For my kids, this was a highlight of our trip. 7 floors with really well organized and wide selection of toys. A ton of demonstrations happening with fun staff as well to make it very special. The staff definitely give off a "Disney" vibe. Pricing was a little higher than I'd like to pay, but overall the experience added to it so we bit the bullet and bought a few toys on our trip. It's well worth it for your kids if you want to visit - nothing like it in the US read more

I heard this was the toy store of all toy stores and it indeed was. There were 7 floors of product, each dedicated to a theme. Suitable for all ages. There were many photo opportunities and lots of demonstrations as well. The sales people worked for the store and there was no pressure at all. We were there a little under an hour and discovered many new items. Our kids really enjoyed the lego and Wicked themed areas. There is also a cotton candy machine where you can watch it being made through the glass, all automated. We somehow left without purchasing anything due to our inability to take it back home. read more

Amazing time browsing through this monster sized toy store. The employees were situated in different toy areas providing demonstrations of new featured toys that they are selling. They try to enhance the interative experience while flying small drones with flashing lights over the heads of unexpecting customers, while others laughed. The escalators to each floor were always busy but you can walk up the four floors as an exhausting option - unfortunately we did this once and never again. This place was like a Toys r Us on steroids. Took pictures with an employee dressed up as a princess. Tons of fun for over an hour with a gelato shop if you get hungry. This should have been a paid attraction - just saying. read more

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Hamley's flagship store on Regent Street is considered to be the largest and oldest toy store in the world, with 7 floors of all sorts of toys, games, and crafts that you can imagine! There are toys for all ages, and as you can imagine, it's quite overwhelming to shop even for me. it is London's premiere toy store. Established in London in 1760 (yup, that's old!) on Regent Street in the West End, Hamleys is very much like the old-time toy stores where workers demonstrated and displayed various toys to customers as part of the overall shopping experience Hamleys is so much more than 'just a shop'. As soon as you walk into the store, you'll be greeted by seven floors of wonder. Everywhere you look, there are toys out for you to try out and watch. You can catch live demos of the most exciting toys and games. There are also regular in-store events where they get superheroes and cartoon characters to greet the kids. There is everything that you imagine in toys and a little more. You can play, you can participate, you can have fun as if you were still a kid; it's a special and perfect place. Since it's almost always raining in the city, this is the perfect place to spend the day. read more

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If you have a child, you must bring them to the flagship store on Regent Street. My daughter was lucky enough to ring the opening bell at 10am when the store opened. It was the cutest thing and she got to take a picture with the Hamley bear and his friends. The store itself is a child's dream with at least 6 floors of toys. We bought several things but they have everything from Hamley exclusives to Legos. Highly recommend this if you are traveling to London with kids! read more

The toy store from our childhood dreams! What a great place for children. Good service. Great selection of toys games and candy. Floors of fun for everyone offering a great value. Amazing toy stores are rare and kids really love them. Watching your child's imagination is magic for parents. You should go, and I'll be back! read more

A fun time playing in this toy store for over an hour. The employees demonstrate the new toys while involving the customers. The store was four stories that can be accessed from stairs or escalators. An ice cream shop was here too. read more

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Based on the tourist tour, this the world's oldest and largest Toy Store in the world. With an impressive 7 floors, including -1, 0, 1 and so forth. From outside I only saw 5 floors No WiFi available for personal use besides games at the basement. Overall, it was incredible to step foot in the store even when I didn't buy anything. :-p read more

"I don't want to grow up, I'm a Toys 'R Us kid..." Waitasec! We no longer have massive toy stores in the US or multi-story department stores for kids, so it's a great surprise to find Hamley's in London. 6 floors + basement of toys, games, dolls & collectibles is rarity these days. I am unabashedly a giant kid at heart but now with credit cards, a dangerous combination. I would have really blown my credit limit if not for the fact that I'd have to pack it all up to take back on the plane. Down in the basement is the Wizardry World of Harry Potter. Where else would put Harry but in a dank basement? Down there are also the video games. Looking at the directory, I knew what I want is on the top floors, so I hop on the escalators, cruising by the toddler & doll toy floors. I'll just have to come back to grab some stuff for my grandnieces. At the top escalator on the 5th floor, you are greeted by a 3m (10ft) Optimus Prime. Here you'll find the traditional "boys" toys, like Hot Wheels & action figures, but I know even girls like my oldest grandniece loves Buzz Lightyear, so grab one of those for her. Off in the back corner is what I'm hunting for: Corgi & Airfix. Corgi die-cast collectibles are hard to get in the US. I grab a boxed edition of James Bond's Aston Martin V8 from No Time to Die (Pierce Brosnan) for my sister, who is huge Bond fan. I'm looking for an Aston Martin DB5 for myself but they are sold out. I settle for an Airfix DB5 plastic model kit, which I'll have the satisfaction of building myself. Along with that, I grab an Aitfix F-35B Lightning II (Royal Navy version, of course). They also have the full line of Humbrol hobby paints & accessories to build your model. Up the last set of stairs to the 6th floor, you'll find the LEGO section. Like the LEGO stores back home, there are large size LEGO figures, but in the UK, King Charles III gets the LEGO treatment as well as Queen Elizabeth II. Most of the model sets are the same as in the US and I was looking for unique sets. I end up with getting couple of London double decker buses. You'll pay premium prices, but nowhere will you find this much variety all in one place. Final damage: £112 (US$135). My credit card got off easy. read more

