There's a ton of shoe and trainer companies who have managed to jump on the bandwagon of the independent brand revolution, re-branding themselves and becoming 'trendy' rather than just a sports shoe of a bygone track and field era. Tiger is one such store.
I like the minimal Japanese theme that they've carried on throughout the store in here, and the carefully thought out range of accessories which are in keeping with the design of the shoe itself. But let's face it: the flat sole brand is like marmite, you either like the design or you don't. For me, there isn't really much to see. I know the shoes are made well, but really, it's all about the four stripes, otherwise they'd look like Adidas. read more