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Hamleys

4.2 (289 reviews)
Closed 10:00 am - 9:00 pm

Hamleys Toy Stores Photos

Recommended Reviews - Hamleys

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Hamleys, London_Yelp_Sanju-3
Sanjay G.

Hamley's flagship store on Regent Street is considered to be the largest and oldest toy store in the world, with 7 floors of all sorts of toys, games, and crafts that you can imagine! There are toys for all ages, and as you can imagine, it's quite overwhelming to shop even for me. it is London's premiere toy store. Established in London in 1760 (yup, that's old!) on Regent Street in the West End, Hamleys is very much like the old-time toy stores where workers demonstrated and displayed various toys to customers as part of the overall shopping experience Hamleys is so much more than 'just a shop'. As soon as you walk into the store, you'll be greeted by seven floors of wonder. Everywhere you look, there are toys out for you to try out and watch. You can catch live demos of the most exciting toys and games. There are also regular in-store events where they get superheroes and cartoon characters to greet the kids. There is everything that you imagine in toys and a little more. You can play, you can participate, you can have fun as if you were still a kid; it's a special and perfect place. Since it's almost always raining in the city, this is the perfect place to spend the day.

Laura R.

A fun time playing in this toy store for over an hour. The employees demonstrate the new toys while involving the customers. The store was four stories that can be accessed from stairs or escalators. An ice cream shop was here too.

Corgi Die-cast Collectible Vehicles
Chun M.

"I don't want to grow up, I'm a Toys 'R Us kid..." Waitasec! We no longer have massive toy stores in the US or multi-story department stores for kids, so it's a great surprise to find Hamley's in London. 6 floors + basement of toys, games, dolls & collectibles is rarity these days. I am unabashedly a giant kid at heart but now with credit cards, a dangerous combination. I would have really blown my credit limit if not for the fact that I'd have to pack it all up to take back on the plane. Down in the basement is the Wizardry World of Harry Potter. Where else would put Harry but in a dank basement? Down there are also the video games. Looking at the directory, I knew what I want is on the top floors, so I hop on the escalators, cruising by the toddler & doll toy floors. I'll just have to come back to grab some stuff for my grandnieces. At the top escalator on the 5th floor, you are greeted by a 3m (10ft) Optimus Prime. Here you'll find the traditional "boys" toys, like Hot Wheels & action figures, but I know even girls like my oldest grandniece loves Buzz Lightyear, so grab one of those for her. Off in the back corner is what I'm hunting for: Corgi & Airfix. Corgi die-cast collectibles are hard to get in the US. I grab a boxed edition of James Bond's Aston Martin V8 from No Time to Die (Pierce Brosnan) for my sister, who is huge Bond fan. I'm looking for an Aston Martin DB5 for myself but they are sold out. I settle for an Airfix DB5 plastic model kit, which I'll have the satisfaction of building myself. Along with that, I grab an Aitfix F-35B Lightning II (Royal Navy version, of course). They also have the full line of Humbrol hobby paints & accessories to build your model. Up the last set of stairs to the 6th floor, you'll find the LEGO section. Like the LEGO stores back home, there are large size LEGO figures, but in the UK, King Charles III gets the LEGO treatment as well as Queen Elizabeth II. Most of the model sets are the same as in the US and I was looking for unique sets. I end up with getting couple of London double decker buses. You'll pay premium prices, but nowhere will you find this much variety all in one place. Final damage: £112 (US$135). My credit card got off easy.

Austin G.

Step aside New York City's FAO Schwarz. There's a new king of the hill and it's Hamleys. Spread across seven floors in London, Hamleys is a toy store filled with every toy you remember, imagine, and didn't know could be. Expectedly, it gets quite busy. Queues for the lift are long, so consider taking the stairs. There are signs that point you to what's on each floor. It's organized well. Throughout, staff give demonstrations. We fell for two and regretted one. There's a magic box where you place putty behind your ear to make a saucer fly. DON'T BUY IT. It's 30 pounds and is a con artist. It doesn't fly well nor does the shaver ever turn off leaving you with a busted toy after a few days. Other than the busted toy, it's a fun experience if you have kids. Just go into it already deciding how much you'll spend and don't get suckered in.