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After we took my kids to the William Churchill Museum decided they needed some kids fun and so we hit up the FAO Schwartz of London. Or perhaps FAO Schwartz is the Hamleys of NYC. I've been to both in the past year and they are pretty similar...and pretty amazing for even an adult. My 12 year old couldn't be bothered and ran over to lululemon across the street, but my 10 and 7 year old boys had the best time exploring every floor. My 7 year old asked the next week to find the Hamleys of Paris, but there's just nothing quite like it there or most places. They have lots of toy demonstrations throughout the store and we got conned into buying some magic trick that I couldn't replicate outside of the store so I'd say stick with buying the toys that you know will work. And they have plenty of toys to choose from. We also grabbed some gelato on the way out, which was the perfect ending to a fun toy store experience! read more

Step aside New York City's FAO Schwarz. There's a new king of the hill and it's Hamleys. Spread across seven floors in London, Hamleys is a toy store filled with every toy you remember, imagine, and didn't know could be. Expectedly, it gets quite busy. Queues for the lift are long, so consider taking the stairs. There are signs that point you to what's on each floor. It's organized well. Throughout, staff give demonstrations. We fell for two and regretted one. There's a magic box where you place putty behind your ear to make a saucer fly. DON'T BUY IT. It's 30 pounds and is a con artist. It doesn't fly well nor does the shaver ever turn off leaving you with a busted toy after a few days. Other than the busted toy, it's a fun experience if you have kids. Just go into it already deciding how much you'll spend and don't get suckered in. read more

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This is what childrens and adults dreams are made of. Floors and floors of toys. Every floor has multiple demonstrations for kids to play with. The staff is incredible. I'm happy to know I created a core memory for my children. read more

Hamleys - Toy Stores Near Me - London, XGL

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Oh My Gosh, why can't I be a kid anymore. This place is out of this world. I have never seen staff that has so much fun at work or at least pretending it without you noticing. So many toys to see and try ... Even me, being slightly out of kids age, loved it here ... read more

7 years ago, 10/10. Last week, 5/10 My dream was to bring my kid here and let her go wild. I finally had the chance to bring her to London so I did just that. She loved it, but the soul to me was gone. The staff that used to play and have fun have been replaced with sales pushers who prey on children's inability to say no. And they are all the "Thunder Bee" company that is way over priced for what they are if you ask me. Do they have a contract or something? It's saddening. Like watching someone you love become old and frail. Please go back to how you were, Hamley's. I want to like this store again so badly. read more

This is the older toy store in the world! It's 5 stories and literally has every toy and gadget you could ever want! I got a cool little track that was essentially central London with a battery run car! It was so cute and I got it for a 3 year old little boy! He loves it! The people working there were friendly and helpful to identify UK specific toys! This is a London staple to check out!! read more

Hamleys - Toy Stores Near Me - London, XGL

Best toy store in the world! I love love LOVE this place. I am almost 60, with adult children and no grandkids. I still like going here and typically walk out with a bag of something. It's just exciting and fun to visit. People greet you. There are demonstrators throughout making magic look easy to perform, drones easy to fly, and artsy fingernails east to do and more. 5 levels of toys! I like to go to the top and work my way down circling every floor. It's just plain fun! This time I learned that you can get a water color brush and put nail polish remover in it to clean up the "out of the lines" nail Polish job of an amateur. There's also a hood selection of London "toy" souvenirs. A hood selection of classic games. A great selection of legos for all ages. Really liking the flower arrangements! I am a fan of this store and have been since my children were very very young. read more

