I cheated on my hair stylist, my home girl, my Pinay sister Maria. I could cheat on my husband of…read more25 years, and it probably wouldn't engender as much guilt or scorn as cheating on Maria. See, when work is a 2-hour round trip commute across a bridge, you make lazy driving options on the weekends. I cheated on Maria for a salon that I can walk to--WALK to--with a lovely tatted up girl named April. But I found my way back to Atche Maria and even after a 10-year hiatus-- 'we were on a break!'--she still knows my hair. I drive the 30+ minutes for therapy, laughs, to absorb the creative artistry that is Atche. I'm never leaving you, Maria. That other girl was just a fling.

This is the best hair salon in the Bay Area. Everyone is extremely friendly and helpful. I have…read morebeen getting my hair done here for over 2 years, and each time I walk away feeling so special and beautiful.

John is amazing, in one take he took my brown hair to my natural grey. No brass no dryness, it was…read morea success! He is the master of color and I love his razor cut! I've been seeing him for over a decade now and my husband has been a customer for over 25 years! He is a true artist and loves what he does. He is patient, kind and extremely knowledgeable of hair. His experience is unmatched!

John has been my trusted hair stylist for over 15 years. He has always fulfilled my style requests…read morewith a smile. We went from long to short, highlights to full color, burgundy, black to blonde many times over the years. He never disappoints! :) Update: still awesome with all rose gold/pink

Lauren Klein is as fantastic as the other reviewers write! She understood my request for a cut that…read moreworked with my hair (fine, wavy, grey streaks) and i love it. She was patient and kind throughout. I felt heard. She's no judgement, totally positive and real. At the end she walked me through how to style - the easiest routine I've ever received.

Cross posting this where I can because Lauren is amazing! I immediately felt calm and comfortable…read morein her chair once we started the consultation. She took the time to provide me so much information on how I can better take care of my hair moving forward and I am so grateful. This is my first time doing a dry cut and I am in love. She also gave me the swoop bang I've always wanted without even asking so safe to say I trust her judgement. I've already booked for my next appointment and referred my partner to her since he has texture questions for his hair as well. So glad to have Lauren here at New Florence! On a side note, this salon is gorgeous! From the outside you can't tell much, but I walked in at 9:00am and was blown away by how cozy and modern it looked. The way the salon is put together aesthetically against the red brick makes you feel like you're about to receive a luxurious experience. I was also offered coffee during my arrival. It was such a small gesture, but so incredibly welcomed after a long week. Coming here was a great way to start my weekend.

Long over-due recommendation for Tito @Moonshadow. I see Tito several times a year for my Cezanne…read more(Formaldehyde-free) keratin smoothing treatment. He does a fantastic job that keeps me coming back (it's about 3 hrs for my long-ish, unruly frizzy hair) I also get a haircut (cool razor chop). The salon is clean and relaxing and Tito lets me zone out with a podcast, checking in when needed which I appreciate. I have recommended Tito to friends and family who all love the service.

Lhiza is a MAGICIAN with hair. If i felt more confident i'd upload a photo of my thinning (and…read morebalding) hair - but her EXPERTISE with COLOR and also CUT (a dry cut of curly hair) is NOTHING short of magnificent. I will upload my "after" photo instead. You'd never know what I'm going through (autoimmune hair loss) by looking at her WORK! No one knows. I ONLY get comments like "Why does your hair always look so pretty, healthy, fresh and exciting" to which i always say "She's at the Aveda Salon, Moonshadow, in Berkeley" - by the way, i have followed her EVERYWHERE she's been, to all the places before landing in Berkeley. She is worth it in every way. it's the BEST "me time" ever - SO fun to be with her, relaxing, laughs, and feeling AMAZING which is not easy for me!

