This is the WORST car Dealership I have ever dealt with. We had an appointment on Sunday only to show up sit there for 45 mins to be told that the car was sold. They said they had another car for us but it was up on the lift so they couldn't give us a price and they would call us the next day. That was four days ago I have called once my daughter has called twice I called again today spoke to Rocco the manager he told me oh I will call you right back that was at 10:30am this morning still no word. Worst dealership to ever deal with in my life. Do your self a favor and go to any other dealership other than this one. (Oh and we were paying cash)!! read more

Typical skeevy car dealership that will lie just to get you in the door. I was looking for a very specific car listed on their website as in transit (it is also, as of this writing a week later, still listed as in transit on their website). I emailed and asked when it would be in so we could test drive and go over specifics. They told me that it would be in the next day. Great, I set up an appointment. I get there the next day and am sat at some woman's desk while she ignores me for five minutes while typing on her computer. Then, very curtly, she stands up and tells me I need to talk to someone else. I am then guided to another salesperson. I have to start from square one and explain to her exactly what I want again. She scurries off and I wait for 45 minutes. She comes back with a set of keys and goes out to the parking lot with me (you can guess where this is going). She unlocks the car, I tell her that's not the car I am there for. She goes back inside, more scurrying around. They tell me that the car was just sold an hour ago but they can get me another. I entertain them just to see what they give for a price. It was actually decent. We talk my trade, we go over specifics, including the condition of my car since I had my company car with me and not the one I was trading. I explain that there are a few door dings, but other than that, it's in pretty much perfect shape. They come back with a number, I counter, they said that if the trade matches what I said, they will agree to it. Overall, I was there for two hours. I come back a few days later for them to value my trade. They cut me by $700 due to a single door ding. I told them that I disclosed it to them the last time I was there and I could see Dent Wizard working in the lot who would likely only charge them $100 to fix it. I was shopping around and also had to discuss things with my wife, so I told them I wasn't ready to commit, plus it was kind of shitty what they pulled on me. The salesperson then started to yell at me for wasting her time! I drove straight to North Reading after the ordeal. Their pricing was close enough and their fees were less than Ira's (seriously, watch out what they are charging for mandatory fees) so it was pretty much a wash. They also never lied to me, it was a much lower pressure situation, I was in and out in an hour, and everything was less scuzzy. I went with them out of spite. Thanks for wasting three hours of my life, Ira. Seriously, fuck this place. Go to North Reading or Wakefield (I've bought from both) if you want to leave and not feel like you need a shower after. read more

This is the second time I've used this Subaru dealer for service. The first time consumed almost an entire work day, which I wrote off as them being particularly busy as they were apologetic. However, I've just come back for a state inspection and I'm up to four and a half hours and counting, with no updates. I've had to cancel an interview. After my first appointment, the warning lights were still displaying on the dash, and I had to fix the issue myself. I can only assume that the slow pace is due to being chronically understaffed, since it's not represented in the quality of work or attention to detail. Just a wretched experience. Go out of your way to find a different service center. Driving an hour each way is still faster. read more

Took my wife's car to get some scheduled service. They had me install some foolish app on my phone that they would communicate with me about the repairs and such. I start getting these messages through the app saying "your front end is worn out, you have to fix this ASAP, all your lights are blown out, they need to be replaced". I get the car back and everything they said that needed to be replaced was fine, no bulbs blown out anywhere, my front end was fine. I even got an Inspection sticker no problem and you know those places are frothing at the mouth to fail you in Massachusetts. Due to the past experiences there, and their complete dishonesty, I will never return. read more

Very disappointed with making an appointment and scheduling. Made an appointment and ask how long oil change and general inspection. Was told 1 hour to 1.5. But when get their because of the people in front of me. They knew the service in front of me when I booked because that is what they have open. Booked early morning but only one service rep when go onsite. Mechanics are very good but need to improve customer service. read more