TOYS TOYS TOYS!! There's nothing better than walking into a toy store where staff members are demonstrating how the toys work and guest are able to join in and interact. The selection is beyond anyone's wildest dreams and the price for the Pokemon card pack my son got was incredible!! read more

If you have kids, they will die when you get here. 5 floors of toys + Harry Potter/video games basement + an ice cream candy store on top. Each floor is separated by brands/age/gender like Legos, cars, Nerf, Barbie, etc and there's something for every kid. You will definitely be poorer when you leave. read more

Hamleys - Queen Lego on floor 5 of Hamley's - Toy Stores Near Me - London, XGL

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Wonderful experience! Busy but super fun. Only disappointment was that many of the toys pushed by the sellers are terrible. For anyone writing, do not buy the Zorby saucer. read more

Surprisingly fun (if overwhelming) toy store with lots of options and knowledgeable people. We came here as a treat for the kids on our first big day of sightseeing in London when we were going to be in London for a month. The space is huge with 6+ floors and lots of different sections. That said, there's lot's of knowledgeable staff and people showing off toys as well as places for kids to actually play for a bit while you're there. We got a custom double decker bus LEGO, another Star Wars LEGO set, some play doh toys l and few other fun things for the kids to have while we were in London in addition to an hour of pretty cool time in the store. Definitely worth checking out. read more

Ok, truth be told - I complained a lot when I was here because it was overly crowded and somewhat chaotic, but I see now that it's because it was so fun. A huge toy store filled with fun interactive toy demonstrations by employees and color everywhere. It brought back memories of my first job every at FAO Schwartz toy store in SF. What better place to be than in a toy store, just checking out all of the interesting and fun items. It can really brighten your day and bring out the child in you. My aunt and cousin stopped at the sweets counter by the door selling gelato and these waffle things. I didn't to even try that either, but ended up liking that too. Man, I was such a grouch. ;) read more

Hamleys - Really busy shopping day for a Tuesday - Toy Stores Near Me - London, XGL

What a beautiful store, a real paradise for children and adults alike! My visit to Hamley's during coronation week did not disappoint- they carry such an impressive assortment of toys, books and gadgets that you will not leave the store empty-handed. Prices are on the higher end for some items. The staff is very attentive and courteous. read more

This place was fantastic! Toy stores are increasingly rare in the States, so my boys (hubby and son) were thrilled. This location also closes at 9:00 p.m. so it made for a perfect ending to a sight-seeing day. They literally have everything, it was so much fun! Don't miss it if you are in London. read more

The glory days of what a toy dept store should look like. The closest US experience I could think of was FAO back in it's glory day. There was quite a few floors of toys for everyone. I was most impressed by the layout, open space for several floors and when they had a employee choreographed dance in the front of the store that the kids joined in. WELL DONE!!!! read more

Ridiculously crowded toy store, even though we came three weeks before Christmas Day. There were a lot of toys there, though, and they're all out in the open to play with so that explains the giant crowds. Everything was so darn expensive though. This was a decade ago, so I assume not much has changed on that front. read more

Awful! Ridiculously crowded, ridiculously overpriced (we're talking 24 pounds for something that costs 10 pounds on Amazon. No kidding - we checked). And there was no air conditioning. What a bust. read more

This toy store is like on steroids. We were attracted in with all the sales people outside performing song and dance. We also needed to use the bathroom facilities and they have excellent bathrooms on the top floor. After we entered, it was like we entered another world. I would analogize it to a toy store like Costco but also on steroids. I analogize it to Costco because there are so many toy vendors providing "samples" or demonstrations of their product. Typically, I don't really spend much money on toys for my kid but I walked away with 50 pounds worth of merchandise. I don't even regret the purchase because all the items I bought were high quality and stuff you can't buy in the U.S. I got this nail pen kit where you can do little designs and velvet and glitter tattoo kit. My kid loves it. I tried purchasing these items in the U.S. for presents but they are only sold in the UK. There aren't even worthy items similar to the ones I bought that is available on Amazon. I wish I had bought more. My kid walked around and got "samples" at each toy stand. That was how we knew how to use the nail pen. On each floor of this store, there are toys organized by age and gender. On the day that we went, Peppa the Pig was there doing pictures. They gave away free pig ears to the little kids. It was definitely a memorable experience coming here. read more

The biggest toy store in the world, it says, and the seven floors are full of toys of every type. It is entertaining to just see even as a tourist! The store employees are very helpful as well. read more

