Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Was walking around Morristown and saw this shop which I had noticed the last time I was here…read more Popped in and it was a cute Jersey themed store. People inside were so nice and provided snacks to a dog which I thought was really cool. After browsing I got salt water taffy from Atlantic City and a Jersey hot sauce. They have everything from food items, mugs, clothes, etc. definitely coming back next time I am in Morristown.

Very helpful with my questions . Responsive. Great product quality . Would use them again for…read morefuture purchase.

I love my new draperies. I must admit that I was worried to order custom draperies online, but my…read moreanxiety was over when Jessica walked me through the order and helped with the design. They arrived on time and were ready to install. Now that they are up I am really happy with the value and quality of the product.

Very helpful in guiding me to another Yelp business that could…read more refurbish my Shaker web seat chair. Much appreciated!

I had a gate leg table refinished by Steener's. It turned out beautiful. The table was in terrible…read morecondition but I wanted to have it restored since it had been in my husband's family.

Great spot to come when decorating your home or looking for a gift. They have both indoor and…read moreoutdoor items ranging from Adirondack chairs and wreaths to candles and jewelry. The store is three stories and is set up beautifully. It's easy to lose track of time wandering around the floors and looking at the items they have on display!

This store is fabulous! You can find beautiful things for inside your home, gorgeous, outdoor…read morefurniture sets and unique gifts for friends and family. Every time you go, you'll find something new! I have shopped at the Garden Cottage for over 20 years and always love going and walking around to see all the different and new lines that they have brought in! Love it!

Lovely gift shop with unique, affordable items. Great staff too. New merchandise all the time…read more There's something for everyone.

This place is great. If you're in need of a gift but don't know what to get, just wander around…read morehere and I'm sure you'll find that perfect gift. Plus it's not owned by some major chain so when you shop here you're supporting small businesses.

Cute smaller shop with some antique items and some nice gift items. Staff was very friendly. I…read moredidn't buy anything except for some candy from The candy store in the back, give this small business a try !

From the owner: We are all things blue and white, classic and chinoiserie with a fun mix of gifts for her and the…read morehome.

Bought custom furniture from Butter+Velvet. It was delivered a few weeks ago, and I just love it…read more Is a great addition to my living space. I worked with the manager, Gabriella; and she shared many helpful decorating tips. Her thoughts and insight is amazing! We will be returning. Great store in downtown Denville, and Gabriella was knowledgable and not pushy at all! Highly recommend and will be returning.

I have been a customer of Butter and Velvet for many years! Everything in the store is curated…read moreperfectly for wonderfully unique gifts ( but I always find something for myself every time I go in!) I have also used the design side of the business for years and have loved every single item they have helped me choose from furniture, lighting, wallpaper, linens ,paint color and decorative objects. Also Kelly and Michaeline are both extremely talented and warm- a great combination!

I've passed this place many times and finally went inside. I assumed it was a furniture store and…read moreloved the displays they had. There were a few women, employees talking but no one greeted me or explained the store to me. Turns out it's an interior design store that looks like it can custom make furniture. They look to offer skilled interior design service. Too bad no one mentioned it while I browsed.

Selling your house after 20 years and moving into a new apartment in NYC is stressful enough but…read morehaving to furnish a new apartment from scratch in a short period of time is overwhelming. Nina and British Home Emporium were godsends! Nina walked us through layout and design choices seamlessly and efficiently. Working in the store was amazing. We were able to select furniture for our new living room, dining room and 2 bedrooms in no time. In addition, to the furnishings, Nina was able to facilitate custom rug and window treatment installations. Finally, Nina and her team were there every step during the delivery and placement of our new furniture. After living in one place for 20 years it is hard to believe that another place could feel like home, but thanks to Nina and British Home Emporium we have moved forward to our next chapter seamlessly!

Shout out to Ricciardi paint store for giving my wife the all resources she needs to give me more…read moreprojects around the house. Nothing makes me smile more than seeing the look on her face when she falls in love with the fifth color she made me paint the family room. Nothing. What time does Bottle King close? I'd post pictures, but I don't want to get ahead of myself. Stay safe and support local businesses!!!

Staff was extemely rude. They closed the store before their posted closing time. Very disappointed…read morein their customer service. Would never go back. Lost a 30+ year patron. If I could give 0 stars I would.