I need oil change, two days before I made an appointment. On the day of the appointment I arrived 5 minutes before, pulled in and waited 15 minutes while they sit inside their office not even paying any attention to me. I went inside to ask them if anyone is coming out to check me in, they told me wait in the car and someone will come out. Five minutes later, the guy comes out and asks me if I would wait for the service to be done, my response was yes I don't mind waiting an hour. He tells me it will take about 2 hours, to me that is unbelievable. Why make an appointment every 1/2 hour, something is wrong. I believe their management has no idea what is happening. Oil change takes about 15 max, I wont be going to Subaru in Danvers. read more

I made an appointment to view a specific used outback and confirmed it the day before. They knew I was driving an hour to see it, and when I got there they told me it was sold the night before. They proceeded to try to show me cars that were $3,500 more by saying "I'll show you one that's just a bit higher". Not worth the trip. read more

I asked for a quote via email. No quote via email for days. Eventually was told that the delay was due to the staff member in charge of internet sales had a family emergency. Stuff happens! But there was no communication from any of the 4 people I emailed with for days, including the sales director, or the multiple people that emailed me after I clicked some quote buttons on their site. I was weighing a competing offer so I was looking for a quick turnaround. It seemed very clear that this business blames its employees for work they can't complete due to circumstances outside of their control, and is more interested on playing the sales game and getting as much out of their more gullible customers as they can, rather than selling cars. I don't expect much from car dealerships, but this is something else. Despite some issues I've had with Subaru Haverhill in the past, they've been so much more helpful and responsive and have been more than happy to answer my questions over email, what a thought! I'll be writing them a check Saturday for a new car gladly. Would recommend them for sales, at least. On top of it, I received multiple phone calls from sales representatives when I had explicitly requested to do all transactions via email. At the very least I didn't waste my time coming into the dealership during a global pandemic. read more

CONSUMER BEWARE....Finally find the vehicle that you want to purchase negotiate deal -- been advised all fees that apply: $170.00 (registration, title, plates, inspection sticker) then add $495.00 doc fee; SLAM!!! Sales manager adds $495 Preparation fee on top of deal, never being made aware until the final phase. The deal of negotiating out the window, why? Now you pay original sticker price. What a scam! read more

Just bought a used car from Ira Subaru, awesome experience from start to finish! Took a little longer than expected as they needed to wait for the title, but I was kept well informed throughout. They made cosmetic fixes, and took care of every detail when I came to pick it up! Thank you to Penny who was an amazing salesperson to work with, she had my best interests throughout! read more

I have taken my subaru here for many years! I LOVE THIS DEALERSHIP. The service advisor, Destiny, is AMAZING!!! She has made many stressful visits better. She keeps me informed step by step. My car is aging and can be stressful. She is SUPER HELPFUL AND KNOWLEDGEABLE!! Thank you Destiny!!! read more

I find the online chat is misleading. They make you believe by saying "I'll see you soon", and the "car will be ready for your test drive when you get here" false. I chatted online and was told this. I arrived at the dealership only to be told the vehicle was not there and the online sales person is probably in a different state and does not know if a vehicle is there or not. A waste of time and will never by from IRA. read more

I was in need of a car and reached out. I explained EVERY detail (Trade, Cash down, payments, etc) Also the fact that I was having surgery so I would visit as soon as I could. I instantly began getting Emails and calls from 3 different sales people. Each let me know the car was ready for a test ride and when would I like to come in. On 2/12/2022 I take an Uber there only to find out the car is not there. After speaking to the salesman I put a refundable $500 deposit on a car I had not even seen yet. Nearly two weeks ago (now 2/23/2022) multiple non returned phone calls and Emails later I am without my $500. I will follow up with this review after I show up there on Saturday with the police in the middle of their busy Saturday with all to see and let you know if I have my money back yet. read more

If you are buying a used car, beware. They won't replace anything before giving you the car. Brought it to a another place for inspection and shouldn't have passed. They are very sneaky and will lie right to your face. Even if I was just bringing my car into service for a oil change, I would make sure they actually did it. I would recommend Wakefield 100%, they just are not honest and not worth the time. Was yelled at by a service advisor and I was not getting loud with him at all. I have just had numerous issues with them, it's just not worth it. Spend your money elsewhere. read more

buyer beware, look at fine print...their dealer fee ( doc. etc is 1300.00 dollars more than twice some other dealers

