Cute little shop. Everyone was very friendly. I think they have ran with some donut ideas from another company. Many were too sweet. Not good enough that I'll go back. read more

I came here this morning to get fun donuts for work. They have a drive through but I went in so I could look at all the fonts. They had tables you could sit at too. They had some traditional/regular donuts but I came here for the ICON donuts. I was overwhelmed by what to get but the workers were understanding and patient, and help me out. I saved a couple to bring home to my kids. They loved them! I did too of course!! read more

See all

This place has been in business for about a month. While working in Waterloo, I stopped by to visit. As it wasn't there the last time I worked in the area. They have your classics, as well as specialty donuts. They have a special everyday such as "Turnover Tuesday", which I think is neat! The worker told me all about the variety of donuts, and told me about other donut varieties, which they've done in the past. The fritter which I had is hands down the best fritter ever! Perfectly crispy on the outside, light and fluffy on the inside. The old fashioned is THICK. The "Java Nut" is filled with the Holland Creme. Not many donut places have this type of filling, so I was delighted to see it featured at this donut shop! I look forward to my next visit to try even more donuts! Definitely a must stop for true donut fans. read more

See all

The size of the store dwarfs the donut case and makes the selection appear limited...maybe it is. The staff actually encouraged me to use the drive through instead of coming inside- but it's a donut shop and part of the draw is looking in the case, to see the perfection. I went with the icon pick 6- they picked it for me. I did ask for one glazed (for my boss) and it was the largest glazed donut ever- he said "glad it was more than bites" One had pretzel crumbles and they were stale, no crunch. One had a bubble gum filling...curious for sure. read more

Icon Donuts & Sweetery - Donut case - Donuts Near Me - Waterloo, Iowa

See all

Best donuts around but they also have tasty iced + hot lattes! Great + friendly staff, they take the time to explain each donut. They also service Vegan Donuts on the weekends, each weekend there is 2 different options to choose from, delicious! Their drive thru gets you through quick but recommend checking out their menu (Online or Facebook) before arriving as they change out their specialty donuts weekly! Cannot brag enough about how awesome the other treats are too; Cookies, lemon bars, toffee bread pudding, cheesecake slices, carrot cake, caramel pecan rolls, cinnamon rolls, Danish, and fried croissants!! read more

Amazing! They were fantastic. The blueberry strudel was the greatest I've ever had. I could seriously eat my weight in them.

The donuts are huge and delicious. Great variety and unique flavors. The staff are the friendliest people you will meet. If we're all home on a Sunday, we get Icon. read more

Icon Donuts & Sweetery - Ralphie, Grinch, Ziggy Stardust, Griswolds (egg nog) and Creme Brûlée. - Donuts Near Me - Waterloo, Iowa

Best sugary concoctions in the Cedar Valley area! Hurry because they sell out regularly. Real Talk: the donuts, pastries and even coffee here are all delightful and addictive (you have been warned)! read more

Icon Donuts & Sweetery - Dining area, with ICONIC decor to match the iconic donut flavors found within! - Donuts Near Me - Waterloo, Iowa

We have tried a couple time and the donuts are just not our favorite always seem like day olds

The donuts and pastries are not only of great taste, but uniquely named and fancy looking. The coffee was also great and the decor was 'iconic' and in great taste! It definitely Brings about some good table talk! They also have board games to play and sofas to sit on!! Will be back! read more

Best donuts in town, hands down. The donuts are made fresh in house every morning. I like the original varieties and the high quality . A bit more expensive than what you might be used to paying but definitely worth it. Only reason for docking one star is I bought a piece of carrot cake and it did not taste like it was made that morning. read more

Great food. Great staff. Great atmosphere. I will be back for more! Every donut is good! A little pricy but worth it!

Great service. Super friendly and the donuts are made with a lot of thought as well as some humor of the icons they represent. Picked up 1 dozen classic, 1 dozen iconic, and 1 dozen of the middle group. read more

Sweet deal!! Great place to sit outside and eat them. Very fresh and obviously made earlier in the day! Yummy!!

Absolutely fantastic Raspberry Beret donut. However, the slice of rainbow layer cake we purchased was a week old. We paid full price for it! I can honestly say I'm not sure what flavor it was supposed to be. The texture was dense and dry and the cake was overly sweet. Disappointed. read more