This is a long overdue review! I have never gotten my hair done in Jacksonville but was in dire…read moreneed to give my hair a makeover after having a baby. Southern Roots had great reviews and they didn't disappoint. I had my hair colored by Amy and she was wonderful! She really knows her stuff and I felt really comfortable trusting her with my hair. I've been to many salons in the past where my hair did not come out the way I wanted (cut or colored). I was seriously SO surprised at the wonderful work Amy did. I have naturally black hair, and wanted to add a cool toned ashy blonde balayage. My hair turned out AMAZING. Went home and my husband was surprised, but absolutely loved it. Highly recommend!

Edited to add more info after the owner's response: I am out $300+ and my hair looks awful. I…read morerespect that your stylists get paid by commission, but in this case, no commission is deserved outside of the generous tip I left. I deserve to be refunded, period. - This was my first visit to Southern Roots, and while I had high hopes based on the stylist's reviews, my experience unfortunately didn't go as expected. When I left the appointment, my hair had been curled, which can easily mask issues with color or placement. It wasn't until I straightened it two days later that I saw the actual results, and it was clear that the outcome didn't match the inspo photos I shared or the conversation we had beforehand. I reached out right away with photos, and while the stylist responded kindly and offered to fix it, I ultimately decided I wasn't comfortable with another appointment. I was then told the salon doesn't offer refunds, and instead, the owner, who I did not book with would be the one to do the correction. As a first-time client, this doesn't sit well with me. I don't feel comfortable going back, and I don't believe I should have to. I am not asking for anything beyond a fair resolution, and a refund would allow me to go elsewhere and have the issue addressed by someone of my choosing. Out of respect, I won't name the stylist - I don't believe this policy is hers, and I know she's done great work for many others. But I do think the salon's refund policy and how this situation was handled deserve to be shared. I'm including photos (the inspo pictures and my result) so others can make their own judgment. I always prefer to handle these things privately, but I also believe in transparency, especially when your first experience as a client leaves you feeling dismissed.

Alayja was absolutely wonderful! She was so kind, patient, and attentive with my daughter. She…read moretook the time to ask what my daughter wanted done with her hair while also making sure everything was comfortable and agreed upon by me. She even went over everything again to make sure we were all on the same page. Everyone was so welcoming when we walked in, and the salon has such a warm, positive, and friendly environment. The prices are wonderful, and the service was even better! I especially want to thank Alayja for making my daughter feel important, heard, and beautiful. She was truly so sweet and made the experience so special for her. We will definitely be back and will absolutely recommend this salon to others. 10/10 experience!

Great service for my kid, made her feel really comfortable and happy…read more Alayja brought fantastic energy to this appointment, I really recommend this place! Thank you for giving my kiddo a cute haircut

The ONLY drawback to this place is that their website isn't always easy to use, but ever since the…read morefirst time I came here, I've LOVED my look. Andrea cuts my hair, and I won't go anywhere else from now on. It's always a good vibe, too!

I usually go into wilmington for my hair but I really wanted to stop making that drive and find…read moresomething local. Literally booked Mary the day before for a full head highlight to blend my grays and keep my beachy bronde hair. I was scared but she literally perfected the color. I usually hate my hair even the day of (takes me a week to get used to it) but I walked out loving it. It's perfect! Just what I asked for and in half the time it usually takes + less than half what I'm used to paying at other salons. Thank you so much, Mary! I will definitely be back!!

Overall I had a very good experience here. Juanita was incredible as my stylist. So friendly and…read moreprofessional. First time clients get $20 off which is nice when haircuts cost $46. A friend of mine went and got her hair colored and that was a very good experience for her as well. I am however surprised that they charge a mysterious styling fee. My friend who was already paying $180 was charged a $9 styling fee and I was charged $4. Although it isn't much it was still a surprise to see another charge for getting my hair curled.

DISCLAIMER: This review is only about make-up services…read more We engaged Carmen Carmen for bridal party make-up this summer. From the make-up artists' skills to the quality of product used...the whole thing was disappointing and not a good use of the wedding budget. Everyone but the mother-of-the groom and the junior bridesmaid, both who had minimal make-up done, had to rush to fix or redo our own make-up. No way we were standing up with our bestie looking crazy. However, the reason I'm writing a review is for all you women of color out there. If you are a woman of color or have women of color in your bridal party, DEFINITELY do not consider these guys. They made a ton of excuses, some reasonably...most not, for why we looked ashy, why they didn't have blush or highlight colors that would work for our range of skin tones. In the end, it was just a joke. Here's some of the reasons why this artists were below par: - Showed up over an hour late - Uncomfortable doing bottom eyelash mascara - Uncomfortable doing winged liquid liner - Did not put on enough concealer/foundation for the purpose of professional photos - Did not have products for all women I'm sure there are others who have had great make-up done by this salon, but this time on that day...it did not happen. Not even close. We spoke with management and they made a ton of excuses and a partial refund. Not a satisfying outcome, but honestly, we just wanted to move on.

