Walking down the streets of the Carnaby Shopping area, we were getting into this debate on where to shop and find unique items that we couldn't find anywhere else. Irregular Choice is precisely that fit. These shoes are the most unique you can get and the styles are fun, funky and colorful. The collection of special occasion pumps were absolutely cute and quite unique for a little extra flare. The Disney themed shoes were fun, crazy and perfect for any fan who wants something a little more unique and harder to score. Even if you aren't in the market to buy these shoes, they are so fun to check out. Great Designs! read more

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A shoe store fresh out of your rainbow, cotton candy, and Unicorn dreams. There's even a big ole unicorn right in the middle of the store! There is more glitter in this shop than on all of this past season's episodes of Ru Paul's Drag Race. And the steps have all kinds of fabulous LED images projected from them. Fierce, right? The shoes in here are what you wear when you want to make a statement, honey! They are not for the timid of faint of heart. If you need a little sass in your soles, then look no further. You are definitely in the right place. read more

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This is quite a dangerous shop when your bank balance is running low...but so many of the shoes/boots seem like they were made specifically for my slightly kooky side! I don't love all of them...but even the styles that would never go with anything manage to make me smile from the sheer beautiful madness! I only have only actually bought two pairs, but they are the most complimented shoes/boots in my wardrobe. If you want random strangers to compliment your feet, you should invest in some of their irregular choices. *Confession time* Once I sneaked in here on my boyfriend's birthday, and got so excited by a beautiful pair of shoes that he bought them for me! It may have been the ultimate birthday no-no...but I can't even feel too guilty as these pretty shoes seem to bring out my evil, selfish side!! (Eep!) KB mentioned that they stock them in 'Schuh' shops, but there is never the same amazing range as this shop on Carnaby street...If you want to browse/dream about shoes from outside London, head to their website: http://www.irregularchoice.com/ read more

Irregular Choice - My sensible winter shoes from Irregular Choice - Shoe Stores Near Me - London, XGL

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I stumbled upon this place whilst taking a little meander through Carnaby Street yesterday, being a huge, huge shoe fan, I couldn't resist the temptation to browse (dangerous as pay day isn't till the end of the month!). I had never heard of Irregular Choice before but I absolutely loved the outlandish designs of the shoes and the quirky edge they all seemed to have. Given, some of the shoes I found to be a little unwearable, still, if you are wanting a little bit of originality from your footwear, I'd really recommend this place. The prices seemed reasonable, around £50-80 for a standard pair of shoes, the same as any big store like Topshop etc. If you are around Carnaby Street, please visit this shop, it's such a great little shoe place, I can't wait to go back after pay day has arrived! read more

Irregular Choice - Shoe Stores Near Me - London, XGL

I absolutely LOVE Irregular Choice! It is by far my favorite shoe brand. Designer Dan Sullivan is so creative, talented and kind. I just went to the shop this past week for the launch of their latest collection and was able to meet Dan. He and the staff were so helpful and caring. Dan took the time to take photos with me and sign my shoe box. The staff asked about my life and took genuine interest in my passion for fashion. Making sure that the next pair of shoes I was buying would compliment my collection and wardrobe. The store's decor is so beautiful and full of color! It is a small store but with the amount of shoes they carry in stock, it took me a few hours to go through all of the racks and decide on which ones I would be purchasing. I LOVE irregular choice and highly recommend this shop. read more

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When trawling through central London in a daze, the only thing that will grasp my attention is the sight of a colourful shoe shop. Irregular choice was indeed one of these shops that successfully go my mind ticking. Calculating to be exact - as to whether I could indulge in some gorgeous new shoes. I have only seen this brand on-line so was thrilled to see that I could actually see the shoes 'in the flesh' so to speak. The shoes, as the name suggest are very irregular - lots of weird and wonderful shaped heels, designs, colours and embellishments. All utterly fabulous. I was also excited to see that the stock some clothing which comprises of some gorgeous frocks that are just beautiful. I haven't bought any shoes yet as I will need to work up the courage to wear them out and about as they are pretty 'out there'. Lovely though, and it is great fun just looking around. I'm sure I will have become a little braver by the New Year so will definitely be heading back. read more