I will begin by saying that I despise scathing reviews and have argued with my better half over leaving one on eith Google or Yelp, simply because I can sympathize with the workload that can sometimes get in the way of good intention. This is not the case with this review. Both my fiance and I have purchased from this location. I bought a used 2013 Mazda CX-5, she leased a 2015 Forester, both within 2 months of one another, thanks to the genuine personality that Johnathon, our salesperson had. However, years later, we are moving onto newer vehicles and needed to cancel the gap insurance off of the CX-5 that I no longer own. Begin months of unresponsive contact, and BLATANT dodging of phone calls to complete a simple task. My initial call landed me at the desk of Alex Weiner, finance manager, whom in the style of his General Manager (I've called both on multiple occasions), has a voicemail set up that recites the day of the week and the date along with the time that he is working that day. This only serves to prove that they are hearing my messages which are cordial, calm and even pleading in some aspects, simply to return my call so that we can take care of this. It has now been over 90 days since my first contact with Alex (Finance Manager), who told me and I quote "This shouldn't take long at all, I am about to meet with a client in the next 5 minutes, let me get your email and contact info and I'll call you back in the next hour or two." I have NEVER received any contact from either Alex or the General Manager, Mike. In fact, the only human contact I have had since the purchase and leasing process, were two calls from Johnathan, checking on our satisfaction with the vehicles, and because I left a message with the front desk woman, (I'm so sorry I do not remember her name but she was pleasant). She called me back within two hours and apologized that no one had spoken with me yet, and transferred me to the 508 phone number that the General Manager suggests people "call this number so we can discuss" in other reviews posted here, AND even says on his office voicemail to use as an emergency contact. This process has been so long and drawn out, when it simply could have been solved by either employee involved. If these were my employees conducting themselves in this manner, we would be holding a discussion about their employment status. If, in fact, I am due any sort of monetary refund when I finally am able to cancel my gap insurance, it will be as though Ira Subaru's management stole three months worth of it from me due to shirking responsibility, instead of picking up the phone and solving things as they should. There is NO ONE in this world, that is too busy to leave themselves a note to give a TWO TIME customer a ring back, or simply send an email setting aside a quick 5-10 minutes at a future time to discuss. read more

Problem with the radio since day one Ira Subaru kept blaming Siriusxm. Spoke with a mechanic who work at a different Subaru and he said it was definitely the radio. Spoke with Siriusxm and they gave me a bulletin no for Subaru to go to. I was told it would cost 160.00 to download the software. I told they to look in their records and they would find the history of the problem since day one. They asked if I had contacted SubaruUSA. Why should I have to isn't the dealer a representative of SubaruUSA? I guess not. The car only has 30,000 miles and already started to have to replace parts. Wish I never bought a Subaru read more

I am not the type of person that likes to leave a bad review, but here is my story: I have been looking for a new car for several weeks and found that the best value for what I was looking for was in a Subaru. I sent in several requests, via this dealership's online form, for quoting and to set up a test drive. No dice, I did not get a response from anyone there. Could have been a glitch I thought, so on Saturday I stop in with the family. The only reason I went there, is because they are located 2 miles from my house. First impressions, not good. No parking for customers at the dealership entrance. Plenty of spots for service vehicles. We had to park a block away in the lot where the cars that are for sale are parked. Walked into the dealership, and it was as if people were surprised to see us. Eventually, someone found us a salesperson who agreed to help us. I told Robin that I wanted to test drive the Legacy Limited Edition. We also spoke about the 0% financing that Subaru had till the end of the month and some other bits of chit-chat. The test drive was awesome. Robin was very knowledgeable and answered all my questions. I told her I like the car, and that this would be the model I was going to buy. We went back inside to discuss the price etc. This is where everything fell apart. They gave me the sticker price, which everyone knows is always way above what a new car goes for in a dealership. I showed her an email offer from a Subaru dealer 10 miles away, that was $4,000.00 less. After several back and forths with one of the managers, it was agreed that they would match that price. It get's worse. They did not read the offer from the other dealer, because it clearly stated that everything but the sales tax was included in that final price. At IRA Subaru, they decided to add a ton of other fees and costs bringing the total price way up again. I pointed it out to them, but it did not register for some reason. Then they gave me a printout with the premiums on it. I was taken aback at the large monthly premium amount they had for the 60 months term. I used a calculator, multiplied that amount by 60 and the total amount of premiums paid came to over $37,000.00. That is almost $10,000.00 in interest. When I asked about that, they said that that is normal for people with bad credit, and they had no idea of knowing what my credit looks like. I asked about that 0% financing we talked about the minute we all sat down when we arrived. Robin told me that only people with very high credit scores qualifies for that rate. I checked my credit score, and it is almost 800. It must have been the hat and jeans that made them jump to those conclusions. I don't know if this is done to everyone who walks in there not wearing a suit and tie, or if it is just gross negligence, or bad training or a combination of all of the above. I do not want to do business with these folks at all. I work in sales, and I know how much attention you have to pay to detail, and how important customer service is and above all, honesty. These guys have no clue. I laughed when I went online to check reviews to see if others have had bad experiences there and I saw how poorly they fare. Not surprised at all. To be fair, I emailed Robin my concerns but never heard anything back. read more

