If you're craving sushi Hyuga is the place to go in San Marcos! This hidden gem is located in a small strip mall on San Marcos Blvd. Kuro, the owner/sushi chef comes from a small village in Japan and takes his sushi very seriously! The fish is so fresh and everything that comes out of his kitchen is a piece of art! The snow crab hand roll is my fav but everything is so fresh and delicious! read more

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Pay attention to the kind of people writing 1 star reviews. All pathetic humans. This is the coolest place I've been to in ages. You can feel the soul of the owner seeping through the walls. This man is a legend and I met him once. Even though I didn't get my entire order, I won't complain because everything else was incredible. Go here and get some sushi. Or a ribeye bowl that shits gas. 11/10 read more

Hyuga Sushi - Japanese Near Me - San Marcos, California

Go to spot for great sushi and atmosphere. Nice place to bring your girl for a date while watching the Padre game lol. read more

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I was so excited to find out there was a local restaurant that served Yakitori. I have not seen that on the west coast in years. Ordered lunch for us. Two yakitoris and gyoza. Both were overcooked. I will give them one more to see if it is better in the future but I was quite disappointed. read more

This is my favorite spot in North County to get sushi! The ambiance is relaxing and feels like you are in Japan with all the various memorabilia. The sushi chef is always friendly and greets everyone as they walk in. The service can be slow at times, but mainly when it is busy. I love getting the El Fuego Roll and El Diablo Roll! They have so much flavor and are spicy. The nigiri is also really good. My favorite is the salmon nigiri. It is always fresh and fatty. I recommend their mixed tempura and fried gyoza for the appetizers. I also love their lunch or dinner combos where you can get bento box specials with beef, chicken, or salmon teriyaki. There are so many good dishes here and I love their sushi! The friendliness, decor, and fresh sushi are what make this place a hidden gem in San Marcos! I will be back soon! read more

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I love hyuga sushi sm. Great prices for the quality. One of a kind ambiance. Family owned and family run. If you're lucky enough to go while they're open, you win read more

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Excellent! Fresh, authentic Japanese chef Kuro who works very hard to make artful dishes. Small fun walls with R&R posters, Anime art that keeps your interest. read more

Authentic Japanese food in San Marcos. This is the spot to be if you want real Japanese food. Have come back twice now, prices are really cheap. Katsu curry, rolls, everything is so good!! Highly recommend. read more

We celebrated my son's bday on sat June 1 and had a wonderful dinner. The ambiance is welcoming and full of interesting anime posters and figurines. There's old Hollywood classic movie posters scattered on the walls and a great playlist of rock , jazz playing in the background. It reminds me of a local hole in the wall Japanese food cafe We had excellent service and our dishes were fresh and enjoyed by all of us. I ordered the salmon and tempera bento box. Kids ordered soba noodles and the Saba fish plate. We also ordered the sushi assortment plate and two specialty rolls. Miso soup was served with the dinner entrees and was delicious. I opted for the salted salmon instead of teriyaki on my bento box and it was delicious. The tempura was generous. Two shrimps and an assortment of root veggies. I prefer a lighter crispier batter fry but still was good. The sushi was fresh and rolled with a good balance ratio of rice & goodies , cut in to several one -bite size potions. Making it easy to eat and savor Many sushi places cut the rolls into chunky large sizes and it's difficult to eat with one fell swoop of your chop sticks. We ordered green hot tea and it was served by the mug with a tea bag. Not in the traditional tea pot. Still good. Prices are reasonable 5 of us it was $150. read more

Hyuga Sushi - The wall decor next to our table. Super cute - Japanese Near Me - San Marcos, California

Food was amazing, I got the salmon bento box and it was very filling. tasted like it was made with love. The environment was nice seeing all the anime memorabilia and unique collection of the store owner. Service was top notch, 10/10 and the server was very caring and brought us only the best. Couldn't recommend this place enough read more