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Have you ever wanted to make love to a shoe? Err, wait, I take that back. I accidentally dated a guy with a foot fetish, so i sadly know the answer to that question. Anyhoo, if you've ever had a love affair with shoes, then Irregular Choice may just be your next lover. They continually create the most amazing choice. They are the epitome of quirky, the end all be all of awesome and take sass to a whole new level. For example, the pair of burgundy heels I got here over the holidays. They have a camel toe. Yes, a camel toe. On the front of the shoe! Who else would think to do that? Then there are the boots. The boots that are far too high for me to actually walk around in without risk of looking like a flailing gazelle. They are a delicious dark, chocolate brown and even though they will never leave my apartment or bed, wow, they render me speechless with admiration. As for this store, the employees are perfect. They too are quirky, cool and friendly and sassy. The gal that helped me was adorable and looking around the store, she was in fine salesgirl company! I seriously can't rave about Irregular Choice enough and if you are a shoe girl or guy, definitely give them a go. You will score shoes that people will stop you on the street to ask about. Trust. read more

No one should infringe upon a woman's right to shoes. It is an elemental right, nay, vital life necessity to be able to surround our precious footsies with three sides of so so so much pretty. It's more than some kind of wonderful, it's crucial pedfection. We should not be subjected to a sense of shoe-induced shame, or have to blanket our foot beautifying rituals in Shoeaholics Anonymous groups. Furthermore, it is essential for women to be able to control their own heel height and not to be reduced to the level of their function as drab flat-wearers, if so they choose. Only then are we able to achieve true equality and liberation. (Insert crowd roar HERE) Irregular choice understands this campaign, providing shelves upon shelves of glorious shoes for us to drool over. By supporting creativity and individuality in a world of conformity, IC maintains the belief that shoe wearing is more than a convenience, it's state of mind, shoe-casing imagination and originality above all else. And forgive me for getting up on my shoebox and slipping in Bradshawian prophesies, but the fact is, it's hard to walk in a woman's shoes. That's why we need really special ones now and then to make the walk a little more fun. You'll find 'em here, sister. read more

This one time I bought a pair of trainers covered in sequins. They didn't come from Irregular Choice but it's a story worth telling, I think, read more

Irregular Choice - YES YES YES - Shoe Stores Near Me - London, XGL

This place makes me want to cry. The shoes are soooo amazing, unique, colourful and I want them all! They're called Irregular Choice because they are just that - irregular. The designers for this place must just have a field day as every shoe is so creative and fun. Everyone shoe-lover should have at least one pair of IG shoes in their collection. I have two currently but after a recent sneaky peek in this store I imagine my collection will grow. I believe Irregular Choice are also stocked in Schuh stores although the selection is pretty limited. Go to this store for the real IG experience. read more

The fantastic thing about footwear is that you can NEVER look fat in a pair of shoes! This happens to be my favorite shoe shop, okay maybe it's just one of them, but it is pretty damn fantastic. A selection of completely original and outrageous designs of shoes, from sandals to winder boots, to killer F Me heels, nothing is predictable in this store. No not all the shoes are really comfy but they are just so damn pretty that you don't really care as you gaze down on your beautiful feet. Seriously, anyone with an interest in shoes, needs to come here! read more

Hmmm.... ok, the shop is funky cute and I know the point is to be weird and different and I appreciate the creativity (really I do), but come on - a lot of these shoes are just plain ugly. And while I have seen one or two styles that are acceptably fashion-forward, I cannot bring myself to give 3 stars to a place that still does the split-toe shoe (*shiver*). read more

Irregular Choice - Shoe Stores Near Me - London, XGL

Very unique and wacky shoes but unfriendly staff. No hello at all despite 5 employees standing around and either making random conversation with each other or staring at the floor. Tried to look at a pair of earrings where the group was standing and no one moved nor acknowledged my presence. Felt very uncomfortable and unwelcome. Saw a few things I was interested in but left since I felt like I was invisible to employees in the store. read more

Shoes galore! These shoes are dressed to kill. I agree with Josy A. ... the style is rather quirky. I'm always amazed with the designs and that they managed to put them through production. I haven't actually bought any shoes here yet, but I love to look at the girlie arrays of shelves with outrageous shoes on it. What fun! When they started they only had really high heel shoes, but they now also have a range of mid heel, kitten heels and flats. All of them colourful and fun. Sometime soon I will spend my hard earned money on one of theses beauties. read more

