If you have a serious foot fetish this place is definitely for you. There are some shoe stores that…read moredon't have this many shoes. And in the back of the store they have a huge leather boot selection which impressed me. When I first walked in and I was expecting more of an upscale souvenir store but it is definitely much more than that. This is a great place to find some unique clothing finds along with numerous choices of leather jackets. Needless to say, expect to pay top retail dollar for everything. I decided to take a lot of pictures because words alone are not adequate.

I waited to write this review because I don't believe in posting reviews while I'm angry…read more In a very rare move, I am posting a 1 star review because I can't think of any redeeming qualities for any of the people I came in contact with on this visit and my original 2 star draft was too generous. I hate writing negative reviews, but I know there are people out there who can't stand one more thing going wrong in 2020 and those people deserve to know they should avoid this place. I will say that the thing that makes me the most irritated is that we made a purchase here and I completely regret it and wish we hadn't rewarded their bad behavior with our money. That's on us, as we were trying not to ruin our anniversary with a scene and my husband wasn't fully grasping what occurred until we left, and we had no privacy for me to explain it to him. This layout, like a few in the area, is 2 floorplans connected in the middle but with each one having its own entrance/exit. We originally entered the one on the left which had some clothing, jewelry, and boots in the very back. This side had a mix of higher end brands that are a bit expensive and items that are just plain overpriced, as is common in more touristy areas, but nothing outrageous. The right side had some trinkets up front that I didn't check out, so I can't comment on those prices. There was a bit of a babbling brook set up with goldfish and a little wooden bridge that crossed to the back of that store. I thought that was fun. There were handbags and women's clothing in that section that were ridiculously overpriced and marked up for the quality- enough to make me roll my eyes and lose interest in the store altogether. The first time we came in, we were completely ignored. Nobody greeted us, nobody approached me as I was considering several purchases. Not unheard of or my biggest concern, though I completely noticed. We left and went to several more shops. As we were about to leave Main St. we remembered we never purchased the Pendleton towels we intended to get. I wanted to go to Fredericksburg Mercantile, but my husband wanted to return here based on the selection. Well this time, we entered the store and headed to where the towels were so we could look through the patterns and select one or two. Instead of being greeted, we were profiled. A woman attempted to step in my husband's way while condescendingly asking if he needed something. He went around her, casually throwing out the product he came to look at. I was slightly behind him so she instead blocked me with the same tone. I stared blankly at her because I was completely shocked that this woman got in my bubble, her face was 7 or 8 inches from mine- at most, and her mask was below her chin! While I was aware of the profiling that was occurring, I was primarily distracted by how boldly she was ignoring the state mandate AND rudely in my personal space (remember, I said inches, not feet, it's never appropriate to get that close to someone). Since things were getting tense, a second woman (the only one wearing a mask correctly and seemed to be the manager) interceded and the first woman left. I specifically asked her if they just don't follow the mask mandate here and she played dumb at first, then looked over her shoulder at the the employee and shrugged and said sorry insincerely. She did not correct her behavior and there was a third employee wearing her mask in exactly the same way who squeezed between us and a rack to get a snack at the register. So no masks, no social distancing, no respect for customers- got it. I walked away to go look at patterns with my husband but couldn't focus on the task because this woman followed us around from an odd distance and kept interrupting our conversation. What's funny is when I actually inquired to my husband about the product, she had a chance to look like she was doing her job and cover up the profiling, but that was the only time she didn't chime in! I didn't get a chance to choose what I wanted, my husband felt rushed and weirded out so he grabbed one so we could just get out ASAP. At the register we were subjected to her asinine questions and chatter about "this stupid virus." She also went on about recognizing me from earlier based on my purse- I guess her way of softening the profiling??? I left out a lot of specifics due to limited space. The jist is, that after letting time pass I still do NOT think this was a weird, one time mishandling of a customer. I honestly believe the staff here makes biased assumptions about their customers and will continue to do so unapologetically without regard to how they are mistreating people, or for safety. They didn't deserve our money and they don't deserve yours.

The crown jewel of Fredericksburg's downtown clothing boutiques. Well stocked with rare finds from…read morearound the world. Discriminating shoppers looking for unique wardrobe designs will NOT be disappointed. Prices are commensurate with the quality of their products. The best selection of men's Howler Brother clothing in the state of Texas. Impeccable service from a seasoned and friendly staff. My wife and I have filled our closets with beautiful attire from this retail gem. Conveniently located in the heart of Main Street. Do NOT miss this upscale emporium on your next visit to the Texas Hill Country.

This store aged me 20 years just by walking in. Aside from some cool Howler Bros men's gear, the…read morewomen's choices were very aged and over priced. Go here if you're with your grandparents, mothers or older friends but I couldn't find anything I'd wear as a working Mom.

Earthbound is one of my favorite stores. I love the vibe. The hippie clothes, & jewelry…read more I'm seeing mushrooms are real trendy right now. See them in many other stores as well. But here I found a cute mushroom mug. Prices are a little high. But I'm sure the work that goes into them is labor intensive. Some of the dresses I liked for the summer, were just so heavy, or layered with fabrics, just too hot to wear in the summer time.