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As a Yelper, so many times when going out, you end up judging a restaurant on a small selection of their menu. Sure, you may not like their Braunschweiger, Horseradish Cheddar, and Pickled Onion Bagel Sandwich, but you would have loved the Roast Beef and Pastrami on Toasted Honey Wheat if you'd tried it; and now you've robbed the shop of a good review simply because of your choice. Sushi bars dance on that line, with so many choices of rolls and nigiri, offering the option of trying so much in one sitting, but you can leave something amazing off your plate because of your choices. Regardless, when coming here on a date night with my wife, we ordered a good spread and touched on most of our typical favorites. And still, we came away disappointed. First off, the decor is fantastic. Hyuga Sushi has a great dive bar atmosphere that I really love when eating at a hole-in-wall spot. With anime posters and figurines behind cases, it really is a comfortable go-to place to eat at. We started with the Edamame, a simple pleasure anywhere you eat. Next up were the California Roll and Philadelphia Roll. Both were made well, packed tight with a sprinkle of sesame seeds. But, the California was made with a crab stick instead of the usual surimi salad, making it very dry, without much flavor, and not that good. Honestly, even seeing them come out with a stick is always eyebrow raising for me as you know the roll will lack sweetness and essentially just have the faint, metallic taste of that fake meat. The Squid Nigiri was better, great chew and texture with a good swipe of wasabi for flavoring. However, the Salmon Nigiri tasted foul, as if the fish was a day or so passed freshness. Thankfully, neither of us got sick from it; though I can't remember if the chef took it off the check after we mentioned it. After that was the Hyuga Special Roll which led to a theme that seemed to run through the night. With yellowtail and lime juice it's very similar to a terrible roll we had at Sushi4Reel. There it was sour, overly flakey, and unappealing. Here, it was sour, lightly crunchy instead of flakey, and just about average; a decidedly marked improvement of flavor and technique. Not our best choice, but still fairly well done. Next was the Del Mar Roll, something I wanted for the chew from the octopus inside. What hit the table had a flavor and smell not entirely unlike cat food. Like the Hyuga before, it was very similar to a terrible dish we had elsewhere that gave us the same thoughts of lukewarm, feline cuisine. Still, here it almost entirely edible, giving us our nightly theme of terrible food done a little bit better here. Last we had the Hawaiian Roll, which I honestly don't remember how it was, but it certainly sounds good on paper. In the end, an ultimately disappointing night out highlighted only by having those similar dishes we hated elsewhere being kinda alright here. If it wasn't for the rough start with the California Roll and Salmon, it could almost be a low 3-star review for me. But, the lows coupled with the high price tag at the end pushed it down to a middle 2-star review for me. read more

Got recommended to try out this place, which I will admit that I felt skeptical because their operating hours were a bit weird. But I decided to try it out on a Saturday evening. The place is a little small but there were still enough seats around and we sat at the bar. We ordered three nigiri (maguro, tamago, and Kura), two special rolls (Special Albacore Roll and Las Vegas Roll), and a regular sushi roll (spicy tuna roll). I will say I was actually quite impressed with the taste of them! This definitely is one of those authentic Japanese sushi restaurants as their rolls are smaller, which I actually prefer! And they actually add wasabi in their nigiri, which many sushi restaurants do not do. And the chef and everyone is Japanese! If you actually want some authentic Japanese food, I highly recommend giving this place a try! Make sure to check their operating hours before coming since they don't open all day. And there is a good amount of parking spots in the area so it shouldn't be too hard to find parking. read more

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I moved away for a while, but I still like to come here. I love the fact that this is a truly authentic restaurant. The chef has been serving his food and cultivating his atmosphere, and it shows. I love the simplicity and uniqueness of this restaurant, even 8 years later. I saw the recent negative reviews, and I feel some yelpers are becoming divas. This isn't a Michelin-starred restaurant. There are very few of those in the world. I'm not Gordon Ramsay with extensive nonsense critical ability and training to back up my audacity. I'm just a regular guy who likes simple yet good food. That's why I like it here. read more

Hyuga Sushi - Seaweed salad and spicy sashimi salad with Benito flakes: the awesome pokki salad! - Japanese Near Me - San Marcos, California

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Still our favorite hole in the wall Japanese restaurant! The sushi is on point. The staff is friendly. A great selection of affordable beers. It's our go to Japanese/sushi! read more

