him I was from Georgia (the Georgia peach correlation will not be forgotten). Since Easter is around the corner, they had a couple stations with different Peeps products and I wish I had bought a Peeps plush. My boyfriend and I ended up purchasing peeps marshmallows, peach gummies, sour peach rings, and sour blue raspberry strips. I'm going to make it a mission to visit this store whenever I'm in town. read more

See all

Huge store for candy lovers. Many different kinds and extra large portions. They also have accessories like socks, pillows, shirts and sweaters. Fun place even just to walk around in the store. read more

See all

There's a large selection of candies, both common and unique (including candy from different countries). The lines for the registers move quickly, and even on a Saturday, the store isn't too packed. read more

it'sugar - Interior - Candy Stores Near Me - New York, New York

This just reminds me of a candy store I used to take my child to when they were much younger. I really don't know how to review this store. It's like a big Willy Wonka store with a bunch of new and old school candy. They sell some items like shirts and slippers, pillows etc, but it's really about the candy. Hard, liquid, soft, gummy, and gel texture candy. They have crazy plus sizes of items as well. My brother wanted to buy a giant sized Charms Blow Pop, but passed on the price. Now the prices aren't too bad but you could spend a pretty penny if you're not careful. There is a smaller store on the upper east side we passed by that we may visit more frequently because I rarely shop in Times Square. My brother is in town so that was how we ended up in this particular location. I give a thumbs up and Happy Yelping! read more

See all

There are no prices anywhere, and for the size of this store, 2 floors the selection is skimpy.: I got 3 small boxes of old-school candy, and when they rang me up, it was over $13, which is 2 and a half times what I would pay at the Bodega. OK Times Square, Tourist trap, what do I expect ? I expect to avoid getting charged for a small paper bag that's what I expect. One plus side, the candy was not stale oe hard. read more

See all

This was a bigger version of the ones we would see at home. They had much more cute stuff and unique candies. My daughter got a sour patched gummy shaped tin can and you can fill it up with as much candy that would fit for only 19.99. We found cute socks, chocolate bars that had cool notes and stuffed toys. We also found a package of candies of Japan. My daughter had a blast and i enjoyed walking around too. I forgot the managers name but she was very nice read more

it'sugar - Candy Stores Near Me - New York, New York

What a pleasant surprise! We were just walking around and happened to see this candy store. It doesn't look big from the outside but wow! We were amazed when we walked in. The smell of sugar hits hee you walk through the doors. 2 floors of candy!! I was pretty excited and I don't even eat much candy anymore. We walked out with a couple of bags filled with gifts for friends a candy for the ride home. I think it's worth a visit to get some old school candy and fun gifts. read more

See all

I really love this location. I came in looking for my favorite kind of gum. They had flavors that I didn't even know existed! I don't really come here often because I'm trying to stay away from all that sugar but I love each experience and they have a gumball machine in the front, which doesn't seem like a lot, but it's still fun in my book. I also love their window display, which is colorful and cute. This location isn't their biggest but they still have a lot of great options. read more

it'sugar - Candy Stores Near Me - New York, New York

Fun candy store! Nostalgic to new popular candies. Throwback to Bazooka, gushers, warheads, and really fun candy ideas you can give present or takeaway treats. Taffy, sour, spicy, and sweet candy. It was so much fun to grab a few things and explore at the same time! Staff was fast and helpful. Very casual candy store. The candy is a little pricey, but there are stuff that are on sale, too! read more

See all

I had a wonderful time wandering through it's sugar. This store is incredibly spacious with brightly colored candy stations throughout the two story building. The staff was incredibly helpful and friendly. Devon, one of the employees, even convinced me to try a licorice (which I swore I hated) and I ended up loving it! This is the perfect place to shop for presents for someone who has a sweet tooth for three major reasons. The first, I appreciated that this store had unique candies from around the world. The second, they have huge tables dedicated to specific types of candies, such as starbursts or snickers, where you can buy tee shirts or giant sized candies. The third, they will package your purchase in a cute gift bag with wrapping paper. read more

See all

Stopped in here to walk around and see the different candies and left with two bags of candy. Haha. They claim to be the largest candy store, and I have to say it's the largest one I have seen. The store is well disgned, and the layout makes finding your preferred candy easy. They have a great selection of candy, but it's not just the selection that makes them stand out as a great candy shop, it's the amount of flavor they have in the candy and how well each flavor aligns with what it says. When they say something is sour green apple, it's sour green apple, not like many of the mainstream candy's you get at a store. Will be visiting here again next time I'm in NYC. read more

It's Sugar Times Square is huge. I love the variety of candy. I'm always looking for new Pez to add to my daughter's collection. This is like a Flagship Location to me. It a novelty store with some adult themed items. It's irreverent political novelty items may offend some people. They poke fun at your bodily functions and anything else they can poke fun at. I always find something to laugh about. It's a good place to visit when I need a spiritual uplifting! If you haven't been to a It's Sugar location you are in for a treat. Get your candy before a movie or before you go to the theater! read more

it'sugar - Posted with review 11/14/22 - Candy Stores Near Me - New York, New York

Looking for your sugar fix? This is it! Practically every candy you can imagine is sold here and right in the heart of the city near Times Square. This location on 42nd St. is massive spanning two floors of candy and merchandise. read more

See all

Everything was great until a gigantic cockroach fell on me. The staff didn't act surprised and didn't offer any apologies. Makes me wonder whether bugs of ginormous size are a common occurrence. Avoid the Times Square location. read more

Employees are very kind and welcoming. Candy isn't extremely overpriced and the whole atmosphere is cute and fun. Great for candy fanatics!

A nice place for kids. This was a decent oasis to get out of Times Square. Pleasant staff.

Unfortunately the sad part for me please take it with a grain of salt for those who have either never been to an It's sugar place or any other place in NYC that is a candy store if it is your first time with both It's sugar places and super candy stores in general. This first it's sugar then M&M's store after possible Hershey store but to me that has gone downhill. It was big and colorful. It was really spaced out and not a ton of candy or knock off stuff that is what makes me love it's sugar in the first place it was New York plug, candy, anime stuff on the bottom and stuff animals. Not as crowded as I thought for a new store which tells me something too selection is smaller than other places and Maryland has a smaller space. I got a couple of things but I didn't have time to get more and really nothing stood out to me. It was meh. The service stunk I know the one guy was training but more customer service friendly they told in body language and other things they didn't want to be there. To me if I was a thief this a stealers gold mind sorry small stuff because no interaction with customers and really I have been spoiled by Atlantic City's and Baltimore's it's sugar. Other things I can find at home or at a convention. With the exception of the security guard who was the only one in that store who was helpful and friendly. To me I would not come back because nothing new to take home to Pa and the nail on the coffin is the customer service the other cashier I wish I had him but nope never if you have been to other it's sugars don't go you'll be bored it is meh. If you find something you like go. read more