Irregular Choice - Shoe Stores Near Me - London, XGL

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Aside from the name, there's nothing irregular about these fashion forward shoes. Whenever I want to step away from the norm, I come to Irregular Choice. This small ultra-cute boutique is home to some of London's most fun and colorful shoes. They have everything from bejeweled flats to odd shaped high heals! Here no two shoes are alike in color and shape. I love the fun clothing they sell in store, they have jumpers with patterns reminiscent of an old video game and other bright metallic garments. read more

This brand is one of my favorite shoe brands; the first time I saw their stuff was some years ago in the U.S, they sold or sell, I'm not sure if they still do, at Urban Outfitters. I love the style of their shoes, they are so inventive, and there is always a fun and quirky thing about each pair, they are comfy, and not very expensive. When I saw they opened a freestanding store here in London I was so happy, they deserve this space, you can see the love they put on every piece they produce. This store on Carnaby Street has the whole range of shoes, from boots, to stilettos, to flats, and all the footwear needed under the Sun; and also they have a clothing line. This line is daring and trendy; when I was there they had a gold lame dress that was out of this world, fantastic! Check this store out it's pure fun. read more

Irregular Choice - Shoe Stores Near Me - London, XGL

The shoes in this shops are seriously irregular, as the name may suggest. I had always seen Irregular choice shoes about, mainly in bigger shops such as Schuh, but even more so in TK Maxx, where the wierdest of the wierd styles are normally sold off. So to come accross the actual shop was a treat and I had to have a little snoop. The problem with these shoes is that they are just a bit too odd for my liking, great to look at, but not to wear. I would say that each pair is like a little work of art, and the ones that I do like I would be too scared to damage. Some of them are just a bit ugly, like the ones that have a seperate big toe section. The prices are okay, same as any sort of designer shoe. maybe one day I will find my perfect pair of Irregular shoes! read more

BUYER BEWARE...Irregular Choice shoes are amazing but the staff at their Carnaby Steet location is not. Understand I live in the United States so this brand is not readily available to me. Under normal circumstances I would just place a order online; unfortunately the shoes I wanted were no longer available. So after contacting their corporate office - I was informed that the for mentioned store had a pair in my size but I would  have to call them to place the order. So armed with this information I got up the fallowing day ( Tuesday the 8th of August ) at 5am EST to do just that. This is where I started to have issues as I had to call 4 times befor anyone even awnsered the phone. Then after explaining the situation I was put on hold several times ( the staff being fully aware that this was an international call ) and passed off to 3 different associates. Next I was told they were very short handed and asked to call back in 10 minutes. So reluctantly I did as they asked and was able to finally place my order. The sales girl told me that they would email me my tracking information and a copy of my receipt/invoice with in 24hours. When I hadn't heard anything by Friday - I sent a very polite email requesting an update. In reply I got a very defensive message - telling me that they would never offer to forward information in that time frame. That my order had just been processed. While they did finally forward a royal mail travking number they still failed to supply me with a receipt/invoice. As a result I was forced to ask yet again for the pertinent information to this sale - they couldn't be bother to do so untill Sunday! At this point I am extremely annoyed with their less than adequate customer service. I do not feel I have asked for anything unreasonable considering I just called a foreign country and gave out credit card information for a $140 purchase. My patience with the incompetence of this store is worn out, thus I can not in good concise recommend anyone shop with them! I really hate dealing with lazy sales people with zero fallow threw! Perhaps they should seek alternative employment. The shoes finally arrived on August 17th and they were damaged ( the acrylic bunny heels are scrached up, there are a few loose rhinestones, and a large gold bead has been ripped off ) and dirty. Its difficult to say whether or not the shoes they sent were in this shape as they were boxed incorrectly. Which is surely what cause there mishapen state of the bows. If I had actually seen these shoes in this condition I would sure have passed on them. read more

Irregular Choice - In this photo of my brand new shoes - notice there is glue all over them, dirt, missing rhinestones and beads ( displayed on reciept ) - Shoe Stores Near Me - London, XGL