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STOKED!!! I have been searching for a place like Hyuga for such a long time! Follow...Finding a Japanese owned and operated Sushi-Ya in North San Diego is like trying to find toilet paper or rice on amazon.com during the COVID-19 pandemic. They are truly a scarcity! Granted, you do have LOTS of non Japanese "sushi" places up here, you know, the kind that put tons of sauce on their rolls and pronounce Sake as "Sa-Kee" but being 1/2 Japanese American and coming from a fishing family has made me a bit of a raw fish snob. Sure Kaito in Encinitas and Shimbashi in Del Mar are excellent but they're also farther from my house. So when I saw Rebecca T.'s Yelp review of Hyuga and that they have awesome lunch specials well, I just had to try it! They are located in a strip mall across from the Jiffy Lube in San Marcos. I've seriously driven past Hyuga hundreds of times and never knew they were here! I'm also a major germaphobe so getting safe, reliable, and tasty takeout is of the utmost importance to me! Via Yelp I looked at their website and called in my order. The Chef gave me a precise pick up time and I was delighted to see that my order was ready when quoted and each and every single food item was carefully and meticulously packaged in plastic containers and bags!!! He was so nice and attentive and the entire transaction was touchless and sanitary!!! I ordered their Sushi Variety Lunch and their Steak Lunch Combo. The fish was sliced perfectly and the sushi rice was spot ON!!! I LOVED the Hirame sashimi and the yellowtail!!! All in all it was one of the BEST nigiri that I've found within 15 minutes of my house!!! Hyuga is now definitely on my preferred list of takeout places for safe, healthy, and TASTY food!!! read more

My Hubs and I had lunch. We both got a rice bowl and a few cut rolls. This place wow'd me. Amazing. The sushi rolls tasted so fresh, no fish smell. I recommend this place. The prices very reasonable. read more

Hey hey they're open for takeout! Although it rarely comes to anyone's mind to order sushi takeout during a pandemic, don't forget Kuro-san's kitchen makes very nice bento boxes and combo lunches too and they're such a bargain! We wanted to support them because we love this place, so one lunch time we decided to order food there. I got their katsu with tempura combo and my hubby got his favorite sesame chicken lunch special. Oh wow, they packed our food soooo nicely in many separate containers! (We felt bad for all the plastic being used...) for my combo, one box was the katsu and rice, the other for tempura, another for California rolls, another one for salad and a bowl for miso soup....! Husband's special also came with 4 containers. When he came home, he had two giant bags of food even though we only ordered two lunch combos haha! Their food had always been amazing, and it didn't disappoint us for our first takeout experience!! Support Hyuga and stay healthy everyone! read more

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My friend and I ordered the teriyaki chicken and salmon bento boxes. They came with a really nice green salad with a thousand island like dressing and a really tasty miso soup. What's great is that the bento boxes were a great size and a great price- about $14 each. The teriyaki sauce on the chicken and salmon was really thick and flavorful too. The waitress was not around that often, but we understood. It's a really small restaurant with limited staff. When we dined in, there looked to be only two chefs and one waitress. The tables were a little sticky, but not too bad! read more

The sushi was pretty fresh and good (tuna belly, uni and sweet shrimp) except the scallop tasted a bit off, like fizzy. Rolls were yummy and smaller than other places I've had but I enjoyed the balanced portions. Reasonably priced. Overheard the chef has been here for 15 years. It felt like supporting an authentic mom-and-pop business which is always a plus. Unfortunately one person in my party got food poisoning that evening but I was fine. read more

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I had very high expectations about this restaurant. After a long day of nonstop work, we decided to order a delivery via Yelp. Ordered... Spanish roll Alaskan roll Salmon Shioiyaki Everything was very fresh. The big problem for me was that every single item was lackluster and bland. Even though we ate most of it, we didn't feel like our tastebuds were satisfied. We are a spicy food loving couple who love strong flavors. Sadly we won't be ordering from from here again. But if you're on a low salt/flavor diet, this is the place for you. read more

We ordered the albacore special roll, the en fuego roll, California roll for my kid, and edamame. The en fuego roll was really good. Unfortunately the messed up the Special Albacore roll again. It's a great roll when they make it correctly at the restaurant, but for some reason they can't get it together when you order pick up or delivery. Super bummed to pay $17 bucks for a California roll coated in tempura flakes. read more

