Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Was walking around Morristown and saw this shop which I had noticed the last time I was here…read more Popped in and it was a cute Jersey themed store. People inside were so nice and provided snacks to a dog which I thought was really cool. After browsing I got salt water taffy from Atlantic City and a Jersey hot sauce. They have everything from food items, mugs, clothes, etc. definitely coming back next time I am in Morristown.

What a wonderful shop! I found so many items and so reasonably priced. The owner is a lovely woman…read moreand was so welcoming. I could have stayed in there for hours looking through the beautiful array of items there. When I go back to Morris Plains to visit family I will be sure to return here to shop. Loved it!

Small cluttered shop filled with clothing, coats, shoes, costume jewelry, glassware, dishes and…read moreCDs. More of the same upstairs. Offers a few pieces of furniture like side tables and dressers, also framed pictures and table lamps. If you'd rather be a seller, you get 50% of your item if it sells within 60 days, after that they donate it. Professional alterations also, see the experienced seamstress who works upstairs.

Clothing you can't try on. How useless. They had some things i may have purchased if i knew they…read morefit. Busy store! Bought nothing

Items are well displayed, shop is sunny and clean and the music is nice but inexplicably they have…read moreclosed their fitting rooms permanently so you have to buy blind. And no bathrooms so don't plan on a long shop. Just doesn't make sense to me.

Best place to shop for most things. Great sales fairly often. Staff is extremely friendly.read more

This is a large, well-organized store with a large inventory and much to discover. It's fun just…read moreto browse ...and then when you find a treasure, Wow! You can never tell what you'll find as the inventory varies each week. Staffed largely by volunteers, funds generated go for a worthy cause: to help build houses for those in need.

Cute little shop with a nice selection of jewelry and nice quality clothes right in the heart of…read moreBasking Ridge. Excellent customer service from Valerie and her daughter Gianna.

Really cute store with lots of jewelry options. They also carry random items like candles, bags,…read moreand sunglasses. Their prices are somewhat reasonable, most ranging between $20-100. Note: They're sometimes open on Sunday's.

Gina, the owner of this store, is wonderful. I go to her estate sales frequently and always know…read morethat I will get fair pricing for quality merchandise. Although I have never been to her consignment store, I can say that all of my dealings with her have been pleasant and she has always been kind and helpful. I would highly recommend her sales!

Such a cute little store was throughly enjoying looking For…read moreitems to buy for my new home!! Unfortunately staff was extremely rude so I decided to leave without purchasing anything.

Great selection and organized well. The racks are easy to go thru, not packed like so many…read moreconsignment stores. Excellent selection of girls dresses. Owner is very nice and helpful!

It's a quaint little store but for second-hand clothes, it's pricey merchandise! Seems to be just…read moreanother over-priced boutique typical of Livingston.

The best! There's seriously no place like the Dainty Dandelion when it comes to vintage or unique…read morepieces for home decor. I come here first every time as I never know what I'll find! And if Monica doesn't have something for the moment, she'll find the piece for me! Monica also carries all American made items, and a great selection of gifts for men and women.

Amazing shop for decor, gifts, and unique items! I got the most amazing one of a kind driftwood…read morebasket and there are new items regularly showcased on their Instagram! Support your local businesses and check it out!