I needed a replacement key for a 2014 Subaru Forester. I called IRA Subaru and was told I needed to come to the dealership twice. Once to the parts department to order the key then a second appointment at the service department to program the key. The cost for the replacement key at the dealership is $239.00 - WTF. The cost for the same key online is $49.00. Additionally, I needed to pay an additional $52.50 to have the key programmed for a total of 291.50 - WTF. Does the key come with Preparation H? When I question the price of the key they told me it was all the technology built in it. My TV remote has more technology and it cost $9.99. To add insult in injury they charged an additional $6.00 for shop waste disposal. What did they dispose of? The plastic bag the key came in? - WTF!!! Also, the clear coat is peeling off the roof due to bird poop. Although the car is still under warranty, I was told that it was caused be the environment so the repair was not covered...WTF. Thet didn't even give me the satisfaction to look at the clear coat damage. I've been washing bird poop off my cars for 40 years. I never had clear coat peel off. On a positive note....free coffee. Oh wait - the coffee machine was broken. read more

I would rather place a rusty steak knife into my eye socket than return to the service department here. Here's the story. I called when they opened at 7:30am and made an appointment for that afternoon to get four new tires, an oil change, and a state inspection. I get there for my appointment at 3:45 and commence waiting. The lady comes out and tells me that they have no tires. Are you kidding me? No tires? I called asking for tires in the morning, they gave me the appointment, and I wanted my tires because there's a huge storm in the forecast. Insult to injury: the website is all "TIRE OVERSTOCK SALE!" pictures of tires everywhere, coupons for tires, everything. Not a single tire in the place. So I asked them to plug the hole in my punctured tire and just finish up the oil change and inspection. TWO AND A HALF HOURS LATER my paperwork is ready. I try to pay, but the cashier is busy doing something and I have to wait some more. I ended up spending two hours and forty-five minutes getting an oil change, inspection, and a freakin plug in a tire. They didn't give me the free car wash that was advertised on the web site (and that I've received before). They didn't even put a little sticker in the corner of my winshield to show when I need the next oil change. Careless. Biggest waste of time. I asked to speak to the manager who wasn't there. Not sure what the heck they're doing in there, but they're certainly taking their time. Avoid at all costs. read more