Hyuga Sushi - Albacore roll without albacore, again! - Japanese Near Me - San Marcos, California

Best authentic Japanese restaurant in San Marcos. We have been going here for years and it has been consistent with the quality of food- from the sushi to tempura to karaage...hands down the best in North County. Small place so recommend making reservation. read more

ORANGE SUNRISE! Creamy delicious, nothing like it... El Fuegio just fire enough, perfect balance of rice. Everything Kuro makes is with passion, please don't rush him, he is a artist read more

Food is great and atmosphere is fun. Check it out. You'll enjoy it. Got the biker roll and all I can say is yum! read more

Hyuga Sushi - Ambiance - Japanese Near Me - San Marcos, California

Cool place, great sushi! Really like the anime, rock n roll vibe. Staff is super nice and polite.

This place is the real deal if you want authentic Japanese food in north county San Diego!! I would love to go eat here for lunch and get the chicken teriyaki and California rolls because they have such great prices, which also comes with a side salad and miso soup. I usually would have a little leftover over too and would take the rest to go cause they give so much chicken! I recommend getting the lunch menu because they have such good deals. My friend has gotten the katsu donburi and katsu curry and likes that as well. You know this place is Japanese owned as soon as you walk in because there's no flashy or tropical decor like the other Japanese places that overdo it on the teriyaki sauce on sushi. The older waitress that always took our order is also very sweet. It's in a small strip mall with plenty of parking in front. Support this small business! read more

Hyuga Sushi - Katsu Donburi (Lunch Only) and Chicken and California Roll (Lunch Only) - Japanese Near Me - San Marcos, California

Delicious small spot. Chef is an anime fan which is always a plus haha. Can tell it's authentic and the quality of the fish is superb. If you're in a hurry, may not be best spot to eat at, but if you've got the time for a nice meal - the sashimi, sushi, curry are all delicious. Can't wait to try more items next time ! read more

More than an hour wait after we were seated. No ambiance. Boxes on tables. Food nothing to write home about.

Hyuga is an intimate place with a confusing array of décor that doesn't really present a theme. This could be said of their food as well. Not bad, but nothing that stands out; except for the prices. During the lunch hour, we had two rolls which coast $32. They had a couple of rolls on special, but nothing that really appealed. As a couple of others have mentioned, the rolls themselves were served at or warmer than room temperature. The look and the taste of the fish on top of the rainbow roll seemed a little off. Once served, we did have to get up to ask for a couple of things, such as a fork and some hot sauce. We were served by an older Asian lady, who seemed sincere, but was multi-tasking with the books a bit too much. Overall, just ok for us. Great to try out a new place for us, but in all honesty we probably won't be back. read more

Hyuga Sushi - Stacky at Hyuga - Japanese Near Me - San Marcos, California

Best sushi I've had in a long time. I regularly visit LA and every time I go up I try to find the best sushi spots. I should have been looking here in San Marcos because this sushi is among the best. It doesn't appear too flashy like other places around town, but the Chef is the real key to the treasure. He knows exactly what he's doing. If you're in North County looking for a sushi place, look no further than this place. The fresh fish with the house-made ponzu is executed perfectly. This shines in the Felix special roll. The decor is made of all the interests of the owner which include movie posters, anime memorabilia, and of course classic rock merchandise as his stamp of approval. This place is a hidden gem and the sushi is next level. read more

Hyuga Sushi - Felix Special Roll - Japanese Near Me - San Marcos, California

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Can't believe I've never been here before - it's the kind of sushi place I've come to love, a hole-in-the-wall, genuine Japanese small business with a few tables, awesome anime and other Japanese pop culture decor all over the walls, a varied menu, and delicious sushi! I was a bit surprised that only one other table was occupied when we arrived on Saturday just after 6pm, although it was nice to feel attended to because the server didn't have many other tables competing for her attention! I was happy to see a couple other tables come and go while we were there. Our party of four ordered steamed gyoza, chicken teriyaki dinner box (comes with miso soup, salad, and a California roll), the Spanish roll, the dragon roll, the rainbow roll, the halibut roll, and a while bunch of Japanese beer and both hot and cold sake. All were thoroughly delicious and service was great! I enjoyed supporting this small business and can't wait to do it again. read more

