If you have a serious foot fetish this place is definitely for you. There are some shoe stores that…read moredon't have this many shoes. And in the back of the store they have a huge leather boot selection which impressed me. When I first walked in and I was expecting more of an upscale souvenir store but it is definitely much more than that. This is a great place to find some unique clothing finds along with numerous choices of leather jackets. Needless to say, expect to pay top retail dollar for everything. I decided to take a lot of pictures because words alone are not adequate.

I waited to write this review because I don't believe in posting reviews while I'm angry…read more In a very rare move, I am posting a 1 star review because I can't think of any redeeming qualities for any of the people I came in contact with on this visit and my original 2 star draft was too generous. I hate writing negative reviews, but I know there are people out there who can't stand one more thing going wrong in 2020 and those people deserve to know they should avoid this place. I will say that the thing that makes me the most irritated is that we made a purchase here and I completely regret it and wish we hadn't rewarded their bad behavior with our money. That's on us, as we were trying not to ruin our anniversary with a scene and my husband wasn't fully grasping what occurred until we left, and we had no privacy for me to explain it to him. This layout, like a few in the area, is 2 floorplans connected in the middle but with each one having its own entrance/exit. We originally entered the one on the left which had some clothing, jewelry, and boots in the very back. This side had a mix of higher end brands that are a bit expensive and items that are just plain overpriced, as is common in more touristy areas, but nothing outrageous. The right side had some trinkets up front that I didn't check out, so I can't comment on those prices. There was a bit of a babbling brook set up with goldfish and a little wooden bridge that crossed to the back of that store. I thought that was fun. There were handbags and women's clothing in that section that were ridiculously overpriced and marked up for the quality- enough to make me roll my eyes and lose interest in the store altogether. The first time we came in, we were completely ignored. Nobody greeted us, nobody approached me as I was considering several purchases. Not unheard of or my biggest concern, though I completely noticed. We left and went to several more shops. As we were about to leave Main St. we remembered we never purchased the Pendleton towels we intended to get. I wanted to go to Fredericksburg Mercantile, but my husband wanted to return here based on the selection. Well this time, we entered the store and headed to where the towels were so we could look through the patterns and select one or two. Instead of being greeted, we were profiled. A woman attempted to step in my husband's way while condescendingly asking if he needed something. He went around her, casually throwing out the product he came to look at. I was slightly behind him so she instead blocked me with the same tone. I stared blankly at her because I was completely shocked that this woman got in my bubble, her face was 7 or 8 inches from mine- at most, and her mask was below her chin! While I was aware of the profiling that was occurring, I was primarily distracted by how boldly she was ignoring the state mandate AND rudely in my personal space (remember, I said inches, not feet, it's never appropriate to get that close to someone). Since things were getting tense, a second woman (the only one wearing a mask correctly and seemed to be the manager) interceded and the first woman left. I specifically asked her if they just don't follow the mask mandate here and she played dumb at first, then looked over her shoulder at the the employee and shrugged and said sorry insincerely. She did not correct her behavior and there was a third employee wearing her mask in exactly the same way who squeezed between us and a rack to get a snack at the register. So no masks, no social distancing, no respect for customers- got it. I walked away to go look at patterns with my husband but couldn't focus on the task because this woman followed us around from an odd distance and kept interrupting our conversation. What's funny is when I actually inquired to my husband about the product, she had a chance to look like she was doing her job and cover up the profiling, but that was the only time she didn't chime in! I didn't get a chance to choose what I wanted, my husband felt rushed and weirded out so he grabbed one so we could just get out ASAP. At the register we were subjected to her asinine questions and chatter about "this stupid virus." She also went on about recognizing me from earlier based on my purse- I guess her way of softening the profiling??? I left out a lot of specifics due to limited space. The jist is, that after letting time pass I still do NOT think this was a weird, one time mishandling of a customer. I honestly believe the staff here makes biased assumptions about their customers and will continue to do so unapologetically without regard to how they are mistreating people, or for safety. They didn't deserve our money and they don't deserve yours.

Visited Hill Country Outfitters for the first time in October 2025. We had a fun time shopping, but…read morethe real highlight was Natalie. She was so friendly and gave styling advice without being pushy. We had such a great experience with her that we returned with friends just to visit her this February! There is such a big selection of nice clothes for men and women, but the sale section just makes the experience so much better! Great deals on great clothes and shoes. If you need styling help, be sure to ask for Natalie. She is a gem!

We love this store, it is well organized and has a great selection of high quality clothing and…read moreaccessories. The real reason we will continue to shop here each time we visit Fredericksburg is the salesperson, Natalie. She has made each trip very enjoyable and offers fantastic styling ideas and great service. We take our friends and family to see her when in town and she is always quick to help and just makes each trip feel special. Go say hi to Natalie and let her make your shopping trip special.