If I could give Sean Clay ZERO stars, I would. He is the rudest, most unprofessional…read morecolorist/stylist I have ever encountered in my life (and I've been to many expensive ones in Beverly Hills and Hollywood). I asked him politely (via text message) to please add a few more highlights and a toner to my hair, as one side looked different (lots more highlights and very yellow/brassy) than the other side (it was so noticeable that even my son's babysitter asked me about it). In response, he tells me that I looked like a disaster when I came to him (which was extremely rude and not even true). Then he tells me that his first appointment isn't for another six weeks. I politely responded that I was simply requesting a minimal correction, which was common courtesy in his profession. He responded by saying "good bye" and "you're blocked"!?! He also left me a scathing (and insane) voice message while I was feeding my toddler. I tried calling him back but he wouldn't respond. I'm honestly in shock right now. This man is in his 50s and claims to have been doing hair for decades. How he thinks he can treat people this way and still have clients is unfathomable to me. Oh, and he charged me $200 (would only accept cash) to do my hair at his house (which reaks of tobacco smoke) for this hair disaster that I'm going to have to pay someone else to fix for me. Do yourself a favor and AVOID THIS MAN AT ALL COSTS!!! (I've posted the text messages to prove what an insane jerk this guy is.)

Sean is a top colorist, and provides the best cuts ever. My hair always feels and looks great - not…read morejust when I walk out of the salon, but for weeks after. The cuts make styling effortless. Sean's fun energy, great conversations and singing are an awesome bonus to having great hair!

Dulce always cuts my hair and colors it! does a fabulous job! I'd fly from New Haven to Wilmington…read morefor her to work her magic!

I do not recommend using this establishment. They ruined my hair doing highlights. I told the…read moregirl I wanted my hair looking "sun-kissed." I showed her multiple photos of what I wanted, and instead, she bleached it so much that it looked grey. It was horrifying. DON'T GO UNLESS YOU LIVE IN A GHETTO.

I saw several ads on Facebook for Shelby Allegra Mack who works here and they were always so…read morebeautiful so I finally made an appt and was seen today. Shelby did an awesome job and I LOVE the layering!!! I have never seen my hair look so good from the back. i told her I was going to be swaying and bouncing just to show it off ! Highly recommend Shelby

I very much recommend this salon! I had Abby, who was not only SO wonderful at coloring and cutting…read moremy hair, but also waxing my eyebrows and styling my hair in a beautiful beach wave! I loved how she took the time to consult with me first about the true shade I was searching for. She completely matched the idea of ashy cool toned brown I had in my head. This place is like a secret lovely little cottage/cabin with a relaxing atmosphere. Overall I definitely will be going back. Since Abby did such a great job, I feel beautiful, and that's what it's all about!

I never write reviews, yet use them often so I felt I had to write to let everyone know how…read morewonderful Lumina Beauty Bar is. I scheduled a Brazilian Blowout with Nelsy and let me tell you, it was the most relaxing service I every had. The owners were there the day I went and were so kind. I was offered wine, sparkling water, and soft drinks. The salon is immaculate. The scalp massage that comes with each service was beyond words. Nelsy paid great attention to detail, which allowed me to relax and enjoy myself. The results were amazing - my hair is so soft, sleek and shiny. The best thing about having the Brazilian Blowout here at Lumina was that they give you a full bottle of the Brazilian Blowout shampoo and Brazilian Blowout conditioner so the treatment will last longer. I've had 2 other previous BBs and this was by far the most relaxing and professional. Can't wait to go back to get my regular blowouts!

I have to give them major props because they did a phenomenal job on my hair styling and makeup. I…read morewas a little nervous since I had never been to Wilmington so I just Yelped hair salons and low and behold, this is what popped up! They were super sweet and I loved chatting with them since I was there for a few hours. I've uploaded photos so you can see, but I was super impressed that my hair looked just like the Pinterest photo that I showed them and same with my makeup! Once again, I was impressed with Wilmington and hope to come back!

I LOVE MARSHA at Solar Hair!! She has been doing my hair for 3 years and I always leave pleased…read more Three years ago I had very long hair---and I wanted a type if "bob" and she pulled it off beautifully. (although I realized my face is to large to sport a bob and have since regrown my hair) Normally I get a two-step coloring process done. Coloring white hairs and adding highlights. This last visit----I decided to be bold and try something new, RED!! I was afraid... but Marsha pulled it off. My hairs beautiful!!! See my original profile photo for old coloring as a comparison. (although I may update it soon) Whoever said "blondes have more fun"...evidently has never been a red head. I gets lots of compliments.

Overall worst experience I've had with haircuts, I read a review on another platform about the…read morestylist being late for cuts and apron arriving I was asked if I could wait 25 minutes until I could get my haircut so that the owner could leave to go somewhere. I waited no big deal to me but when she got back I showed her what I want and she said she could do what I asked for. She asked me if I wanted just a cut or a styling too to which I asked how much the styling would be. She said the haircut alone would be 45 but with styling it would total down to 112 dollars. (I asked to French bangs with long layers. I decided to just get a haircut because 112 dollars for this is outrageous. I sat down and got my haircut. There were no mirrors to see how she was cutting my hair and when I was done she had me get up to show me. The layers I asked for were not at all what I expected and parts of my bangs were uneven. I had to try and not cry because I already and horribly afraid of haircuts being ruined. I paid her and left but now I have no idea what to do because there are no ways at all I can fix or hide the cut myself. I have to go to someone else to fix it now. I can't hold back the tears since it takes forever to grow out my hair and I can't even clip them back to hide it. I really wish I would have listened to my gut feelings but that's my fault.

LaChama is the best hairstylist in Jacksonville NC by far! She is so talented, professional,…read morefriendly and provides great service.