If you're looking for great Japanese-style sushi, then Hyuga is your spot. I was surprised to see some lower ratings from other Yelpers, but after reading through their comments, it's hard to believe that they have experience with Japanese cuisine. Overall, for a small shop in San Marcos, I'm always excited to eat at Hyuga because the taste and texture is always on point. The staff is very friendly, and the owner is very gentle and appreciative of his guests. Sending out 5 Stars for my review because Hyuga is worthwhile to experience, even if it's just once. read more

Sushi was good but the rolls were very small. We spent $90 and we wasn't full. If they make their rolls bigger it would be perfect. Way overpriced for small portions read more

Very authentic Japanese food that tastes really good and at reasonable prices. Portions are very generous and filling. Will be back next time I'm in San Marcos. read more

My friends have been raving about Hyuga so I knew we had to check this place out. Tucked away in a strip mall, is an unpretentious mom and pop sushi serving us some gourmet culinary treats. Thanks to Hyuga, I crossed off a food item off my culinary bucket list. Here's what we ordered. *means that I would order this again. *Salmon belly nigiri- not only is the salmon belly fresh and melts in your mouth. The rice is the star. Just the perfect amount of vinegar and moistness, plus hint of wasabi. Delicious. Honeymoon special (my culinary bucket list food item). Raw oyster,topped with uni, quail egg yolk and masago. It's like a combo of some of my favorite ingredients. I've always been so curious as to what this would taste like. Sunrise special- salmon wrapped around snow crab with raw quail egg on top. Interesting texture. I realized I love quail eggs cooked not necessarily raw. It was good but I only wanted to try, I probably won't re-order. *Amebi nigiri - prepared so elegantly. Raw nigiri but deep fried head. Bomb! I would order this again! *Scallop nigiri - I love scallop. They prepare this with a creamy mayo based sauce and top it with black masago. The contrasting texture and slight saltiness of the masago paired with the creamy scallop go well together. Overall experience 5/5 for food variety, quality and service. It's a small place so I don't recommend coming in groups larger than 4, six at most. There is only one sushi chef (owner) so good quality food will take time. read more

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Cute little place in a small strip mall nearby Fry's in the same shopping center as Manila Harbor and Enterprise. Private lot with ample parking. Clean with nice decor. Several tables with a small sushi bar that sits about 6 people. Ordered the following: -Salmon Nigiri ($4): Delicious... -Yellowtail Nigiri ($4.35): Ditto in deliciousness... -Stuffed Tomato ($11): Good. Portion was small, but it was enough for an appy. -Hyuga Special Roll ($10.50): I enjoyed this roll although the cream cheese was a bit overwhelming after eating a couple bites. Loved the lime flavor! -Dragon Roll ($10.50): I haven't had eel in a while, and now I know why. The texture was just too chewy for me. Deferring eel in my next sushi meal. Got a free dessert - mochi with fried bananas. It was pretty delish. Sorry to burst your bubble, but the mochi is from TJ's (Trader Joe's). Overall, the service was good. The sushi chef was friendly, but seemed a bit quiet from the customary sushi places I have been to. He's a bit older, but seemed really sweet. His ipod was playing background pop music, and it was pretty funny him singing songs from Lady Gaga as he prepared sushi. For all you Filipinos out there, imagine your Lolo singing karaoke to Lady Gaga... Ya, priceless... read more

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Amazing high quality sushi. One of my favorite spots. It has a cool ambiance too. Great service read more

Such a delicious sushi spot! The food came out fast, the staff were so nice and knowledgeable. Looking forward to visiting again!

Probably the best hidden secret sushi spot in north county. Kuro-san is a excellent chief takes pride in all his creations. Easy to talk to, share a drink or even a good joke. Everything is delicious. Sushi is not rushed and should be enjoyed slowly, This not fast food. Service is good, but, when busy might take a little time. They feeling you get when walking is. Kuro is taking you to his world and you need to soak it all in. And Enjoy!! read more

Another great experience! Have been here several times and like to sit at the sushi bar. Friendly staff and always fresh, tasty sushi. Have never been disappointed. If you enjoy a small, friendly environment with great sushi, I highly recommend Hyuga! read more