Tiffany D.

This is what childrens and adults dreams are made of. Floors and floors of toys. Every floor has multiple demonstrations for kids to play with. The staff is incredible. I'm happy to know I created a core memory for my children.

Morgan S.

This is the older toy store in the world! It's 5 stories and literally has every toy and gadget you could ever want! I got a cool little track that was essentially central London with a battery run car! It was so cute and I got it for a 3 year old little boy! He loves it! The people working there were friendly and helpful to identify UK specific toys! This is a London staple to check out!!

Queen Lego on floor 5 of Hamley's
Joey L.

If you have kids, they will die when you get here. 5 floors of toys + Harry Potter/video games basement + an ice cream candy store on top. Each floor is separated by brands/age/gender like Legos, cars, Nerf, Barbie, etc and there's something for every kid. You will definitely be poorer when you leave.

Really busy shopping day for a Tuesday

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Hamleys Reviews in Other Languages

Review Highlights - Hamleys

I used my trusty Yelp app to find a toy store in London, and came across Hamley's, and I am so glad that I did!

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Happy Returns

Happy Returns

3.1(9 reviews)
3.2 miHampstead Village, Belsize Park

If you have children or grandchildren or are just young at heart, this toy store is where you want…read moreto shop. Not only is it overflowing with all kinds of imaginative and creative toys and games, the staff and owner give the kind of service that box stores and even large department stores just do not give anymore. Run, don't walk to shop here. It is so worth it. My husband and I went in seeking a game that our daughter could not find that is from Denmark that our granddaughter had played and loved. While the store owner did not have it, she happened to be going to Denmark. On her own time, she made a special effort to find it, and bring it back in time for us to get to our granddaughter by Christmas. When you find that kind of dedication to a child's joy, it tells you a lot about what a great place it is to shop.

I used to come here as a child and always loved it. Great selection, kind staff and good prices…read more I live in New York now but whenever I visit my parents in London, Happy Returns is a guaranteed stop for my daughter. She loves everything about the place - great selection of JellyCats, super toddler toys and even some educational gifts for my older niece. Excellent inventory and they are always bringing in new toys, so it never gets old. The current owner Jenny is really wonderful. My daughter was playing with a Peppa Pig backpack but it was a bit too big for her, so Jenny got her a Peppa Pig handbag she wears the whole time now. She's great; really cares about the kids and the parents. I absolutely love Happy Returns!!

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Happy Returns - Happy Returns in Hampstead

Happy Returns in Hampstead

Happy Returns

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Eric Snook

Eric Snook

5.0(2 reviews)
0.8 miStrand, Covent Garden
££

Absolutely adorable shop; they carry I love Moomin, Babar, Little Prince, and Miffy items! I ended…read moreup with a Moomin water bottle that I loveeee! Truly adorable; you can easily spend a long time in this store and empty out your wallet if you don't control yourself!

Eric Snooks is an awesome shop. There is no two ways about it - going inside will invariably mean…read moreyou won't leave for a good 20 minutes.. if you're not looking for something to buy. However, the second rule is invariably you WILL buy something. Something that made you shout out with laughter, or something you want to give to someone else. The stuff is cheap enough, value for the entertainment it brings. A few examples of brilliance - a little penguin slide thing that runs in an endless loop of having two penguins slide in spirals down a slide and get escalator-ed back up to the top ad infinitum. A set of sweets titled 'Jelly Boobs' and 'Jelly Willies' (picture included, I am not making this up). You can take little remote controls and move a little mouse or a little tarantula... all in the name of good fun, nothing to scare the crap out of close female family or anything! Ahem. The shop is extremely popular but unlike the other nearby shop for odd items, Wonders, there is alot more concession given to the allowed movement of the shopper. Be amazed as you pass someone in the aisle without shoving shopping bags into their groin! Marvel at the clear gap that exists between you and that same person. Amazing. An awesome place, go there before Christmas really kicks off if you're a bit lost for gift ideas.

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Eric Snook
Eric Snook

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Hamleys - toys - Updated May 2026

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