This was a cool store. If you like mushrooms, earthy stuff, carved wood, cool pjs, unique…read moreshirts/ponchos/sweaters, cute hair accessories, jewelry, cool retro shirts & fun socks (on sale for 2 for $16) check this place out! There are so many more cool & unique things to purchase here that I didn't list. They even have a large clearance section in the back. Most stores in Fredericksburg are insanely overpriced but I bought a really soft & cute beanie here for $20. I was looking for a black one but ended up finding one out completely different that I love. When I went to check out at the register Alfred asked me if I found everything I was looking for. I mentioned I was looking for a black beanie & without me even asking, he darted from behind the register to go search for one for me. He brought me the only black beanie in the store but it didn't have a fuzzy ball on top, it had an eye . Not what I had in mind but I REALLY appreciated him voluntarily looking around for me. So kind! It is just rare that people go out of their way to help customers these days. He even offered to cut the tags off my new beanie for me. Thanks Alfred for being awesome! Christmas is around the corner & this place is filled w cool gifts!

Visited Hill Country Outfitters for the first time in October 2025. We had a fun time shopping, but…read morethe real highlight was Natalie. She was so friendly and gave styling advice without being pushy. We had such a great experience with her that we returned with friends just to visit her this February! There is such a big selection of nice clothes for men and women, but the sale section just makes the experience so much better! Great deals on great clothes and shoes. If you need styling help, be sure to ask for Natalie. She is a gem!

We love this store, it is well organized and has a great selection of high quality clothing and…read moreaccessories. The real reason we will continue to shop here each time we visit Fredericksburg is the salesperson, Natalie. She has made each trip very enjoyable and offers fantastic styling ideas and great service. We take our friends and family to see her when in town and she is always quick to help and just makes each trip feel special. Go say hi to Natalie and let her make your shopping trip special.

Chelsea was so helpful and made me feel confident in my hat she styled. I brought in some pictures…read moreof what I would like my hat to look like and she brought it to life. There are so many hats to choose from if you don't already have your own hat. Be sure to stop by this hat bar! It's much more affordable than the other locations in town. Lots of other clothes as well!

My husband and I decided to stop here to check out the store and Saloon and use the bathrooms. We…read moredidn't really talk with anyone and nobody greeted us upon entering. We just walked in and started looking around. It's a big store with cowboy decor and western wear for all ages. It was interesting seeing the animals on the walls. The bathrooms were nice and clean. We walked to the Saloon to check it out. We didn't go in but we looked in. The Saloon had a few people there but it was mostly empty as it was 3:30 in the afternoon. Overall it was a cool stopping place to browse if you like a cowboy type of atmosphere with shopping, clean bathrooms, and a Saloon.

So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.

Unique sweet treat in the heart of Fredericksburg's Main Street!…read more I stopped by Piccolina to try their famous "Proseccolina." Your choice of Italian ice topped off with some Prosecco -- sounds perfect! After trying all of their flavors, I selected the strawberry Italian ice! It was perfect sweet, fresh, and tart. It paired perfectly with the acidity of the Prosecco. Can't wait to come back and try more flavor combos!

Great alternative to ice cream! Short but healthy ice cream menu! Server was friendly and allowed…read moreus to sample all the available flavors, which was fantastic and satisfying! I ended up picking Fredericksburg beach! Plenty of space for people to seat inside and out side (see photos).

This store is awesome! My friend & I were dying of laughter over all the funny T-shirt's. Wish I…read morehad room in my suitcase for like 10 of them. Super cute shop. Would definitely recommend stopping here when you're walking around Fredericksburg.

Hilarious shirts. Wish I had the money to buy them all. Had some good ones on sale. Will…read moredefinitely be back.

Could not say enough good things about my boot fitting/measuring that Lloyd and his wife did. They…read moremade me feel extremely comfortable, measured both feet twice in several ways and directions on each foot. Took an imprint of each foot along with a mold of each foot. They gave me several selections and different ideas of design, explaining the skins like ostrich, lizard, cowhide, buffalo and the list goes on. Because I have sensitive feet, and haven't found a boot I can wear for more than an hour, I went with ostrich, it was the most flexible for me which should be softer on my feet. It takes approximately 3 months to be made at their factory and I can't wait to try them on and see how they feel. It sure will be nice to have a pair of boots I can wear as a everyday wear.

Welcome to Texas! Cowboy boots, belts, jewelry and hospitality! The owner was friendly and…read morehospitable. He mentioned some of the boots were custom-made. In-house made boots were 50% off the tag price. And if he didn't carry our size, he'd make it himself! WHAT! Personally, I don't wear cowboy boots, but if I were to, I'd definitely come here. The selection is ginormous for a little town. The quality is superb. There are various items they sell: belts, jewelry, belt buckle, pins, leather jackets and cowboy hat. I almost feel like a true Texan here! Yee Haw!

Cute store with great prices! Not to mention selfies opportunities!…read more We stopped in to check out their apparel and got me a cute selfie with Frederick! Free beer! As well as souvenirs. The staff was friendly and quick at checking us out.

This place is amazing for anything TEXAS and Fredericksburg!!! Shirts, hats, bracelets, coozies,…read moreand free beer! This is your one stop shop for anything that says "I'm from Texas" or "Fredericksburg." The shirts are high quality and most are super soft!! Stop in here just to browse and to grab a beer! It's so worth it! Great items for guys, gals and the kids!!