I went in today with my wife in order to test drive and get a price quote on a vehicle. Our sales associate was very helpful an honest. The process overall however was remarkably absurd. I emailed earlier in the day for a price quote and to inform them that months prior we had a poor experience with Ira. We had been given the run around, stayed waaaaaay too long, and wanted to ensure this wouldn't occur again. Although I made and appointment for 3pm when we arrived our sales associate was unavailable. We waited for 15 minutes for him only to be transferred to a new associate. At no point was the emailed price quote discussed. The process to get into the car was enough to drive me insane. There were too many questions without enough discussion about car options. We were then forced to select exactly the car that we wanted to purchase, even though we made it explicitly clear we had NO INTENTION OF BUYING TODAY!!! After our test drive we were discussing financing with the salesperson and his supervisor. We had originally arrived at 3pm, by this time it was 430. We waited another HOUR while the sales person went back and forth between his supervisor to discuss "the deal." We were forced to make judgements on how much we would be willing to purchase a car for even though we made it explicitly clear we had NO INTENTION OF BUYING TODAY!!! So, then we gave the salesperson the heads up that we needed to leave. Just so you know, when you customer says they need to leave THEY NEED TO LEAVE. This was not a negotiating tactic. We actually had to go home. The supervisor kept the salesman to discuss whatever and then came back to us trying to get us to commit to a price and sign something even though we made it explicitly clear we had NO INTENTION OF BUYING TODAY!!! In the end, we got a decent price, but at no point did we ever feel like our needs were valued by the dealership. Oh, and at no point did I want to buy a car today. By that time it was 530. Their tactics were to force us to sit in those chairs until we gave up and signed something. I'm sorry, but that's a b.s. way to do business. Oh, I also failed to mention that my keys were held hostage for whatever reason. I couldn't even leave if I wanted to. Fool me once, shame on them. Fool me twice, shame on me. Although we had mentioned we would be coming back tomorrow, now that we've thought it over it isn't worth it. It's not worth it to do business with an organization who doesn't value their customers' needs. We're going somewhere else. So, we won't be back. Oh, and we really did need to leave - our dog pissed and crapped all over the house because we weren't home in a reasonable amount of time. read more

Service department is here to scam you. Brought in for 30000 mile service which cost $781. Same day of service I did not do tire alignment they wanted to add. Tire pressure gauge light on driving out of lot. Today they tell me I have a nail 2 days after service turn signal light would not shut off for 3 hours. They don't know why Grating noise under car when car slowing to stop. They replaced brake pads and routers during service My car had no problems until I brought it here. Do not bring your car here read more

I purchased a used car from this location 7/2022. As soon as I pulled the vehicle off the lot no exaggeration, at the next set of lights something went wrong with the engine. I get it back a week later. I only drove it for two days after getting it back and something went wrong with the transmission on 495. I had to have the vehicle towed back to Ira Subaru. After them having my car another full week. I was told it was just some lose wires, but they stated via text that they feel a slip in the transmission but can't find it. Since then, I have been having all kinds of issues related to the transmission, cracked mount, cracked transmission mount, motor mount, coolant light coming on multiple times. Besides all that when I purchased the vehicle all the fluids were dry after them promising me it was serviced. I needed and oil change immediately after purchasing etc. They didn't allow me to get an inspection sticker somewhere else. They just slapped one on. The service manager told me that it was serviced before I bought it. lies, lies and more lies. They refuse to do any more work and refuse to send it to Ford for a diagnostic inspection. DO NOT purchase a used car from these scam artists. $11,500 I paid in cash and they told me I bough the car as is but refuse to show me where I acknowledged I bought the car as is. I am out $11,500 in less than 4 months of purchase and all they can say is, you bought the car off out Val U Line meaning used, also stating "we don't know if that car is going to last a week or a year, after me complaining that they did not fix the issue. What!! Never offered to give me my money back. Just mickey moused the issue to get me out their face. Then had the nerve to tell me they will give me $3500 as a trade in and I can finance a car through them. I was like do I look crazy? I would never purchase another car from you again! Also I would be financing another "as is" vehicle. What a joke! As a large dealership they should be doing better. I could have gotten a better car off a gas station lot on a corner. I WILL BE CONTACTING A LAWYER!! read more

This place is awful, went there to purchase a car and we were kicked out. Upon NEGOTIATION of the price of the vehicle, we had placed our first initial offer for the vehicle hoping to hear an adjustment price to compensate. Keep in mind our offer was very reasonable. The sales person went over to their manager, some tall, scrawny, white male and came back with him. The manager talked to us very rudely and kicked us out without any attempt to help us settle a price, find a different vehicle, etc. read more

