Great staff and location and a really nice selection. I especially like to go to the back right…read morecorner of the store where there is a cooler that sells craft beer singles. I've tried some really great stuff from there and have learned about some really excellent breweries. They also have a nice selection of canned mixed drinks, also sold individually. I enjoy trying out new things, so I really like this on both accounts. Sometimes there are tastings here, which is fun. Service is always excellent and Covid-19 concerns and protocols are taken seriously. A great little shop with great products and easy parking.

Have been in the shop numerous times when I am in Boulder. Have always enjoyed its selection…read more Called today to buy and have sent a gift certificate for the holidays. An extremely pleasant person efficiently and quickly assisted me. You can always tell the quality of a retail establishment by the personality of their staff. I am impressed and recommend Wine Merchant.

It isn't just the quality of the products they have in the store, it's the quality of their…read morecharacter. Brian and Tyson are amazing people and they take the time out of their day to get to know their customers. That's why I will always shop here.

Been coming here for a few years and this is the best liquor store! Not just because of the…read moreselection but because of the people. They are awesome and so nice. :)

This eclectic wine shop at the far west end of Pearl Street is a classic example of dimensional…read moretranscendentalism -- it's incomprehensibly large on the inside, with an inventory selection that defies its tiny storefront. Yep, it's TARDIS for oenophiles. This shop stocks such rare treasures as boutique bandol wines not typically available in the States, along with highly curated and palate pleasing small production wines spanning the entire spectrum from haughty Cabernets to dry yet ebullient prosecco. There are Viognier, vernaccia, verdicchio and valpolicella...and that's just one letter of the wine alphabet. It's a whimsical tour de force of grapes and brews and bubbles and don't forget the accessories, too: wine bags, charms and packaged boxes perfect as host gifts. Be sure to add yourself to their mailing list as they host regular wine tastings and always feature a very interesting selection of wines and other libations (plus they offer a same-day purchase discount for whatever they're pouring!)

Cute and well set up wine shop. The girl behind the counter was knowledgeable when we were seeking…read morea Pinot noir. A small shop, but it holds so much more! It's a wine fanatics small slice of heaven.

Nice selection, family owned, friendly. Central location with easy access from 36. Love it!read more

I called this store AHEAD OF TIME to ask whether they had a specific tequila. They confirmed they…read moredid, I said, great I'll swing by this afternoon. I stop by, search for 10 minutes. Can't find it and then ask the employee... "Sorry that was discontinued, I guess our system didn't update." And that's how you get a bad Yelp review. Also their prices were all $4-5 more than Hazel's in Boulder. The wine guy was helpful, so two stars. Be better, Superior Liquor.

Been coming here for years for the selection. Not sure if they changed ownership but service has…read moregone down hill. Was there afternoon of 9/10/23 browsing the beers and the checkout guy yells all the way across the room if I had any questions after I didn't grab anything. I grabbed a bottle of wine and then perused the aperitifs. One of the counter guys comes over, stands at the end of the aisle, and just stares at me. Pretty creepy. I guess we are not allowed to browse anymore.

I just want to shout out a thank you to PJ's Wine and Spirits for their great customer service!…read more They go out of their way to take care of their customers, I so appreciate them! Connie K.

Very large, clean store. A wide range of liquor's and wines to select from across a wide budget you…read moremay wish to spend. We stopped in as I've been on the hunt for Chartreuse (yellow and green) and I received a similar response from the gentleman at the Customer Service desk - "we are out and boy, that's hard to come by." With a smile, I agreed and said we are from out of state and I figure I will just keep asking and maybe at some point I'll hear "I'm in luck." Prices were a bit higher than other stores, by a few dollars, so if you are price conscious, I'd shop around. If variety and finding more obscure items, I'd recommend stopping in.

Very large store. The selection is nice. There's an aisle just for Colorado alcohol, pretty cool…read more The store is clean and organized. I was just browsing around so I didn't engage with any staff however I saw a few of the staff hanging around if questions were asked. The prices were comparable to other stores.

Persona Wine is a hidden gem in Boulder. Easy to drive by on Pearl Street, yet so close to many of…read morethe places you already know. They're a natural wine shop, I'd say on the artisanal and boutique side. The shop itself is absolutely gorgeous. It's like hanging out in someone's living room. They have a vinyl record player setup, two cozy chairs, hanging plants, etc. The vibes are on point and extremely cozy. Don't expect a big box store with an over-the-top selection, but rather a thoughtful and meticulously curated variety of rotating natural wines from around the world. And the best part is the owner Sarah, who will walk you through any question you may have. Expert recommendations and super knowledgeable of the wines on display. We ended up purchasing a Californian rosé and an Italian white. The added bonus of the day was in their refrigerator, which holds chilled bottles as well as a small assortment of craft beers. I found a beer from Ology Brewing in little old Tallahassee, FL, my old college stomping grounds. I bought the beer on the spot and it was delicious. Even if you know nothing about natural wine, Persona is the unpretentious place for you to start. And if you are a big consumer of natural wine, then I'm sure you'll nerd out over the intentional selection the owner has assembled. Really cool spot in Boulder. Check them out!

I shop here regularly and it's about par for the course as far as Colorado suburban strip mall…read moreliquor stores go. The selection is OK, the prices are fair and the folks who work there are usually pretty friendly. My one tip if you buy craft beer is to check the canning date of everything you buy here. This is the second time in a week when something tasted funky with a beer I've had before, I checked the date and bam, this is an IPA that's been sitting packaged for 7 months and tastes like band aid. I'm not sure if they just don't move through what I buy and it sits for way too long or if they have a really bad distributor that offloads old product that's been sitting forgotten about in a hot van but either way I've learned my lesson. I'm still going to shop here but unless I'm buying Pabst, I'm checking the date on the can before checking out.

It's late at night. You're in a hotel, and want to celebrate an occasion with your spouse. Some…read morewine or a beer might be nice. Travel down - find a store that says LIQUOR on it - doesn't seem like a good start, but ok. Walk in, surprised - nice liquor selection (even Papillon at under 50 bucks)... Buy some beer, go to the counter, and engage in small talk - repeating the above. The counter agent reaches over, grabs a bottle opener, says, "99 cents. You'll thank me later." He was so right.