Such a darling store on Main Street Fredericksburg. Staff was extremely helpful. Great selection of…read moreclothing and jewelry.

One of my favorite shops to visit when visiting Fredericksburg and probably one of the most…read moredangerous ones according to the fiancé because he has to make sure I don't try to buy the whole store. They have cute shirts and fragrances but the thing that gets me is their jewelry counter. They always have a sale of some sort for their Kendra Scott and Pandora jewelry lovers and I'm a sucker. I told myself that I will not buy a pandora bracelet because I would be suckered in to buy all the charms but who can resist a 50% off all pandora sale?! Add that with friendly and helpful staff and it's hard to leave empty handed. It's a cute store that is not as cluttered as a lot of the shops in Fredericksburg, more spacious, and the layout is much more straight forward than other shops that go up, down, and multiple rooms.

Elizabeth was remarkable she helped customize my boots and get my hat fitted…read more This store is so Texas I love it. Is grand! Full of nice people with many options. I left with a hat some boots and a hat pin. They have something for everyone. I'm sure you'll find your right fit.

I was willing to spend $1000 on boots but the lady who helped me made me want to leave. She was…read morehovering and had a resting bitch face. I left.

The crown jewel of Fredericksburg's downtown clothing boutiques. Well stocked with rare finds from…read morearound the world. Discriminating shoppers looking for unique wardrobe designs will NOT be disappointed. Prices are commensurate with the quality of their products. The best selection of men's Howler Brother clothing in the state of Texas. Impeccable service from a seasoned and friendly staff. My wife and I have filled our closets with beautiful attire from this retail gem. Conveniently located in the heart of Main Street. Do NOT miss this upscale emporium on your next visit to the Texas Hill Country.

This store aged me 20 years just by walking in. Aside from some cool Howler Bros men's gear, the…read morewomen's choices were very aged and over priced. Go here if you're with your grandparents, mothers or older friends but I couldn't find anything I'd wear as a working Mom.

My husband and I were visiting Fredricksburg for our anniversary and found this cute shop! Such…read morecute trendy selections, jewelry, and house items! Also, I found the cutest pair of leopard flats for the Fall, great prices too. Also, they happen to have a teacher appreciation discount which was the icing on top! Highly recommend!

It's behind Fiesta Winery on Main St. Cute little spot! Got some awesome ear muffs and they had a…read morelot of cute clothes for good prices.

This store was a great experience. We were welcomed as soon as walking inside, and the guy…read more(employee) was very helpful. He looked for a particular shoe and was not able to find the correct size and asked about ordering it online. That worked out perfect for my friend. It appears they have all kinds of athletic gear, clothing, shoes and so on for all ages. I was surprised at the selection for such a small store. This spot is well organized and had better options than all the stores I tried in the area. Remember to ask the employees if you can't find what you are looking for to see if it can be ordered. They do free shipping. I will probably look here first when trying to find particular brands and designs in the future.

Customer service is sometimes forgotten and Reggie is not forgetting the importance of Customer…read moreService! He truly excels at customer service making this Hibbett Sports better than your typical sports stores!

I came in. And poked around. Just looking to see what they have here. A lot of really nice…read moreclothing. And jewelry and in the back they have shoes.

This is a lovely boutique store with cute clothing, fashionable shoes & accessories. I'd definitely…read morecheck it out if you are shopping in Fredericksburg! We were greeted the minute we walked in. Tammy & Mary were very helpful & friendly! They helped my niece & I find different shoe sizes & we really enjoyed chatting w them while shopping. This is a great store w wonderful staff. Check it out!

Strolling into this store, you might find yourself wondering where the sales staff is. We walked…read morearound, and I overheard the two other patrons discussing the clothing items. Girl 1: have you tried this yet? Girl 2: I don't know, it didn't really look right. Girl 1: noooo, you need to try it with a BELT. Girl 2: I probably need to lose some weight. Oh did you see... Oh. I see. Girl 1: ... totally with nude shoes. Girl 2: I just hate the pattern. This IS the staff. These two girls aren't picking out clothes to try. They are sorting them. And have no intention of even accidentally acknowledging our presence in the shop. Because today's economy is so stellar that they can afford to ignore potential shoppers. Thankfully, I had on hand the beige beaded belt I bought at Goodie Two Shoes in Austin for $18. It was the same belt this store was selling for $24. The clearance rack was 50% off items mostly in the $200 price range. No gracias. Girl 2: ...and then we saw that terrible movie. Girl 1: Oh I know, I was like, this is so dumb. We walked out. They didn't care. We didn't either. I'll never be back.

This is one of my favorite stores in Fredericksburg. Chic outfits, SHOES, perfumes and jewelry…read more The ladies are always helpful and nice. I don't know how many cute outfits I've found here. And the perfumes smell one of a kind. The hubby seems to enjoy them so as Borat would say, 'great success!'

So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.