My girlfriend purchased a new/used Ascent from Ira. She paid over $30K for the vehicle and paid in cash. At the time of pick-up a large chip/ding in the windshield was detected. They said that they would fix this for her. They called her and gave her a date for service and that was cancelled. It was re-scheduled and guess what? It was cancelled again. Her last call they said her sales person was out and they would call her back. Of course she wasn't called. I called the general manager and surprise, surprise, no call back. The customer service is terrible. It's clear that all that matters is sales for the short term. She is a loyal Subaru customer but would never buy from Ira again Paul B read more

I'm only giving them a star cause I have to put something. I called July 4th cause their web site said they were open. My car was damaged during the storm the night before. Mind you they don't answer their phones. Had an online chat with THEIR service and was told service was open even on the 4th until 5. When I finally heard back from the showroom I was told, "oh, that's not them it's just a service . . . ." Um, yeah folks, that's YOU -- you hired them. Tell the woman my issue and asked if they do loaners. She said if they had something they should be able to get me something. To me a loaner means a freebie NOT a you rent it through us! I make arrangements to have car towed in the next morning. Brought it to the service station. All the guy sees is a flatbed tow and sends us to the crash center. I tell the woman what my issue was (not a crash) and that the Subaru service sent me to her. Rather than get her manager she checks me in. Finally a tech comes out and asks me about car. I take him out and hand him my key. His response -- what am I looking at? I show him my dash board lighting up. Again, I get told he's the crash center. I tell him how I got there. He then sends me back to the Subaru showroom. GM of showroom INSISTS I was never promised a loaner 'cause they don't do that. She "helps" me get a rental. Again I'm being shuttled around. I'm at enterprise (nice guys) and before it all goes through I called MY Subaru dealer in N Reading. They do loaners for their customers. Only reason I went to Danvers was cause of they were open on 4th. Didn't know if my dealer was going to be open on Saturday. Stopped everything in Danvers, had car towed to N Reading and THEY took care of me. Guys at Enterprise and 2nd tow truck driver both told me what I dealt with they heard all the time about these folks. I'm FIRMLY convinced all these folks wanted was my money and THATs why I was told what I was told. They have NO customer skills and are liars. Don't go there. If you're looking for a GREAT dealer try Milokian Subaru in N Reading on 28. I don't know what the price difference might have been, but what I DO know is they give a darn about their customers. read more

Sales are great, but Service is not. This dealership lacks the complete package and that will keep me away next time. The sales staff was extremely helpful and friendly. Even the service advisers seemed the same. There just appears to be a huge communication disconnect between the service advisers and the service station that is 1/2 mile away from the dealership. To repeat, the sales experience was great. John T. is a great guy. I started off with a good relationship with Ira Subaru, but for the remaining 80% of the transactions during life of the car, I will need service. I went to Ira Subaru for a flat tire replacement since I have a Subaru warranty. The Ira service adviser called the parts/service center to confirm the tire was in stock. Parts said it was. I waited 2 hrs at the dealership until the adviser told me they actually didn't have the tire in stock. I was okay with one mistake (stuff happens, but it gets worse). The Ira service adviser sent me on my way. I immediately called Subaru of Wakefield and drove there since they confirmed they had the tire in stock. I got to Wakefield only to find that the Ira service people did not return my flat wheel. I called the Ira adviser and asked that they deliver that flat wheel to Wakefield since it was their mistake. The adviser apologized and said a service tech would bring it by "soon". That took 2 more hours. Not an exaggeration. In short, Ira Subaru wasted more than 1/2 my day because of a communication problem between the dealership and the service department a 1/2 mile away. I had a good experience with service as Subaru of Wakefield and will go back there for all the PM's throughout the life of my car. Question: when the time comes, which dealership will I choose to get another car now that I'll be building a good relationship with Wakefield? Something needs to change at Ira. read more