I had so much fun at Scarlet Salon! Universe is unbelievably kind and generous. I came in with 3…read morepictures of different hair in Japanese styles, as well as my reactions to each of the three cuts, so that we could come up with something that I would be happy with--and that was actually doable with how much hair I have on my head! After speaking with Universe about an inspiration board I provided of hime cuts I'd researched to try to get the perfect look--and admiring her stylish and classic shag's cute wave--we decided to go with a hybrid version of the three, so without the frame-y super-straight front bangs I had during my schoolgirl era, but still with some side action (see the ear cut in the image attached). I'm delighted with this phenomenal haircut and can't wait to come back. The conversation is light and warmhearted as well, making me feel welcomed and listened to. I was fairly nervous about getting my hair cut, and have been flat ironing it into shape since it grew out from a nicely cleaned-up wolf cut, with some leftover bleach toward the ends from some three hair changes ago. They put in some mousse that lifts the crown of my head well, and the shampoo set they used in the beginning smelled delectable, lightly fragrant. The salon ambiance is very relaxed and comfortable, airy and calming, with low strains of Fleetwood Mac on the stereo. Thank you for a great time! *** Her new assistant is awesome and creatively inspiring. Talk to her about local music acts and the perks of living in the Bay Area! And the super realistic AI receptionist setup heralds the arrival of the posthuman... give it a try! ***

I've been getting my hair done my Ryan for about two years now and I can't say enough good things…read moreabout him! I'm naturally blonde and have dyed my hair other colors, but Ryan is the best at maintaining my blonde AND the health of my hair. My color looks natural and gorgeous, and the maintenance is a breeze because Ryan knows what he's doing!

I have been going to see Nick at La Tour for a very long time - he has seen me through my color…read moredays and now through my gray days with just a hair cut and he is an amazing stylist. He has a very gentle manner and does an amazing wash and massage. I also love how he cuts my hair - it is always on trend and looks great for weeks and months afterwards. He is really great at hair! I would recommend him to anyone seeking really good hair, color services. Thanks so much!

Nick is great at what he does. I have been to a few places in the area and Nick is the man. Great…read morelistener when it comes to hearing what I wanted. Then a great professional while he was sculpting my hairdo. Even though I essentially got a simple men's cut, he took his time and gave me my money's worth. Thanks Nick!

Itzel, in bullet points:…read more * Dedicated, hardworking and incredibly detailed-oriented * Takes pride in the sophisticated hair-coloring craft and never rushed the process * Asked me to send photos of the ash blonde highlights I had in the past that I liked to make sure the color formulation is done right. Ended up creating a slightly cooler tone that works even better for me personally * Spent HOURS on my hair waiting for the highlights to come out properly * Recommended salon toner treatment and silver shampoo to maintain the ash tones I like * Warm, friendly and easy to talk to but also extremely competent and informative. I learned a lot from her during the appointment * Focused on long-term hair health and maintenance not just the service that day. Also knowledgeable about curly hair which for me personally can be a real struggle * Made what could have been a routine salon maintenance appointment into a genuinely enjoyable experience. And if anyone from the salon is reading this: Promote her, give her a raise or clone her! I've been frequenting dozens of high end hair salons in the Bay Area (primarily San Francisco) and I can say with certainty - stylists like her are hard to find.

This was one of the worst haircuts of my life! I got the opposite of what I wanted and my hair…read moresurprisingly became 6 inches shorter than what was agreed to. Prior to coming here, I had my hair cut in Paris. This was the best haircut of my life. Long layers that eventually grew down to waist length. I described what I wanted (my hairstyle for years): cut to mid-boob length, with long layers starting from just above my chin (using my hands to gesture at height), plus thinning throughout because most hairdressers have described my hair as one of the thickest they've ever seen. What I got was a sideway somewhat uneven lob with no layers that ended at the bottom of my neck. This looks especially bad with my thick hair and on days when my hair is particularly voluminous and poofy I feel like a yeti. It will probably take another 6 months for my hair to grow back! I deserve to have my $160 compensated back to me for harm done. I'm so traumatized from this experience that I might go back to cutting my own hair as I did during COVID. When I asked why the length was so short, the hairstylist said this was better than what I wanted. Having already sat through a 1.5h haircut and knowing that long layers were not possible anymore, I didn't complain any further and just wanted to get out of there. I'll add to this that my hairstylist had some unsavory political opinions that should probably be kept private, in Berkeley of all places. I'm not coming back here.

Came in to correct a big mess I'd made with my daughters hair, a truly bad hair day.. Kaitlyn took…read moreus in last minute and spent the next 3+hours fixing her hair, working way past closing time to make sure it was done properly. We can't thank her enough, she totally rocked in every way and managed to make her hair look amazing - not an easy job at all. She even gave snacks when my kid got hungry. thank you Kaitlyn, so grateful!!

You can't beat the price... walk in service means you can get a haircut anytime…read more Gigi is the best stylist here. I've been a customer for almost 5 year's