Invista is a remarkable small business that has set the bar incredibly high for all optometrists. After one visit here, I don't think you'll ever be pleased by another. Everything is incredibly well thought out and extremely customer-centric, to the point that it is worthy of a case study. If you own your own small business you should totally book an appointment here and take notes, probably better than any MBA case study. I've grown accustomed to old school shops that have definitely grown complacent, Invista is the Tesla / Apple experience of Indianapolis optometry.
Service - WHITE GLOVE. If you are used to complacent country club optometrists that are just milking their practices for cash by fleecing you & your insurance companies, this place is very refreshing. Dr. Jahnke and her team run a tight ship and really try to teach you about your eyes. They really care about each customer. Each exam is ran with a great deal of transparency, efficiency and the latest tools (more details below). With each exam, there is an explanation of what is being tested, a quick summary of results and also as much detail as you'd like. It's not a simple "your eyes are healthy". Everyone that works here is well put together (young & trendy), extremely sociable/articulate and seems to really enjoy their jobs.
My prescription was also extremely personalized & tiered by cost/value, with NO UPSELL. This was mind blowing! For my contact lenses, I was offered a range of options which Dr. Jahnke broke down in analogies by cars. She explained to me that my contacts were somewhat obsolete with no silicon content & that they were the equivalent of driving a Kia when I could be driving a Tesla for a nominal premium. There was no pressure to buy contacts or glasses from the store, but I will probably end up getting my contacts from them.
Efficiency - STREAMLINED. It was almost like watching "The Founder" where the McDonald brothers orchestrate the first McDonald's kitchen as a symphony. Each associate focuses on a narrow scope of duties. I walked in 15 minutes early, was given a clipboard at reception that took no longer than 5 minutes to complete. She got a copy of my insurance and license while I filled out the forms. Within 5 minutes a second associate was running me through all the tests in a room that housed all the big machines. After about 10 minutes I was taken to another room where Doctor Jahnke reviewed the charts with me, tested pressure etc. and cycled through the actual vision tests. This lasted for about 10 minutes & then she had me go to a third room where we tried on contacts. There was ANOTHER hand off at the final station where an associate managed payment and prescriptions.
Technology - CUTTING EDGE. This shop is brand spankin' new & owner operated by a younger optometrist. As you'd expect, she equipped the joint with the latest and greatest. The machines all looked & sounded modern with housing that had no signs of age. Their visual field test (to test your peripheral vision by clicking when you see squiggles) had a very clear objective which made it easy to discern & minimize false positives. The team gives you a printout that shows you results & also shows you the on-screen blown up digital scans of your eye. The huge contraption that houses lenses to determine your vision is very modern & made it really easy to nail down your prescription with no "guessing".
Location - AMAZING. Like any brick and mortar business, location is crucial. This storefront sits on the northwestern corner of College & Michigan. The shop is within walking distance of all Mass Ave. residents & has plenty of adjacent street parking. For anyone taking the interstate, its only a few blocks off the 65/70 exit. The store front is highly visible for downtown drivers, with the best retail exposure of Lockerbie Lofts. Anyone who takes College northbound will always see it at the Michigan traffic light.
Interior - ELEGANT. I got to my appointment early and sat down in the waiting area. I honestly felt like I was sitting in a Restoration Hardware "design gallery". There was not a single piece of decor that did not fit & it had a vibrant rustic chic theme throughout. The entire south side of the shop has huge windows & gets plenty of natural light with no opposing high rises.
Amenities - DELIGHTFUL. Your wait time, if any is extremely pleasant. They have a Keurig with good mugs. They also have a well stocked mini fridge with flavored sparkling water if you're as basic as me. On your way out, the doctor gives you a complimentary set of rolled up sunglasses to help mitigate the effects of pupil dilation (even when I declined initially) she really has all her bases covered!
Follow-up - CONVENIENT. You don't get any awkward calls or annoying emails. They send you a confirmation text. When you fill out your paperwork they also ask you to fill out a post card that they use as a mailer / reminder notice of your next appointment. read more