My experience today reminded me why I don't go to the dealer for repairs. I went in for one recall repair (seatbelt) and one minor warranty repair (tail light). While in the waiting room I watched other people get the expected treatment. They took their car in for an oil change and left needing $1000 in repairs discovered during the "multipoint" inspection. I picked my car up. They fixed the seatbelts, but forgot to do the tail light. They said I never told them to do it, but I know I did on the phone an in person. If nothing else they should have noticed it in the "multi point" inspection that the other people got. If I wasn't under warranty and they could have charged me $100 I know they would have found it. Keep in mind that this is the same dealer that tried to sell me a new transmission on a car that lasted another 80k. That car shifted just fine until it died from check engine light issues. I give 2 stars because at least the service tech was honest and didn't steal the $10 I left out. read more

I used this dealership to service my 2009 subaru forester. Overall, it was okay. Recently, I received a letter in the mail saying they were very interested in seeing my car and that they were offering up to 20% over KBB value of my vehicle. My car is in very good condition and the KBB trade-in value is close to $13000 at that time. They offered $7000, no where even close to what book value was. While waiting for the trade-in evaluation, the sales kept on trying to convince me to purchase their pre-owned ones that I have no interest at all. Feel that they only wanted to trick me to their show room, had no intent to purchase my car, unless it was a rough trade. read more

This dealership/Ira family of dealerships has the Absolute WORST customer service/support I have ever experienced. I called to get a simple update on the progress of my vehicle's oil change. One hour later and a few phone calls, transfers to service, waiting for over 30 minutes, asking for a call back - and nothing. I called one final time in an attempt to speak to the GM and all I got was an automated vm. I call again and ask to have the GM paged or for them to call his/her work phone. Well, apparently the GM doesn't have a work phone and there's no way for them to contact him/her. Don't waste your time bringing your business or vehicle to get serviced here. Go to Wakefield Subaru instead, it's night and day when it comes to the service. read more

I really want to like IRA if only because they're close by. This is the 3rd time I've brought my Subaru (Outback, now Crosstrek) for a recall and have had to wait or leave it with them for an unreasonable amount of time. Today I dropped it off for what I was told would be a 2-hr service and four hours later, they still hadn't called to tell me it's ready. After waiting on hold for about 15 mins, I hung up and called them again only to be told they were closing at 6 and it would not be ready to pick up until tomorrow. So.... no car until who knows when. Good thing I work from home and don't have to be anywhere tomorrow!!!!! That's the last time I schedule service with them. I'll drive to Wakefield!! read more

If I could give them less than one star I would. Brought my 2015 Legacy 3.6R if for an oil change and they told me I needed 2 tires. They gave me a quote of $1000.16 for 2 tires. I called Town Fair and it was $553 for all 4 tires. The sales department is great, service department is terrible. They can't keep employees... Always new faces and they try to up the estimate for work when they have your car held hostage a 1/4 mile away. My wife went there 4 months ago and they tried to sell her a $400 cabin filter. I called Subaru of America on them. My advice..... Go somewhere else This is an update to my previous review of Ira Subaru. After my post on Yelp I was contacted by the General Manager and he wanted to rectify the problem. He was professional and was genuinely concerned about me experience with the service department. He had me send him my invoices and Ira compensated me for part of my repair bill. Because of that I will be giving Ira Subaru another chance when I need service on my vehicle. read more

Just moved to MA and after getting plates, knew I needed an inspection. Stopped at Ira Subaru and they worked me in. Actually got me out a whole hour before they thought they would. Thanks so much. Nice welcome to a new state. I'll be back. read more

Each time I have brought my Subaru in for recalls, a mechanic has phoned or emailed me telling me that I need serious and expensive work done, to the tune of at least $1,000. My car had less than 28,000 miles on it, so I found the diagnoses suspicious. I have always declined these "repairs" and have had no issues regarding the supposed problems months and years later. read more

Someone named Maria asked Ira Subaru for a quote on a forester and accidentally gave them my number. In the past two weeks I have received over 25 calls asking for her. Four Subaru representatives have assured me that I was taken off the list. No relief. Now I just ignore them. Sort yourself out Ira. read more