There are only a handful of stores in Belgium that sell Irregular Choice, needless to say they don't offer as many styles as they do here. The shop is amazing, the interior is priceless and staff is really friendly. Not all shoes are withing my price range, or might not even be my taste- but I wouldn't be a footwear lover if I hadn't visit this store. read more

The most amazing shoe shop in London. Probably the UK. Heck, probably the Universe. Ladies, if your other half is a nerd like me, then take them here. You'll have them wanting to buy you shoes. They have women's Star Wars shoes, and not some rubbish black plimsole with a single Empire symbol - these things scream Star Wars. One had a plastic Yoda as the heel. Others have Harrison Ford on the soles. They have a small men's section in the back too, and prices weren't actually all that bad - ranging from thirty pounds to just over one fifty. While the designs were neat, the store is really about the women's shoes. But they are utterly fantastic. read more

If you are looking for that perfect shoe, this is the place to go. They have a pretty large shop filled with a range of their fun and quirky shoes. My particular favourite (which I bought) was the little Scottie dog shoe with a kitten heel. Soo cute! Just don't go there if you need a pair of plain shoes. There were a lot of staff and treated me well (Asked if they could help but weren't pushy). I will definitely be visiting again on my next trip to London. read more

Irregular Choice has been called "the Viagra of the shoe industry", and though that's not quite apt, I understand what the purveyor of that phrase was getting at. Irregular Choice isn't, as it sounds, a shoe shop for those with mismatched feet, or selling 1/4 size orthopaedic shoes. It's an online shoe retailer with so much panache they make Lady Gaga look like Jordan. Their designs are unique in the extreme -- and yes, I know it's technically not possible to be "very unique", but words just haven't been invented with enough intensity to capture what I'm feeling. Without bein' disrespec'ful. Irregular Choice's design is what drives it -- developed by its own in-house designer, the designes each season are so fresh and funky, they'll knock your socks off. You'll see a few nods to current trends, but mostly, it toes its own line, screams out its own tune, and you must either bop along or move along, please. As all of the shoes are uniquely designed, they're in the more expensive range, but if you're used to buying new shoes every season from the likes of Faith or Clark's, you can afford Irregular Choice. Buying shoes online can be a bit of a gamble, but unless you live in London or NYC and can visit one of the shops, online it is for your IC fix. I guarantee you that even the mildest, most middle-of-the-road IC shoe will get you compliments, comments and stares. Some of the designs are a bit Marmite, and some are obviously wacky for wacky's sake, but most are interesting without being ridiculous - more importantly, all of them are quite comfortable, though they don't always look it. They do half sizes, and the returns process is very easy, with helpful email customer service. Even if you're on a ahem shoe-string budget, you won't regret splurging on a pair of IC shoes - your wardrobe will thank you. read more

This shop is for shoe-a-holics what Charlie's chocolate factory is for kids: an absolutely amazing and playful place to spend some time. Unfortunately, I was with my boyfriend who tends to get this zombie like look when we go out shopping. But there were so many absolutely adorable shoes that I am certainly coming back for more. For sure. read more

This place has the most interesting and bizarre looking shoes I have ever seen but oh so fun to wear! Be prepared for a hefty price tag for those shoes that you might have a hard time finding clothes to match, but you really will find something unique here that no one you know will have or be wearing! Reminds me of Japanese Harajuku type footwear with clear plastic shoes filled with plastic toys and barbie heads, really an odd place but boy do I love it!! read more

The fact that they have their own in-house designer developing the shoes is a guarantee that every pair is unique sometimes even reaching the extreme. If you consider yourself a one-off person you should definitely visit Irregular Choice to get a pair of shoes that match your personality. read more

They look great but better put on the wall than on the feet. They are extremely rude and unhelpful when returning these shoes for a refund. The manager in the Carnaby Street Branch NEVER seems to be there, the staff are unhelpful and vague about his whereabouts and unhelpful re a contact tel no for Customer services. Note that the assistants all wear trainers! Now trying to report the ongoing issue with CUSTOMER SERVICES. Will NEVER BUY or go in the shop again. Prefer to spend seeing real art, not unwearable shoes made in CHINA. read more