Oh my goodness, my kids were in heaven! Sure the prices are a bit much, but the environment which they create for the kids is truly wonderful. The only downside is I really am not a fan of the sales people who are trying to get you to buy everything. Trust me, I don't need help on that end with two children. The store was an all around wonderful place to visit if you're in London though! read more

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I normally don't rate stores, but this was truly the most impressive toy store I've ever been in. This would be heaven for kids. There's 6 or 7 floors of just toys! There's something for everyone, whether it's Lego, Star Wars, magic, stuff animals, dolls. You name it, this place has it. There are employees giving demonstrates of the toys in certain sections too. Everyone is friendly. However, it is expensive? Idk I didn't have kids with me, so I didn't have buy anything lol read more

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The child in all of us comes alive when through the doors of this whimsical wonderland filled with toys galore, enough cute stuffed animals to fill a mansion, educational gifts, robotic and remote controlled gadgets, candy, coloring books, and even food and drinks on the top floor of the store. That is, the child in us is alive until you see the prices. Then the adult comes right back and ruins everything. There is so much to see, though, and all throughout the year, you'll find special gifts for the young and young-at-heart in your life. Christmas is probably the busiest time of year, but it's also the nicest. On every floor you'll find a particular theme, whether it's stuffed animals, coloring books, electronic toys, puzzles, or marbles, and it comes complete with staff members showcasing some of their cooler toys that do tricks to impress the random passerby. It doesn't come cheaply, and if you bring a child with you, come prepared with filled wallet in hand. But after seeing some of these awesome toys, I'd say there are worse ways to spend your money. read more

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It's a huge toy store in Piccadilly Square on Regent Street... So, what could be wrong here? It's pretty expensive, I feel like things are marked up, but because of the location, you'd expect that. Still bought my girls each a Paddington Bear stuffed animal, which they've lost since.... But, you know, whatevs.... If you're in the area, stop in. read more

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Lovely that got good product makes it easier for customers to get what they want lovely and we look forw read more

Hamleys - iPhones - Toy Stores Near Me - London, XGL

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By far one of the greatest toy stores in the universe. Five stories of amazing things to look at and eventually purchase. Took my 10-year-old nephew there for the first time and he about lost his mind. Always a lot of fun there and the way the doors open with the Christmas elves welcome to everybody in is really something special. read more

They have everything you could think of. My lids love it. Looking forward to going back.

You don't have to have a wee one to enjoy a magical toy store like Hamleys. Every aisle is filled with wonder, either nouveau, like stuff from the latest kids movie or old school goodness, like boomerang airplanes. If you're looking for a souvenir or gift for a young person, or a person who is young at heart, you'll find it here. If you're a tourist, you're probably on Regent St anyway, so do yourself a favour, pop in! read more

We had a blast here!!! Our three year old lit up the moment she was welcomed by the two staffers dancing and living it up. What a fun and exciting way to be welcomed into this fabulous store. It's seriously toy heaven / haven. Our daughter's eyes were just wide open from Legos to Frozen toys to trying on nail polish with cute designs (thank you to the wonderful lady who beautified her nails in under 5 minutes). Seriously cannot go wrong here even as an adult. There's an opportunity to rack up on candy and shakes. Please come visit. It's worth the visit. read more

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A toy store during the holiday season: truly insane amounts of people, but watching your child light up at the sight of their Thomas the Tank Engine display was worth the trip! This place brought so much joy to our child that I didn't mind the crowd. Their holiday displays are nice, but some parents thought their child deserved to skip the queue and snap a photo first while other children waited their turn. Overall, it's a great place to take kids, as long as you're able to drag your child out of the shop successfully. read more

Most amazing toy store I have ever been to. Both for kids and kids at heart. My mother loved it as well.

A kid in a candy store! That's the feeling I get when I walk into this place. I would rate this a 4 star but the amount of people and congestion is at times unbearable. Pros: - Every toy you could imagine is in here. The sections include: Harry Potter (lower level), Pokemon, Shopkins, Legos, magic, dolls, stuffed plushies, electronics including Super Mario, Zelda, etc. - The lines at the counter are intimidating but it moves fairly quickly. - There are works who are by the front that entertain people using toys found throughout the store. It works... We saw a paper plane toy that flew around you 360 degrees and was so fascinated that we bought one. Cons: -The crowds at every floor is much. Expect to walk a little slower than you would like because of all the kids running around. I wish each floor had a cashier open so check out is faster. All in all, yes it's crowded and no you don't need this many toys but it's a fun place to take little ones, and yourself. read more