I just purchased my first new car here yesterday. I had been to another dealership down the road and although they gave me a good price, I did not feel the level of comfort that I felt the minute I walked in the door of Ira Subaru. Andy greeted us and brought us over the the manager Mike. Both gentleman were extremely friendly. You could tell the other sales agents were completely relaxed and loved working there. The test drive was amazing....we went on both the highway and a back windy road. I got a real sense for how well the brakes perform while in the parking lot since Andy had me speed up and stop quickly. Impressive! The Standard Subaru Forester feels like you are driving something special, but we ended up with a Premium 2010 model. After entertaining us with several financing scenarios (thanks, Mike) we worked with Eric the business manager on the paperwork. Although it took a VERY long time to get into his office (they were busy) and we were the last appointment, he was not unpleasant or hurried to leave. He was extremely competent and thorough. High marks all around! HIGHLY recommended. I look forward to working with them on service appointments as well. read more

I highly recommend Ira Subaru. Jack Jimenez was my sales representative. He made the entire process a pleasure. In the past I had bad experiences with other dealerships. I was anxious about the process of purchasing a new car. Jack made the entire process a pleasure. He was very patient while I test drove many cars. He was extremely responsive. Ira absolutely stands by their sales. They ensured I was happy with my purchase. read more

I had purchased a Subaru Crosstrek from another brand dealer not even a month prior to coming to Ira Subaru. Big mistake. I had that car for a month with nonstop problems and trips to the dealer before they bought it back to save the hassle. I found a 2017 Manual Subaru Crosstrek at Ira in my price range and decided to go in and check it out. I had to drive an hour to see it, but that is the price if wanting a manual transmission these days. My wife and I went and test drove with Jean Pierre El Hachem and had a great experience. We made a deal and scheduled a time for it to be delivered to New Hampshire to complete the sale. Everything went very smooth and I have been happy with my vehicle so far! read more

This review is about MARK RUIZ at Ira Subaru in Danvers. I blew out my tire around 10pm on Monday night after driving over an uneven road surface that was being re-paved. It was terrifying for me and I needed help ASAP given that I typically drive 1 to 1.5 hours each way to/from work. On Tuesday early morning, I called up Ira Subaru and told them that I needed to come in after 5pm when I got off work. They were amazing, showed empathy for my situation, and scheduled me at 5:30pm that same day. When I got there, Mark Ruiz was extremely professional, friendly, and efficient. Mark explained that my tire needed to be completely replaced (vs. just repaired) and took the time to explain *why* (I had already been told that my tire was irreparable so I knew Mark wasn't just trying to get me to do more work....and I also really just appreciate when service people explain the reason for work needing to be done). He said that since I have the Gold Extended Warranty, I don't need to pay anything to get the tire replaced. He also went on to explain why I needed to check my alignment and what could go wrong if the alignment was off. I never felt like Mark was trying to get me to get more work done than was necessary. In fact, he was really honest and explained what was necessary for safety/function, and what was just cosmetic/esthetics. I really appreciated that. Also, even though the shop had already closed by 7pm, Mark still went out of his way to give me a 411 about the basics of my car (I know nothing about cars aside from how to fill up the tank and that I need to go in for period maintenance!). He opened up the car hood, showed me what was where, how to check my oil levels, and gave me a basic overview on important things to know. Mark Ruiz is an honest, professional, extremely caring service advisor and I wish all car service places had guys like him. He's smart, has integrity, knows what he's talking about, and he's honest enough to give you the right information so that you can make the best decisions for you and your car. I felt really comfortable with Mark, and even though I live literally an hour away from Ira Subaru in Danvers, I will definitely be going back to Mark Ruiz for all my maintenance and service issues. I wish I could convey how much easier Mark and the rest of his team at Ira Subaru made this whole repairs process! The scheduling people were fantastic and worked with my schedule to help me out of a jam. Mark was absolutely incredible and you can tell that he cares about building an honest long-term relationship with his customers. While I was there waiting for my car to be repaired, I heard other customers talking with him and about him. They were all saying great things. Mark Ruiz is amazing and I just want to say thank you to Ira Subaru for making this whole repairs process a great experience! read more

So far, so good. I dropped off my 04 Impreza for service just before a vacation, expecting a long wait. They called me later in the day and everything was done! Oops. Fortunately, they were fine with me leaving my car at the shop for a few days. Being open on Saturdays and Sundays is a HUGE plus. read more